How to See the Keywords People Use to Find Your WordPress Site

Imagine gaining insight into the exact words and phrases potential customers use when searching for products or services like yours. This valuable information, known as keyword data, can help drive targeted traffic to your WordPress website.

At WPBeginner, we take the time to understand the keywords that lead visitors to your site so we can fine-tune our SEO strategy, optimize existing content, and create new content specifically designed to attract our ideal audience.

The result has been higher search engine rankings and increased organic traffic.

This guide will show you how to easily discover the keywords people use to find your WordPress site so you can grow your online presence.

What Is Keyword Tracking and Why Is It Important?

Keywords are the phrases users type into search engines to find the content they are looking for.

So, keyword tracking basically means monitoring the position of your WordPress website for specific keywords in search engines like Google and Bing.

It helps you see important metrics, such as which specific search terms people use to find your website. This lets you focus on what’s working and stop spending time on what’s not.

When it comes to WordPress SEO optimization, we often recommend users do keyword research and add proper keywords and meta descriptions to their websites. This helps your website rank higher in search engines.

But what many beginners don’t know is that search rankings change quite often. If a new competitor enters the market or your previous competitor further improves their SEO, then you can lose the rankings that you previously had and the traffic along with it.

Sometimes, Google algorithm updates can also cause your website to increase or decrease in rankings for your top keywords.

At WPBeginner, we believe that it’s easier to double your website traffic and sales when you know exactly how people find and use your website.

With that said, let’s take a look at how to see the keywords people use to find your website.

How to Track the Keywords People Use to Find Your Site

The best way to track the keywords people use and the keywords where your website ranks is to use Google Search Console, which is a free tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results.

We will show you how to connect the search console to your Google Analytics, along with how to bring those reports right inside your WordPress dashboard.

Finally, we will cover how to track not just your own keywords but also the keywords your competitors are ranking for.

Here is a summary of what we will cover:

Sound good? Let’s get started.

Method 1: Track Website Keywords in Google Search Console

If you have not already done so, then you need to add your website to Google Search Console. You can simply visit the Google Search Console website and follow the instructions in our tutorial on how to add your WordPress site to Google Search Console.

Once you have added your website to Google Search Console, you will be able to use it to monitor your organic search rankings.

To view your keyword positions, click on the ‘Performance’ report and then click on the ‘Average position’ score.

Search Console will now load your reports with the average position column included.

Next, you need to scroll down a bit to see the full list of keywords your website ranks for.

You will see a list of keywords with the number of clicks, impressions, and position of that keyword on search engine results pages (SERPs).

You can sort the data by clicks, impressions, and position columns. You can see your top-ranking keywords by sorting the data by position.

As you scroll down, you will be able to see keywords where your site appears deeper in search results. You can optimize your content to rank higher for those keywords as well.

Method 2: Track Keywords Inside WordPress With AIOSEO (Recommended)

For this method, we will be using All in One SEO (AIOSEO) to see our Google Search Console data inside the WordPress dashboard.

AIOSEO is one of the best WordPress SEO tools on the market, used by over 3 million professionals. This comprehensive SEO toolkit will help you easily optimize your site for better rankings, and it has a Search Statistics addon that lets you track your keywords.

This method has two advantages:

• You get to see your keywords right inside the WordPress admin area.
• You will also see other helpful SEO reports, which will help you plan more efficiently.

To get started, you need to install and activate the AIOSEO plugin on your WordPress website. If you need help, see our guide on how to install a WordPress plugin for step-by-step instructions.

To use the Search Statistics feature, you will need to connect your AIOSEO account with your Google Search Console account.

To do that, click on ‘Search Statistics’ in the AIOSEO menu from your WordPress dashboard.

Then, select the ‘Settings’ tab.

From here, you need to click on the ‘Connect’ button to begin connecting your Google Search Console account.

Next, you will see a Google screen where you can choose which Google account you want to use and sign in. After that, simply click the ‘Allow’ button to authorize the connection.

You’ll then be prompted to sign in to AIOSEO and you’ll need to allow the plugin to access your Google account by clicking the ‘Continue’ button.

Finally, you will see a screen where you can connect your website to Google Search Console by clicking the ‘Complete Connection’ button.

Once that’s done, you will be returned to the Search Statistics Settings screen.

Here, you will see a notification informing you that AIOSEO is fetching the data from Google Search Console and that it may take some time.

When AIOSEO finishes fetching the Google Search Console data, you can click on the ‘Dashboard’ tab.

You should now see different reports.

Here, you can see an overview of:

• SEO Statistics – The search impressions, total clicks, average click-through rate, and average position of all of your content for the date range set.
• Keyword Positions – The average position of your keywords in Google search results for the date range you have set.
• Keyword Rankings – The top keywords your content is ranking for and the Winning / Losing keywords that have seen the biggest changes of position in Google search results.
• Content Performance – A detailed report of the top pages, including the top winning and top losing pages, on your website.

To get a more detailed look at the keywords people are using to find your site, you can click on the ‘Keyword Rank Tracker’ tab. Then, click on ‘All Keywords.’

