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Como instalar e configurar o W3 Total Cache para iniciantes

A velocidade do site é crucial para a experiência do usuário, SEO e conversões. Um site lento pode frustrar os visitantes, levando-os a abandonar o site antes mesmo de terem a chance de explorar seu conteúdo. É por isso que usamos um plug-in de cache para manter a velocidade de nossos sites.

O W3 Total Cache é um plug-in de cache popular e poderoso para WordPress que pode melhorar consideravelmente o desempenho do seu site. Ele cria versões estáticas de suas páginas, reduzindo a carga do servidor e fornecendo conteúdo aos visitantes com muito mais rapidez.

Este guia amigável para iniciantes fornece instruções passo a passo para instalar e configurar o W3 Total Cache em seu site WordPress. Explicaremos os principais recursos e configurações para que você possa otimizar a velocidade do seu site e criar uma experiência mais suave e agradável para os seus usuários.

W3 Total Cache installation and setup guide for WordPress beginners

Nota do editor: Não usamos mais o W3 Total Cache em nosso site e mudamos para o WP Rocket, um plug-in de cache premium. O W3 Total Cache ainda é uma boa solução que funciona bem.

O que é o W3 Total Cache?

O W3 Total Cache é um dos melhores plug-ins de cache do WordPress que permite melhorar facilmente o desempenho e a velocidade do WordPress.

Por padrão, o WordPress usa PHP para gerar dinamicamente cada página do seu site quando ela é solicitada por um usuário.

O PHP é uma linguagem de programação do lado do servidor. Isso significa que cada solicitação do usuário aumenta a carga no seu servidor. Isso afeta o desempenho, a experiência do usuário e o SEO do seu site.

Os plug-ins de cache do WordPress ajudam a reduzir esse problema, ignorando o PHP e fornecendo uma cópia em cache da sua página da Web.

How caching works

Ele também permite que você conecte facilmente seu site a uma CDN (rede de distribuição de conteúdo) para melhorar ainda mais o desempenho do site.

Instalação do W3 Total Cache no WordPress

Antes de instalar o plug-in W3 Total Cache no WordPress, é necessário certificar-se de desativar qualquer outro plug-in de cache no seu site. Isso o ajudará a economizar recursos do servidor e evitará conflitos de plugins.

Depois disso, você pode prosseguir e instalar e ativar o plug-in W3 Total Cache. Para obter mais detalhes, consulte nosso guia passo a passo sobre como instalar um plug-in do WordPress.

Após a ativação, o W3 Total Cache adicionará um novo item de menu chamado Performance à barra lateral de administração do WordPress. Ao clicar nele, será iniciado o assistente de configuração do plug-in.

W3 Total Cache set up

Basta clicar no botão Next para continuar.

Primeiro, você será solicitado a ativar o Page Cache. Clique no botão Test Page Cache para continuar.

Configure page cache

O W3 Total Cache mostrará a você diferentes opções de mecanismo de armazenamento. Você precisa escolher aquele que lhe poupará mais tempo. Normalmente, será a opção “Disk: Enhanced” para a maioria das plataformas de hospedagem compartilhada.

Clique no botão Next para continuar.

Agora, você terá a opção de testar o cache do banco de dados. Recomendamos escolher None (Nenhum). Para a maioria dos sites de pequeno e médio porte, o servidor MySQL poderá buscar dados mais rapidamente do que o cache do banco de dados.

Database cache

Clique no botão Next para passar para a próxima etapa.

Isso o levará à seção Object Cache. O Object Caching permite que o W3 Total Cache armazene consultas ao banco de dados para páginas dinâmicas e as reutilize para melhorar o desempenho.

Object cache in W3 Total Cache

Se o resultado do teste mostrar uma diferença de apenas alguns milissegundos, você poderá escolher None (Nenhum).

Clique no botão seguinte para continuar.

Depois disso, clique no botão Test Browser Cache (Testar cache do navegador) e selecione a opção “Enabled” (Ativado) nos resultados do teste.

