How to Convert WooCommerce Visitors into Customers (11 Tips)

Throughout our 16+ years running WordPress businesses, we’ve experimented with countless tactics to convert visitors into customers. From running contests and optimizing pricing pages to crafting irresistible offers – you name it, we’ve tested it in our stores.

And here’s what we’ve learned: most store owners overcomplicate their conversion strategy. The truth is, it all comes down to removing doubts and obstacles that prevent visitors from clicking that ‘Buy Now’ button.

In this guide, we’ll share 9 battle-tested WooCommerce conversion tactics that have consistently delivered results for our own businesses and our customers. 

Why Aren’t Users Converting on Your WooCommerce Store?

Most eCommerce stores rely on search engines or paid advertising campaigns for traffic. But here’s the harsh reality: more than 75% of visitors who find your website through search will never return.

Of those who do stick around, only a small percentage will add products to their carts. And then 69% of those shopping carts are abandoned before purchase.

The main factors behind these lost sales are varied. But we’ve found that it usually comes down to high shipping costs, complicated checkout processes, and poor website design. You can see our complete guide for more reasons your visitors aren’t converting into customers.

Without addressing these conversion roadblocks, your WooCommerce store is essentially leaving money on the table. The good news? Modern conversion rate optimization (CRO) tactics make it easy to:

• Remove obstacles affecting user experience on your WordPress website
• Add purchase incentives that actually work
• Capture visitor information through lead generation for follow-up marketing
• Simplify the checkout process

While there are many ways to get more traffic to your store, focusing on converting your existing visitors often provides a better return on investment.

Through our testing with various WooCommerce stores, we’ve seen that even small improvements to your conversion process can lead to significant increases in sales.

That being said, let’s take a look at different ways you can convert WooCommerce visitors into customers. You can use the quick links below to navigate through the tips:

1. Offer Discount Coupons and Free Shipping

From our experience, one of the easiest ways of converting visitors into customers is by offering incentives like discounts and free shipping.

They also help convert abandoning visitors and reduce abandoned carts. For instance, if a visitor is about to exit your online store without checking out, then you can show a popup with a discount coupon.

The best way to show discounts, flash sales, free shipping, and other offers is by using OptinMonster. It is the best conversion optimization and lead generation software, and it’s what we use in all of our business sites.

OptinMonster lets you create different campaigns for your WooCommerce store, including popups, slide-in scroll boxes, floating bars, countdown timers, sidebar forms, and in-line forms.

Besides that, it offers powerful display rules to show the campaign to the right person at the right time.

For instance, it allows eCommerce targeting, where you can show your campaigns based on cart total, specific product pages, how long a customer has spent in your online store, and more.

For more details, see our guide on how to create a WooCommerce popup to increase sales.

You can also create a spin-to-win campaign to offer discount coupons and free shipping to users. This helps create engagement and is a fun way to boost conversions.

2. Promote Products That Your Audience Prefers

Another way to get more conversions in your WooCommerce store is by figuring out which products your audience likes the most and then promoting them. This way, you can improve the visibility of top-selling products and boost conversions.

To find out which products your visitors prefer, you can use MonsterInsights. It is the best Google Analytics plugin for WordPress that helps you set up advanced tracking without editing code.

MonsterInsights lets you set up eCommerce tracking, which helps record conversions, revenue, and user behavior in your WooCommerce store. It also offers eCommerce reports, so you can easily view top products inside your WordPress dashboard.

Once you know which products your audience prefers, the next step is to promote them in your WooCommerce store.

A simple way to do that is by improving their visibility so users can easily find and purchase them. For example, you can show top-selling products under other items, in the sidebar, or within your content.

With MonsterInsights, you can easily show top products across your website. It offers a Popular Products feature that lets you add products at the end of a blog post to boost conversions.

To learn more, please see our guide on how to display popular products on WooCommerce product pages.

3. Make High-Converting Sales Pages

You can also create high-converting sales pages to promote different products and boost conversions in your WooCommerce store.

A sales page has a single purpose, which is to get people to buy your products or services. A high-converting sales page will have clear call-to-action (CTA) buttons, engaging product images, and other details to help users buy the product.

You can easily create high-converting sales pages for WooCommerce using SeedProd. It is the best WordPress page builder that lets you create custom landing pages without editing code.

SeedProd offers 300+ prebuilt templates, multiple customization options, a drag-and-drop page builder, and more. It also integrates with email marketing tools and other third-party tools.

For step-by-step details, see our guide on how to create a sales page in WordPress that converts.

What we love about dedicated sales pages is that they’re perfect for targeted advertising campaigns. For example, when running Google Ads, you can direct traffic to a focused sales page rather than your general product page.

This way, you can match your ad message exactly to your landing page content, which typically results in higher conversion rates and lower bounce rates. You can learn more about this in our article on how to create a Google Ads landing page in WordPress.

4. Build an Email List and Promote Products

Did you know that email lists get 10 times higher conversions than social media campaigns?

Building an email list for your WooCommerce store can help improve your revenue. You can tell your subscribers about the latest products, promotional sales, upcoming campaigns, and more. It’s a great way to build a relationship with potential customers.

You can also send targeted emails to specific subscribers. For example, if you are launching a new product in a specific location, then you can send out an email campaign for subscribers from that particular country.

