How to Write an Affiliate Product Review (Expert Tips)

Writing affiliate product reviews on your WordPress site allows you to earn money online. It can also help your audience make an informed decision about the product that you are reviewing.

However, crafting a review that is both authentic and persuasive requires more than just listing features. It’s about building trust and offering real value. A well-written review can drive conversions, strengthen your reputation, and grow your affiliate marketing success.

At WPBeginner, we have been writing articles for the past 16 years, including numerous showcases where we highlight affiliate products that align with our users’ business needs.

While these posts aren’t strictly affiliate product reviews, they have given us valuable insights into how to effectively highlight a product’s pros, cons, and key features. This experience has helped us create content that is both informative and helpful for our audience.

In this article, we will show you how to easily write an affiliate product review, step by step.

We will cover a few different topics in this guide, and you can use the quick links below to jump to different sections:

Tips to Create an Attractive Affiliate Product Review

Affiliate marketing is an easy way to make some passive income online. By writing well-crafted product reviews, you can become a trusted advisor for your audience, encouraging them to buy the products you recommend.

However, with so many people writing product reviews, it can be difficult for your review to rank on Google or other search engines. Plus, generic-sounding review articles are unlikely to encourage trust and lead to conversions and sales.

That’s why we recommend using relevant keywords, adding an affiliate disclosure, creating catchy headlines, identifying your readers’ needs, and more.

Here are some tips that you should keep in mind when writing a product review:

Use Facts and Share Your Experience

When writing a review, it is important to start with facts such as specifications, ingredients, or features. This allows your audience to quickly determine if the product will be right for them.

For instance, if you are writing about a skincare product, it is a good idea to list its ingredients and skin type first.

This automatically builds trust among your audience and establishes your credibility.

You can then add your own experience with the product to give it a more personal touch and provide real-world insights into how it really works.

Search for Customer Reviews

While you will want to provide your own experiences in product reviews, it can also help to read other customer feedback from different sources across the internet.

This will allow you to gain some valuable insights, find out common issues, and acknowledge the overall user experience.

For example, if you are promoting a WordPress plugin, then you can check for customer reviews on WordPress.org and learn about other customers’ experiences.

Create Transparency

When writing product reviews, you must be transparent. Part of this means adding a disclosure at the top of the blog post that you are going to talk about an affiliate product.

When you do that, it will show readers that you value their trust, and they are more likely to purchase a product you recommend.

For details, see our tutorial on how to add affiliate disclosure for each product automatically.

Being transparent also means highlighting the product’s positive and negative aspects. This allows readers to set realistic expectations, leading to a more positive user experience.

Identify Needs and Provide Solutions

Before starting a review, you must identify the common challenges faced by your target audience and write your review accordingly. To generate more leads, you must also choose affiliate products that are relevant to your audience’s needs.

For example, if you have a food blog, then you should recommend products that your audience may be interested in like cooking utensils, recipe plugins, and more.

Use High-Quality Images

It is very important to use high-quality images in your affiliate product reviews to make them visually appealing. This will allow the audience to view the product in detail and examine its features, textures, or functionality, giving them a better understanding of the product.

However, you must remember to optimize your images. Otherwise, they can slow down your site speed, resulting in a negative experience.

To do that, you can use the correct image file format, use image editing software to adjust the image size, and use an image compression plugin.

For more information, see our beginner’s guide on how to optimize images for web performance without losing quality.

Focus on SEO

To help your affiliate product reviews rank higher, you must optimize them for search engines. You can do this by doing keyword research and then adding relevant keywords in the first 150 words of the review.

Other than that, you should focus on long-tail keywords, adding informative and well-written content, adding internal links, using headings, and more. For details, see our tips to optimize your blog posts for SEO.

Create Attractive Affiliate Links

Default affiliate links can be very long and full of random letters and numbers. This can look suspicious or confusing to visitors and doesn’t enhance your branding.

That’s why we recommend using an affiliate marketing plugin to create custom affiliate links like domain.com/refer/affiliate-product-name. This type of link is more attractive, informative, and trustworthy.

For details on how to do this, you can see our guide on how to add affiliate links in WordPress.

