How to Get Your WordPress Site Into Google Discover (8 Tips)

Getting your WordPress site into Google Discover can quickly boost your organic traffic. Google Discover helps users find new content based on their interests, and being featured there can bring more visibility to your site.

Across our 16+ years of experience helping readers around the world with running WordPress sites, we’ve found that many website owners aren’t sure how to get their content into Discover. Luckily, with the right approach, you can increase your chances of showing up.

In this article, we will share 8 tips to help you get your WordPress site into Google Discover.

What Is Google Discover, and Why Is It Important?

Google Discover is a personalized feed of content that appears under the search bar on users’ mobile devices. It provides an entirely new way of discovering content.

Instead of showing results for a search query, Google Discover uses your past web searches, location history, settings, and activity across different Google platforms to automatically generate a mobile feed.

It is an intelligent system that learns how you search and what you like. Using this information, you can see content based on your interests, hobbies, and topics you follow.

Getting your WordPress website listed in Google Discover can help boost your organic traffic. People can easily discover new content, and you can reach new audiences through Google Discover. If your content aligns well with what users are interested in, it has the potential to help you boost your visibility to a wider audience.

However, before getting your site into Google Discover, you’ll need to ensure that it meets the content policies. For example, your content shouldn’t be dangerous, deceptive, manipulated, misleading, or hateful. Plus, advertising and promotional material on a page shouldn’t exceed your content.

With that in mind, we will walk you through how to get your site to appear in Google Discover. Since there is no single way of getting your site into Discover, you can try the following methods:

Ready? Let’s get started!

1. Ensure Your WordPress Site Is Mobile Responsive

Google Discover is a mobile-only feed, so it’s important that your WordPress site is mobile-responsive. Using a responsive WordPress theme that automatically adjusts itself based on the user’s screen size is a good start.

Besides that, you should also ensure your site loads quickly. With site speed now part of the Google ranking factor, you must have a fast-loading website.

For instance, you can switch your website hosting, use a content delivery network (CDN), optimize your images, install a caching plugin, and more. You can check out our ultimate guide to boosting WordPress speed and performance.

Lastly, you can also set up Google AMP or accelerated mobile pages on your WordPress site.

AMP helps your web content load faster on mobile devices and could help you get your blog posts and pages into Google Discover. For more details, check out our expert tips on creating a mobile-friendly WordPress site.

2. Uncover Your Audience’s Interests

One of the ways Google shows content in the ‘Discover’ feed is based on user interests. Finding out your audience’s interests can help you cover new content topics and increase your chances of getting into Google Discover.

With Google Analytics, you can enable demographics and interest reports and see what your visitors are interested in. This way, you can write blog posts, create videos, start a podcast, and produce other forms of content your audience likes.

If you’re using MonsterInsights, then you can easily view the report inside your WordPress dashboard. Plus, you can install Google Analytics in WordPress without editing code.

3. Cover Timely and Popular Topics

While your content should be based on users’ interests, Google suggests producing timely content to get into the ‘Discover’ section.

This means that you should cover trending or popular topics in your industry. For example, you’ll find the latest news, recent updates about sports you follow, and other blog posts that cover trending topics in Google Discover.

A simple way to uncover new and trending topics in your niche is by using Google Trends.

It’s a free tool by Google, and you can enter different search queries to find out if they’re trending or not. You can adjust the time period, location, category, and more.

Not only that but if you scroll down, you’ll also see related topics and queries for your keyword.

These are additional topics and search terms that are trending right now. Covering them on your website will increase your chances of being discovered by Google Discover.

For more details, you can see our guide on how to use Google Trends to improve SEO.

4. Add High-Quality Images to Your Content

Next, you should use unique, high-quality images for your content. In Google Discover, pictures get a lot of attention, and using compelling photos can help you get more clicks.

Google recommends using large images that are at least 1200 px wide and enabled by max-image-preview:large robots.txt tag or using AMP.

