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How to Set Up Business Call Forwarding From Your Website

For many small businesses, calls from potential customers generate significant sales and revenue. But new website owners often don’t know how important it is to set up call forwarding.

At WPBeginner, we’ve seen over the last 15+ years that when businesses make it easy for people to call them from their websites, they often get more sales and make more money.

Call forwarding means that when someone visits your website and wants to contact you, their call goes to the right phone number. This could be your office phone, your mobile phone, or even a special service that answers calls for you.

In this article, we will share a step-by-step guide on how to easily set up business call forwarding from your WordPress site.

Setting call forwarding from your website

What Do You Need to Set Up Business Call Forwarding from Your Website?

Normally, you can add a phone number to your WordPress website or online store. Your website visitors can use the phone number to make a call.

However, regular phone services don’t have advanced features like call forwarding, business hours, call waiting, and more. Plus, they cost a lot more, even for basic features like call forwarding.

For proper business call forwarding, you’ll need a smart business phone service provider.

We recommend using Nextiva. It is the best business phone service on the market, allowing you to easily manage your business calls at much lower costs than landline or mobile phone services.

Note: We use Nextiva at WPBeginner for our business phone number.

Nextiva website

Why We Recommend Nextiva

  • Nextiva provides a VoIP phone service, which means instead of landlines, it uses the internet to make and receive phone calls.
  • Using VoIP allows you to reduce costs and take advantage of advanced features like call forwarding, call recordings, voicemail, call waiting, and more. Plus, you can choose a number in any location or get a toll-free number.
  • More importantly, you can manage calls on your existing mobile phone, computer, or even a desk phone.
  • You can share one number with multiple team members, which is great for remote teams like ours.

If you are looking for a Nextiva alternative, then you can take a look at RingCentral or Ooma.

That being said, let’s take a look at how to set up business call forwarding from your website.

Setting Up Business Call Forwarding

First, you need to sign up for a Nextiva account. During sign-up, you’ll be allowed to choose a business phone number, and you can also connect your existing phone number as well.

Once you have set up your account, you can make and receive calls from your business phone number on whatever device you choose.

After that, you can set up call forwarding for your website.

Simply head over to the Users » Actions » Voice Settings page and select ‘Forwarding’ from the left menu.

Business call forwarding in Nextiva

From here, you can enter any phone number under the ‘Call forward (selective)’ section.

Below that, you can choose when to forward a call by clicking on the ‘Forwarding Conditions’. You can add conditions based on schedule, by phone number, and more.

Forwarding conditions

Apart from selective call forwarding, you can also set up always-on call forwarding, busy call forwarding, or forward calls when unanswered.

Once you have set up call forwarding, don’t forget to test it out before adding it to your website.

Additional call forwarding options in Nextiva

Adding a Click-to-Call Option in WordPress

Now that you have enabled business call forwarding, you may want to add click-to-call buttons to your website.

The first thing you need to do is install and activate the WP Call Button plugin on your site. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to visit the Settings » WP Call Button page to configure the plugin settings.

WP Call button settings

The plugin comes with a sticky button that floats on-screen across your website. You can hide or show it on certain posts or pages. You can also choose to show it only on mobile devices.

If you would like to display the button manually, then you can switch to the ‘Static Call Button’ tab. From here, you can choose button settings and copy a shortcode.

Static button

Once you are finished with settings, you can add a sticky call button in your posts and pages using a block or a widget.

Simply search for ‘WP Call Button’ and click to add it to your website.

Adding call button using block editor

In the block settings, you can choose colors, text size, and alignment, and show or hide the phone icon.

Once you are finished, you can save your changes and visit your website to see your call now button in action.

Call button preview

For more ways to add a clickable phone number in WordPress, see our tutorial on how to add a click-to-call button in WordPress.

Your users can now click to call your phone number, and their calls will be forwarded based on your call-forwarding settings.

We always recommend website owners provide more than one way for customers to contact your business. Along with a phone number, it’s a good idea to have a contact form and, if possible, offer a live chat or chatbot solution on your site.

We hope this article helped you learn how to set up business call forwarding from your website. You may also want to see our guide on how to set up an auto attendant phone system for your website and our expert comparison of the best cheap VoIP phone services.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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