12 Best Practices for Contact Form Page Design (With Examples)

A well-designed contact form is more than just a few fields that visitors can fill out. It’s a bridge between you and your users, encouraging more of them to reach out.

Across our brands, we build and display contact forms for various purposes. With years of experience in web design and user experience, we know how important well-designed forms are for boosting conversions and keeping users engaged.

In this article, we will share some of the best practices for designing contact forms. You’ll learn what makes these designs so effective.

Why Is a Good Contact Form Page So Important?

A contact form page is a must-have for all websites. Whether you are running a personal blog or a business website, a contact form page helps users reach out to you anytime while visiting your website.

Unlike social media, a contact form allows users to communicate with you privately, which builds confidence and can close sales.

Many website owners often don’t pay much attention to their contact page. Most people just add a contact form and then forget about it.

If you are not getting enough leads from your website’s contact page, then continue reading. We will show you how to optimize your contact page for conversions.

How to Create a Contact Form Page in WordPress

WordPress does not come with a built-in contact form page. You will need a contact form plugin to create a form and then add it to your contact page.

We recommend using WPForms. Our team created it to be the most beginner-friendly contact form plugin for WordPress. Plus, the free version of WPForms is available on the official WordPress.org plugin directory.

For complete step-by-step instructions, see our guide on how to create a contact form in WordPress.

Now that you have created a contact form, here’s a quick look at some best practices of contact form page designs that can help you boost your conversions:

Ready? Let’s dive right in!

1. Make Sure Your Contact Form Is Working

WordPress hosting providers often have a poorly configured mail function that stops contact form emails from reaching the inbox. Instead, they often end up in the spam folder or don’t arrive at all.

If you use the pro version of WPForms, then you can still see form entries in your WordPress admin area. But with a free plugin, you might not even know that your form isn’t working.

After adding a contact form to your WordPress site, it’s important to test it by sending a form submission.

If you’re not getting email notifications, then you might want to follow our guide to fix the WordPress not sending email issue.

Additionally, you might want to familiarize yourself with form errors so you know the best approach to troubleshooting them.

Sometimes, forms don’t send notification emails because of issues with the plugin or SMTP settings. Validation errors can happen when form fields are misconfigured, and you may also deal with spam even with anti-spam measures in place.

For more details, you can refer to our guide on what to do when your WordPress form does not work.

2. Avoid Unnecessary Fields in Contact Form

You can add many fields to your contact form, but each extra field will take longer to complete.

That’s why we recommend keeping your contact form fields to a minimum and only adding ones that help you understand the user’s question.

(Source: Neil Patel)

If you need a longer form, then you might want to check out the bonus tip at the end of this article to help reduce form abandonment.

3. Explain Why Users Should Contact You

Your contact form page should feel inviting. You can start with a greeting and a welcome message to make it polite and helpful.

Then, you can also tell users what kinds of questions you can help with, like in the example below:

(Source: Michael Hyatt)

If you have different pages for different departments, then directing users to the right one is very helpful.

For example, you can send existing customers to support and guest bloggers to a write-for-us form.

(Source: OptinMonster)

4. Provide Alternative Ways to Contact You

Adding a form to your contact page makes it easy for users to send you a message. However, offering other contact options can help users choose what works best for them.

Live chat and chatbots are great options to provide instant responses to user inquiries, increasing engagement and satisfaction. These features can handle common questions efficiently and escalate more complex issues to a human representative.

If you want to add live chat or a chatbot to your WordPress site, then you can refer to our guide on how to add LiveChat to your WooCommerce store (and boost sales).

In addition to the form and a live chat, you can include your business email address, WhatsApp, or phone number as alternative contact methods.

For example, Accenture’s contact page offers users several ways to get in touch. It has phone numbers for quick responses to urgent questions.

Plus, the dropdown menu lets you find contact forms and email addresses for different needs.

For instance, if you expand the ‘News media/industry analyst’ menu, you’ll find the representatives’ email addresses. This setup makes it easy to choose the best way to reach the right department or service.

(Source: Accenture)

5. Add Social Media Profiles

While most users will want to contact you privately, some may prefer to get in touch on Facebook or Twitter.

