Atualização: Não recomendamos mais o uso do FeedBurner porque ele é um produto em extinção e cheio de bugs. Leia este artigo para saber por que você não deve usar o FeedBurner e conheça as alternativas.
Todos os principais blogs estão usando o FeedBurner para gravar seus feeds RSS porque é um sistema gratuito e repleto de recursos que você não pode recusar. O FeedBurner fornece estatísticas, opção de otimização de feed, opção de publicação de feed e muito mais. A integração do FeedBurner e do Google Analytics é obrigatória para todos os blogs do WordPress. Neste artigo, mostraremos como você pode configurar os feeds do seu blog WordPress com o FeedBurner e usá-lo para ajudar a levar seu blog para o próximo nível.
Por que o FeedBurner é importante para os blogueiros?
O FeedBurner é um serviço gratuito repleto de opções que você não tem com o feed padrão do WordPress. Alguns dos recursos incluem:
- Estatísticas sobre seus assinantes de RSS para que você possa analisar e otimizar as publicações do seu blog.
- Ofereça aos seus usuários várias opções de assinatura, como e-mail e outros leitores de feed (Netvibes, Google etc.).
- Prova social (contagem de assinantes)
- Opção para personalizar seus feeds, como modificar os títulos das postagens, a marca e muito mais.
- Opção de enviar ping para vários serviços de leitura de feeds assim que você publicar suas postagens.
- Integração do Google Adsense para monetizar seus feeds RSS.
- E mais…
Apenas com essa pequena lista de recursos, você pode ver que ele é obrigatório para todos os blogs. Agora podemos passar para a configuração da conta do FeedBurner.
Configuração dos feeds do FeedBurner para WordPress
Primeiro, você precisará ter uma conta do Google (qualquer conta do Gmail funcionará). Visite a página de serviço do feedburner para iniciar esse processo.
Na primeira etapa, você digitará o link para o feed do seu blog WordPress. Se você tiver uma estrutura de URL do WordPress amigável para SEO, o link do seu feed deverá ser como yourdomain.com/feed/
Na etapa 2, você escolherá o título do seu feed e o endereço do feed. É recomendável manter o título de seu feed igual ao de seu blog. É melhor manter o endereço do feed curto e fácil de lembrar.
Tecnicamente, seus feeds foram criados, portanto, você não precisa mais seguir as etapas. Clique em Pular diretamente para o Gerenciamento de feeds.
Você verá uma página com um link para várias plataformas de blog. Ignore tudo isso, pois as abordaremos mais adiante neste artigo. Basta clicar na guia otimizar que você vê na imagem abaixo.
Na etapa 5, trabalharemos na otimização do feed do blog do WordPress. Você precisa se certificar de que tem a opção Browser Friendly ativada, o Smart Feed ativado e o FeedFlare ativado. Você pode ativar outros serviços se quiser, mas esses três serviços são obrigatórios. O BrowserFriendly torna a assinatura muito mais simples. O SmartFeed garante compatibilidade máxima com todos os aplicativos leitores de feeds. O FeedFlare cria interatividade nas publicações, adicionando e-mail e outras opções de compartilhamento.
Na etapa 6, daremos uma olhada em todas as opções de divulgação do feed. Você precisa permitir Assinaturas de e-mail no seu site porque há usuários que preferem receber atualizações por e-mail em vez de usar o Google Reader. O Pingshot deve ser ativado porque ele notifica os serviços quando você publica. O widget Feedcount permite que você exiba sua contagem de assinantes. Esse é um dos melhores métodos de prova social. A Awareness API é útil se você estiver tentando se listar em sites como o BuySellAds, pois eles podem extrair sua contagem de assinantes facilmente. Há outras opções interessantes, como Headline Animator e BuzzBoost, que você pode ativar se quiser.
A monetização de seu feed é outro bom recurso do FeedBurner, exceto pelo fato de que ele só permite que você use o Google Adsense. Portanto, registre-se no Google Adsense e siga as orientações deles.
