Vill du veta hur vi ökade våra prenumeranter på WPBeginner med 600%?
Under årens lopp har vi provat många olika tekniker för att få fler prenumeranter på email. Efter att ha provat flera tillägg för lead-generering i WordPress, samarbetade vår grundare Syed Balkhi med Thomas Griffin och bestämde sig för att skapa en perfekt lösning som ger resultat.
I den här artikeln kommer vi att visa dig hur vi ökade våra e-postprenumeranter med 600% med OptinMonster.
Några av er skulle tro att 600% tillväxt förmodligen innebar att vi inte fick många prenumeranter tidigare. Det är inte sant.
Varje dag fick vi cirka 70-80 new prenumeranter från sidebar-formuläret, kontaktformulären och andra landing pages på sajten. Genom att göra en enda ändring på webbplatsen ökade vi vår dagliga registreringsgrad för email till cirka 445 – 470 nya prenumeranter per dag.
Det är en tillväxt på 600% med samma mängd trafik som vi fick tidigare.
Så vad var det som Changed? Tja, vi började använda OptinMonster.
Vad är OptinMonster?
OptinMonster är det bästa pluginet för leadgenerering för WordPress, och över 1,2 miljoner webbplatser använder programvaran för att utöka sina email lists, öka försäljningen och få fler leads.
Och det är inte bara begränsat till småföretagen heller. Stora företag gillar Patreon, McAfee, Pinterest, American Express, och många fler använder OptinMonster på sina webbplatser.
OptinMonster tillåter dig att enkelt skapa och integrera mycket effektiva optin-formulär på din website. Det integreras med alla större leverantörer av e-posttjänster och levereras med kraftfulla funktioner som drag and drop-kampanjbyggare, inriktning på sidnivå, A / B split-testning, exit-intent-teknik och mer.
Med hjälp av OptinMonster skapade vi en smart lightbox popup med en exitintention.
Vänta, suger inte alla popups? Ja, de flesta popups suger eftersom de inte görs rätt.
Vad är en smart lightbox popup?
En genomsnittlig popup öppnas vanligtvis i ett separat fönster, normalt när du besöker en website eller clickar på vyn. De är freaking irriterande som fan.
Sedan finns det andra lightbox popups som du förmodligen ser många bloggare använda. Dessa boxar öppnas i samma fönster, vanligtvis direkt när du besöker webbplatsen. De är inte lika dåliga, men de kan definitivt irritera vissa användare.
Sedan finns det en smart lightbox popup. En exit-intent smart lightbox popup är ett riktat message som öppnas på en specifik page precis när användaren är på väg att lämna.
Hur kan det inte vara irriterande?
Vi körde ett delat test på WPBeginner för att se hur lightbox popup påverkar vår avvisningsfrekvens och om vi får några klagomål från användare.
Det första vi upptäckte var att avvisningsfrekvensen på en page med en exit-intent lightbox var exakt densamma som på en page utan lightbox. För det andra hade vi absolut noll klagomål från användare. Sist men ej minst, antalet nya email prenumeranter vi fick med en exit-intent lightbox var betydligt högre.
Exit-Intent-magi
Den viktigaste orsaken till dessa fenomenala resultat är exit-intent.
Varför inte? För att de användare som tänkte lämna din website ändå gör det. Med hjälp av exit-intent-tekniken konverterade vi övergivande besökare till prenumeranter.
OptinMonsters exit-intent-teknik spårar användarens musgester och hastighet när de surfar genom din website. Detta allow tillägget att upptäcka det exakta ögonblicket när användaren är på väg att lämna och uppmanar dem med en riktad kampanj.
Till skillnad från andra irriterande exit popups hindrar den ej användaren från att lämna. De kan stänga fönstret som de normalt skulle göra.
Detta ger dig dock new real estate, tekniskt sett en extra sidvisning, för att behålla den besökaren och potentiellt få dem att prenumerera på din email list.
De flesta besökare lämnar din WordPress website utan att prenumerera, även om de gillar innehållet. Det beror på att de har kort uppmärksamhet och att det inte finns någon clear call-to-action på de flesta pages.
Nu, om du gör det enkelt för dem att prenumerera och ge dem en mild påminnelse, är det mycket mer troligt att de prenumererar. Om du erbjuder dem en gratis bonus är det ännu bättre.
