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Så här inaktiverar du Google AMP i WordPress på rätt sätt

Många bloggar och webbplatser som hoppade på Google AMP-bandvagnen inaktiverar det nu av olika skäl. Det beror på att AMP tar bort olika delar av din webbplats för att förbättra laddningshastigheten.

I vår erfarenhet av att testa AMP-sidor märkte vi lägre konverteringar, sidvisningar och övergripande engagemang. Dessutom stöder den senaste Google Analytics-versionen inte Google AMP. Som ett resultat kommer du inte att se några AMP-sidor på WPBeginner.

I den här artikeln visar vi dig hur du inaktiverar Google AMP på rätt sätt i WordPress.

How to disable AMP in WordPress

Varför du bör inaktivera Google AMP i WordPress

Accelerated Mobile Pages (AMP) är ett open source-initiativ för att göra webben snabbare för mobilanvändare och förbättra användarupplevelsen.

Det gör den genom att visa pages med minimalistisk HTML och JavaScript. Detta allow the content to be hosted on Google AMP Cache. Google kan sedan visa denna cachelagrade version för användarna omedelbart när de klickar på din link i sökresultaten.

Men om du har valt att konfigurera Google AMP i WordPress kanske du känner att du har gjort fel val.

Du är inte ensam om det. Många bloggare, influencers och onlinepublikationer har slutat använda AMP på sina WordPress-webbplatser.

Först kommer vi att gå igenom varför du kan överväga att inaktivera AMP på din WordPress website, och sedan kommer vi att gå igenom processen med dig.

Google Analytics 4 stöder inte AMP

Google Analytics 4 eller GA4 är den senaste versionen av Google Analytics som trackar din website och dina mobila appar i samma account. Den medför många förändringar, inklusive new tracking-metoder, rapporteringsfunktioner, metrics och reports.

Bland dessa förändringar är att GA4 inte officiellt stöder AMP för tillfället, och det är inte bekräftat om det kommer att fungera i framtiden. En av anledningarna till detta är att den trackar dina website- och app-besökare i samma egenskap.

Google har dock sagt att du bara kommer att kunna komma åt gamla data i Universal Analytics-egenskapen fram till den 1 juli 2024. Det innebär att du fortfarande kan komma åt Universal Analytics rapporter för att view tidigare data men inte kommer att kunna track det i den senaste versionen ännu.

Drastiskt insticksprogram i konverteringsgraden

Google AMP sätter många begränsningar för HTML/JavaScript. Detta innebär att många interaktiva element från din WordPress website försvinner med AMP, gillar optin-formulär och exit-intent popups.

Därför kan webbplatsens ägare inte uppmuntra användarna att prenumerera, fylla i kontaktformulär eller köpa saker.

Lägre sidvisningar av mobila användare

AMP visar inte din websites sidebar eller andra funktioner för att upptäcka content. Detta orsakar en betydande minskning av sidvisningar av mobila användare.

Faktum är att vissa experter på användarupplevelse föreslår att knappen close högst upp faktiskt uppmuntrar användare att återvända till Google search efter att ha läst din artikel istället för att browsing din website.

Close button on amp pages

Lägre engagement hos användarna

Många webbplatser trivs med användarinteraktioner, gillar click-to-tweet widgets, användares rating, comments, och så vidare. Google AMP gör det ganska svårt för ägare av webbplatser att hålla användarna engagerade och interagera med deras content.

Ska du inaktivera Google AMP?

Svaret på den här frågan beror faktiskt på din website. Om mobila användare utgör majoriteten av din publik, kanske du fortfarande vill använda AMP.

Å andra sidan, om du har provat Google AMP och det har påverkat din konvertering negativt, bör du förmodligen inaktivera Google AMP på din website.

I motsats till vad många tror straffar Google inte webbplatser för att de ej använder AMP. You can still improve your website’s speed and performance on mobile to compete for a mobile search audience.

Med allt detta i åtanke, låt oss se hur du kan inaktivera AMP på din WordPress website.

Inaktivera tillägg för Google AMP i WordPress

Alla använder eller ej samma tillägg till WordPress för att add to AMP på sina websites. De grundläggande Settings är dock desamma oavsett vilket tillägg du använder.