From here, you can scroll down to the ‘Keyword Performance’ table.

Here, you will see all of your top-performing keywords.

You can search the table for specific keywords or click on the ‘Top Losing’ and ‘Top Winning’ tabs to see only that content.

You can also click on a keyword to view the specific content for it, along with statistics like clicks, average click-through rate, impressions, and position.

If you’re curious about specific keywords and want to track them, you can click over the ‘Rank Tracker’ tab. Then, click the ‘Add Keywords’ button.

From there, you can manually enter the keywords you want to know about, or import them from your AIOSEO focus keywords or CSV file.

After adding the keywords, you can scroll down the page and see detailed metrics for them including position, clicks, average click-through rate, impressions, and position history.

Method 3: Track Keywords Inside WordPress With MonsterInsights

You can also use MonsterInsights to track your keywords from the WordPress dashboard, as well as access other important MonsterInsights reports.

MonsterInsights is the #1 Google Analytics plugin for WordPress. It allows you to easily install Google Analytics in WordPress and shows you human-readable reports right inside your WordPress dashboard.

First, you need to install and activate the MonsterInsights plugin on your website. For more details, see our tutorial on how to install a WordPress plugin.

Also, see our guide on how to install Google Analytics in WordPress for step-by-step instructions.

Once you have installed and set up MonsterInsights, the next step is to connect your Google Analytics account to your Goole Search Console account.

Simply log in to your Google Analytics account and then click on the ‘Admin’ button from the bottom left corner of the screen.

Next, you need to click on ‘All products’ under the property column and then click on the ‘Link Search Console’ button.

This will take you to the Search Console settings page, where you need to click on the ‘Add’ button. After that, you will see a list of websites added to your Google Search Console account.

Click on the ‘OK’ button to continue, and your Analytics and Search Console accounts will now be linked.

You can now view the keywords your website ranks for inside the WordPress admin area.

Simply go to Insights » Reports and then switch to the ‘Search Console’ tab.

You will see a list of keywords where your website appears in the search results. Next to each keyword, you will also see the following parameters:

• Clicks – How often your site is clicked when it appears for this keyword.
• Impressions – How often it appears in search results for that keyword.
• CTR – The click-through rate for this keyword.
• Average Position – Your site’s average position in search results for that keyword.

Method 4: Track Keyword Rankings in Google Analytics

In the previous method, we showed you how to connect Google Search Console to your Google Analytics account and view the reports inside your WordPress dashboard.

However, you can also view your keyword rankings inside Google Analytics.

Simply log in to your Google Analytics dashboard and go to the Acquisition » Search Console » Queries report.

Your search keywords will be listed under the Search Query column. For each keyword, you will also see its CTR, impressions, and average position.

Method 5: Track Competitor Keywords Using Semrush

Do you want to track not just yours but also the keywords your competitors are ranking for? This method allows you to do that with actual tips on how to outrank your competition.

We will be using Semrush for this method. It is one of the top SEO rank tracker tools on the market because it helps you get more search traffic to your website.

We use it on our many websites to gather competitive intelligence.

First, you need to sign up for a Semrush account. Note: You can use our Semrush coupon to get a better deal.

After you have created an account, you can enter your domain name at the top search bar under the Semrush dashboard.

Next, Semrush will show you a full keyword report with a list of your top-ranking keywords.

You should click on the ‘View Full Report’ button to get the full list of keywords.

Next to each keyword, you will see its position, volume of search, cost (for paid advertisement), and the percentage of traffic it sends to your website.

You can also enter your competitor’s domain name to download a full list of all the keywords where they rank.

Tips on Improving the Keywords Where Your Website Ranks

As you go through the list of keywords, you will notice some of your results rank quite well (in the top 10) with significant impressions but very low CTR.

This means that users didn’t find your article interesting enough to click on. You can change that by improving your article’s title and meta descriptions. See our WordPress tutorial on how to improve blog post SEO to rank higher.

You will also see keywords where your website can easily rank higher. You can then edit those articles and improve them by adding more helpful content, adding a video, and making it easier to read.

If you are using Semrush, then you can use their Writing Assistant Tool, which helps you improve your content by making it more SEO-friendly for that particular keyword. See our guide on using the SEO Writing Assistant for more details.

Expert Guides on WordPress Keywords

We hope this article helped you learn how to see the keywords people use to find your WordPress site. You may also want to see our other guides on WordPress keywords:

• How to Add Keywords and Meta Descriptions in WordPress
• How to Properly Use Focus Keyphrase in WordPress (Beginner’s Guide)
• How to Do Keyword Research for Your WordPress Blog
• How to Check If Your WordPress Blog Posts Are Ranking for the Right Keywords
• How to Analyze Keyword Density to Boost Rankings
• How to Use the SEO Writing Assistant in WordPress to Improve SEO
• Best Online Content Optimization Tools for WordPress
• How to Check if Your Website is SEO Optimized
• Best Keyword Research Tools for SEO (Compared)

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