Seeing who is following your WordPress site can help you understand your audience better.
From our experience, knowing who engages with your site can help you make improvements to attract more visitors and provide valuable insights into your audience’s interests and preferences.
The process can be a bit confusing, though, especially if you’re not sure where to look.
As WordPress experts, we know exactly how to see a site’s followers. Through years of exploring WordPress features and plugins, we’ve discovered the best methods to help you identify who’s engaging with your content.
In this article, we’ll show you 4 quick and easy ways to see who is following your WordPress site.
Why See Who Is Following Your WordPress Site?
By analyzing who is following your WordPress website, you can better understand your website visitors and the people who enjoy your content.
Here are just a few things you can learn from your website followers:
- How many people are following you across different platforms
- Which devices and web browsers do your visitors use
- What pages on your site visitors like the most
- Where in the world are your visitors located
This information will help you make more informed decisions about your website, which will help you create a better user experience, get more traffic, and make more sales.
With that in mind, we’ll show you how to see who’s subscribed to you using a few different methods. You can use the quick links below to jump straight to the method you want to use to find your followers:
- Method 1. View Your Website Analytics Data in WordPress
- Method 2. View Your Email List Subscribers
- Method 3. View Your Social Media Followers in WordPress
- Method 4. View Your Web Push Notification Followers in WordPress
- Note About WordPress.com Followers
- Bonus Tip: Run a Social Media Contest to Grow Your Site
Let’s jump right in!
Method 1. View Your Website Analytics Data in WordPress
Your website analytics data can give you a lot of different information about who is visiting your website. The easiest way to view that data is by using Google Analytics.
Google Analytics shows you where your visitors are coming from and gives you overall demographic data about who they are. However, setting up Google Analytics the right way can be difficult for beginners.
This is why we recommend using MonsterInsights. It’s the best analytics solution for WordPress and lets you add analytics to your website in a couple of clicks.
At WPBeginner, we also rely on MonsterInsights to track a lot of things, like referral links, buttons, forms, marketing campaigns, and more! You can check out our MonsterInsights review to learn more about this tool.
If you need help setting it up, you can see our guide on how to install Google Analytics in WordPress for complete setup instructions.
Note: It will take some time to start gathering the data before it can be displayed in your dashboard.
After you activate and set up the plugin, you can view your Google Analytics stats directly in your WordPress dashboard.
To get a detailed breakdown of your visitors, simply go to Insights » Reports.
This brings you to a screen where you can view all of your website analytics data in depth. First, you’ll see a breakdown of your traffic levels and engagement metrics.
As you scroll down the page, you’ll see more reports.
For instance, what devices visitors use to view your site, the countries they are from, what sources send you the most traffic and more.
You can also get a detailed breakdown of the pages on your website that bring you the most traffic, the top pages that visitors exit on, scroll depth, and other reports.
For the full report, simply click on the ‘Publishers’ tab at the top of the page.
All of this visitor data helps you to better understand your visitors and how they use your website.
Method 2. View Your Email List Subscribers
Your email list is an incredible way to make money online, plus it’s a great source of information about who is following your WordPress site.
Haven’t you started an email list yet? The most important thing you need to get started is an email marketing service provider.
We recommend using Constant Contact since it’s one of the best email marketing services for small businesses.
With professionally designed email templates and powerful segmentation tools, this platform makes it easy to create campaigns that connect with your audience. We did a deep dive into its features in our Constant Contact review.
For more details on setting up your email list, see our guide on how to create an email newsletter the right way.
Once your email list is set up, you can view your subscriber data by logging in to your Constant Contact account.
Then, click the ‘Contacts’ menu option and click the ‘Contacts’ tab. This will give you a detailed breakdown of your email list’s size and subscriber information.
Once you start to send emails, it will give you data about how engaged your subscribers are. Engaged subscribers are those who open, click, and reply to your emails more often.
The process is similar to other email marketing services like HubSpot, Kit, Drip, and so on.