Det första du behöver göra är att deactivate det AMP plugin som du har installerat.

Gå bara till sidan Tillägg ” Installerade tillägg från din WordPress dashboard och klicka på ”Deactivate” under AMP-pluginets namn.

Deactivate the amp plugin

Att bara deactivate pluginet kommer att inaktivera AMP-stödet på din website. Det finns dock några fler steg att följa för att säkerställa att din site är AMP-fri.

Setting Up Redirects för AMP Pages

Om du inaktiverar AMP-pluginet kommer AMP-versionen av dina artiklar att tas bort från webbplatsen. Men det räcker inte, särskilt inte om du har AMP aktiverat i mer än en vecka.

Det finns en god chans att Google redan har dessa sidor indexerade och kommer att fortsätta visa dessa sidor i sökresultaten. Om en användare klickar på en page och du har tagit bort den från din site kommer de att hitta en 404-sida eftersom det innehållet nu saknas.

För att fixa det här problemet måste du redirecta användare som kommer till AMP-sidor till de vanliga icke-AMP-sidorna.

Vi kommer att visa dig två olika metoder för att ställa in redirects för Google AMP, först med hjälp av ett plugin och sedan med hjälp av kod. Du kan välja den som är mest bekväm för dig.

Metod 1: Använda ett tillägg för omdirigering

Det enklaste sättet att ställa in omdirigering i WordPress är genom att använda pluginet All in One SEO (AIOSEO). Det är det bästa SEO-pluginet för WordPress som erbjuder en kraftfull omdirigeringshanterare.

Observera att du behöver AIOSEO Pro-licensen eftersom den innehåller redirect manager.

Först måste du installera och aktivera pluginet All in One SEO (AIOSEO). För mer detaljer, se vår Step-by-Step guide om hur du installerar ett plugin för WordPress.

Efter aktivering kan du gå till All in One SEO ” Redirects från WordPress dashboard och klicka på knappen ”Activate Redirects”.

Activate redirects addon

Detta kommer sedan att hjälpa dig att installera AIOSEO Redirection Manager-utökningen som hanterar den här funktionen. När du är aktiverad kommer du till tabben ”Redirects”. Här kan du enter käll- och mål-URL:erna för att ställa in redirect.

Först måste du klicka på ikonen ”Gear” i fältet Source URL och sedan aktivera checkboxen ”Regex”.

Enable regex option in redirection manager

Följaktligen kan du add to följande kod i fältet Source URL:

^/(.*)\/amp

I fältet Target URL måste du add to din websites URL i följande format:

https://example.com/$1

Glöm inte att ersätta ”example.com” med ditt eget domain name.

Enter redirection details

Därefter kan du behålla ”Redirect Type” som 301 Moved Permanently. På så sätt kommer dina användare att permanent redirectas till de sidor som inte är AMP.

Slutligen klickar du på knappen ”Add Redirect” för att save your changes.

You can now visit the URL of a former AMP page on your website to see if the redirect is working properly.

AIOSEO hjälper dig också att spåra trasiga links på din website. Du kan snabbt identifiera AMP pages som leder till 404 error och redirecta dem. För mer detaljer, vänligen se vår guide om hur du trackar 404 pages och redirectar dem i WordPress.

Metod 2: Ställ in redirects manuellt i .htaccess

Om du inte vill använda ett plugin för att konfigurera redirects kan du konfigurera redirect med hjälp av .htaccess-filen på ditt WordPress webbhotell account.

Först måste du ansluta till din website med hjälp av en FTP-klient eller filhanteraren i cPanel. För mer detaljer, vänligen se vår guide om hur du använder FTP för att uploada filer i WordPress.

När du har anslutit dig måste du leta reda på .htaccess-filen i din websites rotfolder.

Open .htaccess file

Därefter kan du editera filen i din root folder.

Sedan är det bara att add to följande kod längst ner i din .htaccess-fil:

// Redirect AMP to non-AMP
RewriteEngine On
RewriteCond %{REQUEST_URI} (.+)/amp(.*)$
RewriteRule ^ %1/ [R=301,L]

Glöm inte att save dina ändringar och uploada filen tillbaka till din server.