Browser cache

Essa opção solicita que o navegador do usuário armazene uma cópia da página da Web por um tempo limitado. Carregar uma página do cache do navegador é muito mais rápido do que carregá-la do cache do servidor da Web.

Clique no botão next para passar para a próxima etapa.

Por fim, o assistente de configuração solicitará que você ative o carregamento lento para imagens.

Agora, o WordPress vem com carregamento lento integrado para imagens. No entanto, alguns navegadores mais antigos podem não ter suporte para esse recurso.

O W3 Total Cache usa JavaScript para adicionar carregamento lento para imagens, o que pode ser ainda mais rápido e eficiente.

Enable Lazy Loading

Depois disso, clique no botão Next (Avançar) para concluir o assistente de configuração e visualizar o painel do W3 Total Cache.

Opções avançadas de cache no W3 Total Cache

As configurações básicas funcionariam para a maioria dos sites. No entanto, há muitas opções avançadas que você pode configurar para melhorar ainda mais o desempenho.

Vamos dar uma olhada nas mais importantes.

Reduzindo JavaScript e CSS no W3 Total Cache

O termo “minify” é usado para descrever um método que reduz o tamanho dos arquivos do seu site. Ele faz isso removendo espaços em branco, linhas e caracteres desnecessários do código-fonte.

Observação: a redução dos arquivos JS e CSS pode danificar seu site. Se você ativá-la e seu site não parecer correto, basta desativar essas opções.

O W3 Total Cache também permite que você reduza facilmente o código-fonte JavaScript, CSS e HTML. Entretanto, recomendamos que você reduza apenas os arquivos JavaScript e CSS.

Basta acessar a página Performance ” Minify e rolar para baixo até a seção JS.

Enable JS minify in W3 Total Cache

Marque a caixa ao lado de “JS minify settings” para ativá-la.

Agora, role para baixo até a seção CSS e ative as configurações de redução de CSS da mesma forma.

Enable CSS minify

Não se esqueça de clicar no botão Save All Settings (Salvar todas as configurações) para armazenar suas configurações.

Para obter métodos alternativos, consulte nosso guia sobre como reduzir os arquivos JavaScript e CSS no WordPress.

Como ativar o suporte a CDN no W3 Total Cache

As CDNs ou redes de distribuição de conteúdo ajudam a melhorar ainda mais o desempenho do seu site, fornecendo arquivos estáticos, como imagens, CSS e JavaScript, a partir de uma rede global de servidores.

Isso reduz a carga no servidor de hospedagem do WordPress e melhora a velocidade de carregamento da página.

O W3 Total Cache vem com suporte integrado para várias plataformas CDN.

Recomendamos o uso do Bunny.net, que é a melhor solução de CDN do mercado. É o que usamos em nosso site OptinMonster.

Primeiro, você precisa se registrar em uma conta Bunny.net. Após o registro, é necessário criar uma Pull Zone para o seu site.

Bunny CDN dashboard

Uma pull zone adiciona um nome de host ao Bunny.net CDN. Esse nome de host é usado para fornecer arquivos estáticos para seu site.

Adicione um nome para sua pull zone e, em seguida, forneça o nome de domínio do seu site.

Create pullzone

Depois de adicionar a pullzone, você precisa acessar a página Desempenho ” Configurações gerais.

Em seguida, role a tela para baixo até a seção CDN.

Enable CDN

Marque a caixa Enable (Ativar) ao lado da opção CDN e escolha Generic Mirror (Espelho genérico) ao lado da opção CDN Type (Tipo de CDN).

Não se esqueça de clicar no botão Save All Changes (Salvar todas as alterações) para armazenar suas configurações.

Em seguida, você precisa visitar a página Performance ” CDN e rolar para baixo até a seção Configuration: Objects.

Add CDN hostname

Aqui, você precisa adicionar o nome de host que criou anteriormente para a pullzone e clicar no botão test mirror.

O W3 Total Cache verificará a disponibilidade de seu nome de host e exibirá a mensagem Test Passed quando for bem-sucedido.

Agora você pode clicar no botão Save All Changes (Salvar todas as alterações) para armazenar suas configurações.