Hur man använder OptinMonster för att få maximala fördelar
Du tänker förmodligen att det kommer att bli en komplex installation. Men det är det verkligen inte. Det tog oss mindre än 10 minuter att ställa in alltihop.
Exit-intent-tekniken är tillgänglig i OptinMonster Pro-planen och andra funktioner som nedräkningstimer, mobilkampanjer och integrationer.
Oroa dig inte, som WPBeginner-läsare kan du använda vår OptinMonster Coupon och få 10% rabatt.
Nu är det första du behöver göra att installera och aktivera OptinMonster plugin på din webbplats, eftersom det fungerar som en kontakt mellan din webbplats och OptinMonster. För mer detaljer, vänligen se vår guide om hur du installerar ett WordPress plugin.
Vid aktivering startar OptinMonster Setup Wizard automatiskt. Gå vidare och klicka på ”New? Gör anspråk på ditt gratis account” knapp.
Följ sedan instruktionerna på skärmen för att installera OptinMonster på din website och skapa ett gratis account.
Därefter kan du heada över till OptinMonster ” Kampanjer från WordPress dashboard och klicka på knappen ”Skapa din första kampanj”.
Sedan ser du olika kampanjtyper att välja mellan. För att add to en exit-intent popup, gå vidare och välj kampanjtypen ”Popup”.
För varje kampanjtyp får du också flera templates. Välj helt enkelt en för din website och customize den. Vi använde templaten ”Case Study” för popupen på WPBeginner.
På nästa vy ser du kampanjbyggaren med drag and drop.
You can select any element from the menu on your left and add it to the template.
Det finns också ett alternativ för att aktivera ”Yes/No” view, som har visat sig öka konverteringarna med 18%.
För att aktivera två steg klickar du bara på alternativet ”Ja / Nej” bredvid Optin längst ner. Därefter går du vidare och klickar på knappen ”Aktivera Ja/Nej för denna kampanj”.
Därefter kan du heada till tabben ”Display Rules” och ställa in kampanjvillkoren.
Låt oss välja ”Exit Intent” från dropdown-menyn och välja vilka enheter som ska visa din lightbox popup på. Du kan lägga till flera regler och visa dina popups på valda pages och posts också.
Dessutom låter OptinMonster dig välja känsligheten för exitintenttekniken. Som standard kommer den att ställas in på ”Medium”, men du kan ändra den till ”Låg” eller ”Hög”.
Förutom det erbjuder OptinMonster actions för dina kampanjer. Till exempel kan du lägga till effekter, spela ljud och visa kampanjvyn baserat på optin eller framgång.
Efter det kan du heada över till tabben ”Integrationer”. Klicka sedan på knappen ”+ Add New Integration” från menyn till vänster och välj din e-postmarknadsföringstjänst från dropdown-menyn.
När du är klar går du till tabben ”Publicera” högst upp.
Ändra nu ”Publicera status” från Draft till Publicera.
Glöm inte att klicka på knappen ”Save” för att spara dina settings.
Så här gillar den slutliga exit-intent popup på WPBeginner.
Resultat
Denna 10-minutersuppsättning resulterade i close 3200 nya prenumeranter på en vecka. Se bara statistiken under:
Note: Optins kördes inte över hela webbplatsen. De var bara på enskilda inlägg.
Vi arbetar nu med att skapa riktade kampanjer för specifika pages, categories och custom post types för att bygga en hyperinriktad email list.
Slutliga tankar
Ja, vi hatar popups gillar alla andra, men det här är annorlunda. När du skapar en riktad kampanj och ger användarna vad de vill ha, kommer de gärna att prenumerera. Uppgifterna ovan är ett bevis på det.
Vi fick ingen extra trafik och vi gjorde inte heller några speciella kampanjer. Vi använde helt enkelt OptinMonster för att göra övergivande besökare till prenumeranter.
OptinMonster har också andra optin-typer (footer bar och slides-ins) för dem som inte vill använda lightbox popup. Fler optin-typer är också på gång och kommer att släppas under de kommande månaderna.
Om du vill få fler e-postprenumeranter och förbättra dina ansträngningar för att generera leads i WordPress, rekommenderar vi starkt att du börjar använda OptinMonster.