You can now visit the URL for the former AMP version of any post on your website to ensure the redirect works as intended.

Vi hoppas att den här artikeln hjälpte dig att inaktivera Google AMP i WordPress på rätt sätt. Du kanske också vill se vår steg-för-steg ultimata WordPress SEO-guide för nybörjare och de bästa tipsen för att snabba upp WordPress.

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Avslöjande: Vårt innehåll stöds av våra läsare. Det innebär att om du klickar på några av våra länkar, kan vi tjäna en provision. Se hur WPBeginner finansieras, varför det är viktigt, och hur du kan stödja oss. Här är vår editoriala process.

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Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

122 kommentarerLämna ett svar

  1. Syed Balkhi

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
    Start sharing your thoughts below to stand a chance to win!

  2. Adeel Qadir

    Thanks for such a nice article and your way of explaining was very simple. With this helpful article, I have easily redirected my website and remove AMP successfully.

    Lots of thanks

    • WPBeginner Support

      You’re welcome, glad our guide was helpful :)

      Administratör

  3. Parkashjit Singh

    Hi Sir, i following all the steps but, i saw all the amp link on google which are ranked now how i can removed that amp ranked links on google. As well when i search on google about my site then i saw amp logo after my site tittle even now I’m not using apm. Now how i removed that icon.

  4. Raj Deep

    My site uses ssl and is on https. Should I use https or http in the redirection ?

    • WPBeginner Support

      Use HTTPS

      Administratör

  5. Robin

    Hey I have page which have /?amp AMP format. So what change I have to do for proper redirection,

    As the code given above /(.*)\/amp is only redirection pages with /amp.

    Please tell me what change required for this ? thing.

    • WPBeginner Support

      You could create an additional redirect where you add * before amp if you customized your amp URLs to show like that.

      Administratör

  6. Bob Morris

    Thanks. I found this article after one too many posts with 17 indecipherable AMP errors

    • WPBeginner Support

      Glad our guide could be helpful :)

      Administratör

  7. Farblos Kay

    This is the best website to learn and fix anything WordPress. You guys are geniuses!

    • WPBeginner Support

      Thank you, glad you find our content helpful :)

      Administratör

  8. Subodh Gupta

    I have disabled AMP on my site using the mentioned codes. But the post/page previews are showing in AMP mode. What to do? Using TagDiv NewsPaper theme.

    • WPBeginner Support

      You would want to ensure you’ve cleared all of your caching for the most common reason for that.

      Administratör

    • Adnan

      Yours AMP pages are in Google cache, so when Google Bot re-index and check no rel=”amphtml” tag they index non-AMP page.

  9. Julia

    Hi, this article sounds very useful, thanks for sharing!
    Before I will deactivate/uninstall AMP plugin as well, I have to ask a question.

    I have, by mistake, redirected few of amp links (with amp plugin already installed) to my normal url link:
    example.com/amp to example.com
    The reason why I did that redirect with redirection plugin, is that I had no knowledge of what amp is, and so I thought it’s an error, when I was migrating my site.
    Now my question is, should I rather disable all my redirects with amp and then disable/uninstall the AMP plugin and then do the bulk redirect ?

    Thank you for your help!

    • WPBeginner Support

      To be safe you may want to create an export of your current redirects, remove them, then do the method in this article to prevent the possibility of multiple redirects

      Administratör

  10. Pratik Bhatt

    Hi,
    Can you tell me, when we can remove the redirection plugin. Does google remove the amp pages automatically after some time?

    • WPBeginner Support

      Once the amp pages are no longer being indexed you can remove the redirection. It takes time and Google recrawling your site for the links to be removed.

      Administratör

      • Pratik Bhatt

        Thanks for the quicky reply.

        One more question, I’ve to ask, If I don’t do the redirection, then still google remove the amp pages after some time?

        Thanks.

        • WPBeginner Support

          Eventually yes

  11. sam

    Hi

    I followed the steps above. However, when searching on my mobile device the amp pages are still popping up (It’s only been a few hours so this may be why). When I search on desktop device and type in domain.com/amp the redirect works perfectly. Do you know why this is happening?

    • WPBeginner Support

      You would need to clear any caching as the most common reason it would still be showing up.

