14 Best Webinar Software Platform for Small Businesses (Compared)

In our projects, we often host webinars to share our WordPress and digital marketing knowledge with our community. Through this experience, we’ve learned firsthand how important it is to choose the right webinar software.

The right solution can make the difference between a smooth, engaging presentation and a technical nightmare that frustrates both you and your audience.

We’ve tested numerous webinar platforms over the years, both for our own use and to find the best recommendations for our readers. From live webinars to automated evergreen presentations, we’ve explored a wide range of features and pricing options.

In this article, we’ll share our findings on the best webinar software for small businesses.

Top 3 Webinar Software: Our Best Picks

No time to read the entire article? Here are our top 3 webinar platforms:

What Features We Looked For in a Webinar Platform

During our review, we looked for the following features in a webinar platform:

• Great video quality and reliable webinar hosting service that doesn’t have delays or downtime
• Ability to do live webinars and automated webinars for lead generation
• Real-time chat features, so you can engage with your audience and answer questions
• Ability to have multiple presenters and hosts
• Ability for presenters to share screen and record webinar for future webinar replays
• Seamless integration with third-party email marketing services, marketing automation tools, and CRM software, so you can connect with users after the session
• Smart webinar registration pages and landing pages to boost registration and attendance
• Actionable webinar analytics that lets you see what’s working and what’s not, so you can fine-tune your webinar for maximum conversions

Aside from these webinar features, you want webinar software that offers great support and fair pricing options.

Having said that, let’s take a look at the best webinar software for small businesses.

1. RingCentral Webinar

RingCentral is a well-known business VoIP provider trusted by 400,000+ businesses. We also found it to be one of the best webinar software platforms on the market.

In minutes, anyone can easily set up a professional, engaging webinar, no technical experience required. You can manage the entire webinar setup, live event, and event analytics, all from one user-friendly app.

RingCentral Webinar also makes the process easy for your attendees. What we love the most about RingCentral is participants can quickly join your webinar from their browsers, no additional download is needed, which is proven to boost attendance.

It comes with all of the powerful features you need to host successful webinars, including built-in webinar rehearsals, interactive chat, polling, Q&As, panelist links, lead capture forms, and more.

To attract attendees, we were able to create beautiful registration pages using the pre-built templates and customize them with our own branding by dragging and dropping.

You can also add trackable social media sharing links on your registration forms, which can help you measure your reach online, as well as set up automated webinar reminders and follow-up emails.

In addition, RingCentral Webinar seamlessly integrates with popular marketing automation tools and CRM platforms like Marketo to help you convert registrations into leads.

Pricing: Starts from $30 per month per host for up to 500 attendees when paid annually. RingCentral Webinar also offers a 30-day free trial so that you can try out the software.

2. Livestorm

Livestorm is a popular webinar software that offers three types of webinars: live video webinars, on-demand webinars, and automated webinars.

They’re a fast-growing webinar platform among marketers because they offer browser-based webinars. So like RingCentral, this means your users do not have to download any software to join. Livestorm web conferencing works on all web browsers including Google Chrome, Firefox, Safari, etc.

With Livestorm, everything we need in an essential webinar tool is readily available. This includes HD video, chat messaging during webinars, screen-sharing, live Q&As, audience polling functionality, automatic email reminders, the ability to share documents, and more.

Livestorm aims to be a comprehensive video communication platform, so you can use the webinar for live events, product demos, customer training sessions, company communication, and even teach online courses.

We’re also a big fan of how you can invite teammates as moderators to help you host and better engage with your audience. Their webinar data insights also allow you to analyze your performance, so you can improve your conversions.

It connects with over 1000+ marketing platforms using built-in integrations and Zapier, so you can send customer data where you need it to improve your workflow.

The best part is that their pricing is very affordable for small businesses.

Pricing: The free plan comes with up to 10 registrants and a 20-minute webinar. Pro plans start at $79 for up to 100 live attendees.