Depois de realizar todas as etapas acima, você pode clicar na guia Analyze (Analisar). Provavelmente, você verá uma tela como a abaixo porque as estatísticas não estão registradas. Aguarde até 24 horas e você começará a ver os números. Use a contagem de assinantes, os cliques e outros dados úteis para aprimorar seu blog. Veja o que seus usuários gostam e o que não gostam com essas estatísticas e, em seguida, concentre-se no tipo de publicações que seus usuários gostam e apreciam.
Integrar o FeedBurner ao WordPress
Mesmo que você tenha configurado seu feed com o FeedBurner nas etapas acima, ainda não o integrou de fato ao WordPress. A primeira coisa que você quer fazer é parar de diluir seu feed e torná-lo um só. Você precisa criar um redirecionamento para que, quando os usuários tentarem visitar yourdomain.com/feed/, eles sejam redirecionados para a página de feed do Feedburner. Dessa forma, você pode acompanhar os assinantes do seu blog.
Há um plugin chamado FD FeedBurner que permite criar esse redirecionamento facilmente. Você também pode redirecionar seus feeds usando o arquivo .htaccess, mas não compartilharemos esse método porque não é algo que recomendamos para iniciantes.
A maioria dos temas do WordPress já vem com a integração do FeedBurner, como o Headway Theme, Standard Theme e outros. Se o seu tema não for compatível, use o plug-in acima.
Adicione a caixa de assinatura de e-mail em seu site
Primeiro, visite Publicize ” Email Subscriptions e, em seguida, copie e cole o código que eles fornecem no arquivo de modelo de sua preferência (principalmente sidebar.php). Lembre-se de que, para personalizar a aparência do formulário de e-mail, você precisa ter conhecimento prévio de HTML e CSS.
Se seu blog não tiver feeds do FeedBurner, adquira-o agora mesmo.
subbareddy
Nice info almost spended 30 minutes here by configuring my feed Burner
Thanks
Aakash
I tried to burn the feeds. However I am getting an error.
When I burn the feed I get this error –
The URL does not appear to reference a valid XML file. We encountered the following problem: Error on line 97: The markup in the document following the root element must be well-formed.
What seems to be the problem ? I can’t figure it out.
Roee
Thank you very much.
This was easy and quick to follow.
No way I could make this by myself
Have a good day.
Farah
Hi! So I’m a total newbie at this, and I’m being driven crazy! My website is a food blog composed of mainly two parts: restaurant reviews (written as posts) and recipe (Written as recipes in my premium food and cook theme). My posts have all of jetpack/feedburner options applied to them, as in the comment box under posts, and email notification when I update posts (Restaurant reviews). However, if I add a new recipe, no email notification goes out, and my rss feed doesn’t show recipes at all it only shows restaurant reviews. I tried to add a seperate rss feed for the recipe category and it didn’t work. I know this is confusing but I’d greatly appreciate any help!!
website: http://www.everylittlecrumb.com
rss feed: http://everylittlecrumb.com/feed/
WPBeginner Support
Farah it seems like recipes on your site are a custom post type and are not part of you main feed. See how to add custom post types to your site’s main rss feed. https://www.wpbeginner.com/wp-tutorials/how-to-add-custom-post-types-to-your-main-wordpress-rss-feed/
Administrador
martin
Hey:)
First of all, no need to say but great tutorial like always:) It is all working just that I don’t have the monetize tab to integrate google adsense. Do I have to sign up with adsense first in order for it to appear or what should I do?
Thanks in advance:)
Martin
shah
Hi everybody please help me , i have WordPress site and i have used custom post ( plugin ) so when i create feeds it takes my posts from Word press default posts while i want to see my custom plugin posts in feeds , can you help me ?? please ???