      Administratör

  12. Kuldeep Singh

    Worked like a charm.
    Thanks!

    • WPBeginner Support

      Glad our guide was helpful :)

      Administratör

  13. Jason

    Great Guide! Worked like a charm.

    • WPBeginner Support

      Thank you, glad our guide was helpful :)

      Administratör

  14. ahs shaikh

    thank you very much for this blog post…

    • WPBeginner Support

      You’re welcome :)

      Administratör

  15. Rahul sarawagi

    Hey,

    I tried this way and now my website is not loading, it is giving an error message that

    ” redirected you too many times ”

    Please help me out in getting it back.

  16. Dietrich

    I have done method 1 and cleared/deleted cache and it still shows the AMP version? Any tips how to fix?

    • WPBeginner Support

      You would want to check that your host does not have caching enabled and your redirects do no have any typos

      Administratör

  17. Rohit verma

    i have done the first method but it still shows amp version what to do?

    • WPBeginner Support

      You would want to clear any caching as the most likely cause :)

      Administratör

  18. Subham

    Hi,
    You guys are doing great.
    After creating AMP i have seen down in my traffic.
    So i decided to remove that and i did.
    I got many errors. So, i had to install amp again.
    Now finally this article helped me a lot to completely remove amp.
    Thank you very much WPbeginner.
    You are a lifesaver!

    • WPBeginner Support

      Glad our guide could be helpful :)

      Administratör

  19. Catherine Thomas

    THANK YOU!!!! Method #1 worked perfectly!!!

    • WPBeginner Support

      Glad our recommendations could help :)

      Administratör

  20. Akash Gogoi

    Can I disable redirection plugin after AMP completely gone from Google search result? Please help.

    • WPBeginner Support

      If you would like you can. Be warned that would remove the redirects so if the links start appearing as broken links in your search console you may need to readd the redirects.

      Administratör

  21. Enes

    Hey. Thank you very much for the info but i had a question. It does not work with me method 1. it suppose to be non amp as soon as i do redirect right ?

    my website is https so i made it as https that what it should be ? Thanks in advance

    • WPBeginner Support

      If you are using https then you would want the second field as https, as long as you don’t have caching then it should automatically update. If not, you would want to reach out to the plugin’s support for them to take a look.

      Administratör

  22. Suanlian Tangpua

    When should I remove the redirection?

    • WPBeginner Support

      As it would depend on if Google still links to your AMP pages, we don’t have a set time to remove it we would recommend at the moment.

      Administratör

  23. Hiral

    Hi, thanks for helping. I used method 1. All the blog posts are being displayed in proper format but home page, about, contact such pages are still being displayed in AMP. How to fix it?

    • WPBeginner Support

      You may want to check with the author of the redirection plugin to ensure there isn’t a hiccup with the created redirect.

      Administratör

  24. Elsaid

    Thanks a lot
    Now I disable and delete AMP Plugin. and redirect lINKS by first method.
    but I have a question , If I want reinstall AMP plugin again
    what I should do about redirections????

    • WPBeginner Support

      You would need to remove the redirections.

      Administratör

  25. Kumarpal Shah

    I’ve used Method 1 – Using Redirection Plugin. Now, my question is after adding the redirection is it necessary to keep plugin installed & activated?

    OR I can remove the plugin after adding the redirection?

    • WPBeginner Support

      Using the plugin, you would need to keep the plugin active for the redirects to continue.

      Administratör

  26. Mario

    It worked for me wpbeginner thanks a lot
    Amp is not advisable use

    • WPBeginner Support

      Glad our article could help :)

      Administratör

  27. foodstyling

    Hi,
    I used the redirection method and the AMP pages are redirected to fine, but the address remain as /?amp.

    Should I worry?

    • WPBeginner Support

      If the redirection is working correctly, then you do not need to worry about the urls.

      Administratör

  28. Mark Llego

    I would like to know how can I 301 redirect if my amp url is structured like this

    site.com/amp/your-article/

    I am using better amp.

    Thank you.

