När du delar din WordPress-webbplats innehåll på Facebook är det viktigt att se till att det ser tilltalande och engagerande ut. Facebook Open Graph-metadata gör att du kan styra hur dina inlägg och sidor visas när de delas på plattformen, vilket förbättrar deras visuella tilltal.
Dessa metadata ger Facebook specifik information om ditt innehåll, vilket gör det möjligt för dig att anpassa titeln, beskrivningen, den utvalda bilden och andra element som visas i delade inlägg.
Vi har funnit att korrekta och engagerande metadata kan förbättra chanserna för att användare klickar sig vidare till din webbplats, vilket ökar trafiken och engagemanget
I den här artikeln visar vi dig hur du enkelt lägger till Facebook Open Graph-metadata i WordPress-teman. Vi kommer att dela med oss av tre olika metoder, inklusive All in One SEO-metoden som vi använder på WPBeginner, så att du kan välja den som fungerar bäst för din WordPress-webbplats.
Du kan använda snabblänkarna nedan för att hoppa direkt till den metod du är mest intresserad av:
Metod 1: Lägga till metadata för Facebook Open Graph med AIOSEO
All in One SEO är ett populärt WordPress SEO plugin som används av över 3 miljoner websites. Det allow you to easily optimize your website for search engines as well as social platforms like Facebook and Twitter.
Först måste du installera och aktivera det gratis pluginet All in One SEO. För mer detaljer, se vår Step-by-Step guide om hur du installerar ett plugin för WordPress.
När du är aktiverad måste du besöka All in One SEO ” Social Networks page. Här kan du enter din Facebook-sida URL och alla dina andra sociala nätverk.
Därefter klickar du på Facebook tabs högst upp på sidan, och du kommer att se att Open Graph Markup är aktiverad som standard.
You can click the ”Upload or Select Image” button to choose a standard Facebook OG image if an article doesn’t have an Open Graph image.
Om du rullar ner kan du customize namnet på din site, description och fler inställningar. Glöm inte att clicka på den blå knappen ”Save Changes” när du är klar.
Nu när du har ställt in Open Graph-metataggar för hela siten är nästa steg att add to Open Graph-metadata för enskilda posts och pages.
Som standard kommer AIOSEO att använda din posttitel och beskrivning för Open Graph-titeln och beskrivningen. Du kan också manuellt ställa in inläggsminiatyren för Facebook för varje page och post.
Bara edit posten eller page och rulla ner till ”AIOSEO Settings” section under editor. Härifrån byter du till tabben Social och du kommer att se en preview av din thumbnail.
Du kan ställa in social media image här, samt titel och description.
Rulla bara ner till fältet ”Image Source”. Du kan välja att använda den featured image, uploada en custom image, eller andra alternativ.
Metod 2: Ställ in Facebook Open Graph-metadata med hjälp av Yoast SEO
Yoast SEO är ett annat plugin för sökmotorsoptimering i WordPress som du kan använda för att add to Facebook Open Graph metadata till alla WordPress webbplatser.
Det första du behöver göra är att installera och aktivera sökmotorsoptimeringens plugin Yoast. För mer detaljer, se vår Step-by-Step guide om hur du installerar ett plugin för WordPress.
När Facebook Open Graph har aktiverats är data aktiverade som standard.
Du kan kontrollera detta genom att gå till Yoast sökmotorsoptimering ” Settings och rulla ner till Social Sharing section. Nu kan du se till att Open Graph-datafunktionen är aktiverad.
du måste gå till sökmotorsoptimering ” Social och välj alternativet ”Aktiverad” under ”Lägg till Open Graph meta data”.
You can save your settings or continue and configure other Facebook social options.
Du kan ange en Facebook app ID:n om du använder en för din Facebook page och insights. You can also change your homepage Open Graph meta title, description, and image.
Slutligen kan du ange en standardbild som ska användas när ingen image har angetts för ett post eller en page.
Premium-versionen av Yoast sökmotorsoptimering allow you också att ställa in Open Graph metadata för enskilda posts och pages. Bara edit ett post eller page och rulla ner till ”Yoast SEO” section under editorn.
Härifrån kan du ställa in en Facebook inläggsminiatyr för viss post eller page. Om du inte anger en rubrik eller beskrivning för inlägget, kommer pluginet att använda din sökmotorsoptimering meta titel och beskrivning.
