Por meio de nossa experiência em otimização de sites, vimos que até mesmo pequenas melhorias na velocidade de carregamento da página podem ser a diferença entre os usuários permanecerem no seu site WordPress e saírem dele. É nesse ponto que o Google AMP pode ser útil.
O Google AMP, que significa Accelerated Mobile Pages (Páginas aceleradas para celular), foi projetado para melhorar a experiência de navegação em dispositivos móveis, aumentando a velocidade de carregamento das páginas. Atualmente, os usuários de dispositivos móveis representam uma grande parte do tráfego on-line, portanto, otimizar o desempenho do seu site para dispositivos móveis pode aumentar o tráfego.
Neste artigo, mostraremos como configurar o Google AMP no WordPress para otimizar seu site para um desempenho móvel mais rápido, aumentando a eficiência geral do site e a satisfação do usuário.
O que é o Google AMP?
O Google AMP (Accelerated Mobile Pages) é uma iniciativa de código aberto anunciada em outubro de 2015. Seu objetivo é fazer com que o conteúdo da Web seja carregado mais rapidamente para usuários móveis.
A leitura de páginas da Web em dispositivos móveis pode ser lenta porque as páginas com muito conteúdo podem levar vários segundos para carregar, apesar de todos os esforços feitos pelos proprietários de sites para acelerar seus sites.
O Google AMP usa HTML mínimo e Javascript limitado e armazena o conteúdo no Google AMP Cache. O Google pode então fornecer essa versão em cache aos usuários instantaneamente quando eles clicam no seu link.
Isso é semelhante aos Instant Articles do Facebook. Mas enquanto os Instant Articles são limitados aos aplicativos móveis do Facebook, o Google AMP é independente de plataforma e pode ser usado por qualquer navegador.
No entanto, o uso do Google AMP está diminuindo, e os primeiros usuários, como Twitter, LinkedIn e Reddit, não o utilizam mais. Além disso, os sites que usam AMP não são mais priorizados nas páginas de resultados de pesquisa.
O site WPBeginner nunca usou o Google AMP e, em vez disso, recomendamos que a maioria dos sites otimize as páginas para o Core Web Vitals.
No entanto, o plug-in oficial de AMP ainda está disponível, e talvez você queira saber como configurar as Accelerated Mobile Pages no WordPress passo a passo.
Configuração de páginas móveis aceleradas ou AMP no WordPress
A primeira coisa que você precisa fazer é instalar e ativar o plug-in AMP. Para obter mais detalhes, consulte nosso guia passo a passo sobre como instalar um plug-in do WordPress.
Após a ativação, você abre o assistente de integração do plug-in clicando no link na parte superior da página Plug-ins.
Observação: o plug-in AMP tem problemas de compatibilidade com alguns plug-ins populares do WordPress, como o WPCode, o principal plug-in de snippet de código. Você será notificado sobre qualquer plug-in ativo incompatível na parte superior da página.
A primeira página apresenta uma visão geral do que o plug-in faz. Depois de ler isso, você pode clicar no botão “Next” para continuar.
A segunda página do assistente permite que você escolha sua formação técnica.
Usuários avançados que entendem de código PHP, JavaScript, HTML e CSS podem clicar na primeira opção. No entanto, recomendamos que a maioria dos usuários escolha a segunda opção “não técnica”, pois ela torna a configuração do Google AMP muito mais simples.
Depois de escolher um histórico técnico, clique no botão “Next” (Avançar) para continuar.
O plug-in agora verificará seu site em busca de problemas de compatibilidade com o tema e os plug-ins ativos. Quando a verificação for concluída, você será notificado sobre qualquer problema.
Na próxima etapa do assistente de integração, você precisa escolher um modo de modelos. Se não foram encontrados problemas durante a verificação do site, você deve escolher a opção Padrão.
Caso contrário, leia o texto nas seções Transitional e Reader e escolha a opção recomendada.
Parabéns, quando você clicar no botão “Next” (Avançar), o assistente será concluído e você verá várias visualizações de AMP para celular do seu site.
Certifique-se de clicar no botão “Finish” (Concluir) para armazenar suas configurações.
Agora você pode acessar qualquer publicação em seu site e adicionar /amp/ ao final do URL para ver uma versão AMP simplificada da publicação.
http://example.com/my-blog-post/amp/
Isso será exibido automaticamente em dispositivos móveis.
Obtendo análises precisas em páginas AMP
Um dos principais problemas com as AMP é que elas podem distorcer seus dados do Google Analytics. Os visitantes de suas páginas AMP não são rastreados com precisão e podem até ser contados duas vezes.
Para obter as análises mais precisas, recomendamos o uso do MonsterInsights. Ele é o melhor plug-in do Google Analytics para WordPress.