O W3 Total Cache começará a fornecer seus recursos estáticos a partir do servidor CDN.

O W3 Total Cache também funciona bem com a CDN gratuita da Cloudflare. Como alternativa, você também pode usá-lo com o Sucuri, que é o melhor serviço de firewall de site com serviço de CDN integrado.

Solução de problemas com o W3 Total Cache

Depois que você configurar o W3 Total Cache corretamente, ele deverá funcionar perfeitamente em segundo plano para melhorar a velocidade do WordPress e aumentar o desempenho.

Ocasionalmente, você pode se deparar com problemas em que não vê as alterações feitas em seu site imediatamente ou um plug-in pode não estar funcionando corretamente.

O motivo mais comum para esses problemas é que você provavelmente está vendo uma versão antiga em cache do seu site.

Isso pode ser facilmente corrigido limpando o cache no WordPress.

Basta clicar no menu Performance (Desempenho) na parte superior e selecionar a opção Purge All Caches (Limpar todos os caches). O W3 Total Cache limpará todo o conteúdo armazenado em cache em seu site.

Clear all cache in W3 Total Cache

Se ainda estiver vendo a versão antiga do seu site, tente também limpar o cache do navegador.

Esperamos que este artigo tenha ajudado você a instalar e configurar o W3 Total Cache no WordPress. Talvez você também queira ver nosso guia sobre como aumentar a velocidade de carregamento da página no WPBeginner e nossa seleção especializada dos melhores plug-ins de cache do WordPress para acelerar seu site.

Se você gostou deste artigo, inscreva-se em nosso canal do YouTube para receber tutoriais em vídeo sobre o WordPress. Você também pode nos encontrar no Twitter e no Facebook.

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Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

162 ComentáriosDeixe uma resposta

  1. Francis

    Good and Quality tutorial
    thanks Syed Balkhi.
    this really helped me

  2. Raj singh

    I have an issue with this plugin , when I trying to update this plugin it failed and after fails when I Refresh my wordpress site .
    It says under maintenance come back after few hours.
    So I leave and came back after few hours but after few hours when I try to open my site .
    It’s Totally blank , Nothing is show on my Site.
    Only white page comes when I Try to open.

    So now what should I do ?

    Please help me…

  3. Derek C

    Thank you so much! I was about to go pay an extra $15 a month for cloud based hosting because my blog had gotten so slow at times it was unbearable! I had setup W3 Total Cache and just enabled everything.

    I didn’t recognize it until going through your guide, but this was the main reason my dashboard and WP console was taking FOREVER to do anything. Sometimes I would wait 20-30 seconds just to create or save a post. Now it is like 2-3 seconds at the max. Also, my site loads even faster with a lot of that junk turned off.

    I am on a shared hosting plan, and I guess all of the caching was actually bottlenecking the CPU or something…. Anyhow, thanks for such a useful guide!

  4. Pronob

    thanks a lot for this article.i was searching for this.

  5. Amit

    Dear sir,

    I use your guide with w3 total cache but facing the issue of rendering CSS file. This is link of my blog How its work

    Can I use Cloudfare with subdomain CDN ? Is it speed up loading time?

  6. Rahul Rampal

    Hi, I have a problem with My yoast sitemaps not rendering. A blank screen appears when I click it. My question is should I include or exclude Sitemap.xsl file in custom file settings in CDN?
    Kindly advice.

  7. Dinuka

    What is ‘server response time’? And how to reduce it?

  8. Mody Star

    Hello , I’m using w3 Total Cache on multisite wordpress … I want to exclude certain site from being excluded
    mysite.com/ms/
    mysite.com/ms/2/
    mysite.com/ms/3/
    mysite.com/ms/4/
    mysite.com/ms/5/
    mysite.com/ms/6/
    I want to exclude the whole mysite.com/ms/4/ site from being cached
    and what about exclude caching of certain plugin on mysite.com/ms/5/
    Help me Please :)

  9. Utkarsh

    I did the settings of W3 total cache plugin and the favicon of my website stopped appearing. Can you please check it

  10. Jon

    I downloaded plugin and now its loading slower.

