Let’s talk about growing your website or online business. As you get bigger, capturing leads and nurturing those relationships becomes absolutely critical.
We’ve tried everything over the years – and we even recently increased our subscribers by 600%. So, I think it’s fair to say we know a thing or two about lead generation.
Want to grow your own email list and convert visitors into subscribers?
In this detailed OptinMonster review, we’re putting this popular popup and lead generation plugin to the test. We’ll be looking at its features, support, and pricing, to help you decide whether it’s the right email capture plugin for you.
![OptinMonster review OptinMonster review](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-review.png)
OptinMonster Review: Why Use It in WordPress?
Struggling to turn those website visitors into email subscribers? Trust me, you’re not alone! Every business struggles with lead generation, which is why you need the right tools for the job.
That’s where OptinMonster comes in.
It’s a very popular WordPress popup and lead generation plugin that promises to help grow your email list, fast.
And it’s not just small blogs who are using it. We’re talking big names here: McAfee, American Express, Pinterest, Tripadvisor… they all use OptinMonster to create high-converting popups and email signup forms. That tells me that OptinMonster is worth checking out!
![An example of a popup, created using OptinMonster An example of a popup, created using OptinMonster](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-conversion-popup.png)
Something else that really caught my attention was its Exit Intent technology. This popular WordPress lead generation plugin can actually detect when someone is about to leave your website!
It will then show a popup at that exact moment. Smart, right? For example, you might offer the visitor a free download or show a gamified spin-the-wheel popup to keep them on your WordPress website.
![An example of a spin-to-win popup, created using OptinMonster An example of a spin-to-win popup, created using OptinMonster](https://www.wpbeginner.com/wp-content/uploads/2022/01/spinttowin-popup-optinmonster.png)
To help you create successful campaigns fast, OptinMonster comes with over 400 professionally-designed templates.
Just pick one you like, and then customize it using OptinMonster’s drag-and-drop builder.
![The OptinMonster drag and drop popup builder The OptinMonster drag and drop popup builder](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-popup-builder.png)
OptinMonster isn’t just about popups. You can use it to generate leads in other ways too. For example it has a content-locking feature so you can ask visitors to join your email list before they can read a post in full.
If you don’t want to invest in a premium lead generation plugin straight away, then you can download Popup Builder by OptinMonster from the official WordPress repository.
![The free OptinMonster WordPress plugin The free OptinMonster WordPress plugin](https://www.wpbeginner.com/wp-content/uploads/2022/01/popup-builder-optinmonster.png)
This free plugin allows you to create 3 campaigns with up to 500 campaign impressions.
It’s a great way to get a feel for the platform. However, if you want to create additional campaigns or use OptinMonster’s more advanced features (and trust me, it has some really powerful features!) then you’ll need to upgrade to the premium plugin.
OptinMonster Review: Is It the Right Lead Generation Tool for You?
Lead generation is essential for all online businesses and organizations – and I mean all. Even if you’re running a nonprofit, a good lead generation plugin can help you get more donations and support. It’s about building connections and growing your reach.
In this OptinMonster review we’re going to put it to the test! Is OptinMonster the right lead generation tool for your WordPress blog or website? Let’s find out!
1. Easy to Set Up
If you already know how to install and setup a WordPress plugin, then you should have no problems getting OptinMonster up and running, and then creating your first campaign. It’s a pretty straightforward process.
To start, you’ll need to install and activate the OptinMonster WordPress plugin, as it connects your WordPress website to the OptinMonster software. (Need a quick refresher on how to do that? We’ve got a handy guide on how to install a WordPress plugin.)
With that done, simply follow the onscreen instructions to connect WordPress and your OptinMonster account.
![Connecting OptinMonster to your WordPress blog or website Connecting OptinMonster to your WordPress blog or website](https://www.wpbeginner.com/wp-content/uploads/2022/01/connecting-optinmonster-tool.png)
After that, OptinMonster will guide you through the setup process. And just like that, you’re ready to create all sorts of high-converting campaigns. It’s that easy!
2. Create Different Types of Campaigns
OptinMonster gives you a ton of flexibility when it comes to creating campaigns for your website. Whether you want a simple WordPress popup or a more sophisticated slide-in form, you can build exactly the campaign you need to maximize your lead generation. It’s all about finding the perfect approach for your audience.
![Campaign types Campaign types](https://www.wpbeginner.com/wp-content/uploads/2022/01/campaign-types.png)
In the OptinMonster dashboard, you can create the following campaign types:
Lightbox popups. Similar to lightbox galleries, these popups appear when the visitor clicks on a link, button or image. Because they have to actually do something to trigger the popup, lightpops are great for targeting people who are already engaged with your content. For example, you might ask visitors to open a lightbox popup in order to claim a coupon code, learn more about a product, or complete a survey. It’s a smart way to target your most engaged visitors.
![An example of a yest/no optin popup An example of a yest/no optin popup](https://www.wpbeginner.com/wp-content/uploads/2022/01/yes-no-optin.png)
Floating bar. This is a bar that attaches to the top or bottom of the page as the visitor scrolls. It’s perfect for grabbing the visitor’s attention without distracting from the page’s main content. Many websites use floating bars to promote their email newsletter, and get subscribers from every single page on their site. You might also use a floating bar to announce your latest sales, WordPress contests and giveaways, discount codes, and other time-sensitive events and content. It’s a super effective way to get important information in front of your visitors.