O complemento MonsterInsights AMP corrigirá automaticamente seu rastreamento para que você obtenha as estatísticas reais dos seus visitantes.
Você pode saber como configurar o MonsterInsights em nosso guia para iniciantes sobre como instalar o Google Analytics no WordPress.
Guias especializados sobre desempenho do WordPress
O Google AMP é uma maneira de melhorar o desempenho do site em dispositivos móveis. Talvez você queira ver alguns artigos sobre nossos métodos preferidos para acelerar seu site WordPress.
- O guia definitivo para aumentar a velocidade e o desempenho do WordPress
- Como acelerar o seu site de comércio eletrônico (dicas comprovadas)
- Por que você precisa de uma CDN para seu blog WordPress? [Infográfico]
- Como otimizar o Core Web Vitals para WordPress (guia definitivo)
- O que é a pontuação INP do Google e como melhorá-la no WordPress
- Como otimizar imagens para desempenho na Web sem perder a qualidade
- Como usar o plug-in GTmetrix para melhorar o desempenho do site WordPress
- Como aumentamos a velocidade de carregamento da página no WPBeginner
- Como executar corretamente um teste de velocidade do site (melhores ferramentas)
Esperamos que este artigo tenha ajudado você a aprender como configurar as Accelerated Mobile Pages (AMP) no WordPress. Talvez você também queira ver nosso guia sobre como melhorar a integridade do seu site WordPress ou nossas escolhas de especialistas sobre a hospedagem mais rápida para WordPress.
Se você gostou deste artigo, inscreva-se em nosso canal do YouTube para receber tutoriais em vídeo sobre o WordPress. Você também pode nos encontrar no Twitter e no Facebook.
tfk, the5krunner
the AMP pluigin disables JS scripts.
therefore things like
1. Wordpress outbound click stats are disabled
and
2. Google adwords conversion tracking is disabled.
so think carefully before using it
WPBeginner Support
Thanks for sharing these concerns!
Administrador
ToTemat
I tested AMP on the website for over 6 months. My conclusions are like this. The website worked faster on a mobile basis, but it had no effect on its position. Additionally, plug-in conflicts appeared from time to time. Also, fewer people on AMP pages accessed subsequent pages of the website. That’s why I believe responsive pages are better and more relevant than using AMP. I turned off AMP completely by myself some time ago.
WPBeginner Support
Thank you for sharing your experience with AMP!
Administrador
Ali Abdoli
Do I have to index the /amp version of each page in google search console?
WPBeginner Support
You do not need to specifically index the pages
Administrador
prabhat
sir i want some help
Should I enable amp or Not?
Please answer me….
WPBeginner Support
That would be a personal preference question, we would recommend taking a look at the pros and cons we state at the start of this article.
Administrador
Sohail Ahmad
Hi, I don’t know which one is better for my WordPress basic or advance in the amp.
can you give me any suggestion about it?
WPBeginner Support
That would be a personal preference question. For questions about the plugin in its current state, we would recommend reaching out to the plugin’s support.
Administrador
wishlovequotes
Hello Admin
am facing amp issues with my site
i have tried all i know but not working because the errors keep increasing on my search console
i really need help because my site ranking and traffic is affected
WPBeginner Support
It would depend on the specific errors you are seeing on your site for what would be the issue
Administrador
waqas majeed
great article i must say
WPBeginner Support
Thank you, glad you liked our guide
Administrador
mreshane
As i can see why ‘wpbeginner’ didnt take the step to use AMP on they site, look at all the comments, i think that is why.
Still got error and bugs to clear, unfortunately i was trying to find solutions for using AMP but after all the comments here, i’ll take back my step … It’s not worth yet but for the Accelearating pages let just use cached plugins for now.
Until all quite good and no more trouble using AMP i will rewrite my step but for now, lets just stay low.
Thank you WP Beginner for the articles, it helps.
WPBeginner Support
You’re welcome, we also mention the reasons we did not add amp at the start of our article as well
Administrador
Apoorv
‘The site is experiencing technical difficulties.’
This is what I’m seeing when I’m opening the amp version of my site.
WPBeginner Support
For that error, you would want to take a look at our article here:
https://www.wpbeginner.com/wp-tutorials/how-to-fix-the-wordpress-white-screen-of-death/
as well as reach out to the support for the AMP plugin you’re using if our guide does not fix the issue.
Administrador
Wapdite
Nice one am just hearing about amp but don’t know it’s worth
WPBeginner Support
Glad our guide could help inform you
Administrador
Akash Gogoi
I got frustrated because I was finding not solution before reading your article. Thanks for your help.
