How to Make a Niche Review Site in WordPress Like a Pro

Building a review website can be a great way to share your insights and earn money at the same time. However, setting it up properly is key. Otherwise, you could miss out on potential income or face issues with site traffic.

Generally, you’ll need a good web host like Bluehost, a domain name, and a WordPress installation. You’ll also need a reliable review plugin to manage your reviews and an SEO tool to help drive organic traffic to your site.

While it may seem daunting at first, don’t be discouraged. Creating and running a niche review site is actually simpler than you might think.

In this guide, we’ll walk you through the steps to create a successful niche review site in WordPress. You’ll learn how to share valuable reviews while earning affiliate commissions like a pro.

Why Create a WordPress Reviews Site?

What’s the first thing that you do when you are looking to buy something online?

If you are like most of us, then you check the online reviews of that product to see what others say about it.

90% of shoppers say user-generated content line online reviews impacts their shopping habits. 

Source: Influencer Marketing Statistics

This is why a popular online review site, Wirecutter, was sold to The New York Times for $30 million.

While everyone cannot be as big as sites like Wirecutter, Trustpilot, or TripAdvisor, we know several entrepreneurs earning anywhere from a few hundred to a few thousand dollars a month from running a niche review site.

There are 2 popular ways to create a review website. The first is to add a reviews section to your existing WordPress blog. The second is to create a completely independent online review site.

Regardless of the direction you choose, it’s important that you don’t pick a highly competitive niche.

For example, there are tons of sites talking about digital camera reviews, but not as many that are talking about camera accessory reviews.

The secret to building a successful review site is to find the right niche. A perfect niche has low competition, and it should be something that you’re passionate about.

Here are a few factors to think about:

• What unique things can you do to build traffic?
• Can you easily attract advertisers? (i.e., are people selling paid products?)
• Are there affiliate programs available?
• Are other people making money in this niche?
• What is the competition like?

You can browse our list of best blogging niches to help you get started.

Once you have a few ideas, you can dig further into each market by using market research tools and traffic analysis tools to better understand your niche.

You can even use a tool like Semrush or SEOBoost to uncover keywords to write your product reviews and articles about.

For more details, see our guide on how to do keyword research for your WordPress blog.

Once you have picked your niche, you’re all set to create your own reviews site. Here are all the steps we’ll cover in this article:

Let’s get started.

Step 0: Before You Start

First, you need to choose a website builder. Of course, WordPress is #1, but there are 2 different types of WordPress.

First, there is WordPress.com, which is a hosting service. Second, you have the popular WordPress.org, also known as self-hosted WordPress.

When you hear WordPress, people are typically talking about WordPress.org. To understand the difference, see our comparison of WordPress.com vs. WordPress.org.

We recommend using WordPress.org because it gives you full freedom to create any website. It also gives you full access to all WordPress features, out of the box.

To get started with WordPress, you’ll need a good WordPress hosting company and your own domain name.

We highly recommend Bluehost because they are an officially recommended WordPress hosting provider and one of the largest hosting companies in the world.

Not to mention, they are giving our readers a free domain name, a free SSL certificate, and up to 61% off their hosting plans.

Simply click the button below to get started.

Once you have signed up for web hosting and set up your domain name, the next step is to install WordPress. With Bluehost, WordPress comes pre-installed.

Most other hosting companies offer a 1-click WordPress install option. If you’re using a different hosting provider, then see our guide on how to install WordPress, which covers every major hosting platform.

Once you have your WordPress site set up, you will reach the WordPress dashboard.

Step 1: Choosing the Perfect WordPress “Review” Theme

The first step after setting up your WordPress website is to select the perfect WordPress theme for your product review blog.

When searching for the best WordPress review themes, you will likely come across several themes offering complete review-site functionality baked into the theme. You need to avoid these at all costs.

You don’t need a WordPress review site theme. Most of those WordPress review themes are bloated and will lock you into using them forever.

That’s why it’s better to use a WordPress reviews plugin, which will work with any theme you choose.

You will have the flexibility to change your WordPress theme in the future without having to hire a developer.

Your goal should be to pick a theme that you like in terms of look and feel. You can take a look at our expert picks of the best WordPress themes for some great choices.

Once you have found the theme you like, you can go ahead and install it. Need help installing the theme? See our beginner’s guide on how to install a WordPress theme for step-by-step instructions.