    Each time I test in pingdom the % faster than other sites decreases.

    Its only a 1 page site at this time.

  11. Ian Smith

    I recently set up W3 Total Cache with the Rackspace Cloud Files CDN. It all works, but I had expected the media files in the wp-content/uploads folder to only be posted in the CDN rather than on the server. Instead, media uploads now go to both the CDN AND the wp-content/uploads folder. Is this what is supposed to happen? It seemed unnecessarily redundant to me.

    • WPBeginner Support

      Yes, but the images on your server are stored so that you can end using CDN service anytime you want, or move to another service, or to create backup using WordPress backup plugins. However, your visitors will be served images from the closest CDN server instead of your site.

      Administrador

  12. Himanshu Grewal

    MAXCDN is free ir not??

  13. Ian

    Hi,

    Are you still using maxcdn on this site? I’m trying to decide between maxcdn and keycdn. I noticed this post was from a few years ago and wondered if your thoughts about maxcdn are still the same?

    Thanks

  14. Bart Percy

    Superb site you have here but I was wondering if you knew of any forums that cover the same topics discussed in this article? I’d really like to be a part of group where I can get feedback from other knowledgeable individuals that share the same interest. If you have any suggestions, please let me know. Bless you!

  15. ROSANNA

    Hi ! I installed yesterday Super Cache because it seemed easier to configure than W3 Total Cache but this morning my site was very very very slow… So I decided to follow your tutorial step by step and change plugins.
    So, the first step was to deactivate the first plugin, so I clicked deactivate Super Cache and my whole site crashed !!! I get this message : 503 SERVICE UNAVAILABLE no server is available to handle this request.
    I don’t know what to do. Can you help ?

  16. Anant

    Minify via disk is currently disabled

    I tried to check the box and when I save after the refresh, it’s disable. enabling it 100 times over still results in an unchecked box, and the message “Minify via disk is currently disabled. Anyone know how to fix that ?
    Thank you

    Reply

  17. TJ

    Thank your this tutorial. I have used it for a couple of my sites.

    One thing, which might be a “duh” situation… But, I had my site in “Maintenance Mode” using SeedProd’s Coming Soon Pro. I did not see the CDN in front of the image urls until I turned off maintenance mode. Then, when I turned it back on again, they were gone again.

    Just in case someone needs this information :-)

  18. Rahul

    hi there, thanks for making this post for wp beginners. i’m also using wp total cache plugin for . could you help me or check my website what is problem in this becasie i’m not getting hits pls help me a humble request to u
    thanks

  19. Jewel

    Hello,
    I appreciate so much, your posts. They have helped me learn a bit about setting up my website. However, this particular post led me to check a bunch of boxes under”Performance » Browser Cache” that took me from faster than 91% down to faster than 71% on speed. I had checked them just as you have in your picture above. I unchecked all your suggested boxes and got back to 84%. (on Pingdom) This was the only change I made. I don’t understand why it made things slower, or why I couldn’t get back to my original speed. If you could explain this I would appreciate it. Thanks.

    • WPBeginner Support

      A lot of reasons can show you conflicting results when you are expecting something different. For example, you may have forgotten to save plugin settings, your server is particularly under heavy traffic at that time. Make sure you enable gzip compression as we have shown above, then test.

      Administrador

  20. sojib

    I am not using this cace plugin anymore. Using now wpfc two of my site. simple and faster then other plugins.

  21. Tea

    Thanks for the tutorial…really helpful
    However my website is slower then before.

    I also have these performance issue “Remove query strings from static resources”.

    I haven’t enabled database caching and Minify as per your insutrctions as yet…also don’t have CDN service.

    before my website was faster.
    Any thoughts?
    Thanks
    Tea

    • WPBeginner Support

      How are you checking your website speed and performance? We recommend testing with pingdom using different locations. If it is still slow, then try resetting the plugin and follow the setup instructions again.

