Vill du veta hur vi ökade våra prenumeranter på WPBeginner med 600%?
Under årens lopp har vi provat många olika tekniker för att få fler prenumeranter på email. Efter att ha provat flera tillägg för lead-generering i WordPress, samarbetade vår grundare Syed Balkhi med Thomas Griffin och bestämde sig för att skapa en perfekt lösning som ger resultat.
I den här artikeln kommer vi att visa dig hur vi ökade våra e-postprenumeranter med 600% med OptinMonster.
Några av er skulle tro att 600% tillväxt förmodligen innebar att vi inte fick många prenumeranter tidigare. Det är inte sant.
Varje dag fick vi cirka 70-80 new prenumeranter från sidebar-formuläret, kontaktformulären och andra landing pages på sajten. Genom att göra en enda ändring på webbplatsen ökade vi vår dagliga registreringsgrad för email till cirka 445 – 470 nya prenumeranter per dag.
Det är en tillväxt på 600% med samma mängd trafik som vi fick tidigare.
Så vad var det som Changed? Tja, vi började använda OptinMonster.
Vad är OptinMonster?
OptinMonster är det bästa pluginet för leadgenerering för WordPress, och över 1,2 miljoner webbplatser använder programvaran för att utöka sina email lists, öka försäljningen och få fler leads.
Och det är inte bara begränsat till småföretagen heller. Stora företag gillar Patreon, McAfee, Pinterest, American Express, och många fler använder OptinMonster på sina webbplatser.
OptinMonster tillåter dig att enkelt skapa och integrera mycket effektiva optin-formulär på din website. Det integreras med alla större leverantörer av e-posttjänster och levereras med kraftfulla funktioner som drag and drop-kampanjbyggare, inriktning på sidnivå, A / B split-testning, exit-intent-teknik och mer.
Med hjälp av OptinMonster skapade vi en smart lightbox popup med en exitintention.
Vänta, suger inte alla popups? Ja, de flesta popups suger eftersom de inte görs rätt.
Vad är en smart lightbox popup?
En genomsnittlig popup öppnas vanligtvis i ett separat fönster, normalt när du besöker en website eller clickar på vyn. De är freaking irriterande som fan.
Sedan finns det andra lightbox popups som du förmodligen ser många bloggare använda. Dessa boxar öppnas i samma fönster, vanligtvis direkt när du besöker webbplatsen. De är inte lika dåliga, men de kan definitivt irritera vissa användare.
Sedan finns det en smart lightbox popup. En exit-intent smart lightbox popup är ett riktat message som öppnas på en specifik page precis när användaren är på väg att lämna.
Hur kan det inte vara irriterande?
Vi körde ett delat test på WPBeginner för att se hur lightbox popup påverkar vår avvisningsfrekvens och om vi får några klagomål från användare.
Det första vi upptäckte var att avvisningsfrekvensen på en page med en exit-intent lightbox var exakt densamma som på en page utan lightbox. För det andra hade vi absolut noll klagomål från användare. Sist men ej minst, antalet nya email prenumeranter vi fick med en exit-intent lightbox var betydligt högre.
Exit-Intent-magi
Den viktigaste orsaken till dessa fenomenala resultat är exit-intent.
Varför inte? För att de användare som tänkte lämna din website ändå gör det. Med hjälp av exit-intent-tekniken konverterade vi övergivande besökare till prenumeranter.
OptinMonsters exit-intent-teknik spårar användarens musgester och hastighet när de surfar genom din website. Detta allow tillägget att upptäcka det exakta ögonblicket när användaren är på väg att lämna och uppmanar dem med en riktad kampanj.
Till skillnad från andra irriterande exit popups hindrar den ej användaren från att lämna. De kan stänga fönstret som de normalt skulle göra.
Detta ger dig dock new real estate, tekniskt sett en extra sidvisning, för att behålla den besökaren och potentiellt få dem att prenumerera på din email list.
De flesta besökare lämnar din WordPress website utan att prenumerera, även om de gillar innehållet. Det beror på att de har kort uppmärksamhet och att det inte finns någon clear call-to-action på de flesta pages.
Nu, om du gör det enkelt för dem att prenumerera och ge dem en mild påminnelse, är det mycket mer troligt att de prenumererar. Om du erbjuder dem en gratis bonus är det ännu bättre.
Hur man använder OptinMonster för att få maximala fördelar
Du tänker förmodligen att det kommer att bli en komplex installation. Men det är det verkligen inte. Det tog oss mindre än 10 minuter att ställa in alltihop.