Step 2: Installing the Best WordPress Reviews Plugin

Now that your WordPress website is ready, it’s time to add review functionality to your website.

You will use a plugin to add SEO-friendly reviews that make your website more easily discoverable by search engines and users.

We recommend using the WP Review plugin. It’s one of the best product review plugins for WordPress and lets you easily add in-depth product reviews with star ratings, percentages, and more. 

First, you need to do is install and activate the WP Review plugin. For more details, see our guide on how to install a WordPress plugin. 

The basic version is free and has enough features to let you add simple review boxes to your product reviews.

However, you’ll need the premium version for this tutorial since it comes with advanced features like review templates, multiple rating systems, user reviews, and comparison tables, and even integrates with WooCommerce.

The WP Review plugin is easy to use, lets you create high-converting reviews, and helps you stand out in the search engines by adding schema markup or rich snippets to your reviews. 

In plain English, this will add a star rating, price, and other details next to your reviews in Google to help you stand out.

Upon activation, navigate to the Settings » WP Review page in your WordPress admin panel to configure the plugin settings.

The settings page is divided into different sections.

First, you can choose to restrict ratings to registered users only. If you select ‘Yes’, then your readers won’t be able to contribute their own rating. 

You can also display the total rating on your product thumbnails. 

To change the settings, simply click the toggle to ‘Yes’ or ‘No.’

Next, you can allow users to add comments to the review. You can control the comment template, if ratings are required, and more.

You don’t have to allow user comments and ratings, but it can add more legitimacy to your reviews. 

Next, you can click the ‘Styling’ menu option to choose between different review box templates. 

Simply select the template you want to use from the ‘Default’ drop-down. It will automatically generate a new preview based on the template you choose. 

Below that, you can completely customize the colors of your review box so they match your WordPress theme.

You can also change the review width, fonts, and more.

Then, you’ll want to click the ‘Defaults’ menu option. Here, you’ll set the default settings for your review box. 

These can be changed on each review, but if you’re writing reviews for the same kind of product, then these settings will save you time.

You have control over the type of review, where the review box is placed, what kind of review schema it uses, and more. 

Once you’ve customized these settings, let’s make sure you click the ‘Save Changes’ button at the bottom of the screen.

The plugin also includes features for adding product popups, alert bars, Yelp and Facebook reviews, and more.

Step 3: Adding a Review in WordPress

Adding a review using WP Review is quite easy. You can add reviews to any existing WordPress blog post or write a new review from scratch.

Instead of creating a new review post type, it simply gives you the option to add a review box to any blog post.

The first thing you need to do is open up an existing post or create a new post in WordPress.  You will write the main content of your review like you would write any other post in WordPress.

Then, below the post content, you’ll find a meta box called ‘Review.’ Here, you will enter your review box content.

First, you need to select the type of review in the ‘Review Type’ dropdown and enter a heading.

Then, select the schema type from the ‘Review Item Schema’ dropdown and enter any relevant schema information.

This is the product review data that will be displayed in the search engines.

Next, you’ll choose whether you want the rating to be from the author or a user rating aggregate (like Amazon) in the ‘Review Rating Schema’ drop-down. 

You can also enter a custom author name for the product review.

After that, you need to add specific product features in the ‘Review Item’ section and give each feature a score.

You can also change the color to make it stand out. 

Next, you need to add your links to the ‘Review Links’ section.

This can be used for your affiliate links to send readers to the product website to make a purchase. 

Then, you can enter the product description in the ‘Review Description’ section.

You can also add pros and cons for the product features. 

After that, you have the option to enable user reviews.

This is common in most online stores, where users can give products a star rating. 

Then, simply enter the product’s price into the ‘Product Price’ box. 

Once you are done, you can go ahead and click the ‘Update’ or ‘Publish’ button to make your review live. 

Now, if you visit the post, you can see the review box in action.

Step 4: Displaying Your Product Reviews in Your Sidebar

WP Review also allows you to show your review posts in your sidebar and other widget areas of your website.

This is a great way to get more traffic to your high-converting product reviews. 

First, let’s navigate to Appearance » Widgets from the WordPress dashboard, click the ‘+’ add block icon, and search for ‘WP Reviews.’

You can then click on the search result, and WordPress will add the block to your widget area.

The next step is to choose how you want your reviews to display.