Vi hoppas att den här artikeln hjälpte dig att lära dig hur vi ökade våra email prenumeranter med 600%. Du kanske också vill se vår guide om hur man lägger till en spelifierad spinn för att vinna optin och hur man använder psykologin i popups för att öka registreringarna med 250%.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Tony
Hey, I love the look of some of the optinmonster exits I have seen, I was wondering is there and option to link directly to the pop up (eg from an image on wordpress), I have leadpages and I do not really like the look of the popup.
WPBeginner Staff
OM can accommodate additional fields only with custom HTML form option or Canvas. If you use the default integration, it will only work with 2 fields (Name / Email).
You can use Canvas and integrate with Gravity Forms and add as many fields as you like (note you will have to customize the design yourself).
Dance
Syed, my aweber form has an additional custom field. Can OM accommodate that field in the available forms within OM.
WPBeginner Staff
If they have HTML form then yes
anjanish kumar
Is it possible to integrate OptinMonster with Sendy ?
Jop
Well it works, I subscribed due to this! Brilliant.
WPBeginner Staff
Yes, OptinMonster now has an After Post Add-on which allows you to add an optin at the end of the article.
WPBeginner Staff
Actually the lighbox popup will not appear on mobile devices.
Alexa Bloom
So this plugin sounds really good. I’m keen to try it. But I’m wondering if there is a comparable plugin to encourage site visitors to follow a twitter account in a similar fashion?
Tammy Hawk-Bridges
You dont think that the optin box pushes away the mobile user?
WPBeginner Staff
No it does not work with Jetpack’s subscription service. OptinMonster uses cookies to detect returning users. You can choose to hide an optin from logged in users.
Dee @ The Kitchen Snob
2 questions – Does OptinMonster work with Jetpack subscription service? And once someone subscribes, is there a way to make it so it never pops up for that IP address again? I’d hate if my subscribers got the same popup 30-90 days later (or whatever I set it to) when they’ve already subscribed. Thanks for the info.
Katie Harp
That’s incredible. As much as I used to be opposed to lightboxes/any form of popup, I may have to do some testing after reading this.
WPBeginner Staff
We tried multiple different ways of comment lead-gen, but none to very much success.
– We added a checkbox below the comment submit button that was automatically checked ”Subscribe to WPBeginner Weekly Newsletter”. This worked to an extent, but it confused users. We put a cookie setting in place, but people clear cookies, use different browsers, etc. Regular users started complaining that they had to uncheck the box every time they leave a comment because they’re already subscribed. Essentially it created a bad UX, and we don’t want that.
– We changed the checkbox from auto-checked to giving users an option to check it. This had negligible optin rate compared to the amounts of comments we got.
The reasons for switching to Disqus has been outlined in our article (which far outweighs the lead-gen benefits)
https://www.wpbeginner.com/plugins/how-to-add-disqus-comment-system-in-wordpress/
P.S. I’m sure if you were to go 100% blackhat and optin everybody without their permissions, then comments would be huge lead-gen source… but we don’t believe in doing that.
-Syed
Nate Maingard
Thank you for taking the time to write this great response Syed. Consider me convinced :).
Warm regards
Nate
Nabtron
you could have added condition of subscribing if the user is already subscribed or not
Nate Maingard
Interesting that you’re using Disqus for commenting, but it doesn’t allow for lead generation? Any reason you feel that using Disqus outweighs that potential lead source? I know it’s slightly off topic, but this is a post about increased lead generation
Dhiraj
Totally agree.
Olly
Hi!
Plugin looks great, will it work with DotMailer?
Thanks
Oliver
WPBeginner Support
If the DotMailer provides an HTML email form embed code then it would work with DotMailer as well.
Administratör
Dario
Is it possible to let the user to download a file after the subsciption?
abdullah
Hi
i need plugin which show popup up at the end of page saying (thanks you for reading the artical ) is there any pliugin which remove on scroll up with out disturbing the whole page .hlep me getting this.
thanks in advance.
Michael
Hi,
I was wondering how OptinMonster compares to PopUp Domination?
For instance, if I want to put an email collection form on my 1 site with the exit intent what benefit do I get paying $199 for the pro version of OptinMonster versus the $47 I’d pay for the standard version of PopUp Domination?
I can’t see how a WYSIWYG customizer and some extra fonts is worth $152, so maybe there is something I’m missing?