      Administrador

      • Tea

        yes using pingdom to test and speed is 2.55s…I think we can do better :)

        All my performance scores are 100 or 95 the lowest, but the “Remove query strings from static resources” is at 12.

        Any suggestions?

        Many thanks
        Tea

  22. Lifa

    This has to be one of the best if not the best Wordpress learning sites ever! Detailed and very easy to understand modules. Thank you for all your hard researched work.

  23. Penelope

    THANK YOU FOR MAKING THIS! I’m EXTREMELY cautions on the plugins I install from horror stories. I’ve also heard horror stories about this very plug in. Therefore, I research as much as I can: tutorials, forums, reviews, troubleshooting etc. I am going to follow your tutorial exactly. My server says my site is too large, 500kb, and needs to be gzipped. [sigh] Another plugin to search.

    Helpful note: You may have a downloadable instructions on your site somewhere & I am not see it. But It would be helpful if I could download to print OR this was print friendly. you have have link but I am not seeing it.

    –Penny

  24. Keami

    When I check the box for enable for page cache and click save all setting it doesn’t stay checked. Help please?

  25. reza

    Please Inform That if Enable Object Cache is checked may cause very slow or accessible admin panel after some times as happened to me and i have to disable object cache and after that i have no problem with this Great plugin

    TnX for your tutorial too

  26. deepa tiwari

    Thanks for sharing . I tried to install W3 total cache showing Error not Available for you. How to fix it. Please help me

  27. Manu

    i always come back for W3 Super Cache settings after messing-up with the plugin and i never back or restore its settings :P because i know where to look for it.

    Thanks Wpbeginner for this awesome tutorial.

  28. tracey sharp

    Many thanks for this really detailed step by step guide. I’ve installed google adsense along with a couple of other plug ins and my load time seems to have almost ground to a halt. I’ve installed Total Cache which has helped a little but I’m not sure what to do next. I’ll keep looking!

  29. Hasnain Abid Khanzada

    I have one question that as we know that when we open any new website then browser cache it so then why we need any plugin for improving cache performance?

  30. Muhammad Imran

    Hello WPB team,
    I have connect MAxCDN by following all the guidlines as suggested in the article. But after some days my 99% images de-indexed in Google. Please is there any tutorial to FIX this? Will be very thankful to you for the help.

    Thanks

  31. Tristian

    Hi,

    I do have one question, when static pages are created for example you have 200 pages and just installed and set up W3 cache. So now when static pages will be created for all those 200 sites.
    Do you have to load it manually every site by site in your browser ? I understand that this action takes some time so when exactly those sites are created ( static copies on a disk) ?

  32. Ali Emami

    Hi
    When I Click on “Specify it here” link, W3 Total Cache does not take me to the CDN page
    I go to this address:
    http://example.com/#configuration

    What should I do?
    Help me please

    Thank You

  33. Nabeel

    This page is at 91 score on pingdom

  34. Sacha

    Thank you! I was having a lot of trouble with this plugin and now I have it working perfectly!

  35. Abhishek

    Hi team,

    Awaiting the update for this post, I use Cloudflare (free) with wordpress and my GTMetrix results are now anything but good. The blog I need help with is:
    Thanks!

  36. Sandy

    I installed the W3 plugin and it works great alone, however when I setup and account with a CDN my whole site slowed down to less than half the speed. From 2 seconds to sometimes 6 seconds on average.
    I think the CDN part is of no value if you have a good host server. Digital Ocean has very good performance alone.

    Best

  37. Palla Sridhar

    How do I use Cloudflare with W3TC. Is there no support for it.

    • Morgan Cole

      I also need integration with Cloudflare. Please Help!

  38. Lynne Adams

    I have used this tutorial every time I install the W3 Total Cache plugin with no problem. This time I went a step further in your tutorial and under Performance » Browser Cache page for more settings I checked the ones you recommend. When testing the site on PageSpeedGrader I get an error that reads

    DataTables warning: table id=recommendations – Cannot reinitialise DataTable. For mor information about this error, please see .

    Is this something to be concerned with?

  39. Debbie Bridge

    Just wondering does it matter if your site is a wordpress.com rather than a wordpress.org for this plugin?