![An example of a floating bar, created using OptinMonster An example of a floating bar, created using OptinMonster](https://www.wpbeginner.com/wp-content/uploads/2022/01/floating-bar-optinmonster.png)
Fullscreen welcome mat. This is exactly what it sounds like – a full-screen overlay that covers the rest of your page’s content. It’s a surefire way to capture the user’s attention, so you’ll want to make sure you’re showing them something worthwhile. For example, you might do lead generation by offering visitors a limited edition lead magnet.
![An example of a fullscreen welcome mat, created using OptinMonster An example of a fullscreen welcome mat, created using OptinMonster](https://www.wpbeginner.com/wp-content/uploads/2022/01/fullscreen-welcome-mat.png)
Inline forms. These forms appear inside the page or post content, so they’re a great way to target visitors who are already engaged and scrolling through your content. You can even combine inline forms with OptinMonster’s content locking feature. Imagine placing part of your content behind a WordPress paywall, and requiring visitors to take action (like joining your email list) to unlock the rest of the page or post.
![An example of an inline form, created using OptinMonster An example of an inline form, created using OptinMonster](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-inline-form.png)
Sidebar forms. Sidebar forms are a classic for a reason. Many websites use the sidebar to show signup forms and other content on every page across their entire website. It’s a consistent way to get information in front of your visitors, no matter where they are on your site. For example, you might add a request a callback form, so visitors can book an appointment no matter where they are on your site or online store.
![An example of a sidebar form, created using OptinMonster An example of a sidebar form, created using OptinMonster](https://www.wpbeginner.com/wp-content/uploads/2022/01/sidebar-form-optin.png)
Slide-in campaigns. These campaigns appear in the bottom-right corner of the screen as the visitor scrolls. Timing is key when it comes to conversions, and OptinMonster lets you control exactly when that slide-in appears using its Scroll Trigger feature. When it comes to getting conversions, it’s important to get the timing right. It’s all about maximizing your chances of getting those conversions.
![An example of a slide-in campaign An example of a slide-in campaign](https://www.wpbeginner.com/wp-content/uploads/2022/01/slidein-campaign-optinmonster.png)
Gamified campaigns. This is a fun one! OptinMonster lets you create gamified campaigns, like spin-to-win optins. Visitors can actually play a game to win discounts, unlock special offers, access downloads, or get other perks. You can even offer incentives such as free shipping on your online marketplace. It’s a fantastic method for boosting engagement and collecting leads in a fun and attention-grabbing way.
![An example of an engaging gamified WordPress popup An example of an engaging gamified WordPress popup](https://www.wpbeginner.com/wp-content/uploads/2022/01/gamified-popup-optinmonster.png)
No matter what campaign you choose, you can easily turn it into a Yes/No optin.
This is where you ask users to opt into the offer or refuse it.
![An example of a yes no optin, created using OptinMonster An example of a yes no optin, created using OptinMonster](https://www.wpbeginner.com/wp-content/uploads/2022/01/discount-pop-up.png)
It might seem strange to add an extra step before visitors can join your email list, buy a product, or perform some other positive action. But hear me out! There is a psychological effect where people feel compelled to finish a process once they start it. It’s like they’re already invested, even if it’s just a small step.
So, when someone clicks “Yes” in a Yes/No optin, they’re much more likely to follow through and complete the process. It’s a clever little trick to boost your conversion rates.
3. 400+ Professionally Designed Templates
OptinMonster comes with more than 400 professionally-designed templates covering all the different campaign types. To help you find the perfect design, these templates are organized based on industry, devices, goals, and features. Talk about convenient!
![Professionally-designed campaign templates Professionally-designed campaign templates](https://www.wpbeginner.com/wp-content/uploads/2022/01/popup-campaign-templates.png)
Even better, all of OptinMonster’s templates are mobile responsive. This means they’ll look absolutely fantastic no matter whether your visitors are on a desktop, smartphone, or tablet. No more worrying about how your campaigns look on different devices!
If you prefer to start from scratch, then you can use OptinMonster’s Canvas template to create a completely unique design.
![Creating a custom campaign using a blank template Creating a custom campaign using a blank template](https://www.wpbeginner.com/wp-content/uploads/2022/01/canvas-blank-template.png)
By starting with a blank canvas, you can create a popup that perfectly matches your company branding and WordPress theme.
4. Drag and Drop Campaign Builder
So, you’ve picked a template, now it’s time to make it your own! You can easily customize the design using OptinMonster’s drag and drop campaign builder.
On the right, OptinMonster shows a live preview of your campaign. On the left are all the settings you can use to customize the popup.
![The user-friendly drag and drop campaign builder The user-friendly drag and drop campaign builder](https://www.wpbeginner.com/wp-content/uploads/2022/01/campaign-builder-optinmonster.png)
Blocks are a core part of OptinMonster and allow you to create all kinds of high-converting and engaging popups.
Just drag and drop the blocks you want onto your popup, and then customize them using the settings in the left-hand menu.
![Customizing a popup using the drag and drop builder Customizing a popup using the drag and drop builder](https://www.wpbeginner.com/wp-content/uploads/2022/01/customizing-popup-campaign.png)
Depending on the block, you can change the color scheme, font choice, link color, and more.
And here’s a super handy feature: you can save your most frequently used blocks for easy access. Maybe you have a custom logo or header you use all the time? Just save it as a block, and you can add it to future popups with just a few clicks.
![Saving blocks in the campaign editor Saving blocks in the campaign editor](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-saved-blocks.png)
You can also turn the popup into a Yes/No optin.
