7 Best Mailchimp Alternatives of 2024 (with Better Features + Fair Pricing)

Are you looking for a Mailchimp alternative? Mailchimp is a popular email marketing service, and it used to be an industry favorite. We even used it at WPBeginner for a number of years.

However, due to the recent changes in Mailchimp pricing and several other reasons, many users are looking to switch from Mailchimp.

The good news is that there are a lot of great email marketing services that offer better features, service, and more business friendly prices.

In this article, we will share some of the best Mailchimp alternatives for your email marketing needs.

Why Are People Switching Away from Mailchimp?

Mailchimp used to be one of the top email marketing services on the market. They grew in popularity due to their famous “free forever” plan.

But, in the recent years they have failed to keep up with innovation especially when it comes to advanced features like marketing automation.

To make matter worse, their recent pricing changes are not user friendly because they’re now charging businesses for unsubscribed users in their account. You should NOT have to pay for subscribers who are no longer receiving messages from you.

Their customer support has become increasingly unhelpful and almost every request gets a standard message like: we’re forwarding this to our engineering or leadership team.

While they’re using fancy marketing lingo such as “all in one marketing platform”, you don’t have the ability to do basic things like bulk delete more than 100 contacts at a time.

Fortunately, there are several Mailchimp competitors with far better features, pricing, and quality of service.

Best Mailchimp Alternatives (Our Expert Pick)

Since there are hundreds of email marketing service providers that you can choose from, we have hand-picked the best Mailchimp alternatives for specific use-cases such as small business, startups, non-profits, eCommerce businesses (online stores), etc.

Here are the best Mailchimp alternatives that you can use.

1. Constant Contact

Constant Contact is the best email marketing service for small businesses and non-profits.

They allow you to create professional email newsletters with an easy to use drag and drop editor, in just a few minutes.

You get all the essential features such as the ability to manage email lists, track email deliverability and open rates. Their beautiful reports show you how your email marketing campaigns are performing.

Constant Contact has basic email automation features that lets you send welcome messages to new subscribers, trigger emails based on user behavior, and resend emails to non-openers automatically.

Their email marketing tool also makes it easy to do A/B testing, so you can see how your subject lines are performing for further optimization.

It also has built-in tools for eCommerce solutions to help you reach existing customers. Constant Contact makes it easy for you to create surveys and polls, donation pages for non-profits, dynamic sign up forms, and more.

The best part about Constant Contact is their unmatched customer service with live chat support, phone support, email, community support, and a vast library of helpful resources.

Constant Contact is a perfect Mailchimp alternative for WordPress because it works with all popular WordPress plugins like OptinMonster, WPForms, and more. Not to mention, the ease of use is unmatched.

Pricing: $12 – $80 per month.

Bonus: WPBeginner users can use our Constant Contact coupon code and get 20% off.

Get started with Constant Contact today.

2. Brevo (Formerly Sendinblue)

Brevo, formerly known as Sendinblue, is a powerful email marketing and SMS marketing service for businesses.

It’s packed with powerful functionality to create email newsletters, email marketing automation, SMS campaigns, landing pages, Facebook ads, live chat, and more.

Their personalized marketing automation solution lets you send unlimited emails to a targeted audience based on user behavior.

It comes with an easy to use drag and drop email builder and great email deliverability to boost your marketing campaigns.

Their email marketing platform can also help you do transactional emails for your website.

Brevo makes an excellent free Mailchimp alternative with additional features like SMS marketing and live chat software. They also offer more fairly priced paid plans for business owners, including a forever free plan for up to 100,000 contacts.

Pricing: Free – $18+ per month based on the number of emails you send. All paid plans come with unlimited contacts storage.

Bonus: WPBeginner users can use our Brevo (Sendinblue) coupon code to claim a free email marketing account.

3. HubSpot

Similar to MailChimp, HubSpot is an all-in-one marketing platform designed to help grow your business except it offers a lot more advanced functionality.

One of the main reasons why small, medium, and enterprise customers choose HubSpot is because their marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more.

HubSpot Email Marketing uses marketing automation and personalization data from their advanced contact management software, which helps you deliver the most personalized user experience to boost sales and conversions.

Their email platform includes all the features you would expect such as autoresponders, drip email campaigns, A/B testing, and landing pages.

But other than that, they also include features like live chat, popups, contact forms, and other growth tools to help you grow your email list.

HubSpot seamlessly integrates with WordPress, WooCommerce, Magento, other eCommerce platforms, Zapier, other webinar platforms, various social media apps, and everything else that you need to get more email subscribers.

HubSpot makes an excellent Mailchimp alternative if you’re looking for an all-inclusive marketing platform that is built to grow with your business. This is why both small businesses and enterprise both use HubSpot for their marketing platform.

Pricing: Free – $18 per month and then grows based on your subscriber count.

4. AWeber

AWeber is another great email marketing solution to connect with your users and accelerate business growth.

It comes with an impressive set of features like auto-fetch articles to create automated blog newsletter emails, beautiful email templates for HTML newsletters, smart unsubscribe management, email analytics, list segmentation, and automation tools.