Thanks,
Michael
WPBeginner Support
Speed // Code Quality is what makes us better. We also offer other add-on types such as Footer Bar, Slide-ins, Sidebar Optins, After Post Optins, and more to come. OptinMonster offers much better support as well.
Administratör
John Matras
When I saw the exit intent technology, I was really blown away. I can’t help thinking that you’d get a lot more buyers–more than enough to make up the reduced revenue per sale–with a lower price. Exit intent I’d buy, but I can’t afford that price.
WPBeginner Support
John, it’s our signature feature and we’d like to keep it at the Pro level or higher.
Administratör
Vitaly
Have you tested this plugin for speed, server requests? Does it affect page load times much?
WPBeginner Support
Page load times and site speed are very important for us at WPBeginner, and OptinMonster is highly optimized for page speed.
Administratör
Sarah
Does this work on mobile devices since there is no mouse movement to detect?
I usually browse the web from my iPad.
Thanks!
WPBeginner Support
No, currently it does not.
Administratör
Ankur
Syed,
Thanks for your wonderful blog.
I just wanted to know, how is your experience with normal popups (the ones that pop-up after ’n’ seconds of page load) vs exit pop-ups? Which you found providing better conversions?
Editorial Staff
Hey Ankur,
The popups that are triggered after X seconds can work as long as you can nail down the perfect time setting. So it’s not as simple as plug and play. You really have to test out the settings to get the best results. Whereas exit-intent is plug and play. A friend of mine recently tried exit-intent vs timed popup. The time popup for him didn’t convert as well when compared to exit-intent. My reasoning there was because he didn’t experiment with the time setting. I think you can get it right if you try hard enough, however exit-intent is just so much easier.
-Syed
Administratör
Ankur
For me, personally, the in-content targeted opt-in works best. Though I keep experimenting with the pop-ups, I don’t like their invasive nature.
Also, a humble suggestion, you may want to have a ’Subscribe to comments’ feature enabled in your blog. It becomes easy for the commentor to track responses on the comments made.
Mayank
$49 look expensive. But what %age of the total number of visitors can we convert as subscribers
Brad
$49 for a 600% lift? You can’t beat that. It is the EXACT opposite of expensive.
Janine
Opt-in Cookie Duration for an email signup pop-up on a website home page… Does anyone know the recommended optimal cookie duration for an email signup pop-up? Is ”30 days” the accepted time frame before an email signup pop-up is displayed again to a repeat visitor?
WPBeginner Support
Yes 30 – 90 days is a good time.
Administratör
Sascha
Wow great. I first saw your video in the interview with Jame Tardy.
You really walk the talke. This optin form is a great idea. Actually I do not even get 1 subscriber from 200 visitors. I get only very few….
So, but I am using Wysija for my Email Newsletter and I do not want to change it, as I am not so keen to changing it….
Is it possible to use your Plugin with Wysija?
If not, kindly implement that :p
Sascha
WPBeginner Support
Sascha, Thanks for watching the interview. As for OptinMonster, yes you can use Wysija with OptinMonster.
Administratör
Junior
Hi, I use a delayed buy button in my video sales page. To avoid losing returning customers that don’t want to wait for the button show up, I’ve placed a pop with exit intent bringing the visitor to the text version of the sales page, which shows the buy button right away. This way at least returning visitors know that they have this possibility to reach buy button instead of waiting for the button loads below video. Then I’d like to know if there is a way to disable cookies on exit intent feature only for visitors who have closed the pop, and not for those who have already subscribed to the mailing list (and consequently accessed the buy button into the text version of the sales. Thanks!
George
Although it seems that it will be annoying for some visitors, i really want to try it! I just need to know how the plugin will work without the exit intent. Can you describe it please?
WPBeginner Support
Please check out OptinMonster’s website for demonstration video and details about each feature.
Administratör
Rina
Hi guys,
So the pop up webform that I just got before leaving your site is Optinmonster? It must really work becaue I just signed up!
WPBeginner Support
Yes, it is OptinMonster. Thanks for joining us.
Administratör
Zeeshan
It is a wonderful plugin and the first time i noticed a Exit Intent technology on the blog. I signed up right away because i knew this blog is something special and it really is.
I have a wordpress website with mailchimp mailing list, i will invest in this plugin very soon.