WPBeginner Support
Glad our recommendations could help
Administrador
firstfly
it’s very interesting, Thanks for sharing a valuable information to us & Knowledgeable also, keep on sharing like this.
WPBeginner Support
You’re welcome, glad you liked our content
Administrador
Alison Wright
HI I wondered have you now started using AMP for your own site or is it still best avoided? Love to know your view.
WPBeginner Support
We are not currently using AMP on our site.
Administrador
Mohsen \hefni
Hello WP Beginner
Thanks for your wonderful effort, really you gave mt a lot of help.
Unfortunately, I couldn’t enable AMP for my website.
Thanks
WPBeginner Support
If the method in this article isn’t working then you would want to reach out to the AMP plugin’s support and they should be able to help troubleshoot the issue
Administrador
Aakash
Hey Wpbeginner Can you plz make a guide on how to place ads in amp wordpress websites ?
Thank you for sharing your Information
WPBeginner Support
We’ll certainly take a look if we can add that in an article. )
Administrador
Mark Worthen
Will you all be updating this article, since it is two years old?
WPBeginner Support
We will certainly look into updating the article as we are able and as it is needed
Administrador
Subodh Gupta
Now Google AMP showing image size error.
Image size is smaller than recommended size. Images should be at least 1200 pixels wide.
That huge. What’s wrong with Google AMP?
WPBeginner Support
It is a change for Google’s top stories carousel for why that size is now being requested. The AMP plugin is saying that it is receiving that error from Google and letting you know.
Administrador
nack
how can we use wordpess theme into amp layout, because after entring amp url the page layout is not match as per our site url.
Biswajit Das
Me too. My css file not work when i will activate amp plugin.
WPBeginner Support
AMP uses limited HTML, CSS, and Javascript. You would want to reach out to your theme to see if there is something that can be done to make the theme more AMP friendly.
Administrador
Reja
Thanks for this valuable article. Not only this one, but also all of your articles are so helpful for us.
Thanks you all.
Krish Patel
You Don’t Need AMP Because wpbeginner.com is as fast as AMP .
Eva Rubio
This is a fantastic article! The structure and detail are easy to follow and user friendly. Thanks for sharing.
Mukul
Hi, is there any option to auto redirect user to amp site while using mobile.
Friday Alex
Thank you for this post!
I already activated AMP for one of my site and it is performing well but here you did not recommend it.
Well said, on my next site I will just leave it without implementing AMP and test the two.
Thanks from Nigeria
Fred Sessoms
I see more pitfalls than gains in implementing AMP – particularly with a plugin. For now, I’ll follow your advice and, “not switch to Google AMP, just yet.”
Henry
How do I add Adsense on my AMP page
Amin
Hi, Thank you indeed for your helpful post. I have two points:
1- Have you used the AMP yet or not? How can I be notify if you are going to use it in the future?
2-In w3 total cache, there is an addon for AMP, is that ok?
For me I will not install the plugin as you recommended.
I think you can get the best ranking when you have great content, seo, good speed which can be implemented without apm.
Thanks indeed
WPBeginner Support
Hi Amin,
For our thoughts on AMP please see our article on how to properly disable Google AMP in WordPress.
Administrador
Amin
Thanks indeed
Sarah Carter
I can’t seem to get AMP analytics working. the Yoast SEO tab for analytics never saves my analytics ID. Any suggestions?
WPBeginner Support
Hi Sarah,
You can try MonsterInsights. You will need the paid version with at least plus plan to access AMP addon.
Administrador
pratik agarwal
i need to know if i can add my pages in amp , currently it is just working on posts. when i type PAGE_URL/amp it takes to 404 page
Ben
Is there a WordPress AMP plugin that also supports AMP for pages and not just for posts?
Mathukutty P.V.
What is the difference between Automatic AMP and Accelerated Mobile Pages plugin? Free site on wordpress.com is displaying theme header image and better looking in mobile with their AMP plugin,but self hosted site with AMP do not have theme header image and not looking good like free site. Why like this?
Marius
Do You know if the Plugin is compatible with the Elementor Plugin?
zeeshan
i have activated amp in my wordpress .. my question is how to now that amp is working on my posts and if i build amp page except main post then what will happen ?
Harold Hunt
I am using AMP for WP and have generated and listed some pages. Now I want to discontinue AMP. Can I just delete the AMP for WP plugin or is it a more involved procedure?
Thanks.
Ashutosh Bharadwaj
Hello. I have been using the AMP plugin by Automattic without any issues for the past 6 months. However we started getting AMP errors in search console that said Prohibited or invalid use of HTML Tag on 12 pages including this one
Has anyone noticed this?
Posted on the plugin page as well but did not get a reply.
I hope the bug gets resolved fast as the pages have been removed from search results and have led to a loss of traffic.