    • WPBeginner Support

      Hi Mark,

      The htaccess method in this post should handle that redirect for you

      Administratör

  29. Joanna

    Thank you so much! I was struggling with accidentally adding AMP pages and then removing them to losing a lot of traffic. Then, I felt defeated, so I reinstalled AMP. Method 1 with the Redirection plug-in was so easy I wish I had seen this sooner. THANKS!!

    • WPBeginner Support

      Glad our article could help :)

      Administratör

  30. Rajesh Ranjan

    hii, i followed each and every step but its not working on my Wordpress website.

    • WPBeginner Support

      If you removed AMP completely and clearing your cache did not remove the AMP versions you may want to check with your hosting provider to ensure they don’t have caching or similar that would be affecting the AMP pages.

      Administratör

  31. Margaret

    I’m using the Yoast plugin for redirects – what do I input and where to redirect my amp urls to my non-amp ones?

  32. Manh Nguyen

    I do as instructed, how long does my site return to normal ?

    Thanks!

  33. katie larking

    Hi I disabled the AMP plugin and set up a redirect as per the article. The redirect works, but the AMP pages are still in google index and working. How long until google replaces them with my non amp pages. Please let me know how long it takes organically vs anything I can do to speed this up that is proven to work. Thankyou!

  34. Aaron Hunter

    This helped so much thank you! I’ve asked WP support, and they had nothing to offer me for a solution. The new version of Wordpress.com doesn’t let you deactivate AMP so I used the Redirection plugin. Thank you again!!!

  35. Keith Whitworth

    You are an absolute lifesaver! After implementing AMP, my user engagement dropped significantly, my site links in Google totally disappeared, my ranking (for my niche) was at the bottom of the barrel.

    AMP is not really designed for podcasts AT ALL.

    Once I decided it wasn’t going to work out, I deleted the plugin only to generate thousands of 404 errors related to AMP. I found myself creating unnecessary laborious work creating redirects every day as they popped up.

    Finally, I got frustrated and performed a search and replace in my database to remove amp/ which was a massive mistake. Suddenly my site was no longer available. I deleted the plugin and everything was restored but what to do about all the 404 errors related to AMP?

    I ran across your website through a Google search and presto. In one fell swoop, all my headaches disappeared. My sitelinks have been restored and yesterday I received an email from Google stating that mobile-first indexing was enabled on my site.

    I cannot thank you enough!

    • WPBeginner Support

      Hi Keith,

      We are glad you found the article helpful :) You may want to join us on Twitter for more WordPress tips and tutorials. Next time you come across an issue, don’t forget to search WPBeginner first for a solution :)

      Administratör

  36. virginia

    and a little question, after deactivating AMP, can I delete it? is it safe to do so?

  37. virginia

    hi, I`ve been using AMP but it generated a lot of errors in Google Search console. I´m an amateur blogger so I can´t identify properly the reasons when something isn´t working.

    A thing I´ve noticed with AMP is that they cherrypick which image they show as your featured image in a blogpost, and it´s NEVER your actual featured image!! they choose to show an image uploaded inside the body of the post. And I run a travel blog, so I have a lot of unattractive -but useful- images like ”this is the almost-hidden-kiosk where you can buy tickets to Eiffel Tower for less”. Well..they decided to show THOSE images instead of my well-curated eye-catching images featuring each post… It´s a NO- NO !!

    By the way I was affected by the Yoast SEO bug early this year (which erased the no-index labels in media files, so if someone googled my blog, random images -like pie charts- showed in the results AS PAGES and posts in my blog without a single word explaining anything… a nightmare). I´ve installed a plugin called ”404 redirect” to get rid of that mess, redirecting images to actual posts. It´s working fine as much as I know!

    I´m trying to redirect all my /amp pages to the original URL, but a few days ago they changed the way the /amp pages show in browsers… is isn´t anymore /blogname.com/posttitle/amp Where can I find my amp pages to copypaste them and redirect all of them to my proper URLs?

