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Como adicionar a Pesquisa do Google em um site WordPress (a maneira mais fácil)

Por padrão, o WordPress vem com um recurso de pesquisa integrado, mas ele não é muito bom. No entanto, você pode mudar isso facilmente adicionando a Pesquisa do Google em seu lugar para fornecer resultados mais relevantes e precisos.

Isso aumentará a experiência do usuário em seu blog e facilitará para os visitantes encontrarem o conteúdo que estão procurando. Descobrimos que isso leva a um maior envolvimento e a uma maior chance de converter navegadores casuais em leitores ou clientes fiéis.

Neste artigo, mostraremos como adicionar facilmente a Pesquisa Google a um site WordPress.

Add Google Search in a WordPress Site

Por que você deve usar a Pesquisa do Google no WordPress?

O recurso de pesquisa padrão do WordPress não é muito útil e muitas vezes não consegue encontrar resultados relevantes para as consultas dos usuários. Isso obriga muitos proprietários de sites a procurar alternativas.

Você pode usar um plugin de pesquisa popular do WordPress. No entanto, o problema é que você ainda precisa gerenciar esse plug-in e isso terá um impacto nos recursos do servidor.

Por outro lado, você pode usar o recurso de pesquisa confiável e avançado do Google. Ele é gratuito, permite que você limite a pesquisa apenas aos seus sites e pode ser executado a partir do seu site WordPress.

Além disso, a pesquisa do Google é rápida, os usuários já confiam na marca e você não precisará mantê-la ou atualizá-la. Você pode até permitir que os usuários pesquisem sites externos no Google, se necessário.

Dito isso, vamos ver como você pode adicionar facilmente uma pesquisa no site do Google ao seu site WordPress.

Como adicionar a Pesquisa do Google a um site WordPress

Você pode adicionar facilmente a Pesquisa do Google ao seu site WordPress visitando o site do mecanismo de pesquisa programável do Google.

A partir daí, clique no botão “Get Started” (Iniciar).

Click the get started button on the Programmable Search Engine page

Isso o direcionará para a página “Create a new search engine” (Criar um novo mecanismo de pesquisa), onde você deverá adicionar um nome para o formulário de pesquisa que está prestes a criar.

Em seguida, selecione a opção “Search specific sites or pages” (Pesquisar sites ou páginas específicas) na seção “What to search?” (O que pesquisar?) e adicione o URL do seu site WordPress.

Agora, o Google Site Search indexará apenas o conteúdo disponível em seu site. No entanto, se você quiser que o Google mostre resultados de pesquisa de outros sites também, poderá escolher a opção “Pesquisar toda a Web”.

Add website URL to create Google Site search

Em seguida, role a tela para baixo e ative a opção “Image Search” (Pesquisa de imagens) para permitir que o formulário da Pesquisa Google indexe as imagens em seu site. Recomendamos essa opção se você vende fotos on-line, tem um site de fotografia ou administra um blog de viagens.

Depois disso, você também pode ativar a opção “Safe Search” para que os usuários não vejam resultados inadequados para suas consultas.

Quando terminar, clique no botão “Create” (Criar).

Click create to generate a google search engine ID

O Google agora gerará o código de ID do mecanismo de pesquisa para você.

A partir daí, basta copiar o código e colá-lo em um aplicativo Notepad ou em um editor de texto simples.

Copy the Google Search Engine ID from the website

Agora, você deve acessar o painel do WordPress e editar os arquivos de tema para adicionar a pesquisa ao <body> do seu site. No entanto, isso pode ser arriscado, e o menor erro pode danificar seu site.

É por isso que recomendamos o uso do WPCode. Ele é o melhor plug-in de snippets de código para WordPress do mercado, que torna seguro e fácil adicionar códigos personalizados.

Primeiro, você precisa instalar e ativar o plug-in WPCode. Para obter instruções detalhadas, consulte nosso guia para iniciantes sobre como instalar um plug-in do WordPress.

Observação: o WPCode tem um plano gratuito que você pode usar para este tutorial. No entanto, o upgrade para a versão profissional lhe dará acesso a mais recursos, como lógica condicional inteligente, uma biblioteca em nuvem de trechos de código e muito mais.

Após a ativação, visite a página Code Snippets ” + Add Snippet na barra lateral do administrador do WordPress. Aqui, clique no botão “Use Snippet” na opção “Add Your Custom Code (New Snippet)”.

Add new snippet

Isso o levará à página “Create Custom Snippet” (Criar snippet personalizado), onde você poderá digitar o nome que quiser para o snippet. Em seguida, selecione “Universal Snippet” como o tipo de código no menu suspenso à direita.