This is a quick and easy way to get more engagement.
![Creating a yes/no opt pop-up Creating a yes/no opt pop-up](https://www.wpbeginner.com/wp-content/uploads/2022/01/optin-yes-no.png)
And don’t forget about the success view! This is what visitors see after they complete the desired action, like completing the popup’s contact form.
It’s your chance to show a custom thank you message, or information about what the visitor should do next.
![Adding a custom thank you screen to a WordPress popup Adding a custom thank you screen to a WordPress popup](https://www.wpbeginner.com/wp-content/uploads/2022/01/success-screen-popup.png)
5. Ready-Made Campaign Playbooks
Want to create high-converting campaigns fast? OptinMonster has a secret weapon: playbooks! These are ready-to-use campaigns inspired by successful brands.
![Ready-made, professionally-designed templates Ready-made, professionally-designed templates](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-playbook-templates.png)
And the cool part? For each Playbook, you can actually see the original campaign and its conversion rate.
This makes it easy to find your perfect playbook, and replicate some of the most successful campaigns in the world.
![Ready-made campaign playbooks Ready-made campaign playbooks](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-playbook-example.png)
Think of them like templates, but even better. Instead of starting with a blank slate, you’re starting with a proven winner.
Simply choose a playbook and then customize it using OptinMonster’s drag and drop editor.
![Creating a campaign using a ready-made playbook Creating a campaign using a ready-made playbook](https://www.wpbeginner.com/wp-content/uploads/2022/01/choosing-campaign-playbook.png)
To make things even easier, each Playbook includes Notes on the steps you need to take, to complete the configuration process.
Just follow the instructions, and you’ll have a high-converting campaign up and running in no time.
![Detailed, step-by-step campaign notes Detailed, step-by-step campaign notes](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-campaign-notes.png)
6. Over 26 Animations and Sound Effects
You can use animations to grab the visitor’s attention or highlight a popup’s most important content. With OptinMonster, you don’t need to mess with any code, as it comes with 26 ready-made CSS animations including bounce, flash, pulse, and slide-in.
![Adding sound effects and animations to OptinMonster popups Adding sound effects and animations to OptinMonster popups](https://www.wpbeginner.com/wp-content/uploads/2022/01/sound-animations-optinmonster.png)
You can also play a sound when the popup appears onscreen, using the built-in MonsterSounds. It’s another great way to grab your visitor’s attention and make your popups more engaging.
7. Countdown Timers
The fear of missing out (FOMO) can encourage visitors to take action, right now.
OptinMonster lets you harness that power by adding a countdown timer to your popups, so visitors can see how long they have to act. This can motivate them to use a coupon code, buy a particular WooCommerce product, complete a form, or perform some other task before time runs out.
![An example of a Black Friday sale popup An example of a Black Friday sale popup](https://www.wpbeginner.com/wp-content/uploads/2022/01/black-friday-popup.png)
And here’s something really cool: OptinMonster can also create an evergreen timer, which starts a unique countdown for the individual visitor.
The timer begins when the person arrives at your online marketplace or website, so it’s perfect for offering limited time discounts and special offers for first-time visitors.
![An example of an evergreen countdown timer pop-up An example of an evergreen countdown timer pop-up](https://www.wpbeginner.com/wp-content/uploads/2022/01/countdown-timer-evergreen.png)
8. Detailed Display Rules
Let’s talk targeting. Not all visitors are the same, so it doesn’t make sense to show the same campaign to everyone. To get the most conversions, you need to show the right campaign to the right person, at the right time.
That’s where OptinMonster’s display rules come in.
![Popular display rules Popular display rules](https://www.wpbeginner.com/wp-content/uploads/2022/01/popular-display-rules.png)
With these rules, you can control where and when your campaigns appear, and who can see them. This means you can tailor your popups to different stages of the customer journey, which is a proven way to boost conversion rates. For example, you might offer free shipping to someone who’s abandoned their cart on the checkout page.
You can also personalize the campaigns for different audiences. For example, you might create a single campaign with different layouts for mobile devices and desktop computers.
![Adding display rules to a marketing or advertising campaign Adding display rules to a marketing or advertising campaign](https://www.wpbeginner.com/wp-content/uploads/2022/01/display-rules-mobile.png)
OptinMonster can also show different campaigns when the visitor scrolls through a certain distance, clicks on a particular button, and so on.
And the targeting options go even further! There’s an option to show campaigns on a specific day, time, or month. Let’s say your website traffic spikes on Fridays. You could create special Friday gamified popups with bigger prizes to try and convert that extra traffic.
Another option is to set up geolocation targeting in WordPress and show different campaigns to people based on location. For example, you might create a Christmas buy one get one free popup for the US and schedule a Diwali popup in India.
![Creating a geo-location campaign in WordPress Creating a geo-location campaign in WordPress](https://www.wpbeginner.com/wp-content/uploads/2022/01/geo-location-popup.png)
Aside from that, there are also triggers for eCommerce websites. This allows you to show unique popups based on the total cost of the visitor’s cart, the items they’ve previously looked at, the number of items in their basket, and more.
9. Convert Abandoning Visitors into Leads with Exit Intent
Here’s a scary statistic: over 70% of the people who leave your website will never come back. Think about that for a second. That’s a LOT of lost potential.
So, no OptinMonster review would be complete without talking about its exit-Intent technology. This unique feature lets you convert abandoning visitors into customers and subscribers.
