6 Best Customer Reviews Plugins for WordPress Compared (2024)

Customer reviews are super important for building trust and getting more sales. That’s why we add them to our product websites, including WPForms, OptinMonster, and WPCode.

Plus, a lot of research shows that customer reviews can help you drive more sales.

But gathering, formatting, and displaying those reviews can be a hassle. It often takes a lot of time and effort.

Luckily, there are plugins that can help make this process easier.

In this article, we will share the 6 best customer review plugins for WordPress. While we personally use Smash Balloon on some of our own sites, we went the extra mile to test other options as well.

Overview of the Best Customer Review Plugins

Are you in a hurry and want to pick a WordPress customer review plugin quickly? Here’s an overview of the top plugins we’ve reviewed:

Customer Review Plugin	Best For	Third-Party Integrations	Starting Price
🥇Smash Balloon	Beginners	✅	All-in-one bundle for $598
🥈WPForms	All Levels	✅	Free and Pro ($49.50 per year)
🥉WP Business Reviews	Business Websites	✅	$49 per year
AIOSEO	SEO Boost	✅	Free and Pro ($49.60 per year)
Customer Reviews for WooCommerce	eCommerce Websites	❌	Free and Pro ($59.99 per year)
WP Customer Reviews	Intermediate Users	❌	Free

Why Use a Customer Reviews Plugin for WordPress?

Customer reviews are a powerful form of social proof that can make your business seem more trustworthy and encourage people to buy from your website.

Even if you have created lots of high-converting landing pages full of great copy, customer reviews might talk about features and benefits you have overlooked. This can get you more sales and conversions.

Reviews can even improve your WordPress SEO since they typically include lots of relevant keywords.

However, collecting, managing, and formatting customer reviews manually can take a lot of time. That’s why we recommend using a customer review plugin to add different types of reviews to WordPress.

How We Test and Review WordPress Customer Review Plugins

For this customer review plugin list, we will share our direct findings with testing popular tools to help you decide if they live up to their reputation.

Let’s take a closer look at the factors we considered when creating this list:

• Ease of use: How simple it is to set up and start using the plugin.
• Key features: The main tools and functionalities the plugin offers, including platform integrations, user verification and trust, review management and moderation, and SEO benefits.
• Customization options: How much you can change the look and feel of the reviews to match your website design.
• Pricing: How much the plugin costs and if it offers good value for money.

This way, we can recommend the best plugins that really do what they promise and fit different needs.

6 Best Customer Reviews Plugins for WordPress

Without further ado, let’s take a look at some of the best WordPress customer review plugins you can use to collect, manage, and format customer reviews.

1. Smash Balloon’s Reviews Feed Pro

Smash Balloon’s Reviews Feed Pro is the best customer review plugin for WordPress we’ve ever used.

This single plugin allows you to show reviews from Yelp, Facebook, Google, WordPress.org, Trustpilot, and TripAdvisor, so you don’t need to install multiple plugins.

We appreciate how Reviews Feed Pro effortlessly picks up and blends in with our website’s design.

So, if you use this tool, displayed reviews will perfectly suit your WordPress theme and look like a natural part of your website rather than content embedded from another platform.

You can also fine-tune your review feeds using Smash Balloon’s user-friendly editor.

Here, you can change the feed’s layout, choose what content to show in each review, add a call to action button, and more.

When you are happy with how the review feed looks, you can add it to any page, post, or widget-ready area using either a shortcode or the ‘Reviews Feed’ block.

After placing the feed, new reviews will appear on your website in real time. This is another feature that stood up to us, as visitors will always see the latest reviews.

Now, most business owners will normally want to show reviews of their venue, products, or services. However, if you run a business directory or membership site, then you might want to display reviews of different local companies.

While testing Reviews Feed Pro, we found it easy to display reviews from any Yelp, Trustpilot, WordPress.org, or Google Reviews page.

For detailed step-by-step instructions, please see our guide on how to show Google, Facebook, and Yelp reviews in WordPress.

Pros:

• Display reviews from multiple platforms without installing separate plugins.
• Easy to set up.
• Auto fetch new reviews, so you never need to manually update your theme.
• A powerful set of moderation tools so you can filter out offensive words or the names of your competitors.
• Inherits your theme’s style while also looking great on mobile devices.
• Automatically notifies you about any issues with your feed.
• Speed and SEO-optimized, so it won’t hurt your website’s speed and performance.

Cons:

• Only supports the listed review platforms, with no option to add extra platforms.
• Although there is a free Reviews Feed plugin, it only shows Google and Yelp reviews. You’ll need to upgrade to the premium plugin to display reviews from TripAdvisor, Facebook, Trustpilot, and more.