So, you can add social media buttons to your contact form page as an alternative way for users to contact you.

(Source: Retro Portfolio)

6. Provide Address and Map

Adding an address and physical location for your business, along with a map, helps boost user confidence. It shows that you have a physical presence, which can make your business seem more trustworthy.

Even if you don’t have a physical store or office, users find comfort in knowing where you are located.

(Source: LEDbow)

If you have multiple locations in different cities or countries, then adding them all makes your contact form page much more useful.

(Source: The Chase)

7. Create an FAQs Section and Link to Resources

After a while, you will realize that many of your users ask similar questions.

You can help them save some time and answer those questions directly on your contact page by adding an FAQs section.

(Source: Smart Passive Income)

8. Optimize Your Form Confirmation Page

Most contact form plugins allow you to show users a confirmation message upon submission or redirect them to a different page.

Redirecting users gives you a chance to show them your most helpful resources, such as your most popular content or offering a discount code.

Another way to optimize your form confirmation page is to follow up with possible next steps. For example, you can ask visitors to subscribe to your newsletter or follow your social media accounts.

(Source: Orbit Media)

9. Ask Users to Join Your Email List

When creating a contact form, you can ask users for their email addresses. If you do, we recommend adding a checkbox to invite them to join your email list.

And if you’re not building an email list yet, then you might want to see our guide on why it is so important to build an email list.

(Source: WPBeginner)

For details on how to do this, you can see our tutorial on how to do lead generation in WordPress like a pro.

10. Use Photos of Your Team

Adding photos of your team members to the contact page makes it more personable and welcoming. It reassures visitors that real people are behind the contact page, ready to answer their questions.

(Source: Goldelucks)

11. Make Your Contact Form Page Engaging

Your contact form page doesn’t need to be plain. Adding photos of your office, store, products, or team can reflect your company’s personality.

You can also make it fun by adding design elements, such as icons, illustrations, or animations, and using your brand colors.

For details on how to do this, see our tutorial on how to create a custom page in WordPress.

(Source: Omsom)

12. Be Creative With Your Contact Page Design

You may have noticed that a lot of contact pages on different websites follow a simple and very predictable layout. While it serves the purpose, you can use your page as an opportunity to stand out.

Many premium WordPress themes come with built-in styles for forms. You can customize those styles by adding custom CSS or using a plugin like CSS Hero.

You can also use a drag-and-drop page builder plugin like SeedProd to create your contact form page layout. This will allow you the flexibility to be more creative without writing any code.

It has starter templates that can help you set up a website in just a few clicks, not just a single page. As these templates have included a ready-made contact page, all you need to do is adjust the content to suit your brand or business.

(Source: SeedProd)

Bonus Tip: How to Reduce Form Abandonment

When you create a multi-page form or a form with a lot of fields, then you risk reducing your conversion rate. Often users get form fatigue and leave before completing the entire form.

We often call this form abandonment, and it can happen with any form, including email newsletter signup, WooCommerce checkout, or contact form.

To fight form fatigue, many advanced form builders like WPForms come with form abandonment addons. This helps you capture partial entries from your forms.

By tracking form abandonment, you can identify which forms are often left incomplete. This allows you to make the necessary improvements to encourage more submissions and reduce abandonment rates.

For more detailed information, you can see our guide on how to track and reduce form abandonment in WordPress.

Expert Guides on WordPress Contact Forms and Pages

Now that you know the best practices for creating a contact page, you may like to see some other guides related to contact forms and pages in WordPress:

• How to Create a Contact Form in WordPress (Step by Step)
• How to Create a Secure Contact Form in WordPress
• How to Create a Contact Form with Multiple Recipients
• How to Add a Contact Form Popup in WordPress
• How to Add Slide Out Contact Form in WordPress (Easy Tutorial)
• How to Embed a Google Map in Contact Forms (With Map Pin)
• How to Use Contact Form to Grow Your Email List in WordPress
• How to Block Contact Form Spam in WordPress

We hope this article helped you learn the best practices of great contact form page designs. Next, you may also want to see our step-by-step guides on how to add autocomplete for address fields and how to set up WordPress form tracking in Google Analytics.

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