It also includes other standard features like A/B split testing, autoresponders, contact list management, landing page builder, built-in reporting, and more.

AWeber is a direct alternative to Mailchimp with a free email plan. Their Pro pricing plans are flexible based on the number of subscribers.

Pricing: Free – Premium plan starts at $12.50 per month.

5. Omnisend

Omnisend is a well-known MailChimp alternative for eCommerce websites because it offers powerful SMS & email marketing features.

They have a very generous free email marketing plan which includes all their powerful features including pre-built email automation workflows, subscriber segmentation, A/B testing, SMS messages, and even web push notifications.

Unlike MailChimp and other email marketing services, their free email marketing plan is not restricted, so you have access to all their features.

Omnisend seamlessly integrates with all the popular website builders like WordPress, Shopify, etc., and they also have integrates with hundreds of other business tools.

The reason why a lot of ex-MailChimp users love Omnisend is because they have pre-built eCommerce marketing automation workflows that are designed to help you drive more revenue. This includes emails like welcome series, abandoned cart emails, cross-sell emails, and more.

Not to mention, the email builder is incredibly easy to use, and it comes with a wide-variety of pre-designed responsive email templates.

Their SMS feature allows you to send messages in 209 regions across the world.

Pricing: The free plan allows you to send 500 monthly emails to 250 subscribers. The paid plans start at $16 per month and include up to 6000 email sends per month.

6. Drip

Drip is a popular email marketing automation service for eCommerce stores. It features multichannel touch-points to reach customers by sending emails and SMS text messages.

Their specialty is to allow you to store and manage users based on their interactions on your website. Their API script allows you to collect the user data and store it in tags, events, and custom fields.

Furthermore, their automation workflow builder helps you automate the process of reaching out to customers at the most impactful time based on their behavior during the buying journey.

With advanced personalization, you can use the clients’ data to create custom discount codes, product recommendations, price-drop notifications, and more.

If you want to integrate your email marketing service with an eCommerce solution like WooCommerce, BigCommerce, or Shopify, then Drip is the best Mailchimp alternative with several integrations that will help you boost sales.

Pricing: The standard plan starts at $39 per month and goes up based on the number of contacts in your list.

Bonus: WPBeginner users can use our Drip coupon to get a 14 day free trial (no credit card needed).

7. Kit (Formerly ConvertKit)

Kit (formerly ConvertKit) is a popular email marketing software for bloggers, authors, and creators.

They famously launched their brand with the slogan: power of Infusionsoft with the ease of Mailchimp.

Kit offers advanced automation features with an intuitive drag and drop email sequence builder, so you can send automated emails based on user behavior.

Their advanced segmentation feature allows you to further segment your contacts with tags based on how they interact with your emails.

They also offer a drag & drop landing page builder with beautiful landing page templates and customizable optin forms to grow your email list.

Kit integrates with many popular third-party CRM software, lead generation tools like OptinMonster, eCommerce platforms like WooCommerce and Shopify, and more.

Kit is a great alternative to Mailchimp with powerful marketing automation platform for digital marketers, bloggers, publishers, and authors.

Pricing: There’s a free plan with limited features for up to 10,000 subscribers. Premium plans start at $25 per month based on the number of contacts in your list.

Bonus: WPBeginner users can use our Kit coupon to get a 14 day free trial (no credit card needed).

Bonus: MailerLite

MailerLite is another robust email marketing service and a great Mailchimp alternative. It comes with a beginner-friendly, drag and drop email editor and pre-made email templates for different campaigns.

You can use landing pages, popups, or embedded signup forms to capture leads. They offer tons of customization options and templates to help you succeed.

It comes with a powerful email automation builder, segmentation, and personalization features which allow you to target the right users at the right time.

You can analyze your marketing efforts with their built-in real-time reporting tools, or run A/B tests to improve your campaigns. See our complete MailerLite review for more details.

Pricing: Free – $20+ per month based on the number of subscribers.

Conclusion: Which is the Best Mailchimp Alternative?

If you are looking for a Mailchimp alternative for WordPress, then Constant Contact is the perfect choice. It has an easy to use platform, powerful integrations, high-quality support, and fair pricing for small businesses and non-profits.

If you’re looking for a Mailchimp alternative that has a forever-free plan, then you should look at Brevo, formerly Sendinblue, because they offer a generous Lite plan.

If you’re looking for an email marketing service for bloggers with better automation workflows than what Mailchimp offers, then we recommend using HubSpot, Omnisend, or Brevo.

If you’re looking for a Mailchimp alternative for Shopify, WooCommerce, or other eCommerce platforms, then we recommend using Omnisend or Drip. It helps you send personalized emails based on your sales funnel needs.

It’s important to note that in our research, we tried every major email marketing services including many that are not in our list above such as: Active Campaign, GetResponse, MooSend, Campaign Monitor, and more. We simply didn’t list them all here because that would create more confusion and cause choice paralysis for non-techy readers.

We hope this article helped you find the best Mailchimp alternatives to grow your business. You may also want to read our guide on how to choose the best business VoIP provider, and our comparison of the best blogging platforms.

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