Why we chose Smash Balloon’s Reviews Feed Pro: This plugin is very easy to set up and allows you to create a review feed in minutes. Even better, the review feed will update automatically. This makes Smash Balloon a great marketing automation tool for small businesses, as you don’t need to worry about collecting, formatting, and displaying new reviews.

Pricing: You can buy an all-in-one bundle for $598, which includes the core Smash Balloon plugin plus all the premium addons, including Reviews Feed Pro, Instagram Feed Pro, YouTube Feed Pro, and more.

2. WPForms

WPForms is hands down the best WordPress form plugin on the market, with over 6 million active installs. With WPForms, you can create a simple form that lets customers review your business, products, or services.

The free version of WPForms is already powerful with its user-friendly drag-and-drop editor, allowing you to create a basic customer review form in minutes.

But if you’re serious about collecting feedback, upgrading to WPForms Pro is a game-changer.

With WPForms Pro, you will have access to over 1800+ professionally designed templates, including forms for collecting all kinds of reviews.

Running a niche review site? We discovered that WPForms has book review templates, product review forms, and even user review forms that will fit right into your site.

Got a restaurant? You can use a review form template for cafes, takeaways, and restaurant websites.

If you need more features, then there’s also a ‘Post Submissions’ addon that allows you to accept customer testimonials.

After buying the addon, you can create a customer review form using the ‘Testimonial Form’ template. You can also accept submissions from both non-registered and registered customers if you allow user registration on your WordPress site.

And let’s not forget about the ability to allow users to upload images on your WordPress site.

You might find this feature handy if you want to ask users to upload a headshot or company logo to show next to their testimonials. You could even ask visitors to upload their own photos of your products so that potential customers can see what they really look like.

Additionally, reviews are a valuable form of social proof, so you will want to make it easy for customers to share their thoughts and feedback.

We appreciate how WPForms’ Survey and Polls addon takes things a step further.

This addon lets you collect quick star ratings and feedback, which can often be a faster and easier option for busy customers compared to writing a full review. In turn, this can increase your chances of getting valuable feedback.

Pros:

• Ready-made customer review templates that you can add to your online marketplace or store with just a few clicks.
• Easily connect WPForms to your email marketing service and grow your email list.
• Smart conditional logic, so you can show customers different fields depending on the information they have entered.
• React to new reviews immediately with WPForms’ instant notifications.
• Built-in form spam protection.

Cons:

• Although WPForms Pro comes with multiple review forms, you will need to buy addons to unlock some of its more advanced features.
• If you buy the cheapest Basic plan, then you can only use WPForms on one website.

Why we chose WPForms: With multiple customer review templates, WPForms makes it easy to collect customer testimonials. All of the WPForms templates are fully customizable, so you can add and remove fields, or even create your own forms from scratch using the drag and drop form editor.

With that in mind, WPForms is a good option for all kinds of eCommerce websites and even niche review sites.

Pricing: An annual WPForms license starts from $49.50.

3. WP Business Reviews

WP Business Reviews is an all-in-one WordPress plugin that lets you add Yelp, Facebook, Zomato, and Google reviews to WordPress.

When reviewing the plugin, we noticed that we can create a separate feed for each platform or show reviews from multiple platforms in a single feed.

One of the standout features is its intuitive tagging and grouping system. This lets you highlight reviews mentioning specific subjects, your most popular digital products, keywords, or anything else critical to your business.

Worried about negative or spammy reviews cluttering your site? WP Business Reviews’s advanced filters let you control the content that appears on your website.

And that’s not all. If you’re using a plugin like WPForms to accept customer submissions, you can seamlessly add this content to WP Business Reviews manually.

During our testing, we found that the plugin cleverly integrates this user-generated content with your Yelp, Facebook, Zomato, or Google feed.

Pros:

• Shows the latest reviews automatically but also allows you to add customer reviews manually. This is perfect if you allow users to submit posts and reviews on your WordPress website.
• Organize your reviews using tags, groups, and filters.
• Support for multiple layouts, including galleries, carousels, and lists.
• Filter negative reviews by setting a minimum star rating.
• If you own a bakery, restaurant, coffee shop, or any other food-based business, then WP Business Reviews is a great choice as it can show your latest Zomato reviews.

Cons:

• WP Business Reviews doesn’t support some of the biggest review platforms, such as TripAdvisor and Trustpilot.
• Although the plugin comes with light, dark, and transparent styles, some users may struggle to customize WP Business Reviews to perfectly match their theme.

Why we chose WP Business Reviews: If you run a bar or pub, restaurant, or any other food-based business, then the plugin’s Zomato support makes it a great choice.

We also like the detailed tagging and grouping system, which allows you to highlight your favorite reviews. Plus, you can manually add any user-submitted reviews you collect using a plugin like WPForms.

