How to Properly Disable Google AMP in WordPress

Many blogs and websites that jumped on the Google AMP bandwagon are now disabling it for different reasons. That’s because AMP strips away different elements of your website to improve loading speed.

In our experience testing AMP pages, we noticed lower conversions, pageviews, and overall engagement. Plus, the latest Google Analytics version doesn’t support Google AMP. As a result, you won’t see any AMP pages on WPBeginner.

In this article, we will show you how to properly disable Google AMP in WordPress.

Why You Should Disable Google AMP in WordPress

Accelerated Mobile Pages (AMP) is an open-source initiative to make the web faster for mobile users and improve user experience.

It does so by serving pages with minimal HTML and JavaScript. This allows the content to be hosted on Google AMP Cache. Google can then serve this cached version to users instantly when they click on your link in the search results.

However, if you have chosen to set up Google AMP in WordPress, you might feel that you have made the wrong choice.

You are not alone. Many bloggers, influencers, and online publications have stopped using AMP on their WordPress websites.

First, we are going to go through why you may consider disabling AMP on your WordPress website, and then we will walk you through the process.

Google Analytics 4 Doesn’t Support AMP

Google Analytics 4 or GA4 is the latest version of Google Analytics that tracks your website and mobile apps in the same account. It brings a lot of changes, including new tracking methods, reporting features, metrics, and reports.

Among these changes is that GA4 doesn’t officially support AMP at the moment, and it’s not confirmed whether it will work in the future. One of the reasons for this is that it tracks your website and app visitors in the same property.

However, Google has said that you’ll only be able to access old data in the Universal Analytics property until July 1st, 2024. This means that you can still access Universal Analytics reports to view past data but won’t be able to track it in the latest version yet.

Drastic Drop in Conversion Rates

Google AMP sets lots of restrictions on HTML/JavaScript. This means that many interactive elements from your WordPress website go missing with AMP, like optin forms and exit-intent popups.

As a result, site owners cannot encourage users to subscribe, fill out contact forms, or buy stuff.

Lower Pageviews by Mobile Users

AMP does not show your website’s sidebars or other content discovery features. This causes a significant drop in pageviews by mobile users.

In fact, some user experience experts suggest that the close button on top actually encourages users to return to Google search after reading your article instead of browsing your website.

Lower User Engagement

Many websites thrive on user interactions, like click-to-tweet widgets, user ratings, comments, and so on. Google AMP makes it quite difficult for website owners to keep users engaged and interact with their content.

Should You Disable Google AMP?

The answer to this question actually depends on your website. If mobile users make up the majority of your audience, then you may still want to use AMP.

On the other hand, if you have tried Google AMP and it has negatively affected your conversion rates, then you should probably disable Google AMP on your website.

Contrary to popular belief, Google does not penalize websites for not using AMP. You can still improve your website’s speed and performance on mobile to compete for a mobile search audience.

With all that in mind, let’s see how you can disable AMP on your WordPress website.

Disabling Google AMP Plugins in WordPress

Not everyone uses the same WordPress plugins to add AMP support to their websites. However, the basic settings remain the same regardless of what plugin you use.

The first thing you need to do is to deactivate whichever AMP plugin you have installed.

Simply visit the Plugins » Installed Plugins page from your WordPress dashboard and click on ‘Deactivate’ below the AMP plugin’s name.

Just deactivating the plugin will disable the AMP support on your website. However, there are a few more steps to follow to ensure your site is AMP-free.

Setting Up Redirects for AMP Pages

Disabling the AMP plugin will remove the AMP version of your articles from the website. However, that alone is not enough, especially if you have AMP turned on for more than a week.

There is a good chance that Google already has those pages indexed and will keep showing those pages in search results. If a user clicks on one and you’ve removed it from your site, they will find a 404 page since that content is now missing.

To fix this problem, you need to redirect users coming to AMP pages to the regular non-AMP pages.

We will show you two different methods to set up redirects for Google AMP, first using a plugin and then using code. You can choose the one that’s most convenient for you.

Method 1: Using a Redirect Plugin

The easiest way to set up redirection in WordPress is by using the All in One SEO (AIOSEO) plugin. It’s the best SEO plugin for WordPress that offers a powerful redirection manager.

Note that you’ll need the AIOSEO Pro license because it includes the redirection manager.

First, you will need to install and activate the All in One SEO (AIOSEO) plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you can go to All in One SEO » Redirects from the WordPress dashboard and click the ‘Activate Redirects’ button.

This will then help you install the AIOSEO Redirection Manager add-on that handles this feature. Upon activation, you’ll be taken to the ‘Redirects’ tab. Here, you can enter the source and target URLs to set up redirection.

First, you’ll need to click the ‘Gear’ icon in the Source URL field and then enable the ‘Regex’ checkbox.

After that, you can add the following code in the Source URL field:

^/(.*)\/amp

In the Target URL field, you need to add your website’s URL in the following format:

https://example.com/$1

Don’t forget to replace ‘example.com’ with your own domain name.

Next, you can keep the ‘Redirect Type’ as 301 Moved Permanently. This way, your users will be permanently redirected to the non-AMP pages.

Finally, click the ‘Add Redirect’ button to save your changes.

You can now visit the URL of a former AMP page on your website to see if the redirect is working properly.

AIOSEO also helps you track broken links on your website. You can quickly identify AMP pages leading to 404 errors and redirect them. For more details, please see our guide on how to track 404 pages and redirect them in WordPress.

Method 2: Manually Set Redirects in .htaccess

If you don’t want to use a plugin to set up redirects, then you can configure redirection using the .htaccess file on your WordPress hosting account.

First, you will need to connect to your website using an FTP client or File Manager in cPanel. For more details, please see our guide on how to use FTP to upload files in WordPress.

Once connected, you need to locate the .htaccess file in your website’s root folder.

Next, you can edit the file in your root folder.

Then simply add the following code at the bottom of your .htaccess file:

// Redirect AMP to non-AMP
RewriteEngine On
RewriteCond %{REQUEST_URI} (.+)/amp(.*)$
RewriteRule ^ %1/ [R=301,L]

Don’t forget to save your changes and upload the file back to your server.

You can now visit the URL for the former AMP version of any post on your website to ensure the redirect works as intended.

We hope this article helped you properly disable Google AMP in WordPress. You may also want to see our step-by-step ultimate WordPress SEO guide for beginners and the best tips to speed up WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.