Du kan nu save din post eller page, och plugin kommer att lagra din Facebook Open Graph metadata.
Metod 3: Lägga till Facebook Open Graph Metadata med hjälp av kod
Den här metoden kräver vanligtvis att du kopierar och klistrar in kod i ditt temas functions.php-fil. Vi rekommenderar dock att du lägger till koden med hjälp av plugin-programmet WPCode istället, vilket gör det enklare och säkrare att lägga till anpassad kod i WordPress.
WPCode levereras också med ett bibliotek med färdiga kodavsnitt, inklusive ett för att lägga till grundläggande Open Graph-taggar, så det tar bara ett par klick.
Installera och aktivera först det gratis tillägget WPCode. För mer detaljer, vänligen se vår guide om hur du installerar ett plugin för WordPress.
Efter aktivering kan du gå till Code Snippets ” + Add Snippet från din WordPress instrumentpanel.
Sök efter utdraget ”Lägg till grundläggande Open Graph-taggar” från biblioteket. När du har hittat det, håll muspekaren över det och klicka på knappen ”Använd snippet”.
Sedan kommer WPCode automatiskt att lägga till koden åt dig och ställa in sidhuvudet som plats för infogningsmetoden.
Efter det är allt du behöver göra att växla snippet till ”Aktiv” och klicka på knappen ”Uppdatera”. Ditt tema kommer nu att börja visa Facebook Open Graph-metadata i WordPress-headern.
Om du är en avancerad användare kan du fortfarande kopiera och klistra in koden nedan i ditt temas functions.php-fil.
Eftersom detta kräver att du direkt redigerar dina temafiler, se till att du säkerhetskopierar dina temafiler innan du gör några ändringar.
//Adding the Open Graph in the Language Attributes
function add_opengraph_doctype( $output ) {
return $output . ' xmlns:og="http://opengraphprotocol.org/schema/" xmlns:fb="http://www.facebook.com/2008/fbml"';
}
add_filter('language_attributes', 'add_opengraph_doctype');
//Lets add Open Graph Meta Info
function insert_fb_in_head() {
global $post;
if ( !is_singular()) //if it is not a post or a page
return;
echo '<meta property="fb:app_id" content="Your Facebook App ID" />';
echo '<meta property="og:title" content="' . get_the_title() . '"/>';
echo '<meta property="og:type" content="article"/>';
echo '<meta property="og:url" content="' . get_permalink() . '"/>';
echo '<meta property="og:site_name" content="Your Site Name Goes Here"/>';
if(!has_post_thumbnail( $post->ID )) { //the post does not have featured image, use a default image
$default_image="http://example.com/image.jpg"; //replace this with a default image on your server or an image in your media library
echo '<meta property="og:image" content="' . $default_image . '"/>';
}
else{
$thumbnail_src = wp_get_attachment_image_src( get_post_thumbnail_id( $post->ID ), 'medium' );
echo '<meta property="og:image" content="' . esc_attr( $thumbnail_src[0] ) . '"/>';
}
echo "
";
}
add_action( 'wp_head', 'insert_fb_in_head', 5 );
Kom ihåg att lägga till namnet på din site på rad 17, där det står ”Your Site Name Goes Here”. Efter det bör du ändra standard URL för image på rad 19 med en av dina egna URL:er för image.
Vi rekommenderar att du lägger en image med din logga där, så om din post ej har en inläggsminiatyr, så drar den din sites logga.
Du måste också lägga till ditt eget ID:n för Facebook-appen på rad 13. Om du inte har en Facebook app kan du ta bort rad 13 från koden.
Expertguider om Facebook och WordPress
Vi hoppas att den här artikeln hjälpte dig att lägga till Facebook Open Graph-metadata i WordPress. Du kanske också vill se några andra przewodnikar som handlar om hur du kan använda Facebook i WordPress:
- Bästa tips och tutorials för Facebook för användare av WordPress
- Hur man automatiskt postar till Facebook från WordPress
- Så här installerar och konfigurerar du Facebook Comments i WordPress
- Så här skapar du ett Custom Facebook Feed i WordPress
- Så här visar du recensioner av din Facebook page i WordPress
- Hur man fixar Facebook felaktig thumbnail issue i WordPress
- Hur man visar författarens Twitter och Facebook på sidan Profil
- Så här skapar du en Landing Page för Facebook Ads i WordPress
- Så här fixar du problemet med Facebook och Instagram oEmbed i WordPress
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Dennis Muthomi
It is good that AIOSEO can set a default Open Graph image for posts without featured images.