3. GoTo Webinar

GoTo Webinar is one of the original and most popular webinar software platforms on the planet. It is built by the same team behind the GoToMeeting video conferencing suite.

While it started out as a live webinar solution, they have evolved with the industry’s need to add automated webinars with its Simulated Live feature, which allows you to create and schedule pre-recorded webinars.

Being one of the original webinar platforms, they offer a wide range of features such as live presentation, webinar templates, event management, custom registration, webinar polls & surveys, webinar recording, and more.

They have seamless integration with all the popular marketing automation tools like Mailchimp and CRM platforms like Salesforce since it’s used by both small businesses and Enterprise companies.

We found their analytics reports to be very detailed, letting you see who attended, how interested they were, what questions they asked, and so much more. So you can refine your webinar strategy to grow your business.

The best part about GoTo Webinar is their video quality and reliability. If you’re looking to host online events or virtual conferences, then they’re a leading webinar platform for that.

Pricing: The Lite plan starts from $49 per month per user for up to 250 participants. Their pricing scales with the number of attendees, but it’s very affordable even for large virtual events. A free trial is available for 7 days.

4. EasyWebinar

EasyWebinar is a popular webinar platform for marketers because it lets you do both live webinars as well as automated evergreen webinars.

Their live webinars allow you to have high-quality video without any delays, real-time chat, multiple presenters, the ability to record and archive, screen sharing, and more.

One of the things we like about EasyWebinar is its EasyCast feature. This allows you to live stream simultaneously on multiple social media platforms like YouTube Live and Facebook Live at the same time.

Their automated webinars allow you to easily run evergreen webinars to reach a larger audience by optimizing for user’s local time zones. You can easily repurpose any of your live webinars and convert them into automated webinars to collect more leads and build a high-converting sales funnel.

You can use their customization options to make the webinar templates match your brand styles. Their registration embed option allows you to host a registration form on your own website, with landing page builders like SeedProd, Clickfunnels, Leadpages, and more.

They integrate with all the popular email marketing services, so you can engage with users by sending them offers, and notifications before and after the webinar, and more.

Pricing: A free plan is available for hosting a webinar with 10 attendees. The paid plans start at $80 per month with up to 100 live attendees. You can use their YouTube live integration to have unlimited live attendees on this plan.

5. StealthSeminar

StealthSeminar is known as the best automated webinar platform, and we can see why. It’s entirely focused on helping you maximize evergreen webinars and automate your sales funnel.

You can use StealthSeminar to run pre-recorded webinars as if they were live to better leverage user time zones, avoid tech failures such as low internet bandwidth, and remove presentation nerves.

They also allow you to run live webinars as well with YouTube Live, or even a hybrid webinar that lets you run pre-recorded webinars with live chat for engagement.

StealthSeminar comes with customizable pre-made templates that are designed to help you convert more leads. This includes registration templates, smart CTAs, surveys & polls, and scarcity tools like countdown timers.

For small businesses, they do have the option to add faux attendees to make their webinar look more popular and build authority. We’re a bit torn about this grey hat marketing tactic, but you can use it as a ‘fake it till you make it’ strategy.

Their webinar analytics show you registration opt-in, webinar attendees, webinar conversion rate, and total sales generated. You can even see engagement reports for specific call-to-action.

StealthSeminar allows you to add sales pixel tracking, Google and Facebook retargeting pixels, and split testing to fine-tune your strategy further.

Pricing: Starts at $69.95 per month for 100 simultaneous attendees. Also includes worldwide SMS reminders up to 6000 a month.

6. Zoom

Zoom is the most trending video conference call company in the market right now for online meetings. It’s also one of the tools we use in our brands to host company meetings.

However, what many don’t know is that Zoom has also gotten into the video webinar market.

Known for their high video quality and reliable streaming, this move was a no-brainer. Now you can use Zoom to run interactive video webinars with screen sharing, Q&A chat, and the ability to like and up-vote questions.

Zoom also allows you to run polls, promote attendees to panelists, have whiteboarding and annotation tools, and more.