Depois de fazer isso, basta colar o ID do mecanismo de pesquisa do Google na caixa “Code Preview” (Visualização de código).

Paste the Google Search Engine ID into WPCode preview box

Em seguida, role para baixo até a seção “Insertion” (Inserção) e selecione o modo “Auto Insert” (Inserção automática). Após a ativação, o formulário da Pesquisa Google será adicionado automaticamente ao seu site.

Depois disso, você pode expandir o menu suspenso “Location” para escolher onde deseja exibir a caixa de pesquisa.

Por exemplo, se você quiser exibir o formulário de pesquisa na parte superior de todas as suas páginas e postagens, poderá selecionar a opção “Insert Before Post” (Inserir antes da postagem).

Choose location and insertion for the search engine ID

Em seguida, role de volta para a parte superior e alterne a chave “Inactive” (Inativo) para “Active” (Ativo).

Por fim, clique no botão “Save Snippet” para armazenar suas configurações.

Save Google Search Engine ID snippet

Você adicionou com êxito um formulário de pesquisa no site do Google manualmente.

Agora você pode visitar seu blog do WordPress para vê-lo em ação.

Google Search preview

Alternativa: Use o SearchWP para criar um formulário de pesquisa incrível

Se você achar difícil adicionar o Google Site Search ao seu site ou estiver procurando uma alternativa, poderá usar o SearchWP para pesquisa interna.

É o melhor plug-in de pesquisa do WordPress no mercado que substitui automaticamente o formulário de pesquisa padrão e permite que os usuários encontrem tudo o que precisam em seu site.

The SearchWP search plugin for WordPress

O SearchWP é usado por mais de 50.000 sites e permite que você crie uma escala de relevância personalizada para ajustar o algoritmo de pesquisa.

Você também pode tornar qualquer parte do seu site pesquisável, inclusive PDFs, tipos de post personalizados, mídia, comentários, campos personalizados, produtos do WooCommerce e muito mais.

Se você tiver um site multilíngue, também poderá criar uma pesquisa multilíngue com o plug-in.

Configure SearchWP engine settings

No entanto, você deve ter em mente que, diferentemente da Pesquisa Google, o plug-in só pode indexar e mostrar resultados para o conteúdo disponível em seu site.

Para obter mais detalhes, consulte nosso tutorial sobre como melhorar a pesquisa no WordPress com o SearchWP.

Tutorial em vídeo

Não gosta muito de ler instruções? Não tem problema! Criamos um prático tutorial em vídeo que o orienta durante o processo:

Subscribe to WPBeginner

Esperamos que este artigo tenha ajudado você a aprender como adicionar facilmente a Pesquisa Google a um site WordPress. Talvez você também queira ver nosso guia para iniciantes sobre como adicionar o recurso de pesquisa por voz ao seu site WordPress e nosso tutorial sobre como tornar os comentários de postagens de blog pesquisáveis no WordPress.

Se você gostou deste artigo, inscreva-se em nosso canal do YouTube para receber tutoriais em vídeo sobre o WordPress. Você também pode nos encontrar no Twitter e no Facebook.

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Reader Interactions

81 ComentáriosDeixe uma resposta

  1. Syed Balkhi

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
    Start sharing your thoughts below to stand a chance to win!

  2. Ivo

    Hi there, thanks for the well-explained method. The only problem I had was after activate and save the snipped I was taken to a page: “403 Forbidden Access to this resource on the server is denied!”. How, I guess I have to do something in my cPanel or have to contact the hosting provider to fix this?
    Regards

  3. Dennis Muthomi

    Great guide!

    Finding relevant information quickly on a WordPress site can be frustrating with the default search. I’ve been considering integrating either the Google Programmable Search Engine or the SearchWP plugin to improve the search experience for my visitors.

    I’m leaning towards SearchWP for better control over relevancy, but I’m curious if anyone has tips for optimizing its performance on larger sites?

    • WPBeginner Support

      It would depend on the size of the site, SearchWP has documentation on the plugin’s site for it’s different site size recommendations.

      Administrador

  4. Jiří Vaněk

    This sounds like a very handy alternative to the classic WordPress search. Does it also have any impact on better indexing of the site?

    • WPBeginner Support

      Indexing of your content would be handled through things like SEO plugins, these search options would not affect your indexing.

      Administrador

  5. Cammy

    Is there a way to set it up so the search results are served on a custom page of my website – i.e. the search results page or one with my sites header and footer?

    • WPBeginner Support

      That is what the plugin should allow if we understand what you’re looking for correctly

      Administrador

  6. Ram

    How to replace WordPress theme Search with Google Custom Search instead of adding a widget?

    • WPBeginner Support

      That would depend on your theme. If you reach out to your theme’s support they should be able to assist.