Exit-intent-tekniken är tillgänglig i OptinMonster Pro-planen och andra funktioner som nedräkningstimer, mobilkampanjer och integrationer.
Oroa dig inte, som WPBeginner-läsare kan du använda vår OptinMonster Coupon och få 10% rabatt.
Nu är det första du behöver göra att installera och aktivera OptinMonster plugin på din webbplats, eftersom det fungerar som en kontakt mellan din webbplats och OptinMonster. För mer detaljer, vänligen se vår guide om hur du installerar ett WordPress plugin.
Vid aktivering startar OptinMonster Setup Wizard automatiskt. Gå vidare och klicka på ”New? Gör anspråk på ditt gratis account” knapp.
Följ sedan instruktionerna på skärmen för att installera OptinMonster på din website och skapa ett gratis account.
Därefter kan du heada över till OptinMonster ” Kampanjer från WordPress dashboard och klicka på knappen ”Skapa din första kampanj”.
Sedan ser du olika kampanjtyper att välja mellan. För att add to en exit-intent popup, gå vidare och välj kampanjtypen ”Popup”.
För varje kampanjtyp får du också flera templates. Välj helt enkelt en för din website och customize den. Vi använde templaten ”Case Study” för popupen på WPBeginner.
På nästa vy ser du kampanjbyggaren med drag and drop.
You can select any element from the menu on your left and add it to the template.
Det finns också ett alternativ för att aktivera ”Yes/No” view, som har visat sig öka konverteringarna med 18%.
För att aktivera två steg klickar du bara på alternativet ”Ja / Nej” bredvid Optin längst ner. Därefter går du vidare och klickar på knappen ”Aktivera Ja/Nej för denna kampanj”.
Därefter kan du heada till tabben ”Display Rules” och ställa in kampanjvillkoren.
Låt oss välja ”Exit Intent” från dropdown-menyn och välja vilka enheter som ska visa din lightbox popup på. Du kan lägga till flera regler och visa dina popups på valda pages och posts också.
Dessutom låter OptinMonster dig välja känsligheten för exitintenttekniken. Som standard kommer den att ställas in på ”Medium”, men du kan ändra den till ”Låg” eller ”Hög”.
Förutom det erbjuder OptinMonster actions för dina kampanjer. Till exempel kan du lägga till effekter, spela ljud och visa kampanjvyn baserat på optin eller framgång.
Efter det kan du heada över till tabben ”Integrationer”. Klicka sedan på knappen ”+ Add New Integration” från menyn till vänster och välj din e-postmarknadsföringstjänst från dropdown-menyn.
När du är klar går du till tabben ”Publicera” högst upp.
Ändra nu ”Publicera status” från Draft till Publicera.
Glöm inte att klicka på knappen ”Save” för att spara dina settings.
Så här gillar den slutliga exit-intent popup på WPBeginner.
Resultat
Denna 10-minutersuppsättning resulterade i close 3200 nya prenumeranter på en vecka. Se bara statistiken under:
Note: Optins kördes inte över hela webbplatsen. De var bara på enskilda inlägg.
Vi arbetar nu med att skapa riktade kampanjer för specifika pages, categories och custom post types för att bygga en hyperinriktad email list.
Slutliga tankar
Ja, vi hatar popups gillar alla andra, men det här är annorlunda. När du skapar en riktad kampanj och ger användarna vad de vill ha, kommer de gärna att prenumerera. Uppgifterna ovan är ett bevis på det.
Vi fick ingen extra trafik och vi gjorde inte heller några speciella kampanjer. Vi använde helt enkelt OptinMonster för att göra övergivande besökare till prenumeranter.
OptinMonster har också andra optin-typer (footer bar och slides-ins) för dem som inte vill använda lightbox popup. Fler optin-typer är också på gång och kommer att släppas under de kommande månaderna.
Om du vill få fler e-postprenumeranter och förbättra dina ansträngningar för att generera leads i WordPress, rekommenderar vi starkt att du börjar använda OptinMonster.
Vi hoppas att den här artikeln hjälpte dig att lära dig hur vi ökade våra email prenumeranter med 600%. Du kanske också vill se vår guide om hur man lägger till en spelifierad spinn för att vinna optin och hur man använder psykologin i popups för att öka registreringarna med 250%.
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Syed Balkhi says
Hey WPBeginner readers,
Did you know you can win exciting prizes by commenting on WPBeginner?
Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
You can get more details about the contest from here.
Start sharing your thoughts below to stand a chance to win!
