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Como criar sua lista de e-mails gratuita com o WordPress

Como blogueiro, você provavelmente já ouviu falar de marketing por e-mail. Quase todos os grandes blogueiros têm sua própria lista de e-mails de seguidores, com os quais interagem exclusivamente por e-mail. Ter uma lista de e-mails permite que você se envolva diretamente com seus usuários e promova seus produtos quando tiver um. Essa ainda é uma das maneiras mais rápidas de obter seguidores fiéis e exposição para seus novos empreendimentos. O único problema que a maioria dos blogueiros tem é o dinheiro envolvido na criação de sua lista. Neste artigo, mostraremos como você pode criar uma enorme lista de e-mails gratuitamente usando o WordPress.

Problema que os blogueiros enfrentam

A coleta de e-mails é cara. A Aweber cobra US$ 19/mês para ter um boletim informativo. O Mailchimp só permite que você tenha 500 assinantes gratuitos e, depois disso, terá de começar a pagar. A estrutura de preços desses serviços populares de e-mail impede que muitos blogueiros iniciem sua própria lista de e-mails. A maioria dos blogueiros comete o erro de esperar até ter um produto para começar a criar sua lista. Sempre nos perguntam qual é o melhor momento para começar a criar uma lista. A resposta é AGORA MESMO. Comece a criar uma lista de e-mails mesmo que não tenha um produto próprio. Porque daqui a seis meses ou um ano, quando acabar criando seu próprio e-book ou qualquer outra coisa, você terá um público para promovê-lo.

Solução

Use o plug-in chamado WP Email Capture de @rhyswynne. Esse plug-in cria um formulário de dois campos para capturar e-mails (nome e e-mail). O e-mail é de dupla aceitação e permite que você encaminhe a aceitação de serviços como e-books ou software. Quando estiver pronto para iniciar sua campanha de marketing por e-mail, basta exportar a lista para o software ou serviço de marketing por e-mail de sua preferência. Quando estiver pronto, recomendamos o uso do Aweber ou do Mailchimp, pois esses dois são simplesmente os melhores. Não se esqueça também de assinar nosso boletim informativo.

Recursos

  • Pronto para widget.
  • Usa a função wp_mail interna do Wordpress para enviar e-mails.
  • Facilmente integrado a posts e páginas.
  • Widget do painel de controle.
  • Exportação de dados para arquivos CSV, compatível com a maioria dos principais programas de marketing por e-mail (incluindo Aweber, Mailchimp, Groupmail, Constant Contact)
  • Duplo opt-in, portanto, compatível com a lei CAN-SPAM.
  • E totalmente gratuito!

Baixe o WP Email Capture

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Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

37 ComentáriosDeixe uma resposta

  1. Syed Balkhi

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
    Start sharing your thoughts below to stand a chance to win!

  2. Pamm

    This is what I want to do…I want to build an email list of people that are interested in a specific topic so that I can send them to my site to check it out? How do I build a specific list of artist, designers, travelers etc?

    • WPBeginner Support

      Pamm you would need to integrate a lead generation plugin on your site, like OptinMonster. You can then show different optins on different sections of your site. This will allow you to build email lists based on user interest in topics on your site.

      Administrador

  3. Shane McHan

    Thank you, exactly what I was looking for.

  4. Elizabeth

    Will this plugin work for me? Here’s what I want to do:

    Have a visitors key name/email address and upon doing so, receive a free ebook.

  5. Steve

    I know this post is a little old, but, does anyone know if the double-opt in is required again for importing lists generated from this plugin to aweber?

    Also, Editorial Staff:

    1. How do users double-opt in with this plugin if it only collects email addresses?
    2. You say two things in the comments, 1. users will have to double-opt in with mailchimp and 2. you say it is not necessary if the emails were collected my site. Please clarify.

    • Editorial Staff

      Steve,

      The user double-optins because this plugin sends a verification email. The user has to click a link in that email to confirm their subscription. The double-optin part when you import these emails to another provider varies. Sometimes, you can upload without the double-optin. Other times, the service may require you to do it.