      Administrador

  7. Josh

    How did you get your WordPress search icon via the header to show Google search results? That is actually what I am trying to do and it seems impossible with my scope of skillset. A tutorial would be great but I am sure it wouldn’t be as easy to give a tutorial on something like that. Thank you for this article, though!

    • WPBeginner Support

      If your theme does not have the option to add a search widget to your header, you would want to reach out to your theme’s support for hot to add it to your specific theme.

      Administrador

      • Josh

        I actually figured it out 10 minutes after sending my comment, of course. It involved two things of code from Google. One code replaced what was in my searchform.php file while placing the other code on the search results page. Super easy, but now I just have to customize the looks so that it looks better with my theme.

        Thanks and regards,

        J

        • WPBeginner Support

          Glad you were able to figure it out :)

  8. Ruhul Mashbu

    When I insert the google engine id the plugin automatically creates a page where the search result will be displayed. But what I need is to change the link of the page where the search result will be displayed. How can I do that?

  9. Yohan Perera

    I am using the WP Google Search Plugin. I was so frustrated because I couldn’t get the search icon show. Your tip on customizing the search box through the dashboard in Google Custom Search solved the problem.

  10. Graham FB

    Cool artricle but what I wanted to have a the custom search box in the centre of a blank page as if it was a google search page. I found the plugin Blank Slate which gives the blank page just not sure how to either center and limit the width of the search box either by code or shortcode any ideas ??

  11. Saurabh Saneja

    Thanks wpbeginner your articles have always helped me a lot. I wanted to do it manually because that way wherever I have search form it’ll be replace by custom google search and your article did work for me as always :)

    When i tried it first it didn’t work because I registered website as http(s) or didn’t enclose the code within a div so it really gave e a hard time. Anyway i am all thanks for your help!!

    Thanks again :)

  12. Dwi Okta N

    oh.. use the plugin. Iam just know it.

    thx for info..

  13. Craig

    I figured it out. My Search Result page wasn’t published yet.

  14. Craig

    It works exactly how I want it to, searching 2 different web sites, as long as I am logged into WP Admin. Once I’m no longer logged in to the WP Admin I get

    Not Found
    Apologies, but the page you requested could not be found. Perhaps searching will help.

    What step did I miss?

    • Dibyandu Pal

      I don’t have much idea about web designing and further customizing. I am learning wordpress blogging from last 5 months, and I think it may be due to a problem while publishing your search result page. There is a visibility option in edit page mode. If that page is private or password protected, this problem you said may arise. If it is done so, make it public..

  15. Stacey

    Can the Google Search be used on Internal company websites?
    If so how is this accomplished?

  16. Shri

    Plugin method works well for me. But I am trying to replace theme’s native menu bar search functionality with CSE. Its wordpress native search only. So manual editing searchform.php method should work for me.
    But after editing searchform.php my search widget vanishes from sidebar. I am using Colormag theme by themegrill.
    Looking out for a help.

    I am also keen to see mentioned in above comment but this site is offline now. I tried to fetch it from wayback machine but couldn’t found in its past impressions.

    • Dana

      The same thing happens to me when I paste that code into searchform.php. Not sure this is proper as searchform.php by default is an HTML form. The code copied from Custom Google Search is a JavaScript tag…. should this even work??

  17. Waleed Younas

    Really Helpful topic as always.

    I am using a Plugin in my Site. How can I exclude ads from Search Results

  18. Jackson

    Hi Wpbeginner,

    This worked like charm! The manual method is just as awesome as you wrote. Google custom search now showing on my site!

    Thank you so much.

  19. Claire Brotherton

    Can you only implement custom search when the site is live and indexed by Google? If it’s hidden or password protected, can it be added then?

  20. Susanna

    I am trying to add Google Search with the Plugin to my website. I got as far as the step where I am supposed to paste the search engine ID into the WP Google Search’s settings page. My settings page does not seem to have any place where I can do this. Can you tell me where the ID should be pasted and what it is called?

    Thanks.

  21. fdecicco

    the manual way of doing this is poorly described and a total waste of time. If you gonna do something do it right ir dont do it at all.

    • WPBeginner Support

      If you are having difficulty using the manual method, then please try the first method. It is easier to add Google Search with the help of a plugin. If you need to do it manually, then please let us know which part isn’t clear and we will try to explain it here.

      Administrador

      • saajan bedi

        Manually Adding Google Search doesn’t work (I’m using colormag theme), U need to Update the article

  22. phil davis

    By using this search plug-in will I be able to see a report on what words were typed in the box to search for?

    I want to know what people are searching for, so I can create content based on their search.