![Exit intent example Exit intent example](https://www.wpbeginner.com/wp-content/uploads/2022/01/exit-intent-example.gif)
How does it work? Exit intent tracks and monitors how visitors move around your website.
If OptinMonster detects that a person is about to leave without converting, then it springs into action and shows them a targeted message.
![An example of an exit intent popup An example of an exit intent popup](https://www.wpbeginner.com/wp-content/uploads/2022/01/exit-intent-optinmonster.png)
By using exit-intent as a display rule for your campaigns, you can get more email subscribers, recover abandoned carts, increase conversions, and more.
Want to see some real-world results? We actually wrote a post about how we increased our email subscribers by 600% with OptinMonster. Check it out for some inspiration!
10. Show Personalized Popups with HTML Elements
Personalized content can help grab the visitor’s attention and improve your conversion rates. And OptinMonster lets you get really personal with its HTML element targeting rules.
This advanced feature lets you display a popup when a particular HTML element is onscreen. Let me give you an example. Imagine you’re running a digital product marketplace.
When a customer adds a particular ebook to their cart, OptinMonster can actually detect that product’s ID. Then, it can show a popup recommending a similar item they might be interested in buying. How cool is that?
In this way, you can create dynamic popups that react to the exact actions visitors are taking on your site, in real time.
11. Inactivity Sensor
Let’s be honest, sometimes visitors have your site open, but they’re not actually engaged with your content. They might have it open in a background tab and completely forget about it. We’ve all done it!
OptinMonster’s InactivitySensor can identify inactive visitors and then use a popup to re-engage them. It works on every device, so you can recover lost revenue across smartphones, tablets, and desktop computers. It’s like a gentle nudge to remind them that you’re still there and have something valuable to offer.
![Using the OptinMonster inactivity sensor feature Using the OptinMonster inactivity sensor feature](https://www.wpbeginner.com/wp-content/uploads/2022/01/inactivity-sensor-optinmonster.png)
For the best results, I highly recommend pairing the InactivitySensor with a MonsterSound. Think about it: if someone has your site open in a background tab, they might not even see a popup. But a sound? That’ll definitely get their attention!
12. Schedule Campaigns Based on Timezone
By scheduling your campaigns in advance, you can be confident that they’ll run on time no matter how busy you get. No more scrambling at the last minute! Plus, you can avoid showing outdated or irrelevant popups to visitors, which is a poor user experience that may result in them abandoning your site.
With OptinMonster’s Campaign Scheduling feature, you can set a start and end date for all your popups. Think about it: you could schedule all your important, time-sensitive promotions – Halloween, Black Friday, you name it – way in advance. This can reduce your stress around busy periods, and leave you free to focus on other tasks during these hectic times.
![An example of a Halloween campaign, created using OptinMonster An example of a Halloween campaign, created using OptinMonster](https://www.wpbeginner.com/wp-content/uploads/2022/01/halloween-campaign-popup.png)
If you run lots of promotions, then you might even schedule an entire year’s worth of popups in advance. Talk about automating your workflow and saving yourself a ton of time and effort in the long run.
And here’s another cool scheduling feature: OptinMonster can display popups based on the customer’s timezone. So, your seasonal promotions will always show at the right time, no matter where your visitors are located.
You might even make small changes to improve the experience for visitors who are browsing your site at unusual times. For example, you might remove the sound effects when someone is visiting your WordPress blog very late at night, or early in the morning.
![Scheduling campaigns and popups in advance Scheduling campaigns and popups in advance](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-date-time.png)
13. Referrer Detection
OptinMonster can detect where visitors come from, such as via a link in your email newsletter, or a third-party website. This is huge, as it means you can create unique marketing campaigns based on how the visitor arrived at your site. For example, you might show a different popup to people who arrived via Facebook, compared to visitors coming from Twitter.
This is also a fantastic option if you regularly run promotions with external websites or partners. With OptinMonster, you can segment your campaigns by source and then show a different popup that’s optimized for that specific audience. It’s like having a custom-designed campaign for each partner.
![How to set up referral tracking in WordPress How to set up referral tracking in WordPress](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-referral-tracking.png)
You can also use this feature to hide campaigns from visitors, based on how they arrived at your site.
14. Onsite Retargeting
So, someone’s already acted on a popup – they’ve downloaded your ebook, signed up for your newsletter, or performed some other positive action. There’s no point showing them the same popup again and again, right? That’s just annoying!
OptinMonster’s onsite retargeting lets you target repeat visitors with new promotions and offers based on their previous actions. This can get you more conversions and build stronger relationships with your visitors over time.
![How to set up onsite targeting in WordPress How to set up onsite targeting in WordPress](https://www.wpbeginner.com/wp-content/uploads/2022/01/onsite-targeting-optinmonster.png)
If you sell digital products or physical items, then you can use onsite retargeting to create a high-converting sales funnel. Think about it: you could start by asking a visitor to create an account, then invite them to sign up for an upcoming webinar, and then hit them with a limited-time coupon code.
That way, you can build trust and gradually push the visitor towards higher-value conversions.
![Creating retargeting rules in WordPress Creating retargeting rules in WordPress](https://www.wpbeginner.com/wp-content/uploads/2022/01/retargeting-rules-optinmonster.png)
15. Onsite Follow Up Campaigns
Let’s face it, not everyone’s going to opt in the first time they see a popup. That’s just the reality. But don’t worry! OptinMonster’s OnSite Follow Up Campaigns recognizes how visitors interact with your popups, so can follow up with targeted campaigns.
