YITH WooCommerce Ajax Product Filter

We have helped WordPress users set up WooCommerce stores for years, using our expertise in online sales and plugin development. We understand that as your store grows and offers a wider range of products, customers may find it hard to locate what they need and decide what to buy.

Large eCommerce platforms like Amazon solve this issue using filtering systems. These filters allow customers to refine their searches based on specific criteria, such as product type, price range, availability, size, and color, making it easier to find exactly what they want.

You can use a similar strategy to improve your own store’s user experience with the YITH WooCommerce Ajax Product Filter. This plugin adds a dynamic and responsive filter section to your shop page, empowering customers to quickly find products that meet their needs.

In this YITH WooCommerce Ajax Product Filter review, we’ll take a look at this plugin’s features, support, and pricing, to see whether it’s the right WooCommerce plugin for your WordPress website.

YITH WooCommerce Ajax Product Filter Review: Why Use It in WordPress?

YITH WooCommerce Ajax Product Filter is a popular WooCommerce plugin that allows your customers to easily filter products by their requirements. This can include price, size, color model, and much more.

Research shows that 75% of customers leave a shop if they can’t find what they need in 15 seconds. So it is more important than ever to make it easy for customers to find and select products.

Now, WooCommerce doesn’t offer filtering by default, but you can easily add this feature to your online store using YITH WooCommerce Ajax Product Filter. It lets customers find exactly what they want to buy in seconds, speeding up the purchase process and improving conversions.

For example, in the screenshot above, customers can use checkboxes to see only the computers that are new or second-hand. They can also specify the brand of the computer and the operating system they prefer.

You can easily customize these options to suit the products you are selling, letting your customers find what they are looking for more quickly and then explore all the options that match their requirements.

While YITH WooCommerce Ajax Product Filter is a premium plugin, a free version is available. This has fewer features, but does offer ‘filter by category’, ‘filter by tag’, and other essential features that make it capable enough for many online stores.

YITH WooCommerce Ajax Product Filter Review: Is It the Right WooCommerce Plugin for You?

We have already mentioned that filtering can help customers find what they need more quickly. A study found that 20% of consumers have abandoned an online shopping experience because it was too hard to find the right product.

But finding too many products can also make it difficult to make a decision. This is known as ‘choice paralysis’. A different study found that only 3% of customers made a purchase when they had to choose from 24 different products, but 30% made a purchase when offered 6 options.

Product filtering can help here too. Seeing fewer products that are actually relevant can make the purchasing decision easier, and significantly increase your conversion rate.

In this YITH WooCommerce Ajax Product Filter review, we will explore whether it is the right WooCommerce plugin for you.

1. Easy to Set Up and Use

When we installed and activated the YITH WooCommerce Ajax Product Filter plugin, we liked how its options are clearly laid out on the YITH » Ajax Product Filter page. We found that each setting is clearly explained and the different settings tabs are easy to navigate.

The plugin relies on WooCommerce and integrates with it seamlessly, making it accessible for both beginners and experienced users.

2. Real-Time Filtering Using Ajax Technology

One of the best features of YITH WooCommerce Ajax Product Filter is that the filter updates the displayed products immediately. That’s because it uses Ajax technology that can update web pages without needing to reload the entire page.

This ensures a better user experience because customers can quickly and efficiently find desired products. As soon as they click a checkbox or button, the displayed products are updated to show only those that match the new criteria.

3. Multiple Filter Options

You can create multiple filter presets for your store, each with different filter types and options. For example, you can use different filters on your main shop page, or when displaying products specifically for men or women.

You can display checkboxes, radio buttons, dropdown menus, and color swatches to make it easy for your customers to choose the product attributes they need.

We appreciate that this flexibility allows store owners to customize the filter options to best suit their products and customer needs.

4. Attribute, Price, and Custom Filters

YITH WooCommerce Ajax Product Filter allows you to create filters for all the attributes available in your store, like color, size, brand, rating, and price range.

You can also create custom filters tailored to the specific needs of your store.

For the color filter, you can either choose square or circular color swatches or use custom images to recall a specific pattern, shade, or fabric texture

Other filter options include on-sale products and in-stock products. If you would like to filter by brand, then you will need to purchase the YITH WooCommerce Brands Add-On.

You can display a price slider with custom minimum and maximum amounts to let customers quickly find the products that match their budget.

With all these options available, we never felt like we were being forced to set up the filter according to someone else’s preferences.

5. Product Count Display

You can display the number of available products that match the selected filter criteria.

This gives your customer immediate feedback on their selections and sets realistic expectations about the range of options before they even apply the filters.

We like how this added transparency can potentially reduce frustration, especially if the desired filters bring back too many or too few matches.

We expect that it will speed up the shopping process by helping customers immediately identify the availability of products in specific categories. This means they will spend less time filtering and more time considering and purchasing products.

This setting is not enabled by default, but you can easily toggle the setting when creating a new filter. It is not available in the free version of the plugin.