Jiří Vaněk says
The same thing happened to me. I struggled a lot with collecting email addresses until I used Optin Monster. My problem was that I had the newsletter subscription call-to-action at the end of the article, and many people overlooked it. However, Optin Monster has great triggers, and when I launched my first campaign (with connection to MailChimp), I set the trigger to activate when the user was about to leave the website. When they try to go to another page, a yes/no campaign pops up asking if they want to receive news via email before they leave. This boosted my email list by about 350% in just two months. It’s incredible what this plugin can do. I recommend it to everyone. Marketing with this tool is amazingly fun.
Mai says
Hi. I have OptinMonster and I have successfully set up an optin page. However, I could not integrate it with my MailChimp account. I retried and retried but it kept spinning for hours and hours. I’m using OptinMonster 2.1.7, is there an error with this version?
Thanks
WPBeginner Support says
Hey Mai,
Please contact OptinMonster support team. They will be able to help you better.
Administratör
nigel says
Can it be used with Get Response?
Thank you for an interesting post.
WPBeginner Support says
Yes, it can be used with GetResponse.
Administratör
Gin says
okay someone help me out here…i’m starting to get confused with all these opt in/subscription options.
So Mail Chimp is for if you want someone to opt in to your newsletter?
Jet Pack is to add an option so someone can subscribe to your blog that’s on your website?
and…
OptinMonster is for if you want someone to opt in to receiving emails from you?
Are all 3 really necessary to cover all 3 of those opt in options, or is there some easier way to accomplish all 3 things?
Also how does one get the newsletter or any other item to the subscriber once they opt in? Do you have to upload the form to Mail Chimp and then tell Mail Chimp which email addresses to send the information to?
Sooo confused…help me out please!
WPBeginner Support says
MailChimp is an email service provider. If you are building an email list, then you will need an email service provider that specializes in sending mass email.
JetPack lets you add a signup form and it can also send your posts to readers. But it is not an email newsletter service, which makes it very limited.
OptinMonster connects your WordPress site to MailChimp or any other email service provider. It helps you create beautiful signup forms that appear in sidebar, popups, slideins, footer bar, etc. This helps you get more subscribers and signups for your mailing list.
hope this helps.
Administratör
Sarah says
The idea of saving subscribers data on/with a third party is not something we like to do.
Much prefer to be able to save the data on our own server thus in ’control.
Tom Brady says
How much?
Steve Ceaton says
I wonder if this still works, or whether it’s been so saturated it actually puts people off now? I know it puts me off.
WPBeginner Support says
We still use it and works really well for us. OptinMonster comes with options that allow you to make it less off putting. For example, you can load it on exit-intent, increase cookie duration so that it is not bothering users on subsequent visits, you can launch it on second-page view, and many more.
Administratör
Gudtalent says
This is really a helpful article
But I will love to know how to stop the pop up box is you are already a subscriber to avoid annoying your reader?
Alex Khan says
Can you much such plugin for Google Blogger ? Or can you suggest a good alternative?
Jess Gaithers says
Hmm, this makes sense in the short run. But in the long run won’t visitors get really annoyed by repeatedly getting the exit message even though they already signed up? Is there any way to set cookies or something so if someone subscribes this lightbox window won’t ever show up again? Thanks.
Editorial Staff says
Yes you can set a cookie length of 365 days or as long or short as you want.
Administratör
Jason says
You can just have what ever php action that is being used to record the emails set a cookie that never expires. Or use javascript to set a cookie that won’t expire on whatever thank you page the form redirects too after submit.
Navuth says
OptinMonster is really interesting me. But how it look like? It pop up like this page, right?
WPBeginner Support says
Yes, you may also visit optinmonster.com for more information.
Administratör
Bryan Cork says
Definitely worth a try.
rich says
Can it create optin like this website ? Pop up asks question then leads people to different paths? One of them is the optin.
Nabtron says
why did you stop using it now?
WPBeginner Staff says
Not right now, but may be in the future.
Fred says
Would you ever consider offering this on the Shopify platform as a Shopify app? I would love to have this on my store’s site.
WPBeginner Staff says
Here is how to get support for OptinMonster.
Institutomujeres says
I was finally decided to buy the plugin and after I installed it and made my first lightbox, when Im integration it does not allow me to connect to mailchimp. After i insert the API number it gets stuck and keeps trying load. You have any idea what could be causing this?
Syed Balkhi says
Yes, OptinMonster does have click to open functionality. We’re calling it MonsterLink, and it will be highlighted a bit better in the new redesign.
Here’s the tutorial on how to do it:
http://optinmonster.com/docs/how-to-manually-load-optinmonster-popup-with-click-of-a-button/
Tony says
Hey, I love the look of some of the optinmonster exits I have seen, I was wondering is there and option to link directly to the pop up (eg from an image on wordpress), I have leadpages and I do not really like the look of the popup.
