How to Create a Custom Page in WordPress

A custom page lets you use a different layout from the rest of your website. Many WordPress sites use custom page layouts for their sales pages, landing pages, webinar pages, and more.

Over the years, we’ve created lots of custom pages on WPBeginner for different purposes. We’ve used them to show different deals on plugins and hosting services, offer Pro services to help users with WordPress, display different products, and more.

In our experience, there are multiple ways of creating custom pages. We’ve used page builders like SeedProd for some of our projects. Besides that, you can also use the block editor or full site editors to add custom pages to your site.

In this article, we will show you how to easily create a custom page in WordPress.

Why Create a Custom Page in WordPress?

Every time you create a new page, your WordPress theme controls how that page looks using a template file.

This page.php template affects all single pages that you create in WordPress. However, you may not want to use the same design every single time.

Landing pages often have different content compared to regular pages, such as a large hero image or a call to action (CTA). This means they often look completely different from the rest of your website. 

However, trying to create unique designs using the standard page template can take a lot of time. You’re also limited by the page.php template, and may not be able to create the exact design you want. This can make it difficult to get good results. For example, if you’re building a sales page, then you may not get many conversions due to poor page design.

With that being said, let’s see how you can create a custom page in WordPress, with the exact design, layout, and content you want. Simply use the quick links below to jump straight to the method you want to use.

Method 1. How to Create a Custom Page in WordPress Using the Block Editor (No Plugin Required) 

The block editor makes it easy to design your own templates using the tools you’re already familiar with.

This is a good choice if you plan to reuse the same design across multiple pages, as you can simply apply the same template. If you want to create a completely unique design, then another option is to create the page as normal and then edit its layout using the full-site editor, which we’ll cover in Method 2.

Just be aware that these methods only work with block-based themes such as ThemeIsle Hestia Pro or Twenty Twenty-Three. If you don’t have a block-based theme, then we recommend using a page builder instead.

To start, simply open any page or post. Then, select the ‘Page’ tab in the right-hand menu and click on the text next to ‘Template.’

The options you see may vary depending on your WordPress theme, but the text will typically show ‘Page,’ ‘Default template,’ or similar.

In the popup that appears, click on the ‘Add Template’ icon.

In the popup that appears, type in a name for your template and then click on ‘Create.’

The name is just for your reference so you can use anything you want.

This launches the template editor, which works similarly to the WordPress content editor.

To add blocks to the custom page design, simply click on the blue ‘+’ button. You can then drag and drop to add blocks.

You can add content to a block or change its formatting using the familiar WordPress post editing tools. For example, you can type text into a ‘Heading’ block, apply bold formatting, or change text from H2 to H3.

You can also create a custom page using patterns. Patterns are collections of blocks that are often used together, such as a list of events, an image with a caption, or a pricing table.

The patterns you see will vary depending on your WordPress theme, but you can see which patterns are available by clicking on the ‘Patterns’ tab.

You can either drag and drop a block pattern onto your layout or click on the pattern to add it to the bottom of your template. When you’re happy with how the template looks, click on the ‘Publish’ button and then click on ‘Save.’

You can now apply this template to any page. Simply open the page in the editor, and then click on the text next to ‘Template.’

In the popup that appears, select the template the template you just created.

With that done, you can add content to the page, just like any other WordPress page. 

Method 2. How to Create a Custom Page Using the Full-Site Editor (Block-Based Themes Only)

If you’re using a block-based theme, then you can also create a custom page using the full-site editor. This allows you to change the layout of an individual page, without creating a custom template.

With that in mind, this is a good choice if you want to create a completely unique design that you won’t reuse on any other page.

To get started, simply create the page as normal by going to Pages » Add New. You can then type in a title, add categories and tags, upload a featured image, and make any other changes you want.

When you’re happy with the basic page, save your changes and then head over to Appearance » Editor.

By default, the full site editor shows your theme’s home template.

In the left-hand menu, click on ‘Pages.’

You’ll now see all the pages you’ve created on your WordPress website.

Simply find the page you want to re-design and give it a click.

WordPress will now show a preview of the design.

To go ahead and edit this template, click on the small pencil icon.

You can now edit the page’s layout using the full-site editor tools. For example, you can click on the blue ‘+’ button to add new blocks, or click to select any block you want to customize.

When you’re happy with the changes you’ve made, click on the ‘Save’ button.

Now, if you visit this page on your website you’ll see the new page design in action.

Method 3. Create a Custom Page in WordPress using SeedProd (Recommended) 

In the past, you created a custom page by writing code, which wasn’t very beginner-friendly. If you made a mistake with your HTML, CSS, or PHP code, then it could cause common WordPress errors or even break your site completely.

With that in mind, we recommend using a page builder instead.

SeedProd is the best drag-and-drop page builder for WordPress. It comes with more than 350 templates, allowing you to create custom pages without writing any code. 

If you’re using a custom page to get more conversions, then SeedProd works with many popular third-party tools you may already be using to get conversions. This includes top email marketing services, WooCommerce, Google Analytics, and more.

First, you need to install and activate SeedProd. For more details, see our step-by-step guide on how to install a WordPress plugin.

After activating the plugin, SeedProd will ask for your license key.

You can find this information under your account on the SeedProd website. After entering the key, click on the ‘Verify Key’ button.

Choose a Custom Page Template

Once you’ve done that, go to SeedProd » Landing Pages and click on the ‘Add New Landing Page’ button.

You can now choose a template for your custom page.