You can choose to display top-rated reviews, recent reviews, certain types of reviews, and more. Simply check the boxes for each review type you want to display.

The plugin also lets you customize the number of reviews, title length, thumbnail image size, and the extra post information to show. 

Just make sure to click the ‘Update’ button to save the changes to your widget area. 

Now, you can visit your website to see the reviews widget in action. 

It will show top-rated reviews and product images like this:

Step 5: Making Money From Your WordPress Reviews Site

Review websites are a great way to generate passive income on the side. There are multiple different business models to make money from your niche site.

The following are some of the most common ways used by review websites to generate revenue.

1. Affiliate Marketing

Affiliate marketing allows you to make money from your reviews by recommending products on your website. Affiliate marketers earn a commission when users click on your referral link and buy from your product review site.

You will need to find products with an affiliate program. The easiest way to find awesome products in every niche is to join a large affiliate network like ShareASale or Amazon Associates.

To learn more, feel free to check out our ultimate affiliate marketing guide for beginners with detailed instructions and tools/plugins you’ll need to grow your business.

2. Advertisements

A lot of the top big-name brands using WordPress generate revenue with display ads. You get paid either for impressions or when a user clicks on the ad from your website.

The easiest way to display ads on your reviews site is by using Google AdSense. This gives you access to thousands of advertisers who are looking for targeted audiences.

For more information, you can go through our guide on how to properly add Google AdSense to your WordPress site.

Apart from Google AdSense, you can join other advertising networks like Media.net. Or, you can sell ads directly to advertisers. This allows you to diversify and maximize advertising revenue on your reviews website.

3. Paid Reviews

This direct approach allows you to cut the middleman and directly reach out to eCommerce businesses that want their products to be reviewed.

You get paid for testing and writing reviews with your honest product opinion. However, the outreach requires a lot of time and can influence the quality of your reviews.

For more ways to make money from your reviews site, you’ll want to see our list of proven ways to make money online.

Step 6: Taking Your WordPress Reviews Site to the Next Level

WordPress is a powerful platform, and it gives you access to thousands of awesome plugins that you can use to grow your review site and add new features.

Following are just some of the essential plugins that you can install right away.

• Pretty Links – It allows you to cloak affiliate links and easily add, manage, and edit affiliate links in WordPress.

• WPForms – It is the best WordPress contact form plugin and allows you to quickly create beautiful forms using a simple drag-and-drop form builder.
• All-in-One SEO for WordPress – The most beginner-friendly and best WordPress SEO plugin on the market and will help you get more visitors from search engines.
• MonsterInsights – It allows you to easily install Google Analytics in WordPress and see where your visitors are coming from and which reviews are the most popular. You can also track outbound affiliate links to improve your marketing strategy over time.
• OptinMonster – It’s the best WordPress popup plugin that lets you easily grow your email list, show alert bars, display coupon popups, increase conversions, and more.
• SearchWP – It’s the best WordPress search plugin to help visitors find the posts, pages, and products they are looking for and improve the user experience.

For more plugin recommendations, you can see our expert picks of the best affiliate marketing tools and plugins for WordPress.

Step 7: Improving Your WordPress Skills

WordPress is quite easy to use, even for beginners. However, occasionally, you’ll need help learning new things as your WordPress review website grows. This is where WPBeginner can help.

WPBeginner is the largest free WordPress resource site for beginners. We have lots of helpful content created specifically for beginners, business owners, and bloggers.

Here are a few helpful resources you will find on WPBeginner (all of them are entirely free):

• WPBeginner Blog – The central place for all our WordPress tutorials and guides.
• WPBeginner Videos – Our free WordPress video tutorials for beginners will help you learn WordPress quickly.
• WPBeginner Dictionary – Our WordPress glossary is the best place to familiarize yourself with the WordPress lingo.
• WPBeginner on YouTube – Need more video instructions? Subscribe to our YouTube channel with more than 1 Million subscribers and 54 Million+ views.
• WPBeginner Deals – Exclusive discounts on WordPress products and services for WPBeginner readers.

For more discussions, you may want to join our free Facebook group, WPBeginner Engage. With more than 98,000 members, the group is focused on helping beginners and non-tech users do more with WordPress.

We hope this article helped you learn how to create a niche review site in WordPress like a pro. Next up, you may also want to see our guide on how to make a link in a bio page and our expert picks of the best GoDaddy alternatives that are cheaper and more reliable.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.