WPBeginner Staff says
OM can accommodate additional fields only with custom HTML form option or Canvas. If you use the default integration, it will only work with 2 fields (Name / Email).
You can use Canvas and integrate with Gravity Forms and add as many fields as you like (note you will have to customize the design yourself).
Dance says
Syed, my aweber form has an additional custom field. Can OM accommodate that field in the available forms within OM.
WPBeginner Staff says
If they have HTML form then yes
anjanish kumar says
Is it possible to integrate OptinMonster with Sendy ?
Jop says
Well it works, I subscribed due to this! Brilliant.
WPBeginner Staff says
Yes, OptinMonster now has an After Post Add-on which allows you to add an optin at the end of the article.
WPBeginner Staff says
Actually the lighbox popup will not appear on mobile devices.
Alexa Bloom says
So this plugin sounds really good. I’m keen to try it. But I’m wondering if there is a comparable plugin to encourage site visitors to follow a twitter account in a similar fashion?
Tammy Hawk-Bridges says
You dont think that the optin box pushes away the mobile user?
WPBeginner Staff says
No it does not work with Jetpack’s subscription service. OptinMonster uses cookies to detect returning users. You can choose to hide an optin from logged in users.
Dee @ The Kitchen Snob says
2 questions – Does OptinMonster work with Jetpack subscription service? And once someone subscribes, is there a way to make it so it never pops up for that IP address again? I’d hate if my subscribers got the same popup 30-90 days later (or whatever I set it to) when they’ve already subscribed. Thanks for the info.
Katie Harp says
That’s incredible. As much as I used to be opposed to lightboxes/any form of popup, I may have to do some testing after reading this.
WPBeginner Staff says
We tried multiple different ways of comment lead-gen, but none to very much success.
– We added a checkbox below the comment submit button that was automatically checked ”Subscribe to WPBeginner Weekly Newsletter”. This worked to an extent, but it confused users. We put a cookie setting in place, but people clear cookies, use different browsers, etc. Regular users started complaining that they had to uncheck the box every time they leave a comment because they’re already subscribed. Essentially it created a bad UX, and we don’t want that.
– We changed the checkbox from auto-checked to giving users an option to check it. This had negligible optin rate compared to the amounts of comments we got.
The reasons for switching to Disqus has been outlined in our article (which far outweighs the lead-gen benefits)
https://www.wpbeginner.com/plugins/how-to-add-disqus-comment-system-in-wordpress/
P.S. I’m sure if you were to go 100% blackhat and optin everybody without their permissions, then comments would be huge lead-gen source… but we don’t believe in doing that.
-Syed
Nate Maingard says
Thank you for taking the time to write this great response Syed. Consider me convinced :).
Warm regards
Nate
Nabtron says
you could have added condition of subscribing if the user is already subscribed or not
Nate Maingard says
Interesting that you’re using Disqus for commenting, but it doesn’t allow for lead generation? Any reason you feel that using Disqus outweighs that potential lead source? I know it’s slightly off topic, but this is a post about increased lead generation
Dhiraj says
Totally agree.
Olly says
Hi!
Plugin looks great, will it work with DotMailer?
Thanks
Oliver
WPBeginner Support says
If the DotMailer provides an HTML email form embed code then it would work with DotMailer as well.
Administratör
Dario says
Is it possible to let the user to download a file after the subsciption?
abdullah says
Hi
i need plugin which show popup up at the end of page saying (thanks you for reading the artical ) is there any pliugin which remove on scroll up with out disturbing the whole page .hlep me getting this.
thanks in advance.
Michael says
Hi,
I was wondering how OptinMonster compares to PopUp Domination?
For instance, if I want to put an email collection form on my 1 site with the exit intent what benefit do I get paying $199 for the pro version of OptinMonster versus the $47 I’d pay for the standard version of PopUp Domination?
I can’t see how a WYSIWYG customizer and some extra fonts is worth $152, so maybe there is something I’m missing?
Thanks,
Michael
WPBeginner Support says
Speed // Code Quality is what makes us better. We also offer other add-on types such as Footer Bar, Slide-ins, Sidebar Optins, After Post Optins, and more to come. OptinMonster offers much better support as well.
Administratör
John Matras says
When I saw the exit intent technology, I was really blown away. I can’t help thinking that you’d get a lot more buyers–more than enough to make up the reduced revenue per sale–with a lower price. Exit intent I’d buy, but I can’t afford that price.