Aside from running live webinars, Zoom lets you record webinars and even add transcripts. You can also run practice sessions for pre-event panelists as well. We find this helpful whenever we have an important webinar to run and need to make sure everything goes well.

What’s unique about Zoom’s webinar platform is that it lets you have 100 panelists with over 49 viewable on screen at one time. This allows you to promote attendees to be panelists and join the conversation.

They also allow you to live stream simultaneously to unlimited audiences on Facebook Live, YouTube Live, and other custom streaming services.

Zoom integrates with all the popular email marketing services and CRM platforms. For WordPress website owners, you can use WPForms and the Uncanny Automator plugin to automatically register users for webinars in Zoom.

Their built-in analytics and marketing tools aren’t as powerful as some of the other webinar software on this list, but their reliability and video quality are superb.

Pricing: Starting at $12.49 per month per user for 100 attendees. But as it scales, it does get more expensive. For example, 300 attendees will cost you $219.90 per year per user on Zoom vs $99 on GoTo Webinar for 500 participants.

7. Demio

Demio is a fast-growing webinar software among marketers because it offers frictionless joining, so your users can join the webinar in the browser with one click without downloading any software.

You can use it to run live webinars with webcam video, screen sharing, and upload your presentation slides directly in Demio.

Their user-friendly platform allows you to engage with your audience using interactive polls with stats, launch offers, and call-to-actions during the event, organize and answer user’s questions, chat with users through public or private chat, and bring attendees to the stage.

However, what stood out to us is you can share handout gifts or bonus downloads, so you can have attendees access files directly instead of via a link.

You can also download your live webinars and repurpose them into automated webinars to share recordings or use them in your automated sales funnel. You can also join the automated webinar and interact in the live chat to make it feel more real-time.

Pricing: Starting at $42 per month for 50 attendees.

8. GetResponse Webinars

GetResponse is a popular email marketing service that has added a webinar feature to make it easy for users to centralize their marketing efforts.

You can use GetResponse webinars to run both live and on-demand webinars. You can have up to 1000 live attendees, share the stage with multiple presenters, and have unlimited webinars.

We also like that you can automatically follow up with your audience, run automated nurturing campaigns, add personalization with list segmentation, and promote your special offers right from their marketing automation platform, which is included in the price.

You have all the powerful webinar features such as polls & surveys, screen sharing, call-to-actions during the webinars, interactive whiteboards, and more.

GetResponse comes with built-in landing pages and sales funnels to help you further optimize your conversions. You can also use the OptinMonster popups integration to get more attendees and subscribers.

Pricing: The plans that include a webinar feature start from $48.4 per month for 100 attendees, and it includes up to 1000 email subscribers and all their marketing automation features.

9. Google Meet

Google Meet is a free webinar software that’s a part of the Google Workspace (formerly G Suite) platform.

It offers enterprise-grade video conferencing built on top of Google’s robust infrastructure to ensure that your webinars and meetings are secure.

Google Meet is a fully web-based platform, which means that participants aren’t required to download external third-party software. Simply set up a meeting, and share the link, and participants can click to join from desktops or mobile devices.

It also offers dial-in phone numbers so that participants can join your webinars on the go, even without Wi-Fi or data.

As Google Meet users ourselves, we particularly enjoy how the platform can seamlessly integrate with all of your favorite tools like Gmail, Google Docs, Google Calendar, Google Forms, Chrome, and more.

Pricing: Google Meet is free to use for 60 minutes with up to 100 participants. Premium plans start at $6.67 per month to host group calls for up to 24 hours.

10. WebinarNinja

WebinarNinja is one of the best webinar tools that’s specifically built for coaches, teachers, trainers, and consultants. It’s an all-in-one platform for creating and running webinar courses.

When testing the tool, we found that the visual builder is easy to use for creating any webinar course. You can add sessions, downloadable handouts, assignments, and even on-demand videos that you can play during your webinar.

You have the option to broadcast your webinars live in real-time, offer pre-recorded webinars, or do a hybrid of recorded content that’s hosted live.