I have some older blog posts without featured images set, so it’s helpful to that I can specify my full logo(with a picture of me edited) as a Open Graph image.
This will makes my posts get shared properly on social media even if I haven’t gotten around to adding an featured image
Daniel
This is indeed helpful but SEO Yoast’s interface doesn’t look like this anymore. This needs updating.
WPBeginner Support
Thank you for letting us know that their interface has been updated, we will look to update it when we update the article
Administratör
Jiří Vaněk
Thanks for the tutorial. I’ve been adding Open Graph in AIO SEO and I’m still surprised that AIO SEO tells me there isn’t one. I spent about half an hour on this before I found out that I had to click refresh again in the SEO evaluation so that the plugin would download the new WordPress settings and do a new SEO analysis. Such a simple thing and it took me so long.
Harry Goldhagen
Hello, thanks for the code snippet, I look forward to trying it. One question, will it then allow FB to pick up the featured image (is that the ”thumbnail”?) and excerpt for each blog post, or will it just use the sitewide logo image designated in line 19? I’ve tried Blog2Social, but the posts lacked the featured image and excerpt and did not look good. Thanks!
WPBeginner Support
The code snippet should set your featured image to the featured image of the post.
Administratör
Kiss Attila
Hi,
Awesome code. BUT, why it’s not changes og:url and og:image. I tried with a post with no image set as default. But checking it on fb debugger, it picks up my logo from the footer instead of getting the image I added in the og:image part.
Title is working it changed from the origin and I pasted og:description too. All the most important metas but image and url.
Why is that?
Thanks,
Atila
WPBeginner Support
Please ensure you’ve cleared any caching on your WordPress site as that is the most common reason it would not update to match the code.
Administratör
rehman
hi how can i modify the code to add OG tags for custom post types i tried by changing this line code if ( !is_singular()) to if ( is_singluar( array( ’post’, ’publications’) ) ) but my website throw fatal error. can anyone please help thank you
WPBeginner Support
You should not need to modify the code to work with custom post types and it should work on them
Administratör
gabriele biagini
Hello, i tried all the solution suggested still i miss some parameter to the schema:
A required field is missing: id
A required field is missing: price
A required field is missing: availability
Is there any solution via plugin or updating the function.php code?
WPBeginner Support
That would be markup for a product you are selling on your site and All in One SEO does have the option to add that markup to your products.
Administratör
Richard S.
Wow, this really worked for me, you’re awesome!
WPBeginner Support
Glad our guide was helpful
Administratör
evelien
You did it again – looking for a solution, and you deliver ! You rule
WPBeginner Support
Glad our guide was helpful
Administratör
Eddie
Does this also work for sms text message url previews or just Facebook?
WPBeginner Support
While not specifically for SMS messages, the markup helps with that as well.
Administratör
Indranil Paul
If I use the Yoast SEO settings, will it take times for showing the perfect result in facebook share? Or will it start working within minutes?
WPBeginner Support
That would depend on your site’s caching and any caching on Facebook for how long it takes
Administratör
Indranil Paul
I’m facing this problem in all social sharing sites.
WPBeginner Support
If it is not showing what you set on every social site, you would want to reach out to Yoast’s support and let them know to ensure there isn’t a problem with the plugin.
Udaya Bhaskar
Hello
When I share my post in facebook it’s how my post featured image .
But when I share in whatsapp it’s not show my featured image with link please help me..
WPBeginner Support
If you’re using Yoast to add the meta data, we would first recommend reaching out to Yoast to ensure that there aren’t any known issues.
Administratör
Colin
My title looks like this in the preview:
%%title%% %%page%% %%sep%% %%sitename%%
How do I fix this?
Pramod Singh
Hello please help me
Facebook has blocked my site, now in the Facebook developer app, I can not even link my site because it has blocked the Facebook
Please tell me how to unblock your website with Facebook
Sadie
Hello
Please can you advise when using a child theme – do i need to copy the parent theme functions.php and then add the above script to a newly created functions.php and upload it to the child theme folder OR do I just add the script to the parent theme functions.php
Thanks for reading Sadie
WPBeginner Support
Hi Sadie,
You can add it to either functions.php file.
