Email Customizer for WooCommerce

They may be easy to overlook, but transactional emails play a big role in running a successful online business.

A good transactional email gives customers all the information they need, so they don’t have to contact support or go looking for answers themselves. Well-designed emails can also strengthen your branding (that’s why we spent so much time perfecting the transactional emails for all our premium WordPress plugins!)

If you’re using WooCommerce, then you’ll know it has some built-in transactional emails. These are a solid starting point, but wouldn’t you prefer to add your own branding and messaging?

In this Email Customizer for WooCommerce review, we’re exploring a plugin that allows you to customize the default WooCommerce emails. You can edit these emails using a drag-and-drop builder, or even design your own templates from scratch.

Is this the right transactional email plugin for you? Let’s find out, in this Email Customizer for WooCommerce review.

Email Customizer for WooComerce Review: Why Use It in WordPress?

WooCommerce comes with a range of built-in transactional emails that help customers get information about their order status, time of delivery, and other important events. However, these built-in messages are pretty plain and generic, so smart website owners often customize them with their own branding and messaging.

That’s where Email Customizer for WooCommerce comes in. It’s a template builder that lets you customize all the default emails using a drag and drop editor, and ready-made blocks.

That said, you’ll have no problems redesigning these built-in emails to perfectly match your branding and even your WooCommerce theme.

You can even go one step further and create completely new templates, or set up your own email automation workflows for WooCommerce.

If you’re just getting started or have a limited budget, then you can download the lite version from WordPress.org. This plugin comes with the drag-and-drop builder and a good selection of ready-made components.

However, if you want more advanced features then you’ll need to upgrade to the premium plugin. This plugin is compatible with WPML so you can create transactional emails in many different languages. Even better, Email Customizer for WooCommerce will automatically send emails in the same language the customer used to place the order.

The premium plugin also comes with some additional WooCommerce components that allow you to display dynamic content, plus content from some of the must have WordPress plugins.

Email Customizer for WooCommerce Review: Is It the Right Email Builder for You?

Whether it’s an order confirmation, an invoice, a refund notice, or something else, transactional emails keep your customers informed and up-to-date.

At WPBeginner, we don’t just run the world’s largest WordPress resource for beginners – we also create some of the most popular WordPress plugins such as Easy Digital Downloads, MonsterInsights, and WPForms. That experience has taught us the importance of a helpful, well-designed transactional email.

With that said, can this plugin help you customize the default WooCommerce emails? Let’s find out, in this Email Customizer for WooCommerce review!

1. Customize Any WooCommerce Email

With this plugin, you can edit all the built-in WooCommerce emails.

Simply find the email you want to update, and then open it in the plugin’s editor and make your changes. For example, you might add extra content, delete unnecessary content, or change the branding to perfectly reflect your online store.

Going further, you can create your own emails.

Even when starting from scratch, this popular plugin has 14 pre-designed templates that you can use to jumpstart your design.

2. Drag and Drop Template Builder

Email Customizer for WooCommerce comes with an easy to use, drag and drop editor. This allows you to create professional-looking and informative emails without having to write a single line of code or hire a WordPress developer.

Simply select any ready-made element from the left-hand menu and then drag it onto your layout.

You can then click to select that element in the live preview, and configure it using the settings that appear.

Simply repeat these steps until you’re happy with how the email is set up.

As you edit the email, the live preview will update automatically. This makes it easy to try lots of different layouts, settings, and content, to see what reflects your company or personal branding the best.

3. Multi-Column and Row Layouts

This popular email customizer plugin can create all kinds of layouts. To start, you can choose between 1, 2, 3, or 4 columns for your transactional emails.

You can also add an unlimited number of rows. With that said, you’ll have no problems creating an eye-catching layout that communicates exactly the information your customers need.

For even more control, you can use the Divider and Gap components to create space around your content.

4. Ready-Made Email Elements

Email Customizer for WooCommerce comes with 15+ ready-made elements that you can drag and drop onto your designs. This includes essential elements such as text boxes and buttons, but also more advanced elements like Order Details, Payment Method, and Shipping Address.

After adding these elements, you can configure them using the settings in the left-hand menu.

The options you see will vary depending on the component, but you can typically change the alignment, padding, and background to perfectly suit your branding and online marketplace.

For some components, you can also add dynamic content such as product links, product SKU, product short description, and product image. In this way, you can show customers relevant, personalized information about their order, which can greatly improve the shopping experience.

5. Promote Your Social Profiles

Do you want to get more followers? By increasing your social media followers, you can expand your audience and promote your products, sales, and content to a larger group. This can get you more sales and help grow your online business.

With Email Customizer for WooCommerce, you can quickly and easily add social profiles to your transactional messages.

The plugin’s Social component supports 11 of the most popular social media platforms including Facebook, WhatsApp, LinkedIn, and TikTok.

Simply add a link to your social profiles and then choose between 5 different social icon styles. Customers can then visit your social pages, simply by clicking an icon.

6. Dynamic Placeholders

Personalized emails tend to get higher open and click-through rates.

With that said, Email Customizer for WooCommerce has a range of placeholders you can add to your emails. You can keep this personalization simple, such as addressing the customer by name. Alternatively, you might go further and display information about the customer’s order such as the total cost, shipping fees, or the items purchased.