Thanks for the knowledge.
Igor
Hello, I would like to promote the Optin Monster, but Shareasale is probably one of the worst afiiliate tracking software I’ve ever worked with)
There is one called http://www.idevdirect.com/ and it is much more flexible in terms of affiliate management from one side, and affiliate link tracking from another, and it is standalone, so you don’t depend on any external website…
WPBeginner Support
We find shareasale to be very good for our needs.
Administratör
Michael
I have purchased the pro version of this plugin thinking I had full control over the pop-up. I want to include my own text, image and a link to another site in the exit intent pop-up.
I can’t for the life of me work out how to do this with Optin Monster.
Is it possible?
WPBeginner Support
You can definitely add your own text and image on the Design tab when creating or modifying an optin.
Administratör
Casey
Hey Guys~~ Loving this, I am seriously looking at adding this across my site portfolio. Quick question, does it allow people to sing up using either their facebook or twitter login??
Thanks so much!! Just found your site last night and am loving the content!!
Have an awesome day!
Casey
WPBeginner Support
No, currently it does not support signing up using Facebook or Twitter.
Administratör
Abhishek
So, I finally bought Optin Monster during the Cyber Monday sale. It cost me $130 for the Exit Intent version but it is totally worth it. In one month I got more than 650 email subscriber. Good work.
Mayank
Abhishek
As you said, you got 650 subscribers in a month, thats from how many visitors or pageviews
Rick
Congrats on the launch Syed! I’m not a user but hope to be in the near future. By the way, your floating social bar plugin rocks!
Charlotte
So is this OptinMonster a sign up service to allow visitors to directly subscribe to a blog, and will it automatically alert them once a new post is up?
Enstine Muki
Impressive plugin. I’m interested in that it’s well optimized for global site performance. I’m surely going to grab a copy
georgina lewis
I am wondering if I can use this product to popup a registrations / login screen to the wordpress site AND with the email registration into constant contact? or is it just an email subscription registration plugin
WPBeginner Support
Currently OptinMonster does not display a login or registration form for your WordPress site. However, it connects well with Constant Contact and can be used to boost your email subscriptions.
Administratör
Carissa Carr
How does this work with the site on mobile devices. I currently have the issue that my popup continues to follow the user to every single page and I have therefore had to disable it completely. Does this program fix or help my problem?
WPBeginner Support
OptinMonster focuses on providing a better user experience for your users. This is why currently OptinMonster’s lightbox popup only appears on devices with screen sizes larger than 700px. We are currently in the process of creating new mobile specific optins.
OptinMonster offers you full control on how your lightbox popup appears. You can choose to display the popup only once, and set a cookie duration. The user will not see the lightbox popup until the cookie duration expires. You can also choose to display the lightbox popup on the second page.
Administratör
Igor Pisov
First of all would like to mention that you’re tracking all the outgoing links to Optinmonster, so I guess there is a certain partnership/deal behind this article, which is a great one, and the case study is a useful one. However, I personally think that popups are annoying, and are not a good long term investment. WPbeginner increased their subscriber base, because they provide valuable content, engagement, usefulness and they implemented this plugin in a smart way. It’s not only about asking politely the users to join your newsletter and provide smth. for free, it’s about understanding your users and providing them the data/value they need or are searching for. Keep up the good work (your Newsletter subscriber, who closed the popup
)
Editorial Staff
Thank you so much for the comment Igor.
We actually created OptinMonster as stated in the first paragraph.
I entirely agree with your point about adding value. Without building content that adds value, no plugin or tool can help you get the subscribers (at least real ones anyway).
However there are many business owners and bloggers who work tirelessly in creating quality content, but they don’t have the technical skills to add a clear call-to-action. For those folks, OptinMonster is perfect.
P.S. Thanks for being a subscriber and keep up the good work at Tesla Themes
-Syed
Administratör
Greg
Does it have the ability to activate at the end of an article?
Editorial Staff
Greg,
Currently it does not have that ability, but it is one of the requested features by our users and we’re working on getting it added
-Syed
Administratör
nathashaalvarez
Has this area been updated?
James Torvin
Is this a shameless piece of self-promotion? I just checked and saw that the same person who registered wpbeginner.com also registered optinmonster.com. Hhhmmmm….