Pricing: You can buy an annual WP Business Reviews license for $49.00.

4. All in One SEO (AIOSEO)

Reviews can significantly improve your SEO by naturally adding keywords to your website. They often discuss what’s most important to your customers, helping you appear in relevant search results.

But to truly harness the power of your reviews, you can’t just leave it to chance. You need an SEO plugin to maximize their impact.

All in One SEO (AIOSEO) is the best SEO plugin for WordPress, used by over 3 million WordPress websites. It lets you add product review schema to your posts and pages, which helps search engines better understand your reviews and show them to potential customers.

Plus, you can use AIOSEO to add product schema markup in WordPress and WooCommerce. We especially appreciate this feature because it can encourage search engines like Google to display your total review count, star ratings, and other important information in search results pages.

These additional details can make your website stand out, often leading to more clicks and increased traffic for your WordPress blog or website.

To add this schema information, you can use AIOSEO’s user-friendly editor.

There is a free version of AIOSEO, but you will need the pro version if you want to change the schema type.

Pros:

• A complete SEO toolkit.
• Rich snippets schema markup.
• Smart XML sitemaps that automatically notify the search engines about any new customer reviews.
• SEO audit checklists so you can optimize your customer reviews page and other important content.
• Boost your local SEO so nearby people can discover your reviews.

Cons:

• Although AIOSEO can help your reviews appear in relevant search results, the plugin wasn’t specifically designed with customer reviews in mind.
• There’s a learning curve if you want to master AIOSEO’s more advanced features.

Why we chose All in One SEO: Although it’s easy to overlook, a good SEO plugin is essential for getting the most out of your reviews. With its built-in support for rich snippets, automatic SEO audits, and other search engine-friendly features, AIOSEO can show your reviews to people who are looking for products and services just like yours.

If you run a WooCommerce store, then AIOSEO can also optimize your WooCommerce SEO, including your product pages and product categories.

Pricing: You can download AIOSEO for free from the official WordPress repository. If you need more advanced features, then you can upgrade to AIOSEO Pro from $49.60.

5. Customer Reviews for WooCommerce

If lots of people recommend a product, we’re far more likely to buy it. That’s why positive product reviews are goldmines: they can drive a ton of extra sales.

For WooCommerce store owners, adding reviews to product pages is a breeze using Customer Reviews for WooCommerce.

This free plugin makes sure that each review comes from a genuine buyer by displaying a trust badge next to verified reviewers. This is smart, as it lets visitors easily identify which reviews are authentic, building trust right away.

When we used the plugin on our demo site, we also found that customers can upload pictures, leave star ratings, and vote on whether they found a review helpful.

Then, when a customer buys a product, the plugin can automatically send them an email asking for feedback. This is a great way to get more reviews, particularly if you offer to send a coupon after a WooCommerce product review.

You can even add FAQs and a question-and-answer section to your products so customers can ask questions about your products or business.

If you upgrade to the premium version, you can customize the review section, remove the plugin’s branding, and change the default email to your business email address.

Pros:

• Integrates perfectly with WooCommerce.
• Get more reviews by sending automated, personalized emails to customers.
• Highlights genuine, verified reviews.
• Built-in shortcodes to display a review list, grid, or slider on any page or post.
• Adds an FAQ section to your product pages.

Cons:

• This is a WooCommerce plugin, so it doesn’t work with other popular eCommerce plugins like Easy Digital Downloads.
• Uses the standard reviews template provided by WooCommerce, which may be a problem if you want to customize your WooCommerce product pages.

Why we chose Customer Reviews for WooCommerce: After testing this plugin, we recommend that you use it on your WooCommerce store. This plugin will integrate perfectly with your website. It also comes with extra features that can take your reviews to the next level, including automated emails, a question-and-answer tab, and personalization.

Pricing: You can download the free plugin from the official WordPress repository or purchase a premium license for $59.99.

6. WP Customer Reviews

WP Customer Reviews is a great option for collecting and showcasing user feedback on your site. Plus, it’s completely free!

If you’re new to this, don’t worry. It features a ‘How to Use’ tab with step-by-step instructions. While we found the instructions a little confusing, it’s nice that they tried to guide us through the setup.

WP Customer Reviews’ ready-to-use ‘Customer Reviews’ form has 6 fields – name, email, website, review title, star rating, and the review description. There’s even a simple checkbox before the ‘Submit’ button to fend off spam, which is a thoughtful touch.

While customization is limited, it’s pretty comprehensive and well-designed for capturing user feedback.

When trying to publish reviews, we discovered that WP Customer Reviews uses shortcodes to display reviews. The good news is that this shortcode is adjustable. So we can, for example, set up how many reviews show up on a page.