![Changing the cookie settings Changing the cookie settings](https://www.wpbeginner.com/wp-content/uploads/2022/01/campaign-cookie-settings.png)
You can even present another offer as soon as the visitor closes the first popup.
This feature works particularly well for eCommerce websites, as it allows you to create automated drip campaigns that turn uncertain visitors into leads and customers. For example, if a visitor ignores a popup offering a shipping discount, then you might follow up by offering them free shipping instead.
16. Filter Bad Leads with TruLeads Feature
Are you worried about collecting bad leads like spambots, fake or temporary email addresses, and unqualified email submissions?
OptinMonster ensures that all the leads you collect are genuine and authentic through its TruLead feature. This is an AI-powered lead filtering algorithm that blocks spam submissions.
TruLead not only protects your list, but it also improves your return on investment (ROI) and keeps your email provider costs under control. You won’t be charged for unqualified leads cluttering up your contacts list.
With TruLead, you’ll have a list of qualified customers and users who are genuinely interested in your business. It’s all about quality over quantity.
![Performing email verification in WordPress Performing email verification in WordPress](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-email-verification.png)
Using TruLeads, you can filter leads based on specific IP addresses, temporary email addresses, free email addresses, characters or patterns in emails, and role-based emails like help@ or support@.
17. Split Test Campaigns and See Detailed Analytics
Once you’ve created your campaigns and set up the display rules, it’s important to know how they perform.
OptinMonster gives you detailed analytics – conversion rates, total visitors, clicks, views… everything you need. This lets you see what’s working and what isn’t, so you can improve your future OptinMonster campaigns and get even better results.
![Campaign analytics Campaign analytics](https://www.wpbeginner.com/wp-content/uploads/2022/01/campaign-analytics.png)
And to make optimization even easier, OptinMonster lets you set up A/B split testing with the click of a button.
This allows you to test different content, headlines, layouts, styles, campaign triggers, and more, without having to use a separate split testing tool.
![Create split tests Create split tests](https://www.wpbeginner.com/wp-content/uploads/2022/01/create-split-tests.png)
OptinMonster will randomly show each campaign variation to visitors, and notify you when a variation performs above average.
Plus, you can easily see which variation is getting the best results using OptinMonster’s built-in tracking and analytics.
![How to set up A/B split testing in WordPress How to set up A/B split testing in WordPress](https://www.wpbeginner.com/wp-content/uploads/2022/01/split-testing-ab.png)
18. Revenue Attribution
OptinMonster tracks a ton of valuable data – clicks, conversions, engagement, all that good stuff – and displays it all neatly in your dashboard.
These are all key metrics, but for many website owners, the most important metric boils down to one thing: revenue. How much money is each campaign actually bringing in?
The good news is that OptinMonster’s revenue attribution shows exactly how much money you made from each popup.
After identifying the campaign that’s generating the most revenue, you’ll typically want to show that popup to more people. This might mean promoting a specific landing page that features the high-value popup, or adding the popup to some of your other campaigns.
By getting more eyeballs on the popups that generate the most revenue, you’ll naturally see a boost in sales. It’s simple math!
You can also study the campaign to figure out why it’s generating so much revenue. What’s the secret sauce? Once you’ve cracked the code, apply those same findings to your future popups. It’s a great way to try and replicate that success and make even more money online.
19. Overcome Ad Blockers With a Custom Domain
Let’s talk about ad blockers. They can be a real headache, right? You put all that work into creating your popups, and then some visitors can’t even see them because they’re using an ad blocker.
With OptinMonster, ad blockers don’t need to be a barrier.
You can create a custom domain through your OptinMonster account and then link it to the OptinMonster API. When your site loads, the script that triggers your campaigns will be replaced by your custom domain.
As a result, ad blockers will only see your custom URL, and won’t be able to block your popups. In this way, you can be confident that your popups will appear to all visitors, even if they have an ad blocker enabled. It’s a smart way to make sure your message gets through.
20. Ad Block Detection
While OptinMonster can completely bypass ad blockers, sometimes that might not be the best approach. Think about it: showing popups to visitors who have actively chosen not to see them could frustrate and annoy them, potentially driving them away from your website altogether.
If you don’t want to completely ignore the visitor’s ad block, then you can use OptinMonster’s ad block detection instead.
With this feature, you can identify ad block users and then show them a unique message. For example, you might ask them to whitelist your website, or explain how ad block will negatively impact their visitor experience.
![Detecting ad block users in WordPress Detecting ad block users in WordPress](https://www.wpbeginner.com/wp-content/uploads/2022/01/adblock-detection-popup.png)
In this way, you can still communicate with visitors and show them popups, without completely ignoring their ad block and potentially driving them away from your website.
21. Support for JavaScript Variables
OptinMonster has a bunch of built-in triggers you can use to create personalized and dynamic popups. They cover most common use cases, but if you’re familiar with code then you can take things to the next level with JavaScript variable rules.
This gives you the power to create completely custom triggers. You can show popups in response to any event, action, content, or situation that happens on your website. The possibilities are endless!
Now, this is an advanced feature so most people probably won’t need it. However, if you’re a WordPress development agency or WordPress developer, then this feature is a goldmine as you can create custom triggers and seriously impress your clients.
22. Seamless Integration
Worried about OptinMonster playing nicely with your other tools? Don’t be! It can integrate seamlessly with all the most popular marketing tools, platforms, and email marketing services.