WebinarNinja comes with all of the interactive features you need such as group chats, private chats, questions, polls, and more.

There are also landing pages that you can use to convert visitors into attendees and the built-in email marketing lets you send automatic email notifications, reminders, and follow-ups.

Pricing: Starts at $0.30 per attendee per month.

11. BlueJeans

BlueJeans by Verizon is another popular video conferencing software that you can use to run webinars, online events, seminars, and virtual meetings.

During our research, we found that the platform offers 1080p video, Dolby Voice audio, and powerful production tools that let you produce TV-quality webinar experiences.

It also lets you customize your webinar streams with your own logos, background, colors, ticker banners, and name cards. This way, your webinar will always look polished and professional.

You can encourage participant engagement by posting comments and reactions on screen and by using features like chat, hand raising, and real-time Q&As and polls.

Plus, you can live stream your webinars to Facebook Live, YouTube Live, and other streaming platforms simultaneously to extend your reach.

Attendees can join your webinars from any device, no download needed, which will make your webinars easily accessible.

Pricing: Paid plans start at $41.67 per month for up to 100 participants.

12. BigMarker

BigMarker is a top-rated webinar software platform that’s used by big brands like TED, Samsung, Dell, and others. It works well for large webinars, virtual events, and hybrid events.

You can create multiple different formats of webinars including live, Simulive (automated), recurring, on-demand, series, and even 24/7 webinar rooms.

We love that BigMarker comes packed with a ton of interactive features like Q&A sessions with upvoting, polls, quizzes, public and private chat, whiteboard, breakout rooms, screen sharing, and much more.

There are also built-in call-to-action popups that you can add to your webinars. These can help you sell products or encourage webinar attendees to take your desired action.

Other key features include detailed webinar metrics, sponsor banners, dial-in for presenters, customizable webinar rooms, and integrations with many popular CRM and email marketing services.

Pricing: BigMarker pricing is only available upon request.

13. ClickMeeting

ClickMeeting is another flexible browser-based webinar software platform. It lets you easily host webinars, online training courses, and online business meetings.

You can broadcast live webinars or share on-demand, pre-recorded webinars. You can also run automated webinars, which let you set up functionalities like chat moderation and surveys ahead of time.

It offers all of the necessary webinar features like screen sharing, whiteboard, polling, breakout rooms, waiting rooms, webinar statistics, and more.

What stands out to us about ClickMeeting is how you can easily monetize your webinars. ClickMeeting integrates with PayPal to accept online payments and you can automatically send certificates to attendees after the event.

Pricing: A free trial is available for up to 25 attendees. The paid plans cost from $26 per month for 1 host and up to 25 attendees.

14. LiveWebinar

LiveWebinar is another webinar platform that you can use to improve your business’s marketing strategy. You can use this intuitive software to host webinars and collaborative business meetings.

You’ll get interactive webinar tools like chat, screen sharing, polls and surveys, whiteboard, and calls to action. It also offers an easy user interface that lets you customize your webinar sessions to match your branding.

To boost productivity, you can connect LiveWebinar to many of your favorite tools including HubSpot, Slack, Zapier, Constant Contact, Drip, AWeber, and many more.

Plus, you can easily sell tickets to your webinar and accept online payments using Stripe or Braintree payment gateways.

Pricing: There’s a free plan for up to 5 attendees. Paid plans start at $66.42 per month for up to 100 attendees.

Which Is the Best Webinar Software (Expert Pick)?

After reviewing all the popular webinar platforms, we believe that RingCentral Webinars, Livestorm, and GoTo Webinar are the best webinar software in the market.

They offer all the powerful webinar features that you need with high-quality video streaming and affordable pricing plans.

Their conversion tools are optimized to align with your goals whether it is lead generation, sales, running demos, or anything else. These platforms adapt to your business needs to ensure that you get maximum results.

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We hope this article helped you find the best webinar software platform for your business. You may also want to see our guide on how to make passive income every month in WordPress and our expert picks of the best crowdfunding plugins for WordPress.

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