If you own optinmonster why has the article been written as if you don’t? It looks good and will buy the enterprise package once this is cleared up. If it was self-promotion and you’re trying to hide it then I’m sure you readers wont be happy to know that your treating them as fools.
Can we really trust any of the reviews on wpbeginner.com anymore?
Editorial Staff
Hey James,
Thank you for leaving a comment. If you read the first paragraph, it clearly states, we created the perfect solution.
Also we’ve been very upfront about the product through our twitter, our email newsletter, and even our blog. See this article:
https://www.wpbeginner.com/news/our-new-product-optinmonster-is-coming-soon-get-early-access/
or this article:
https://www.wpbeginner.com/plugins/build-email-list-wordpress-optinmonster/
In all 3 articles that we have on the site about the product, we’ve stated that we created OptinMonster. Even if you scroll to the bottom and see the footer link that we have for OptinMonster… it has the title saying it is created by the same folks as WPBeginner.
At WPBeginner, we believe in being honest with our community. I appreciate you raising your concerns, and I hope I’ve clarified any and all doubts.
Syed Balkhi
Founder of WPBeginner
Administratör
Dr. Erika
Are you using this instead of Pippity now?
Editorial Staff
Hi Erika,
Yes we’re using this instead of Pippity. We built this mainly because we found all other solutions to be buggy and not meeting the feature requirements.
Administratör
Jackson
I just visited their site, and here’s what it said.
Will OptinMonster work with wordpress.com?
No. The WordPress.com hosted platform is closed and you’re not allowed to install additional plugins, so you would not be able to install OptinMonster.
See this chart: WordPress.com vs self-hosted WordPress.org
Liz
Why would you expect it to work with WordPress.com?
Kerwin
Syed,
This looks pretty cool. I will try it out and see what it does. I like your angle with the plugin.
Editorial Staff
Thanks Kerwin
Administratör
Angel Costa
I hate these lightbox newsletter plugins. They ARE annoying. Most people don’t mind because they go away with a click.
Even HostGator is using this thing.
Editorial Staff
A lot of larger sites are using these things now mainly because they tend to work and most people don’t mind them.
Administratör
Kerwin
It’s all about your users Angel. I use them and 63% of my subscribers come from it and there is no significant difference between the unsubscribe rates.
Jr R Nahan
This looks like a great plugin to have for any blogger.
Thanks Syed for sharing.
Dave Cearley
I actually don’t mind pop up boxes all that much, but it is irritating to get one when I’m already a subscriber. I don’t know if it’s possible, but it would be great if the pop up had a button that says I’m already a subscriber and could remember that fact. Some of my subscription deliver popups every time I visit, even whn I’m signed in!
Editorial Staff
Dave I see your point. Unfortunately the technology goes by cookies, so if an existing subscriber visits the site on a different browser or clears their cookies, then they will see the lightbox.
The only way around it would be user registration and check if the user is logged in.
-Syed
Administratör
Krishna
Can I integrate with my feedburner email subscription?
Editorial Staff
No this does not work with FeedBurner. Quite honestly, you should switch away because feedburner is not a real newsletter. Also we’ve heard reports from users that the email version is very inconsistent.
Administratör
Krish
Can you suggest me good newsletter for cheap price? I would like to start with low budget and will increase later if I can attract more sign ups.
Also, Can i convert the existing feedburner subscriber to newsletter?
Editorial Staff
Start with MailChimp and work your way up.
Ian Cleary
Hey Syed,
I’ve tested this and it’s a great plugin.
If you only want to use the exit intent option and you don’t want it to appear after 30 seconds, 60 seconds etc do you specify a really high value on ’Optin loading delay’ option?
Ian
Editorial Staff
Thanks Ian. To answer your question:
When you have exit-intent checked, it automatically overrides whatever setting you have in the optin delay. So it doesn’t matter what you have in there.
-Syed
Administratör
Abhishek
Too expensive! $49 for one site.
Editorial Staff
You can use it on as many sites as you like. The updates and support will only work for one site.
Also the value you will get with the amount of new subscribers, you should be able to make that $49 back in no time.
Administratör
Dave Cearley
Great, but you don’t get the exit activation unless you pay for the pro account. (unless ”exit intent” doesn’t mean what I think it does)
Editorial Staff
You’re correct. Exit-intent is a pro feature.