![How to integrate your email marketing provider with OptinMonster How to integrate your email marketing provider with OptinMonster](https://www.wpbeginner.com/wp-content/uploads/2022/01/integrations-email-marketing.png)
To start, it integrates with Constant Contact, AWeber, Drip, MailChimp, and more.
But it doesn’t stop there. OptinMonster also works with customer relationships management (CRM) tools like ActiveCampaign, HubSpot, DotDigital, Zapier, and more.
![Integrating your email marketing provider with OptinMonster Integrating your email marketing provider with OptinMonster](https://www.wpbeginner.com/wp-content/uploads/2022/01/email-marketing-optinmonster.png)
In addition to WordPress and WooCommerce, OptinMonster supports other websites and eCommerce platforms such as Shopify, Squarespace, Bigcommerce… the list goes on. With that being said, you should have no problems using OptinMonster with your existing tools.
23. GDPR Compliance
GDPR compliance is essential, especially if you have visitors from the EU. Luckily, OptinMonster makes it easy to stay on the right side of the law. You can add a privacy policy with a customizable checkbox to your email signup forms. This way, users have to actively check that box before they can submit the form, ensuring you have their explicit consent.
Even better, OptinMonster lets you target visitors based on their location. That way, you can ensure you’re showing GDPR-compliant optins to customers in EU countries.
24. Professional and Community Support
It’s important to know you’ve got help available when you need it, so let’s talk about support.
If you prefer to find answers yourself, then OptinMonster has detailed online documentation. This was a BIG help when writing this OptinMonster review.
![OptinMonster's online documentation OptinMonster's online documentation](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-online-documentation-.png)
Beyond that, there’s a blog where you’ll find step-by-step guides covering everything from how to use the plugin’s specific features, right through to general advice such as how to increase your landing page conversions.
And here’s the best part: you can access all these resources no matter whether you download the free Popup Builder by OptinMonster plugin, or upgrade to a premium license. That’s what we like to see!
![The OptinMonster blog The OptinMonster blog](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-conversion-blog.png)
Now, if you do invest in a premium license, you’ll get an extra perk: access to professional support.
You can either get support in real time using live chat, or by filling in a quick form. It’s always good to know there are experts available to help if you need it.
![The OptinMonster customer support portal The OptinMonster customer support portal](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-customer-support.png)
OptinMonster Review: How We Use OptinMonster at WPBeginner
Increased Our Email Subscribers by 600%
At WPBeginner, we use OptinMonster to convert abandoning users into email subscribers. And it’s been a game-changer for us! As a result, we increased our email list by 600%.
Here’s how we did it. To start, we created a smart lightbox popup that wasn’t intrusive or annoying like some popups that open in another window. Nobody likes those!
Next, we used OptinMonster’s Exit-Intent technology so the popup only appears when a user was about to leave the website. Users could still close the window or tab, but it gave us an opportunity to convert the abandoning visitor into a subscriber.
![Simple popup example Simple popup example](https://www.wpbeginner.com/wp-content/uploads/2022/01/simple-popup-example.png)
And let me tell you, it worked wonders. By running an exit-intent campaign, we saw our email list grow by 600%.
Want all the juicy details? We wrote a whole post about how we increased our email subscribers with OptinMonster. Check it out!
Improve Website Loading Speed while Maximizing Conversions
Nobody wants a slow website! It’s a surefire way to lose visitors and hurt your WordPress SEO. The good news is that OptinMonster gives you some handy tools to ensure fast page load times.
When you set up the display rules and publish a campaign, OptinMonster runs the campaign script on every single page. As a result, your site can load more slowly.
But there’s a better way. You can actually specify exactly which pages you want the campaign to run on by going to OptinMonster » Campaigns in your WordPress dashboard. Then, click the ‘Output Settings’ option for your campaign.
![Change output settings Change output settings](https://www.wpbeginner.com/wp-content/uploads/2022/01/change-output-settings.png)
Next, you can click the dropdown menu for ‘Load campaign specifically on selected posts and/or pages.’
Then, choose the pages where you want to run the OptinMonster campaign.
![Specify pages to load the campaign Specify pages to load the campaign](https://www.wpbeginner.com/wp-content/uploads/2022/01/specify-pages-to-load-the-campaign.png)
Similarly, there is an option to exclude pages and posts where you don’t want the campaign to load.
Once you’ve made your selections, just save your changes, and you’re good to go! This targeted approach keeps things lean, ensuring fast performance and happy visitors.
Disable Custom Fonts in OptinMonster for Maximum Performance
Here’s another power tip we discovered while working on the new design for WPBeginner. It helped us squeeze out even more conversions. Ready for it? Disable custom fonts in OptinMonster and use the same font for all the campaigns to ensure maximum performance and signups.
If you have 2 different campaigns that use 2 different fonts, then OptinMonster will load both font files. Font files are typically really heavy, and can slow down your website. Nobody wants that!
When creating a new campaign, simply go to the ‘Advanced’ tab in the drag and drop builder. After that, go ahead and click the toggle for ‘Enable web fonts’ to disable custom fonts.
![Disable Custom Web Fonts in OptinMonster Disable Custom Web Fonts in OptinMonster](https://www.wpbeginner.com/wp-content/uploads/2021/12/optinmonster-disable-webfonts.jpg)
OptinMonster Review: Pricing and Plans
So, let’s talk about pricing. OptinMonster has some pretty flexible and competitive pricing plans that are suitable for all sorts of businesses and individuals.