To get started, you will need an email marketing tool like Constant Contact. It is very easy to use, and you can easily collect email addresses, manage them, and segment them into different groups. Plus, it helps you set up automated drip notifications and other email campaigns.

Once you’ve started collecting emails, you can take things one step further and try different ways to grow your email list.

For example, you can offer discounts, giveaways, and other incentives to customers in exchange for their email. You can see our complete guide to uncover more ways to grow your email list.

5. Leverage Social Proof to Boost Conversions

Another simple hack for converting WooCommerce visitors into customers is by showing social proof.

People feel more comfortable with their buying decisions when they know others have also bought the same product and had a great experience.

There are different ways to show social proof on your WooCommerce store. For instance, you can use TrustPulse to display real-time user activity notifications, such as the latest product purchase.

This tactic has worked really great for us. It’s like telling visitors, ‘Hey, this person just bought this product, you should, too!’

Besides that, you can also show testimonials and customer reviews on the product page to boost social proof.

They can help you gain trust from your visitors and encourage them to purchase the product.

You can learn more by following our guide on how to add a customer reviews page in WordPress.

Another way to boost conversions in WooCommerce stores is by using FOMO or fear of missing out. You can add a countdown timer to a discount campaign and encourage users to make a purchase before time runs out.

6. Run a Giveaway Contest

If you are looking for a way to boost engagement on your website and increase eCommerce conversions, then running a viral giveaway contest is a great way of doing it.

A competition gives your WooCommerce visitors a fun reason to return to your store and stand a chance to win free products.

In return, you can ask users to participate in the competition by following your social media pages, signing up for an email newsletter, inviting a friend to participate, and more.

This way, you’ll also grow your social followers, increase your email list, promote your brand, and build a relationship with your audience.

The best way to run a giveaway contest is by using RafflePress. It is the best giveaway plugin for WordPress that’s easy to use. RafflePress offers a drag-and-drop contest builder with lots of customization options.

To learn more, please see our guide on how to create a WooCommerce contest to boost loyalty and engagement.

7. Upsell Products in WooCommerce

Upselling is a technique that encourages visitors to purchase a higher-priced product instead of the one they already have in their shopping cart.

These products might have a higher value, offer more features, or have better quality. As a result, they are also more expensive and more lucrative for your business.

For instance, let’s say you are selling plugins or software in your online store. You can offer users a higher pricing plan with more addons and upgrades than the base plan.

There are several ways you can upsell products in WooCommerce. First, you can show different products on a product page at the bottom and ask visitors to buy them instead. Or you can create a popup to upsell particular products.

Besides that, you can also showcase different products on the checkout page before a user makes a purchase. Or you might promote products on the thank you page, enticing a customer to buy more items.

To learn more details about each of these methods, please see our guide on how to upsell products in WooCommerce.

8. Show Frequently Bought Together Products

Besides upselling, you can also boost your average order value by showing “frequently bought together” products. In our testing, this strategy has consistently increased WooCommerce sales by suggesting complementary items at exactly the right moment in the customer journey.

Studies show that product recommendations can contribute up to 31% of your online store’s revenue. The key is to display these suggestions in strategic locations:

• Product pages (when customers are actively researching)
• Shopping cart page (when buyers are already committed)
• Checkout page (final opportunity for upsells)
• Smart popups (targeted based on browsing behavior)

What we love about this approach is how it mirrors successful eCommerce giants like Amazon.

For example, when someone’s buying a camera, you can automatically suggest memory cards, camera bags, and other accessories they’ll likely need anyway. This not only increases sales but also improves the customer experience by helping them find everything they need in one place.

You can implement this in WooCommerce using several methods, from the built-in linked products feature to advanced plugins like YITH WooCommerce Frequently Bought Together.

For step-by-step instructions, see our guide on how to show frequently bought together products in WooCommerce.

9. Add Express Checkout Buttons

Another simple method for boosting conversions in your WooCommerce store is offering express checkout buttons. This allows users to skip different steps in the checkout process and go directly to the payment page.

This provides a better shopping experience for customers and makes the buying process quicker. A user can simply click a button to make a purchase. As a result, you’ll see more conversions and less cart abandonment.

Please see our guide on how to add express checkout buttons in WooCommore to learn more.

10. Offer a Personalized Experience to Users

Personalization helps you improve the user experience by making your content more personal for each visitor. You can create product offerings for different users to boost WooCommerce conversions.

For example, you might greet logged-in customers with their names, show them products based on their browsing history, and offer them discounts or coupons.

For more details, you can see our guide on how to show personalized content to different users in WordPress.

11. Send Browse and Cart Abandonment Push Notifications

By setting up browse abandonment push notifications, you can automatically send a custom message to visitors when they browse your site and leave without adding anything to the cart.

After your browse abandonment campaign convinces visitors to return and add products to their cart, you can then deploy a cart abandonment campaign to turn them into paying customers.

You can use PushEngage to easily send browse and cart abandonment push notification campaigns. It’s the best push notification software and offers powerful features like triggered notifications, dynamic segmentation, automatic drip campaigns, and more.

To learn more, see our tutorial on how to add web push notifications in WordPress.

We hope this article helped you learn how to convert WooCommerce visitors into customers. You may also want to see our guide on how to enable customer tracking in WooCommerce with Google Analytics and our expert picks for the must-have WordPress plugins for business websites.

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