      If you want to be on the safe side, just use MailChimp. They now offer upto 2000 subscribers for free.

      Administrador

  6. Daniel

    Thanks alot for the post, it’s a great job.I’m still trying to set my online business and setting up blogs i think with this information i’m ready to dive in and start.collecting email list
    thanks for the sharing

  7. JorgeDiaz

    Hey thanks for sharing that Wordpress Plugin. Also AWeber has it’s own Wordpress Plugin you can check that out and you can choose what list directly from that wordpress plugin.

    Thanks and talk to you soon.

  8. lordpercy

    Aweber give you your first month for something like a buck… Just get all your admin in place first. ie. Your first months follow up emails, a couple of solid affiliate products that are relevant to your niche,sign up, input into the auto-responder and see how it goes. What have you got to lose for a dollar?

    It might surprise you how quickly you make that $19 you will need for the second month

  9. listbuildingcourse

    Great plugin, i want to try on my site, i heard about this plugin first time.Anyhow want to use it .

  10. mahmode

    was looking for this info for a while thanks for the post

  11. jason

    When they opt-in via the plugin, then when you copy the list to mailchimp do they have to opt-in again?

  12. Todd Brannan

    Great Idea, Having a no cost solution that gets results is not always possible. This is something I need to setup on one of my blogs.

  13. Marty

    There are so many versions of these plugins I am simply confused. I’m looking for something that is more effective than the basic but I’m just unsure. Thats the problem with choice. It can be a block.

  14. Jan Rossi

    I am using AWeber, but yes, it is expensive starting up. I wonder if you are just making more work for yourself if you are collecting emails using a plug-in and then you re-load them into another service like Constant Contact or AWeber. The constant opting-in is where you lose people.

  15. Caleb

    Well this seems somewhat like GWA Autoresponder except you did not say how many emails can be sent or if they can be preset at intervals?

  16. Steven

    Great plugin! Thank you very much!

    I’m looking for a Dutch translation, anyone?

  17. sham benjamin

    Really great plugin.
    Btw, how come you are not using any subscriber form in the sidebar or the homepage of your site?

  18. Udegbunam Chukwudi

    I’ll be looking into subscribe2 and newsletter plug-ins. Looking @ ways to build a list without Aweber until one is ready to go for paid services ;-)

  19. Murlu

    Fantastic!

    I was just about to sink money into Aweber (which I still plan to) but this is a great resource. I’ve been asked by a few people if there are any free options, definitely going to point people this way.

  20. Rob

    When importing your list into Aweber (or Mailchimp, etc) do you have to get your list to re-opt in? If not, then I think this is a great way to build a list at no cost. If you do have to re-opt in, there’s a good chance you’ll lose a bunch of subscribers during that process.

    • Editorial Staff

      With Mailchimp you can just import emails in as long as they were collected on your site.

      Administrador

      • Rob

        Thanks for the reply. That eases my concerns – I’m definitely digging this plugin now. Though I’m a big fan of Aweber, it’s definitely not cost effect during the early list-building stages. Getting a few months of free building in place would definitely help out.

  21. ovidiu

    How about featuring this one too? mailpress from mailpress.org or from the repository.

    does loads of things the commercial ones do too and is free. Has theming, double opt in, tracking, etc..

  22. Rhys

    Hi,

    Thanks for featuring my plugin :)

    As mentioned above, I found newsletter management plugins for Wordpress a little overly complicated, mine is designed to work with third party solutions.

    Thanks again, let me know if you have any problems :)

    • Editorial Staff

      Rhys you have done a great job with this plugin. Keep up the good work and support for the community.

      Administrador

    • Ileane

      I was listening to a blogging podcast this morning that talked about ditching feedburner and opting for aweber or mailchimp. This plugin seem like it will help with list building.
      Thanks @rhyswynne.

    • Editorial Staff

      It doesn’t compare to the features that other paid services can offer. It is probably better to collect emails with the plugin we mention in this article and then import it to Aweber or Mailchimp when you are ready because they have pre-made templates, better tracking and a lot of other features that you can’t get with these plugins. Also they deal with all the legal aspects and it saves you a headache.

      Administrador

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