WPBeginner Support says
John, it’s our signature feature and we’d like to keep it at the Pro level or higher.
Administratör
Vitaly says
Have you tested this plugin for speed, server requests? Does it affect page load times much?
WPBeginner Support says
Page load times and site speed are very important for us at WPBeginner, and OptinMonster is highly optimized for page speed.
Administratör
Sarah says
Does this work on mobile devices since there is no mouse movement to detect?
I usually browse the web from my iPad.
Thanks!
WPBeginner Support says
No, currently it does not.
Administratör
Ankur says
Syed,
Thanks for your wonderful blog.
I just wanted to know, how is your experience with normal popups (the ones that pop-up after ’n’ seconds of page load) vs exit pop-ups? Which you found providing better conversions?
Editorial Staff says
Hey Ankur,
The popups that are triggered after X seconds can work as long as you can nail down the perfect time setting. So it’s not as simple as plug and play. You really have to test out the settings to get the best results. Whereas exit-intent is plug and play. A friend of mine recently tried exit-intent vs timed popup. The time popup for him didn’t convert as well when compared to exit-intent. My reasoning there was because he didn’t experiment with the time setting. I think you can get it right if you try hard enough, however exit-intent is just so much easier.
-Syed
Administratör
Ankur says
For me, personally, the in-content targeted opt-in works best. Though I keep experimenting with the pop-ups, I don’t like their invasive nature.
Also, a humble suggestion, you may want to have a ’Subscribe to comments’ feature enabled in your blog. It becomes easy for the commentor to track responses on the comments made.
Mayank says
$49 look expensive. But what %age of the total number of visitors can we convert as subscribers
Brad says
$49 for a 600% lift? You can’t beat that. It is the EXACT opposite of expensive.
Janine says
Opt-in Cookie Duration for an email signup pop-up on a website home page… Does anyone know the recommended optimal cookie duration for an email signup pop-up? Is ”30 days” the accepted time frame before an email signup pop-up is displayed again to a repeat visitor?
WPBeginner Support says
Yes 30 – 90 days is a good time.
Administratör
Sascha says
Wow great. I first saw your video in the interview with Jame Tardy.
You really walk the talke. This optin form is a great idea. Actually I do not even get 1 subscriber from 200 visitors. I get only very few….
So, but I am using Wysija for my Email Newsletter and I do not want to change it, as I am not so keen to changing it….
Is it possible to use your Plugin with Wysija?
If not, kindly implement that :p
Sascha
WPBeginner Support says
Sascha, Thanks for watching the interview. As for OptinMonster, yes you can use Wysija with OptinMonster.
Administratör
Junior says
Hi, I use a delayed buy button in my video sales page. To avoid losing returning customers that don’t want to wait for the button show up, I’ve placed a pop with exit intent bringing the visitor to the text version of the sales page, which shows the buy button right away. This way at least returning visitors know that they have this possibility to reach buy button instead of waiting for the button loads below video. Then I’d like to know if there is a way to disable cookies on exit intent feature only for visitors who have closed the pop, and not for those who have already subscribed to the mailing list (and consequently accessed the buy button into the text version of the sales. Thanks!
George says
Although it seems that it will be annoying for some visitors, i really want to try it! I just need to know how the plugin will work without the exit intent. Can you describe it please?
WPBeginner Support says
Please check out OptinMonster’s website for demonstration video and details about each feature.
Administratör
Rina says
Hi guys,
So the pop up webform that I just got before leaving your site is Optinmonster? It must really work becaue I just signed up!
WPBeginner Support says
Yes, it is OptinMonster. Thanks for joining us.
Administratör
Zeeshan says
It is a wonderful plugin and the first time i noticed a Exit Intent technology on the blog. I signed up right away because i knew this blog is something special and it really is.
I have a wordpress website with mailchimp mailing list, i will invest in this plugin very soon.
Thanks for the knowledge.
Igor says
Hello, I would like to promote the Optin Monster, but Shareasale is probably one of the worst afiiliate tracking software I’ve ever worked with)
There is one called http://www.idevdirect.com/ and it is much more flexible in terms of affiliate management from one side, and affiliate link tracking from another, and it is standalone, so you don’t depend on any external website…
WPBeginner Support says
We find shareasale to be very good for our needs.
Administratör
Michael says
I have purchased the pro version of this plugin thinking I had full control over the pop-up. I want to include my own text, image and a link to another site in the exit intent pop-up.
I can’t for the life of me work out how to do this with Optin Monster.
Is it possible?
WPBeginner Support says
You can definitely add your own text and image on the Design tab when creating or modifying an optin.
Administratör