  23. Ameer Shaik

    I have updated through plugin method. Only search button is not displayed properly. Please suggest(The text “Search” is moved down, only top portion is visible). Pl suggest

  24. Bruno Bezerra

    Beautiful tool! Having a search field is more than necessary.

  25. Jennifer

    Another awesome tutorial – I didn’t even know it was possible to use Google Search like this! I’ve now got this running on my website, thanks so much!

  26. Imran Khan

    Nice post, very helpful as well as easily understandable. I have also created my custom search bar by following your steps. Thanks for sharing this great post with us.

  27. Angelo

    Hi!

    Do we have to choose among among the 5 font options available or we can import a font we like better?

  28. wiziwiz

    how to set it so the results when clicked open in the content area?

    • wiziwiz

      otherwise thanks and awesome post

  29. Eric Kazda

    Can somebody tell me why this is a more beneficial search than using the standard WordPress search form? Are there SEO implications? I’m just not sure why anyone would use this over the standard search.

    • Adam Connell

      I generally find that whenever I search a website for a topic, and it’s using WordPress default search – I’ll get VERY poor results.

      They’ll lack relevance.

      By using Google’s custom search, you won’t get any SEO benefits but your readers will find it easier to get what they’re looking for.

  30. Priti

    In “Search by Google” how to we specify the our google search id ? In widget don’t we have to keep the google search engine id?

  31. Carol Long

    Hi – can you tel me please how to remove this? I have just seen it appear on all my pages and I don’t want it at all!

    Many thanks

  32. Richard Bishop

    Hello, and thank you for creating this post and video. I really found it to be helpful in terms of providing better search results for my site WarCraft Press.

    I would however say that you should have pointed out at the beginning of the lesson there are 2 ways to accomplish this task. I did it once with out the plugin then later realized there was a plugin for it.

    That said thanks again for a great lesson and I certainly look forward to future lessons!

    Kombear
    WarCraft Press

  33. cowboy Mike

    Howdy,
    I have seen you recommend editing wp files and wp theme template files like you have in this article for the searchform.php file.

    My concern is when there is a theme update or wordpress update wouldnt the changes to the searchform.php suggested here be lost after for example a theme update?

    Happy trails, Mike

  34. Shahadat Hossain

    can i use google custom search box and wp normal box all together in my site. or i will have to use only one search box between two of this search box

  35. Nasser

    How to make a search bar that join to google? Not just a small windows as Custom google search. Exactly work as google search.
    Thanks.

  36. Caroline

    The search results opens up in a new window, how can I open them in my search.php?

  37. Ramesh Tatipigari

    Hi ,

    I want to add google search bar to every post of my wordpress site or i want to add google search bar to below main menu could you please help me regarding this.

  38. boooka

    my search terms cannot be seen. what happened

  39. Day Milovich

    i prefer to change wordpress search completely with google custom search engine to get better traffic from google.

  40. Rahul Yadav

    Hi, I would like to know how to use google custom search in menus like you use……..

  41. Javed Ahmadzai

    Well, I have done the same procedure. my theme does not contain searchform.php i created it but it contain searchresults.php i think its theme’s search. but after creating the searchform.php and pasting the code there. another search widget not appeared. Only sahifa search which is theme’s so please can you tell me what the problem. :(

  42. Raghu

    Hi, I would like to know if I can use google custom search for my intranet portal. I have setup wikipedia for internal purpose and I would like to integrate google custom search for this, however I am not getting result when I integrate.
    So the question is: Is google custom search meant only for public websites?

  43. Rajnish

    Really helpful post. I integrated search box for my Website successfully. Thanks WPBeginner :)

  44. Chris

    Hi, I went through these steps exactly for my Wordpress site, but the search box doesn’t appear anywhere. There are no .js errors in the console. I put a border around the containing div and the border appears, but there’s nothing inside it. I pasted the code I generated from Google inside searchform.php. As a test I also tried pasting the google code on a test page, but still no luck.

    Any ideas on troubleshooting?

  45. Deepak Singh

    Can you please guide me how we cana dd Custom Search in genesis child theme. I tried many tutorials but none of them work.

    • WPBeginner Support

      Genesis is a theme framework, you should check out their documentation or use support forums.

      Administrador

  46. Joy Baker

    Oops. Guess the form requires pre tags or something.

  47. Joy Baker

    Forgive my newbie status, but when pasting the code into the search.php of my theme’s search page, do I replace the code in the page with Google’s code? I am an idiot when it comes to php code. I know what it looks like, what the opening/closing tags look like, but I have no idea what you mean when you say paste the code in the page.

    Where? Replace it all or between the opening/closing tags or… ???

    Current code looks like this:


    So, do I replace the entire code in the page with the custom Google Search I’ve created?
    Google code:


    Thanks for any help you can give.

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