    Great article! Thank you for giving me more valid reasons to unistall AMP. :)

  38. Tom Darche

    I used another regex based on this one:

    /(.*)\/amp?\/

    My regex match the same but also match ”something-before/amp/ instead of only ”something-before/amp”

  39. Natalie

    Hi, thanks for this. I have been following an alternative method which tries to remove all AMP URLS by labelling them as no index. This uses the real-time find and replace plugin… where you add this code to the find section of the plugin:
    You then go to the AMP plugin, go to the SEO section and add the following code to the head section: The idea is, that this will then signal google to take your amp pages out of the search. It’s only been a couple of days, but google has only indexed more AMP pages so far, so I’m not sure if it’s going to work. You can then create a 404 redirect if you wish from AMP pages to non-amp urls. Only at this point do you disable the AMP plugin. Do you think this will work? I’m trying my best to do this without damaging my rankings. Also…. one more thing! Since installing AMP my traffic has dropped by around a third according to analytics. Is this just because google analytics is not registering visits to AMP pages? I did put my google analytics code in when I set up Google AMP, but that’s all I did, I didn’t add anything to analytics otherwise. Thank you!!

  40. Sarah Carter

    Thanks, very easy to follow. I’m adding in another reason to disable amp (I’ve been on the fence for a while), is that the Amazon affiliate link builder program does NOT support AMP, neither domany of the cookie plugins that folks have been using for GDPR compliance purposes.

    • Ross Graham

      Exactly the same reason I dropped AMP. even when promoting my site and sharing direct page links many of my users still ended up on none AMP pages. I lost revenue and now My site is back to costing me money instead of earning me money. I could still see people are converting and clicking my links but yesterday when i had a huge boost in traffic, out of 500 link clicks, only 33 were captured by my affiliate programme.

  41. Mirre

    Thanks that was so easy!!

  42. Simson

    An hour ago I was on the page, how to install AMP. After setting up and going through some of the folks’ articles, I’m here. :D

  43. Dan

    I tried both methods and they don’t work :(

    The .htaccess method causes a server error.

    While the redirect method doesn’t work.

    I use the plugin Yoast SEO, and they have Regex redirects but it won’t work for me.

    Please help!

    • Aniket Bangar

      Hi Dan,
      Try
      # Redirect AMP to non-AMP
      RewriteEngine On
      RewriteCond %{REQUEST_URI} (.+)/amp(.*)$
      RewriteRule ^ %1/ [R=301,L]

      I am sure you also copied the comment ”/Redirect AMP to non-AMP ” which caused500 error

  44. James Michael Sama

    Hey there – I’m getting about 100k uniques per month from search traffic and turning off AMP because people aren’t subscribing – so thank you for this.

    Quick question: Do I need to redirect every specific page URL from the AMP ones? There are about 800 articles on my site, and that would take forever.

    I appreciate it!

    – James

    • WPBeginner Support

      Hi James,

      Using the redirection plugin will automatically redirect all AMP URLs to regular ones.

      Administratör

  45. Ashraf Jan

    Thank you So Much dear…..!!! Will it affect Search traffic and AdSense?

  46. Kane

    Thanks a lot for this tutorial. another reason why it makes sense to disable google amp on your wordpress is the use of adsense. dynamic adsense ads will not roll out on amp pages.
    Have you had any experiences on this?
    Totally weird, as this is the way how google acutally earns money…

  47. G. P. Gautam

    Hi,
    I have activated AMP for my website. And its been long time to set it up. Now I want to Disable AMP for my site. That is why I am following this guide. I do the same as you mention in method 2. When I save my .htaaccess file it shows me this message, ”501 internal server error.”

    What is this and how to solve this problem.

    Please guite.

  48. Emily Brown

    Thanks for the great post. It is very helpful.

  49. Kevin

    I have done as you said above and added in the plugin, I have deactived the amp plugin but the redirect didn’t work. Google still sends me to the amp page.

    My website is and I added /$1 after as above.

    I put https instead of http as above. Have tried both ways.

    Does it take time for google to get the redirects?

    Any help would be great. My bouce rate is now at 70% and I think it is because of the Amp, it was about 20%

    Thanks

    • WPBeginner Support

      Hi Kevin,

      Yes. Your site’s AMP pages are hosted and served from Google’s own cache. They will continue to appear in search results until Google crawl backs your site. This may take a few days, you can also initiate a crawl using Google Search Console (webmaster tools).

      Administratör

  50. Ben

    The best reason, your content should be your content you should not give Google the power to shut you off

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