  40. Lyheang IBell

    W3 Total Cache error:It appears Minify URL rewriting is not working. Please verify that the server configuration allows .htaccess
    Unfortunately minification will not function without custom rewrite rules. Please ask your server administrator for assistance. Also refer to the install page for the rules for your server.
    Technical info ?

  41. Julian

    I think this post needs an update.

  42. D

    I like how people ask questions and the author never replies. Are you guys in the business or helping people or link bait in order to sell/”recommend” paid plugins and such?

    Just answer people’s questions a little and the rest of the web won’t think of you as poorly.

  43. Arsalan Mughal

    I am using Godaddy’s wordpress managed hosting on . I want to install W3 Cache plugin because of so many options in it. But the button for W3 Cache “Install Now” is disabled and show “This plugin is not allowed in our system…”. I talked to Godaddy support team but they said you need not to worry about any cache plugin and you can’t install W3 Cache as there is also a tool option “Flush Cache” in wordpress bar.
    So, i just want to know from you, is there any possibility that i can be able to install W3 Cache plugin? If not, Is there really no need of Cache plugin in WP managed hosting by godaddy.
    Can you guide briefly?
    Thanks

    • WPBeginner Support

      Managed hosting providers sometimes use their own caching systems and optimize their servers for optimal performance. Sometimes they may block plugins that they believe will cause conflicts with their servers. If your host is blocking a plugin then it is best not to use that plugin or move to a host that supports your desired plugin.

      Administrador

  44. Kate

    Hi there! Hoping you can help. Yesterday I downloaded the plugin & followed your instructions. I haven’t done anything about CDN yet. (FYI The plugin seems to look a bit different to your video screenshots… More fields are prepopulated). Anyway, whilst the site is faster (yay!) I noticed this morning that my new post which published today isn’t appearing on my homepage ( which all new posts usually do). It’s just appearing in it’s nominated page. I wondered if you knew what the issue might be? Is something ticked in the plugin which shouldn’t be?
    Thanks, Kate

  45. Adam Thomas

    Wow, followed the video instructions and my website used to be “70% slower than all websites”. It’s now “61% FASTER than all websites tested” on Pingdom.

    Thanks a bunch for the video. Everyone says use W3 Total Cache but I never knew how to actually set it up. I was getting really frustrated at my 10+ seconds loading time.

    Now down to 2.49 seconds. Not perfect but much better considering this is the only thing I’ve done to try to improve speed.

    Thanks again!

  46. Mathieu

    Hi and thanks for another very well written article. This website is definitely becoming a reference for me.
    I was about to signup on MaxCDN and follow all the steps when I realise that my hosting provider doesn’t allow me to edit the DNS. It isn’t one of your recommended hosting providers for wordpress and I start to understand now why :)
    Anyway, I talked to my hosting provider and its suggestion was to add a subdomain service to my hosting. This optional subdomain service includes DNS configuration. So assuming my website is http://www.website.com, I could add a subdomain like example.website.com with DNS options.
    Now the question is: would it work the same way? Or MaxCDN needs to create the subdomains itself? Also, considering that my website would still run on the main domain and not on the subdomain. So I would activate that subdomain just to be able to edit DNS really.
    I hope that I explained myself clear enough, I admit that this is still a little bit complicated for me to understand.
    Thanks.

  47. Richelle

    Hi! I’ve been trying to get W3 Total Cache to work forever, but I’m always having issues. I followed all your instructions above, and right now it says:

    New Relic is not running correctly. The plugin has detected the following issues:

    PHP module is not enabled.

    PHP agent is not enabled.

    API Key is invalid.

    Account ID is not configured.

    Application ID is not configured. Enter/Select application name.

    License key could not be detected.

    A configuration issue prevents CDN from working: The “Authorization key” and “Replace default hostname with” field(s) cannot be empty.You need to select / create a pull zone. Specify it here.

    I honestly have no idea what all this stuff is and how to fix it…

  48. stooni

    show where there are linked, check the File Rigts!
    —- stooni

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