Thanks
WPBeginner Support
You can try this code in your theme’s functions.php file:
function wpb_custom_rss_feed( $output, $feed ) { if ( strpos( $output, 'comments' ) ) return $output; return esc_url( 'http://www.yoursite.com/feed/?post_type=your_custom_post_type' ); } add_action( 'feed_link', 'wpb_custom_rss_feed', 10, 2 );1-click Use in WordPress
Don’t forget to replace the URL with the URL of your custom post type feed URL.
Administrador
Patrick M
NoIndex or Index? Which is the best practice for Search engines when dealing with feedburner
Anil
I have been trying to burn my feed, but its not working… after providing my blog address its saying
FeedBurner discovered more than one feed at that address. Please select one to use as your source:
***** » Feed: http://www.*****.com/feed/
***** » Comments Feed: http://www.*****.com/comments/feed/
Looking forward for your help….
WPBeginner Support
Select
http://example.com/feed/
and then repeat the process to burn your comments feed
Administrador
Angie
That was really useful, thanks a lot!
Iana
Thanks for this tutorial!! Really well done! I was just wondering if you could answer this. My post images aren’t showing up. Instead its a little grey box. Any idea’s on how to show the post image? Is it necessary to have it other then for aesthetics??
Leo
Thanks! Finally got feedburner up and running on my site! =)
Rick
How do you separate feeds by different category posts?
For example, if I have 2 categories: one titled “dogs” and one titled “cats”.
Currently, when a reader subscribes to my feed, it will email them whenever a story is written about a “dog” or a “cat” (the feed includes all category types and all posts on the entire site).
I’d like for the subscribers to only receive (via email) the stories about “dogs” (or a specific category)….how do I set it up this way?
Thanks for the advice, Rick
WPBeginner Support
Check out our guide on how to allow users to subscribe to categories in WordPress.
Administrador
Manas
Hey thanks a lot… this was quite a lot informative. No wonder i had to scroll so much to post my comment.
Paige
I am switching from Blogger to Wordpress and I’m getting the message “URI is already taken” and it if from my Blogger page, which I didn’t know I had set up. Can you help?
WPBeginner Support
We think you are talking about WordPress.com ? Well this is one of the limitations of a free WordPress.com account. See our guide on WordPress.com vs Self Hosted WordPress sites. As for your problem, you can contact WordPress.com support.
Administrador
Daniel
Hi, wpbeginner. I have a problem trying to sign up for feedburner using my url. I have tried many different url links to sign up but it still says that the url is wrong. I have installed wordpress and i am using Duena template. Can you please help me out to try to figure out what is the problem.
WPBeginner Support
Try temporarily switching to a default theme like Twenty Twelve and then submit your feed. If it works, then there is something wrong with your theme and you should contact the Theme Author for support.
Administrador
Kristin Gordley
Thank you for this wonderful information. I successfully signed up with feedburner for my RSS feed and email signup link. Then it occurred to me…will I lose the email subscribers that I had on my old wordpress email sign up link?
somesh
thanks a million …i’ll recommend this post to everyone because it elaborate How to enable feeds for Wordpress website very easily . But, now there is no tab available for monetization
Mike
Appreciate the learning tools you offered. I am on a learning path with WordPress.
Understanding how tools like Feedburner work elude me and hoping you can clarify one particular point.
My beginner site (on a topic I know very little about – but one assigned to me) has several pages with ‘feeds’ related to the site. These change automatically on a regular basis. I believe I have ‘RSS’ feeds setup correctly. However, as those change I am left with ‘dead’ links on the site. The feeds also take a user to an external site without a return to my site.
My thought is using a tool like Feedburner might allow for the updating and keeping visitors on my site.
If it helps, the site is
Any help or suggestions are greatly appreciated.
Thank you again for the link to the WP tools. Those are next on my list to check out.