This makes it easy to control how your reviews look and fit into your site’s design.

If you’re not comfortable with editing code, you can adjust the number of reviews displayed per page through the display settings within ‘Plugin Settings.’ However, we don’t recommend it as it won’t be as flexible as tweaking shortcode.

Additionally, we appreciate that the plugin comes with review moderation turned on by default. This lets you manage which reviews are displayed and ensure that only the most relevant feedback is included on your site.

On the support front, WP Customer Reviews doesn’t leave you hanging. You can report bugs or request new features via their email helpdesk. There’s also a community support forum where you can get advice and help from other users.

Pros:

• Completely free.
• Ready-made customer review form with a simple CAPTCHA checkbox.
• Review moderation is enabled by default.
• Email and forum support.

Cons:

• Design customization options are limited compared to other solutions.
• It doesn’t integrate with third-party review sites, so you will need to add each review manually.
• You can’t bulk import reviews from an Excel or CSV file using the free plugin.

Why we chose WP Customer Reviews: If you’re looking for a free and easy-to-use plugin that can collect and show user feedback, then WP Customer Reviews can be a great choice. It offers a flexible shortcode to control how reviews are displayed, built-in moderation to manage what’s shown, and good support options. Even though the setup instructions can be a bit confusing, it’s still a great tool for making your site more trustworthy.

Pricing: You can download WP Customer Reviews for free from the WordPress repository.

What Is the Best Customer Reviews Plugin for WordPress?

If you want to show customer reviews from all the top third-party websites, then we recommend Smash Balloon Reviews Feed. This single plugin allows you to display reviews from Yelp, Facebook, Google, WordPress.org, Trustpilot, and TripAdvisor.

After placing the review feed on your website, Smash Balloon will fetch new reviews automatically. This makes it the perfect choice for busy business owners who want to save time and create automated workflows in WordPress.

Since it integrates with WordPress.org, it’s also a good option if you have published a theme or plugin and want to show its WordPress.org reviews on your website.

Along with Smash Balloon, we also recommend using All in One SEO (AIOSEO) to optimize your site. AIOSEO may not be designed specifically with customer reviews in mind, but it can help your reviews appear in relevant search results.

You can also add product review schema, which encourages search engines such as Google to display product information in its search results. This includes the product’s star rating and how many reviews it has.

If you’d prefer to use a plugin that integrates directly with WooCommerce, then you can use Customer Reviews for WooCommerce instead.

You might have also heard of other customer reviews plugins like Strong Testimonials, ShapedPlugin Real Testimonials, and Premio Stars Testimonials. However, we kept the list short so it’s easier to choose the best plugin for your website.

FAQs About Customer Review Plugins

In this guide, we compared all the most popular customer review plugins. If you still have questions, then here are our answers about choosing the perfect review plugin.

How do I add customer reviews in WordPress?

If you use a plugin like Smash Balloon, then your review feed will update automatically. This can save you a ton of time and effort, as you don’t need to add each new customer review manually.

If you want to create a page where you will show all your reviews, then you can see our guide on how to add a customer reviews page in WordPress.

How do I accept user-submitted reviews on my WordPress website?

The easiest way to accept user-submitted reviews in WordPress is by using WPForms. The plugin has multiple review form templates that allow customers to submit their thoughts and feedback.

Simply choose the review template you want to use and customize it using WPForms’ drag-and-drop editor. You can then add the form to any page, post, or widget-ready area using either the WPForms block or shortcode.

Is there a Google review plugin for WordPress?

Both Smash Balloon Reviews Feed and WP Business Reviews can show reviews from your Google business page.

How do I add customer testimonials in WordPress?

You can add testimonials by manually copying them into your WordPress website content. However, a testimonials plugin lets you easily display reviews in a slider, carousel, grid, and many other beautiful layouts.

Another option is to add rotating testimonials in WordPress. For more information, please see our expert pick of the best WordPress testimonial plugins.

Best WordPress Guides for Getting More Customers

Now that you’ve learned how to display customer reviews on your website, you might want to check out how to get more customers. Here are some of our guides to get you started:

• How to Increase Your Blog Traffic – The Easy Way (Proven Tips)
• Tips for Using Google Search Console to Effectively Grow Your Website Traffic
• Tips to Grow Your Business Online (Without A Lot of Money)
• WordPress Plugins That Will Quickly Help You Get More Traffic
• Ultimate WordPress SEO Guide for Beginners (Step by Step)

We hope this article helped you find the best customer reviews plugins for your WordPress website. Next, you may also want to see our guide on how and why you should leave reviews on WordPress or our list of the best live chat software to provide great customer support.

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