They’ve got four different options, starting at just $9 per month with the Basic plan. Of course, if you want to unlock more features and really take your lead generation to the next level, I recommend checking out their higher-tier plans. They offer a lot more power and flexibility.
![OptinMonster pricing OptinMonster pricing](https://www.wpbeginner.com/wp-content/uploads/2022/01/optinmonster-pricing.png)
When you subscribe to a plan with OptinMonster, you also get a 14-day money-back guarantee. This gives you plenty of time to test out the plugin and see if it’s the right fit for your needs. No risk involved!
OptinMonster Review: The Right Lead Generation Tool for You?
To wrap up this comprehensive OptinMonster review, I highly recommend OptinMonster for anyone who’s serious about getting more conversions and growing their email list. It’s a must-have WordPress plugin whether you have a blog post, eCommerce sites, membership sites, or any other type of business.
With powerful features and an easy-to-use drag and drop builder, OptinMonster lets you create different types of campaigns within minutes and without writing a single line of code. It’s that simple!
I hope this OptinMonster review helped you decide whether it’s the right lead generation tool for you. You can also check out our guide on how to move a site from HTTP to HTTPS and the best virtual business phone number apps.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Sten Uuesoo
Versatile marketing tool to get everything done.
Dylan Pilling
Great a little confusing but good overall
Jawad Dmimer
J’utilise OptinMonster depuis plusieurs années maintenant et je suis extrêmement satisfait des résultats. La plateforme est intuitive et facile à prendre en main, ce qui m’a permis de créer des formulaires de capture d’emails et des pop-ups ciblés pour mon site en un rien de temps. Les options de personnalisation sont excellentes, et la segmentation du public m’a permis d’augmenter efficacement mon taux de conversion.
Le support client est réactif et très utile, toujours prêt à résoudre rapidement les problèmes. Les fonctionnalités avancées, comme les tests A/B et les rapports détaillés, sont également un plus. Je recommande vivement OptinMonster à toute entreprise cherchant à améliorer ses stratégies de génération de leads et d’engagement client. C’est un outil incontournable pour booster sa performance en ligne.
Nolwenn
Awesome addon for campagin, lead, projections. Easy to use and comprehend.
Tyler Collins
I’ve got great hopes for Optinmonster! Entire setup was easy, took me about an hour or 2 get it installed, setup and a few popups configured and running. In just one day I’ve already increased my newsletter subscriptions by 4 people. Here’s hoping this continues.
Achraf Hebboul
I have dealt with OptinMonster for the benefit of a client of my clients, and it was my first time then using OptinMonster, Since that day, I still use it when a client wants to collect and build an email list for its potential clients, I’ve seen growth in their sales from the first days when they use OptinMonster, I can’t say more about it, i am very thankful for the creators of this plugin.
Dennis Muthomi
I have to say that OptinMonster is by far the best conversion optimization software I’ve used. The exit-intent technology is extremely useful for converting abandoning visitors into subscribers and customers.
Almost all my pop-ups are set to exit intent.
The detailed analytics and A/B testing make it easy to continually improve campaigns and maximize results.
mortaza
Optinmonster has proven to be an invaluable tool for lead generation and email list building. Its comprehensive tracking capabilities and insightful conversion rate analytics have been instrumental in my success. I’m incredibly grateful to have discovered such a helpful and productive platform.
Sripa
Amazing Work Optimonster It helped me increase my leads and sales. Optimonster helped me save my time and money. I’ll continue using Optimonster for increasing my sales.
Dinuka
Great plugin & Easy to use!
Aan Oberoi
Optinmonster is the best tool for lead generation and building email list. It not only helps in tracking the leads but also provides insights about conversion rates. I am glad i found this tool which is so helpful and productive.
Lokesh Mangyani
OptinMonster is like the friendly genius behind my WordPress success! Simple setup, snazzy templates, and it vibes with my emails seamlessly. The way it talks to different visitor groups is like having a personalized conversation – love that! A/B testing is a total win, and honestly, the investment pays off. Plus, shoutout to the support team – super helpful.
Jaroslav Matus
Greta Plůugin . I do not need to study everything by myself.
Jae
Highly recommend! Easy to use, great tools to get your customers to optin
Leah Rose
OptinMonster is the silent hero for marketers across all niches. The customization is a game-changer, effortlessly turning leads into revenue. It’s not just a tool; it’s a versatile ally in the diverse world of clients and conversions. OptinMonster, the unsung hero for every niche out there.
Weber Brigitte
I love Optin Monster. I searched like a disperat a plugin that works and when i found this one i immediately said that this one is the one
Khristian Serrano
When I first started to use OptinMonster I had no idea the range of features they offer within the pack. It’s a fantastic tool and a must-have for all WordPress developers.
Mayur Sagathiya
Absolutely thrilled with OptinMonster! It’s like having a marketing wizard at my fingertips, but way more affordable. The customization options are a dream—I get to flex my creative muscles and design eye-catching popups and free offers that speak directly to my audience.
One of the coolest perks? Turning casual leads into loyal customers. OptinMonster’s ability to seamlessly transition from offering free content to sealing the deal on a sale is pure magic.
Plus, the inspiration I get from OptinMonster is invaluable. It’s like having a brainstorming session with a team of marketing gurus, but without the hefty price tag. Talk about a win-win!
Here’s to many more years of success with OptinMonster—my secret weapon for turning ideas into conversions!
Lady
I can’t even begin to describe how much OptinMonster has helped my following. thank you so much!!