Best regards,
Mike
Explorista
Hi! Thanks for all of your great content. I’ve found it very helpful so far. I do have a problem with setting up a feed in Feedburner. When in step 1 I type my URL into the box, it simply won’t accept it. I’ve tried all sorts of variations, with /feed/ behind it and so on. Could this be due to the fact that there are no blogposts on my site yet? I wanted to set everything up first, before I started posting blogs…
WPBeginner Support
you can add a hello world or coming soon post and then test.
Administrador
Explorista
Thanks, I tried it with a test post, but still doesn’t work unfortunately
it says: the URL does not seem to reference a valid XML file. Or it simple says it ‘not found’ ‘while fetching source feed.
Didi
Hi Syed,
Please, I need your help because nobody know why not register correctly the count I installed on my culinary blog (http://dulceiutesarat.wordpress.com).
The problem is it still register just one subscribe for a long time and I checked registering myself with 3 different gmail addreses but display just one and I think I get from a visitor this one. Don’t work properly.
Have you a suggestion what I have to do?
Maybe a alternative for free count, not from FeedBurner?
Thank you so much for the answer.
WPBeginner Support
your blog is hosted on WordPress.com please see the difference between Self Hosted WordPress.org vs WordPress.com. However, we think you can still display your feedburner count in a WordPress.com site please contact WordPress.com support.
Administrador
didi
Thank you for the answer! … I deleted FeedBurner because I find …finally …in widget count hits. Is my first blog, I didn’t know how is working, settings ….I learn step by step and every day I find something new
Best regards!
Beth
I used feedburner to customize my Google Calendar feed. The only issue I can’t seem to get rid of is the line that says: ‘status event confirmed’. I was hoping you might have an answer that would help. Thanks!
http://feeds.feedburner.com/davisms
Stuart Mackey
I didn’t understand why I needed feedburner instead of the plain wordpress rss until I read this. The clincher for me is “Statistics about your RSS Subscribers so you can analyze and optimize your blog posts.”
Reyansh
great article.thank u.
Don Hutchinson
Do I need feedburner on each page or post of my site or does cover all changes o in my entire site
If so jow do I arrange it to cover all postings
Muhammad saleem
Hi
A validate error is occuring for my blog. what to do?
heather
I’ve read that “feed burner is dying”. Does that imply that Google will no longer be supporting it? What is going on with feedburner and should I be concerned?
Christian
Just implemented this on my new wordpress blog. Thank you so much for the info.
Rajdeep Mukherjee
Thanks a ton…your article was extremely helpful for our blog…As a beginner we had no idea about this, but now we have managed it by the help of your article…..Thanks again..
Tamara
Thank you very much! I am hoping you can assist me with a problem I have run across with my moms blog. We set up her feed, her website is deliciouslyinspired.com, and it looks like it is working but we can never see her images on bloglovin. We have tried everything. Any ideas?
Thank you.
Editorial Staff
Not sure. Never used bloglovin.
Administrador
Vivian
You always have very clear and easy to follow tutorials! I did able to set up a feedburner, but I would like to set up a second one w/ same google account but different feedburner url (for different website). How do I do this? I have looked everywhere, but can’t find a solution. Thank you.
Editorial Staff
When you login to your Feedburner, there is a field that says Burn a feed right this instant. Enter your new feed there and follow the process.
Administrador
rolanstein
Hi. I wonder if you would mind explaining something about Feedburner that has been puzzling me. I’ve spent hours googling for answers and found none.
I used to have my WP blog hosted as a subdomain of one of my other websites, before migrating it to its own dedicated domain. When I log into Feedburner, it seems I still have feeds and subscribers connected to the old sub-domain URL. In fact, in all, I have 3 listed Feedburner feeds showing, all under the title of my blog, and each with different numbers of subscribers.
For each of the 3 listings, the blog title is the same (ie: my blog title), but the ‘original feed’ and ‘feed address’ are different in each case.
Should I should delete the two Feedburner feeds that relate to the old subdomain address, do you think? Would I lose subscribers if I did?