SeedProd’s templates are organized into different campaign types such as ‘lead,’ ‘squeeze,’ and ‘coming soon.’ You can click on the tabs at the top of the screen to filter templates based on campaign type. 

If you want to start from scratch, then SeedProd also has a blank template that you can use.

To take a closer look at any design, simply hover your mouse over that template and then click on the magnifying glass icon.

When you find a design you like, click on ‘Choose This Template.’ We’re using the ‘Course Sales Page’ template in all our images, but you can use any template you want.

Next, go ahead and type in a name for the custom page. SeedProd will automatically create a URL based on the page’s title, but you can change this URL to anything you want.

A descriptive URL will also help search engines understand what the page is about so they can show it to the right users, which will improve your WordPress SEO.

To give your custom page the best chance of appearing in relevant search results, you may want to add any keywords that are missing from the URL. For more details, please see our guide on how to do keyword research.

When you’re happy with the information you’ve entered, click on the ‘Save and Start Editing the Page’ button.

Design Your Custom Page

SeedProd will now open your chosen template in its user-friendly drag and drop editor. You’ll see a live preview of your page to the right, and some block settings to the left.

To customize a block, simply click to select it in the page editor. The left-hand toolbar will then show all the settings for that block.

In the following image, we’re changing the text inside a ‘Headline’ block.  

You can format the text, change its alignment, add links, and more using the settings in the left-hand menu.

It’s also easy to edit images using the SeedProd page builder. Simply click on any ‘Image’ block and use the settings to add alt text, upload a new image, or make any other changes. 

If you want to remove a block from the custom page, then simply click to select that block.

Then, click on the trash can icon in the mini toolbar. 

To add new blocks to your design, just find a block in the left-hand menu and then drag it onto the editor.

You can then click to select the block and make any changes in the left-hand menu. 

SeedProd also comes with ‘Sections,’ which are rows and block templates that can help you create a custom page, fast. For example, if you were designing a Google Ad landing page, then you might use SeedProd’s ready-made Hero, Call To Action, or Features sections.

To see all the available sections, simply click on the ‘Sections’ tab.

To take a closer look at a section, hover your mouse over it and then click on the magnifying glass icon.

When you find a section that you want to add to your design, simply move the mouse over it and then click on the little ‘+’ icon.

This adds the section to the bottom of your page. You can move both sections and blocks around your design using drag and drop.

If you make a mistake or change your mind, then don’t worry. You can reverse your last change by clicking on the ‘Undo’ button at the bottom of the left-hand toolbar.

Here, you’ll also find a redo button, revision history, layout navigation, and global settings.

These extra buttons make it easy to create a custom page in WordPress. 

At the bottom of the toolbar, you’ll also find a mobile preview button that allows you to view the mobile version of the custom page. 

This can help you design a custom page that looks just as good on mobile devices as it does on your computer.

When you’re happy with the custom page, it’s time to publish it by clicking the dropdown arrow next to ‘Save’ and then selecting the ‘Publish’ option. 

Your custom page will now go live on your WordPress blog.

If you want to edit the custom page at any point, then just go to SeedProd » Landing Pages in your WordPress dashboard. You can then find the page that you want to change and click on its ‘Edit’ link.

This will open the design in SeedProd’s editor, ready for you to make your changes.

Method 4. Using Thrive Architect to Create a Custom Page in WordPress

You can also create a custom page using Thrive Architect. Thrive Architect is another popular drag-and-drop page builder for WordPress.

It comes with over 300 professionally-designed templates that are designed to help you get more conversions.

First, you need to install and activate the Thrive Architect plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, go to Pages » Add New in your WordPress admin dashboard to create a custom page. Then, click on the ‘Launch Thrive Architect’ button.

Next, you can choose whether to create a normal page or a pre-built landing page.

We recommend clicking on ‘Pre-built Landing Page’ as it gives you access to all the Thrive landing page templates. These templates are fully customizable, so you can fine-tune them to suit your WordPress website.

When you find a set you like, simply click to select it.

In the following image, we’re selecting ‘Smart Landing Page Sets.’

On the next screen, you need to choose a specific template from the set.

Select a template by clicking on it and then hitting the ‘Apply Template’ button.

This will open the template in the Thrive Architect Editor. From here, you can easily customize the page template to match your blog, website, or online store.

As an example, you can change the ‘Heading’ by clicking on it and then typing in your own custom messaging.

You’ll now see all the customization options in the left-hand menu. Here, you can change the typography, font size, color, formatting, and more.

From the left-hand panel, you can also adjust other settings for your custom page, such as the layout, background style, borders, animations, and scroll behavior, just to name a few.

Similar to SeedProd’s blocks, Thrive Architect comes with many pre-built elements you can add to your custom page.

To add a new element to the page, click on the ‘Add Element (+)’ button on the right-hand side of the screen.

You can now choose from elements like images, buttons, lead generation forms, pricing tables, countdown timers, and more.

To add an element, simply drag it from the right-hand menu and drop it onto your page.

Again, you can edit any of the new elements you add to your page by clicking on them. 

When you’re happy with how the page looks, click on the arrow (^) button next to the ‘Save Work’ button. Then, click the ‘Save and Return to Post Editor’ option.

You can then save the page as a draft, or publish it so it shows up on your WordPress website.

Once your custom page is published, you can visit your site to see it in action.

We hope this article helped you learn how to create a custom page in WordPress. You may also want to see our guide on how to create a landing page with WordPress and how to split post or page title in WordPress.

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