Adrian Prieto
I love using OptinMonster for it’s customization and inspiration for popups and free offers! I love being able to share free content with clients and turning leads into sales. OptinMonster is full of great ideas and very inexpensive, I’ll be using them for many years to come!
Michael
Great service. Many templates to choose from.
hichem
easy to use and amazing tools
i recommende you will not be disappointed
Lola Montalban
Great tool. Easy configuration and very good results.
Cristhina
amazing product. has made my life much easier. has generated thousands in new revenue!
Cristhian
Amazing product. Has made my life much easier and has generated thousands in conversions.
Alessandro Valerin
Great service and features! Very easy to use and convenient…
Faqan Aliyev
I recently integrated OptinMonster into my website, and I am beyond impressed with the incredible results it has delivered. As someone constantly striving to enhance user engagement and increase conversions, OptinMonster has proven to be a game-changer.
Unparalleled Design Flexibility:
One of the standout features of OptinMonster is its unmatched design flexibility. The drag-and-drop builder makes crafting visually stunning and effective opt-in forms a breeze. It’s perfect for both beginners and seasoned marketers, allowing for creative freedom without any coding headaches.
Smart Targeting at Its Best:
OptinMonster’s targeting options are nothing short of genius. The ability to display personalized messages based on user behavior and demographics ensures that my audience receives content tailored to their interests. This level of specificity has undoubtedly contributed to a significant uptick in engagement.
Conversion Analytics Made Easy:
Understanding the performance of your campaigns is crucial, and OptinMonster’s analytics provide a wealth of insights. The real-time analytics dashboard lets me track conversions, monitor user behavior, and make data-driven decisions to optimize my strategies continually.
Seamless Integration with Popular Platforms:
Whether you’re using WordPress, Shopify, or any other platform, OptinMonster seamlessly integrates with them all. I was pleasantly surprised by how effortlessly it synced with my existing tools, making the transition smooth and hassle-free.
Exceptional Customer Support:
The OptinMonster support team deserves a special shout-out. Responsive, knowledgeable, and genuinely committed to helping users succeed, they’ve turned what could be a potentially daunting experience into a delightful one. Any questions or concerns were met with quick and effective solutions.
In conclusion, OptinMonster is not just an opt-in tool; it’s a powerful ally in the quest for website optimization and audience engagement. If you’re serious about boosting conversions and creating a personalized user experience, OptinMonster is the secret weapon you’ve been searching for. Kudos to the OptinMonster team for delivering a product that truly lives up to its promises!
Carrie Jones
Such a great plugin! really easy to use and integrate wit Mailchimp and WordPress. LOVE LOVE LOVE!
Donal Mulyadi Dabuke
Very helpful and useful for daily life, optinmonster marketing team responds well
Stephen Marshall
Was looking for a solution for black friday “pop ups” on two websites for my clients who needed to let people know what was going on. I tried a few plugins but they were all either ugly or horribly paywalled.
Optin Monster was not only beautiful but made upgrading to exactly what I wanted a breeze.
Is it free? No. Is it worth it? Absolutely.
Danae Beechley
I am a basic WP user and run a small business website. I use OptinMonster to subscribe people to our puppy newsletter. It’s easy to use and works!
Salim Hariz
I have been using OptinMonter for many years. I always trust it and recommend
Carly
I’ve been using the app for about 8 months and have no complaints. They’re customer service is excellent, they are quick to response and I really appreciated the help to set up my first campaign. There are also plenty of useful resources on their website. Would recommend.
Barb hadley
Great tools for your website. I highly recommend.
Keith Robert VonBernewitz
I have mostly just post tutorials of my Hobby on facebook and other social media platforms. I feel like I’m about to start making more organized courses and take it to the next level and this was perfect to help me get my website out!
Bridget Tatum
Great tool for increasing website traffic and subscribers- very easy to use!
THOMAS TRAIKOS
Very good job , keep going!
Bobby Christy
Optinmonster has been a pleasant surprise. It’s easy to use and does what it needs to do and that’s capture leads for our agency. We’ve not had any issues and that’s important when your reputation is at stake.
Orlando Hurtado
I am just starting to use OptinMonster and I found it very friendly to use
HARSH YADAV
eazy to used for this tool
Kamesh
really good tool easy to handling
SaifulIslam
OptinMonster rocks! It’s my secret weapon for boosting email sign-ups. Creating stunning pop-ups is a no-brainer, and the targeting options are gold. Conversion rates soared, and the analytics deliver valuable insights. If you mean business with lead generation, OptinMonster is the real deal!
James M Alexander
Having used Optinmonster for almost 5 years, I can say its the best onsite marketing tool your will use. I run several client websites on the platform and have driven sales up year on year by using the various options to direct/sign post relevant content to site visitors.
Easy to use, quick to connect and easy to adjust live campaigns.
Laura
I’ve been using optinmonster for several years now and am incredibly happy with it. It has all the functionality I need, and the customer support is EXCELLENT. They go above and beyond to help with anything I’m trying to achieve in my campaigns.
Pedro
excellent product
Abu Zakaria
Excellent! I hope You also agree with me after using it. Thank you
Matthew Gilham
It has been an incredible tool to increase lead generation for our business!
Lorand
OptinMonster has great tools and its easy-for-use campaigns helped me a lot to increase my traffic and collect leads. Highly recommended to everyone!
Madison A Riddick
I love this extension when using it for my blog. 10 out of 10.
dark mist
i love this plugin!