Method 3. View Your Social Media Followers in WordPress
Viewing your social media followers is easy. Most social media accounts allow you to see your follower count directly from your profile.
For example, you can view your Instagram followers by simply going to your profile and clicking the ‘followers’ link.
This brings up a popup that shows your followers.
You can scroll through and click to open their profiles to learn more.
Other networks like Facebook give you page insights data, where you can get a more detailed breakdown of your followers’ ages, genders, countries, languages, and more.
To find this information, open up your Meta Business Suite account, click on the ‘Insights’ menu icon, and then click ‘Audience.’
This brings up any available audience data on your Facebook page, including followers, age, gender, top cities, and top countries.
One great way to use your social media follower information is to display your social media feeds and follower counts in WordPress. This can help boost social proof and visitor engagement.
The best way to add your social media feeds to WordPress is to use Smash Balloon. It’s a collection of four different WordPress plugins that let you add social feeds from Facebook, Instagram, Twitter, and YouTube to your website.
We tried it out to test all the features, which you can check out in our complete Smash Balloon review.
For more details, see our step-by-step guide on how to add your social media feeds to WordPress.
Method 4. View Your Web Push Notification Followers in WordPress
Another way people can follow your WordPress website is by subscribing to push notifications. These notifications let you send messages to visitors on mobile and desktop, even when they aren’t on your website.
On most websites, about 70% of visitors who leave will never return. Adding push notifications makes it easy to encourage these visitors to return.
Here’s an example of what it looks like:
With push notifications, you can reach your followers immediately without waiting until they decide to check their inbox, which makes push notifications extremely valuable.
The easiest way to add push notifications to WordPress is by using PushEngage. It’s the best push notification software on the market, used by over 25,000 businesses.
It offers cart abandonment push notifications and smart audience targeting features to help you connect with the right shoppers and boost conversions. For more information, check out our PushEngage review.
After you activate and set up the plugin, you’ll be able to view your push notification follower stats. This shows you who’s signed up to receive push notifications, their location, the device used, and more.
To find your push notification followers, go to your dashboard on the PushEngage website, and then navigate to Analytics » Subscriber Statistics.
You can also view your list of subscribers by clicking on the ‘Summary’ tab.
For more details, see our guide on how to add web push notifications to your WordPress site.
Note About WordPress.com Followers
The methods above are a great way to see who is following your WordPress blog. However, if you are using WordPress.com, then you can view follower stats directly in your WordPress dashboard.
To learn the difference between the two, see our comparison of WordPress.com and WordPress.org.
To view your followers, simply navigate to your admin dashboard, click ‘Stats,’ and then click on the ‘Insights’ tab.
As you scroll down the page, you’ll see the ‘Follower totals’ and ‘Followers’ sections.
This shows you how many followers you have, along with their usernames and how long they’ve been following.
If you want to switch your website to the self-hosted version of WordPress, then see our guide on how to move your site from WordPress.com to WordPress.org.
Bonus Tip: Run a Social Media Contest to Grow Your Site
While tracking who follows your WordPress site helps you understand your audience, engaging with them is just as important.
One great way to do this is by running a social media contest.
In addition to spreading brand awareness, contests can encourage your followers to interact with your content. Here are a few ideas to try:
- Reward followers with a gift card to show appreciation.
- Run a trivia contest where winners get exclusive perks or products.
- Create a video or photo contest to inspire followers to share creative content related to your brand.
Linking contests to your WordPress site, like asking participants to follow or subscribe, can boost your follower count and engagement while strengthening your connection with the audience.
The simplest way to run a social media giveaway is with RafflePress. It’s a top WordPress giveaway plugin and works with all major social media platforms.
For details, you can refer to our guide on running a social media contest to grow your site.
We hope this article helped you learn how to see who is following your WordPress site. You may also want to see our guide on how to add Google Analytics event tracking and our expert list of important metrics to measure on your site.
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