Bryan Veloso
Use the AMPforWP plugin, it’s wayyy better than the AMP plugin by Automattic
Petra Jonartha
AMP can not install in my wordpress
Every time I try to install it says “installation failed: destination folder already exist” now should I do so that the AMP in wordpress can be installed??
Aval
Adsense code adds in the setting section.
Let me know if your problem not resolved.
Thanks,
Ryan
Yeah I’ve been having the same issue for months. No matter what I enter in the Analytics box, it won’t save.
Dishu Thakur
I used this plugin but i got one problem. This plugin added amp page for my home page when i tried to open that link then it will redirect it in blog amp page . How can i change it?
David
I am getting this same effect. when I go to my domain.com/amp/ It does not show home home page, but it shows blog post page. How can we change it to where it shows home page?
Rhett
Under the AMP Plugin. Go: AMP/Getting Started/Homepage then enable AMP Frontpage –> custom amp front page. Then, just below that you will select your homepage from the drop down menu.
It should all (finally) show up on the AMP version if your homepage/front page.
I hope that helps!
Nick Patel
Hie Guys,
Very informative post and WordPress is among the early supporters of Google AMP Project. Google AMP plugin for WordPress is quite useful for making the mobile web faster i.e. 4 times faster, which will be a crucial factor for enhancing user experience.
Also, Baidu – the Chinese search engine is now supporting Google AMP project and will consider AMP sites in SERP result as Google has made it a norm for getting higher ranking on search result. Very soon others will be following the same trend and we will be witnessing Google’s footsteps.
Thanks,
Nick
Dipendra Shekhawat
Great Article. Does anyone knows hoe to trigger AMP automatically when user is viewing our website on mobile device. I mean for viewing AMP pages I dont want to manually go and type /amp at the end of URL. Is there a way?
Eslam Tolba
As far as I understand, typing /amp at the end of the URL is only for testing, but the plugin already creates the AMP version of the posts and add the related HTML tag to the source code and then google will index those AMP posts and show them to mobile users
Michael
Hi,
Which Social Media icons plugin is compatible with your mentioned AMP plugin?
Thanks!
Michael
Raj singh
AMP is not installing in my wordpress .
Whenever I trying to install it says “Installation failed : Destination folder already exist ”
Now what I have to do ??
WPBeginner Support
Hey Raj,
It looks like your previous attempt to install the plugin was interrupted. You need to connect to your website using FTP and then go to wp-content/plugins/ folder. Locate the AMP plugin folder and delete it.
Administrador
Raj singh
Thank you so much .
My problem resolved.
WPBeginner Support
You are welcome
Sankar
I have use AMP on my website. But always one error detect on some posts. This is image optimization. I try to to use AMP image html code for insert image on post. But this time no image are shown. How can i fix this problem. Please help me. Thanks in advance.
L. Pazzaglia
I WANT to switch to AMP but since many of my posts have recipes, tables and image grids none of these show up on AMP pages.
I’d like to do AMP pages like the New York Times does, basically there is a long excerpt with a link to continue reading the story that takes you to the non-AMP page.
Any recommendation on how to find a plug-in or how to tweak the Wordpress AMP plug-in to do this?
Thanks,
L
Allspired
I tried everything in this tutorial, but I still get a blank page when I input myURL/amp/ on my browser. Can you please help me out?
Ashoksinh
Nice post,
is anyone has tried AMP ? and is make difference in google ranking ? please tell me ?
Pooja
Yes , it helps to improve the ranking.
Dave Bergschneider
The correct way to implement AMP is to do it as apart of your theme. The AMP plugin is merely a band-aid to bridge the gap from an existing theme. AMP is so new that there’s very little examples of how to include it as your WordPress theme. I’d be interested in knowing if anyone has taken it this far yet. I’ve done some AMP development already and I find it to not be all the difficult.
Adjie Purbojati
I have trying AMP for a 5 months. And the result is amp not recommend for my site. Because amp make appearance broken. And yes, amp WordPress doesn’t not give features that we need
Vikram Sarin
How do we make it work for woocommerce? AMP plugin throws up very basic layout of a woocommerce site with the menu also losing all its style and formatting.
Chris
Does the AMP plugin still only work on Posts and not Pages? Has anyone found a solution that works on entire sites? Thx!
Ellen
To make it work on pages, you can use the AMP for WP plugin (this plugin requires the AMP plugin).
Shaeel Iqbal
Hey! Thanks for this AMP Wordpress. I have a question in my mid. Can i have to edit my old posts URL and add /amp at the end?
WPBeginner Support
No, the plugin will automatically add it and Google will automatically show the amp URL whenever it is available.
Administrador