Administratör
Max
How would I remove the ”By …” from appearing on the card?
Currently we have an issue where it displays as: site-name | By site-name
We just want the first website name to appear and not twice.
Laura
I’m using this on a self-hosted website. What do I do about the USER ID that I’m supposed to replace since the site is not on wordpress.com?
Suraj
Hello,
I have a big problem!!
When I share my post in facebook it’s how my post featured image .
But when I share in whatsapp it’s not show my featured image with link please help me..
Malik Adil
All Good, But still one problem, How to add Facebook ID..After using this code, following Facebook ID message appears.
The ’fb:app_id’ property should be explicitly provided, Specify the app ID so that stories shared to Facebook will be properly attributed to the app. Alternatively, app_id can be set in url when open the share dialog.
Eric Hepperle
I enjoyed this article, but in January 2018 this *manual code* option doesn’t appear to work completely. For instance, though I have verified that the default image property works, when I create a new post, I don’t see ANYWHERE a field where one can begin to edit ”open graph (og)” metadata.
Suggestions? Thanks!
Mahesh Yadav
Thanks for such great information. But I have one question.
How helpful it is to add facebook graph meta data in our site..?
And if it is very much helpful, for what purpose, it is helpful..?
elsa
This plugin gave me a white screen of death, obviously a conflict with something or memory exceeded
Jin Miller
What if I am wanting to change the thumbnail image not for the whole site, but just a page off my wordpress site : For example I’m trying to share an event page from my site and would like a unique, relevant thumbnail. Help?
Nikki
Hi Jin, Did you ever get an answer to your question? I’m looking for the same information.
Thank yoU!
Vic
Hey, I wanted to include Worpress SEO by Yoast but Im not sure if latest version is compatible with my version of Worpress (4.2.2) do you know if is safe to activate?
Thanks guys
Martin
Does my Facebook profile have to be public in order for my Facebook User ID to be good to use here?
Martin
I’ve added the code for manually adding this to my theme. However, things aren’t working. Does my profile have to be public in order for my Facebook user id to be accessible?
WPBeginner Support
Hi Martin,
Yes it would work.
Administratör
Jordan Carter
Is this still valid for today? I tried it and works, but I noticed in the code the following: ”xmlns:fb=”http://www.facebook.com/2008/fbml”’;
Isn’t 2008 a little old? Is there a newer protocol we should be using today?
Wagner Lungov
Hello, thanks for posting. I remained with one doubt. I understood that the in each post is dynamically constructed by the functions you explained so well. What I can’t figure out is where the variables called by that function are defined and stored. When you put property=”og:type” content=”article”/, OK you are defining with a fixed string. But when you use: property=”og:title” content=”’ . get_the_title() . ’”, where is the function get_the_title() going to get it? How can I define before hand those values for each post in a way that the code will pick the right meta data for each parameter?
Jordan Carter
get_the_title() will get your post title. If you want to use something else, you could always get the value from a meta box. With the advanced custom fields plugin, it would be something like get_field(”my_field”), or with a regular WordPress custom meta field it would be get_post_meta($post->ID, ”my_field”, true). See get_post_meta()
Jolanda
Nicely explained! I try to figure out where I can add the code in checking the size of the featured image, since FB needs a size with a minimum of 200px for both width and height, otherwise it will use another image from the post.
Any help would be great!
Mohsin Rafique
Nicely explained & works like a charm.
Devyn
I’ve been trying to use Yoast to enable my meta data so I can use Rich Pins on Pinterest. I’ve done what this tutorial says, but Pinterest still won’t recognize my post. Is there another plugin I could try?
Michelle
I added the Yoast plugin and there is no social option. Please help me. I am at my wits end with this issue.
Brent Watkins
Same problem here.
Glenford
Once you have Yoast installed the look under SEO » Dashboard » Titles & Metas and under that is Social.
in Social you should Enable the ”Add Open Graph meta data” in the Facebook tab.
Xavier
This option just isn’t there with v4.6 of the plugin.
Under SEO >> Dashboard, the tabs I have are: Dashboard, General, Features, Company info, Webmaster tools and Security. No mention of Titles & Metas or Social.
Is this because I haven’t set up a Facebook social profile? Surely this shouldn’t be needed just to be able to configure OG stuff!