6. Filter Customization

We appreciate how YITH WooCommerce Ajax Product Filter offers highly customizable settings that enable store owners to easily adjust the look and feel of the filter to match their store.

You can set custom labels, button styles, and display layouts to match your site’s color scheme and maintain brand consistency.

7. Reset Filter Button

After using a filter, customers often want to reset the display to show all products again. They can do this by unchecking each box, or by clicking the ‘Clear’ link above each section of criteria.

But we love how the developers provided a faster way to reset all filters by clicking a single button. Next to the active filters at the top of the screen, you will find a ‘Reset Filter’ button.

Clicking this button will quickly remove all selected filters and start a new search.

8. Mobile Responsiveness

With 74% of all eCommerce visits happening via mobile devices (source), it is essential that your filtering system work on smartphones and other small screens. That’s why it is important that YITH has given this plugin a responsive and mobile-friendly design.

When using a smartphone, we could click a filter button above the products to select our criteria in a modal. This is the recommended practice according to mobile usability and user experience guidelines. We also noticed that the controls work perfectly with touchscreens.

However, one downside we discovered is that this feature is only available on the paid version. This makes the free version much less useful in our view.

9. SEO Optimization

Each time a customer filters your products, you have the option of generating a unique URL. This allows users to bookmark the filtered page and share the URL with their friends.

However, search engines can confuse these additional URLs with duplicate content, which can hurt your search rankings. To avoid this, the plugin adds meta tags that ask search bots to not crawl or index those pages.

10. Integrate With Other YITH WooCommerce Plugins

Like all YITH plugins, YITH WooCommerce Ajax Product Filter integrates well with other WooCommerce plugins by the same developer. This means you can easily combine it with tools like Product Add-Ons, Subscription, Request a Quote, and more.

For example, when you install the YITH WooCommerce Wishlist plugin, your customers can easily filter products and add them to their wishlist without leaving the product page. This can increase your sales and conversions.

Or, with the YITH WooCommerce AJAX search your customers can easily combine search with filtering to quickly locate the products they need.

Using these plugins together lets you create a more flexible and powerful eCommerce platform.

YITH WooCommerce Ajax Product Filter is also compatible with major page builders and other popular WooCommerce plugins, letting you easily integrate it into your existing workflow.

11. Community and Professional Support

We’ve tested several YITH WooCommerce plugins and found them user-friendly and configurable. While they’re generally easy to use, you might occasionally require additional assistance, particularly when using their more advanced features and integrations.

When you purchase YITH WooCommerce Ajax Product Filter, you get a year of updates, bug fixes, and technical support. This means you can use new features as they’re introduced and get help if you run into any issues.

YITH offers comprehensive documentation on its website. Here, you’ll find detailed guides covering all the plugin’s major features.

They also provide a support ticket system to receive more targeted assistance from the plugin’s developers. The YITH support team typically responds to support tickets within 12 to 24 hours and is available for 7 days a week, from 8:00 to 16:00 UTC+1.

You should provide as many details as possible when submitting a support ticket. This will help the team better understand your issue so they can provide the most helpful answer.

You can learn more in our guide on how to properly ask for WordPress support.

YITH WooCommerce Ajax Product Filter Review: Pricing and Plans

If you are on a budget or just starting out, then you can install the free version of YITH WooCommerce Ajax Filter from the WordPress Plugin Directory. This lets your customers filter by category and tag, but will not work as well on mobile devices.

However, this version is not optimized for mobile devices, has fewer filter options, and is unable to show product counts. Many online stores will value these features and can unlock them by upgrading to the premium plugin.

YITH WooCommerce Ajax Product Filter offers straightforward subscription pricing with a single plan costing $89.99 per year. This plan includes 1 year of updates and support, giving you the latest features and expert help.

If you’re not sure if YITH is right for you, don’t worry. This plugin comes with a 30-day money-back guarantee. If you try it out and find it is not a good fit for your store, then you can take advantage of the product’s 100% money-back guarantee.

YITH WooCommerce Ajax Product Filter Review: The Right WooCommerce Plugin for You?

To sum up this YITH WooCommerce Ajax Product Filter review, we’re confident that it’s a great WooCommerce Plugin. It is a simple and effective way to add a product filter to your online marketplace or store, ensuring that your customers can quickly find what they are looking for.

A filter makes it easier to narrow down the available choices than a simple search. Many users are familiar with using product filters on large eCommerce sites like Amazon and will appreciate being able to use one on your site.

The plugin is easy to use and customize, even for beginners. It offers helpful customization features so you can match your branding and create filters that make sense in your mobile store. The reset button simplifies the process of starting a new filter, and the plugin is SEO-friendly.

We hope this YITH WooCommerce Ajax Product Filter review helped you decide whether it’s the right WooCommerce Plugin for you. Next, you may want to see our guide on how to filter WooCommerce products or our ultimate WooCommerce SEO guide.

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