Besides that, your images should be properly optimized for search engines. For more details, you can refer to our beginner’s guide on image SEO.

5. Embed YouTube Videos in Your WordPress Blog

Aside from images, Google Discover also shows multiple YouTube videos in the feed.

By embedding YouTube videos in your WordPress blog, you can boost the chances of getting them to appear in Google Discover.

If you need help adding videos to your site, then you can read our guide on embedding videos in WordPress blog posts.

That said, you can take it one step further and create a video XML sitemap in WordPress.

A video sitemap helps search engines like Google to easily find and index content with embedded videos. As a result, your videos will appear in search results and featured snippets and eventually get picked up by Google Discover.

Using All in One SEO (AIOSEO), you can quickly create a video sitemap and adjust its settings.

All you have to do is enable the video sitemap option, and the plugin will take care of the rest. It’s the best SEO plugin for WordPress and helps you optimize your site for search engines without hiring a professional.

For more details, you’ll want to read our tutorial on how to set up video SEO in WordPress.

6. Improve Your E-E-A-T

E-E-A-T or expertise, experience, authoritativeness, and trustworthiness are guidelines used by Google to determine how valuable your content is for users and whether it should rank well. Similarly, Google uses E-E-A-T to decide which sites to show in the Discover section.

The ‘Discover’ guidelines suggest simple ways to showcase your site’s E-E-A-T. For instance, you can provide exact publishing dates and add bylines and author information to your content.

Plus, you can improve transparency by including contact information, the company or network behind your publication, and provide other details to build trust with visitors.

Another way to boost your E-E-A-T is by adding schema markup in WordPress. It helps provide more information to search engines and better understand your site. This will help Google better display your content in Discover and search results.

With All in One SEO (AIOSEO), you can add schema markup in WordPress. At WPBeginner, we use AIOSEO’s FAQ schema markup when including frequently asked questions in our article.

For more ways to enhance your E-E-A-T, you can also see our ultimate WordPress SEO guide for beginners.

7. Use Open Graph Title in WordPress

Another interesting way to get your site to appear in Google Discover is to use the Open Graph title. Many users have observed that Google is picking their ‘Open Graph’ title for ‘Discover’ instead of the main H1 headline.

Open Graph’ metadata helps you control how your website is displayed when shared on different social media platforms. It makes your content look more attractive on social media feeds, allows users to see what the content is about, and increases brand visibility.

If you are using All in One SEO (AIOSEO), adding an Open Graph title to your blog posts and pages is extremely easy.

In the WordPress content editor, you can scroll down to the AIOSEO ‘Settings meta box. Under the ‘Social’ tab, the plugin gives an option to enter a title for Facebook and Twitter.

Simply add your title, and Google will likely use it to show your content in the Discover section.

For more details, you can see our tutorial on how to add Facebook Open Graph metadata in a WordPress theme.

8. Set Up Knowledge Graph Information in WordPress

When you search for a brand or keyword in Google on mobile, you’ll see a notification icon next to it. Clicking the icon will allow you to follow the topic and see articles in the ‘Discover’ feed.

However, Google shows the notification icon for websites that only appear in the featured snippets.

You can add knowledge graph information in WordPress to increase your chances of being featured in search results and displaying a follow icon.

Luckily, you can easily enter the ‘Knowledge Graph’ details using the All in One SEO (AIOSEO) plugin. There are options to enter your business name and phone number, specify whether it is a person or an organization, add a logo, and more.

You can also check out our guide on how to get a Google-featured snippet with a WordPress site for more ideas.

That said, Google Discover is still a big unknown. You can try each of these tips and enhance your chances of getting your website into the ‘Discover’ section. While results aren’t guaranteed, persistence and consistency are some of the key factors in catching Google’s attention.

We hope this article helped you learn how to get your WordPress site into Google Discover. You may also want to see our guides on what content decay is and how to fix it and what Google’s INP score is and how to improve it.

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