Now that you know some tips for creating an engaging review, let’s take a look at how to write an affiliate product review easily.

How to Write a Product Review

Now, let’s take a look at how to actually write an affiliate product review. You can use the following template structure so that you don’t miss any important information.

1. Create a Catchy Headline

It is important to start your affiliate product review with a catchy headline that grabs the user’s attention and accurately represents the product. You should also use relevant keywords in this sentence to boost SEO.

To test if your headline is attractive, you can use WPBeginner’s free Headline Analyzer tool, which allows you to write attractive headlines that drive traffic.

Just type in your headline and click the ‘Analyze’ button.

The tool will then show an overall score and give you an analysis summary that you can use to improve the heading.

It will include the sentiment, headline type, and assessment of power words.

Once you have perfected your title, we recommend adding the affiliate disclosure directly below it to inform readers about the affiliate relationship and build trust.

2. Add a Short Introduction

Next, you can give a brief overview of the product, its intended use, and the target audience that it will be ideal for.

At this point, you can also add an image to showcase the product’s appearance.

We recommend keeping this section short and to the point to boost its effectiveness and make sure that readers don’t feel overwhelmed by information.

3. Add a List of Features

After a brief product description, it is time for you to add a list of its features. This section will help the audience decide if they want to purchase this product or not.

For example, if you are writing an affiliate product review about a contact form plugin, then you can talk about features like premade templates, spam protection, payment gateways, drag-and-drop functionality, integration with other tools, and more.

We recommend providing a few lines of explanation for each feature to make your review comprehensive and detailed for the audience. However, if you want to keep your review brief, then you can just add the features as bullet points.

4. Write a List of Pros and Cons

Once you have done that, it’s time for you to add a list of pros and cons to demonstrate the good and not-so-good side of the product.

This helps you create an unbiased review and foster trust among your audience. By addressing some of the product’s downsides, you can set realistic expectations for users and address concerns that they may already have.

Bonus tip: If you mention a product drawback, then you can add a link to a different affiliate product that has provided a solution for it.

5. Add a CTA

After adding a pros and cons list, we recommend ending the review with a powerful CTA (call to action) that guides the readers towards the next step, which is usually buying the product.

To learn more, you can see CTA (Call To Action) best practices for landing page conversions.

Once you have done that, your product review should look like the following template.

How to Design Custom Affiliate Product Review Pages

Now that you know the structure of creating an affiliate product review, you can use SeedProd to build high-converting product review pages.

SeedProd is the best page builder on the market that comes with drag-and-drop functionality, email marketing service integrations, and much more.

It also has hundreds of templates for different niches, which you can use to create an attractive and high-converting product review.

For example, if you are recommending a fitness tracker, then you can use the ‘Fitness and Health’ sales page. For more ideas, just see our list of the best SeedProd kits and templates.

First, you need to install and activate the SeedProd plugin. For details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, visit the SeedProd » Landing Pages screen from the WordPress admin sidebar and click the ‘Add New Landing Page’ button.

This will take you to a new screen with a list of premade templates. From here, you can use the search box to find the template that suits your affiliate product’s niche.

After that, the plugin will ask you to add a name for the landing page you are creating. Simply add those details and click the ‘Save and Start Editing the Page’ button.

Once SeedProd’s drag-and-drop builder opens up, you can use the headline, paragraph, image, and list blocks from the left column to create an attractive affiliate product review.

For details, you can see our tutorial on how to create a landing page in WordPress.

You can also use the ‘Button’ block to add an attractive CTA.

Once you are done, just click the ‘Save’ and ‘Publish’ button at the top to store your settings.

Bonus: Create an Affiliate Product Box in WordPress

If you feel like it’s too much work to design an entire affiliate product review page, then you can use Pretty Links instead to create a simple product box.

This box will contain a product title, images, description, and a call to action (CTA) to allow users to purchase the product.

Plus, it can be added to any blog post or page, so you don’t need to create a separate page for it.

For more information, see our tutorial on how to create an affiliate product box in WordPress.

We hope this article helped you learn how to write an affiliate product review. You may also like to see our beginner’s guide on how to add affiliate links in WordPress with ThirstyAffiliates and our top picks for the best affiliate marketing tools for WordPress.

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