7. Mobile Responsive Designs

According to our internet usage statistics, mobile internet traffic accounts for almost 55% of total web traffic. With that in mind, your WooCommerce emails should look just as good on smartphones and tablets, as they do on desktop computers.

Thankfully, all the emails you create using this plugin are mobile responsive by default. You can also preview how your designs will look on mobile, and then make any changes necessary to improve that layout.

8. Supports WordPress and WooCommerce Hooks

This plugin supports various WooCommerce webhooks, so you can easily add WooCommerce data to your emails such as the order table, order meta, or the customer’s details. You can also display the default email footer of your WooCommerce emails.

Going further, Email Customizer for WooCommerce supports additional hooks, so you can display data from third-party plugins and WordPress themes.

9. Send a Test Email

As already mentioned, Email Customizer for WooCommerce has a live preview that shows your changes as you’re making them. However, at some point you may want to test your design in a real-life inbox.

In that case, Email Customizer for WooCommerce can send a test email at any point.

By default, it will send these tests to your admin email, but you can override this and use any email address you want.

10. Map Emails to Order Statuses

After creating a template, you’ll need to specify when Email Customizer for WooCommerce should send it. For example, if you’ve created a New Order design then you’ll want to send that email every time a customer places an order.

You can do this via email mapping, which is how the plugin links a template to an order status. Email Customizer for WooCommerce comes with 12 mapping conditions including New Order, Order Completed, Customer Refunded Order, and Password Reset.

In the plugin’s dashboard, simply assign a template to each order status.

Here, you can also create a subject line for each email.

Email Customizer for WooCommerce supports dynamic text, so you can create personalized subjects that contain your store name, the customer’s name, and other details.

11. Compatible with WooCommerce Plugins

Do you use other WooCommerce plugins and extensions on your online store? Then you’ll be happy to learn that Email Customizer is compatible with most WooCommerce plugins including Checkout Field Editor, Extra Custom Product Options, and WooCommerce Order Status Manager.

Email Customizer is also compatible YITH WooCommerce Gift Cards, so you can add a gift card section to your transactional emails.

By selling gift cards, you can make your store the go-to place for shoppers who need to get a present for birthdays, Christmas, or anniversaries but are unsure what to buy. With that said, Email Customizer for WooCommerce is a great option if you want to boost sales in this way.

12. Support Multiple Languages

Do you run a multilingual WordPress website or sell to an international audience? In that case, you’ll be happy to learn that Email Customizer for WooCommerce is fully compatible with the WPML translation plugin. This means you can design email templates in multiple languages.

When you create a template, Email Customizer for WooCommerce automatically selects your site’s default language. After creating and saving this initial template, simply choose a new language from the dropdown menu.

You can then update the template for this new language, and save it. Simply repeat these steps to create as many variations of the original email template as you want.

Every time it sends a message, Email Customizer will check what language the customer used to place their order. It will then use the matching language template, where available. If it can’t find a template for that language, then it will use the default template instead.

13. Community and Professional Support

This Email Customizer for WooCommerce review wouldn’t be complete without looking at the support options. After all, it’s great to have some help, especially when you’re designing something as important as transactional emails.

Thankfully, Email Customizer for WooCommerce has comprehensive online documentation that you can access 24/7.

Here, you’ll find a detailed Getting Started guide that covers all the plugin’s major features. There’s also an entire section dedicated to the eCommerce plugins you may want to use alongside Email Customizer for WooCommerce.

If you upgrade to the premium plugin, then you’ll also get access to professional support. Simply submit a ticket and a member of the support team will get back to you as soon as possible.

Email Customizer for WooCommerce Review: Pricing and Plans

If you’re just getting started or have a limited budget, then you can download the lite version of Email Customizer from WordPress.org. This plugin allows you to customize all the default WooCommerce transactional emails, or even create your own templates from scratch.

However, if you want to create multilingual emails, unlock additional components and dynamic placeholders, or use webhooks, then we recommend upgrading to the premium plugin.

There are 3 plans to choose from. Unlike some other WooCommerce plugins, you’ll get the full range of features no matter what plan you buy. The only difference is the number of websites where you can use Email Customizer:

• For $39 per year, you can install Email Customizer for WooCommerce on a single WordPress blog, website, or online store.
• Do you need to use Email Customizer on multiple sites? For $69 annually, you can install it on up to 5 WordPress websites.
• For $129 per year, you can use Email Customizer for WooCommerce on up to 25 websites. With that said, this is a good option if you run a WordPress development agency or manage lots of different websites.

Email Customizer for WooCommerce Review: The Right Email Builder for You?

To sum up this Email Customizer review, we’re confident that it’s a great email plugin for WooCommerce. You can create professional-looking emails with ease, thanks to its code-free editor and pre-built components.

Although the lite plugin comes with many essential features, we recommend upgrading to the premium plugin. This is especially true if you sell to customers worldwide or have a large customer base, as it supports many different languages via its WPML integration.

We hope this Email Customizer for WooCommerce review helped you decide whether it’s the right email customization plugin for you. Next, you may want to see our guide on how to create a WooCommerce popup to increase sales, or check our expert pick of the best social proof plugins for WooCommerce.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.