WPBeginner Support
Hey Xavier,
First you would need to go to SEO » Features page and then click ’Enable’ under ’Show Advanced Settings Pages’ option. This will display advanced settings pages in Yoast SEO. For more details see our article on how to install and setup Yoast SEO.
joe Barrett
I added social sharing to the search result template, so each excerpt has a share button BUT the meta data that is shared is messed up and uncontrollable with this, is there a way to make this work better when there are 20 reuslts on the same page with different meta description for each?
giovanna
Hi can you help me please? I added the code in function and what I have to add in the head please?
benjamin s
Here’s also a nice improvement to make an exception for the home-page:
if (is_front_page()){
echo ”;
echo ”;
echo ”;
}else{
echo ”;
echo ”;
}
benjamin
I just want to say thanks! … this is very helpful, you the best!
WPBeginner Support
Glad you found it helpful. Don’t forget to follow us on Facebook for more WordPress tips and tutorials.
Administratör
Laura K
I’ve downloaded the Yoast plugin, and set it up for my home page, but when I enter the website on Facebook it still won’t show the image I’ve specified, or the text snippet I’ve written.
Also can’t find my Facebook URL using the link you provided, it just gives me an error…
I tried debug but it says Facebook pages can’t be debugged, and they have no cache.
Sooooo….nothing has worked so far!
WPBeginner Support
You need to enter your WordPress site URL in the debug tool.
Administratör
Courtney
Hi there,
I have SEO Yoast and I uploaded the new image and its still not working on facebook……???
MassimoDIFA
Thank you, manually added open graph on header, perfect!! Thank you!!
D
I just wanted to thank you for this very thorough description on the process of connecting facebook to your wordpress page. I’ve been trying to do for days now following other sites and recommendations. This evening I came across your page from a google search and bam, it worked. Hooray! Thanks a lot.
Amanda Paul
Thanks for this info. It was really easy to follow. I uploaded the Yoast plugin and followed all the steps and saved but the thumbnail is still just a blank box. does it take some time to flow through? Do I need to log out and back in again to Facebook? or Wordpress?
Mahmud Ayaz
Hi! When i replace this link with my name http://graph.facebook.com/syedbalkhi got this error
{
”error”: {
”message”: ”(#803) Cannot query users by their username (mahm0od)”,
”type”: ”OAuthException”,
”code”: 803
}
}
Any Solution?
Daniele Besana
Hi guys, I’m having problems with og:description, basically all the formatting is missing on the shared page. New lines are not respected, how can I control that?
Thanks!
JC
I have the same problem, also getting og:description missing
amelliya
me too – any help?
AC
I have the same problem, and I cannot use FB debugger because i work in localhost…
Marc
this worked for me:
$metadesc = strip_tags(get_post_field(’post_content’, $post->ID));
echo ”;
(my posts had a very short content)
Kim McCann
The following works by pulling from your excerpt. Just add under og:title
WPBeginner Staff
Check your page using Facebook debug tool
https://developers.facebook.com/tools/debug Usually checking a page with the debug tool refreshes the Facebook’s cache and you will be able to see the new image.
BK
Thank you for taking the time to reply. Will give it a shot!
BK
Thanks for this. I want to share link directly from my site using the social button. However, when I click on for example the Facebook share button, the image and the description is still using a previous information. Although I have updated the image and description using Yoast SEO and specifically customise the image and description for that post. May I know what did I do wrongly?
Naren Patel
Thank you very much, I really want this information.
Robin
Thank you. I can’t tell you how long I have been trying to figure this out. Easy to do with ZiPLIST for recipes but could not figure it out for Articles.
Maria
Hi! I have a issue that i don’t know how to solve. When I try to share a link on facebook from my blog, or a particular page this message appera ”page not found” or the link with symbols I don’t understand. I controlled th elinks with object debugger and this is what appear: required property ’og:title’ of type ’string’ was not provided. How can I solve it, please?
Salih Kulangara
@ Syed Balkhi. —– Just want to ask you this, After all I have got setup all the tags, and got a clean debug test result without any warning, when any one click on the Facebook Like button i used in my web page, it’s not showing up in the Facebook Timeline feed, just showing up in the recent activity section only, why is this, Is there anything else I have to add to get it be shown in the newsfeed directly when the click the LIKE button??????
Anas Khan
Great tutorial, i want to know is there any tutorial about open graph meta for Google Plus ?