Feedburner is showing that there are still subscribers on those old feeds. Would this be because they are automatically re-directed to the new URL and therefore continue to be able to receive newly posted blog articles through their Feedburner subscriptions?
I’d be most appreciative if you could help me understand what is going on with these 3 feeds, and what to do to reduce them to one, relating to my current blog address but without losing subscribers.
Cheers!
rolanstein
Ray
How does this all fit in with Google’s RSS reader going away ??
see here >> http://techcrunch.com/2013/03/13/the-google-reader-shutdown-is-yet-another-nail-in-feedburners-coffin/
Editorial Staff
Not sure what you are speculating there. Blogs like TechCrunch make their living by writing catchy headlines
Yes sure FeedBurner might go away, but we will cross that bridge when we get to it.
Administrador
Bryan Rainey
Great tutorial. Just to keep things current, your reference to the plugin “FeedBurner FeedSmith” is no longer available.
Keep up the good work.
Bryan
Editorial Staff
Thanks Bryan. Just updated that with a new plugin
Administrador
sam
At last, I understand!! Thanks so much ….wish I’d found you sooner!
Kyong
Great post! Thanks!
roopa
i have set up rss for my blog but can i’m not able how to give category so that user can tick mark like you have done for wpbeginner. i dont want every user will get all news.
Editorial Staff
Our newsletter is not handled via feedburner. We wrote a tutorial explaining how to do that here:
https://www.wpbeginner.com/wp-tutorials/how-to-create-a-daily-and-weekly-email-newsletter-in-wordpress/
Administrador
Monica Pruett
I just moved from blogger to WP and am trying to transfer my feed burner subscribers from one blog to the other. I have tried every possible combination and still have not managed to move my subscribers. Please help. I’m at happy and blessed home dot com (no spaces). Thanks!
Tom Kaczocha
Fantastic post. Very informative.
Some feedback: try to separate your text from text screenshots in some way. Bit hard to read.
Heidi
Thanks for this great tutorial. Is there a way to include the featured image from a post in the feed? I get my blog’s feed in my email box, but there is no picture included. I get emails from other sites that do include pictures. Are they using something else?
Editorial Staff
Yes it is possible. Follow this tutorial:
https://www.wpbeginner.com/wp-tutorials/how-to-add-post-thumbnail-to-your-wordpress-rss-feeds/
Administrador
Alyce
Thank you so much for this article. This takes some of the mystery (and fear) out of setting up a feed. I just set up my first site so I can use all the help I can get!
Alan Boyd
Excellent Post. This made my feedburner sign up a breeze. I mostly use Genesis and most child themes have the feedburner subscribe widget built in. Thanks again.
Bethany
Wow, thanks so much for this. I’ve been struggling with RSS subscription management for weeks now. I’m so grateful I found your post–I’m all set now! You guys are awesome.
John Lee Dumas
Thank you! It is surprising how few step by step tutorials there are, but this is the only one you’ll need! Do you still recommend Feedburner Feedsmith as the best plugin to use, or has a better one come along recently? Thanks!
Editorial Staff
Most theme frameworks now let you redirect your /feed/ URL. We don’t know if there is a new plugin that has come along.
Administrador
Abbi
Please help! if i put the Feedburner details it comes out in the widget perfectly but in the setting of the theme, no luck!
wpbeginner
It could be a theme problem. Which theme are you using?
TVDinner
Thanks for the great article. Question – when does your Readers number adjust? Is it daily? For example I had 60 confirmed people sign up today for my feedburner feed and the reader number on the site has not gone up or changed. When does this typically happen? Thank you in advance.
wpbeginner
@TVDinner I think it updates daily.
SBlasnik
How do I add a second blog that I do not own but that I manage to my existing feedburner account. This blog needs everything setup from scratch including a Subscriber Box Widget in the sidebar. I need to manage 2 blogs independent of each other.
Thanks
wpbeginner
@SBlasnik You just say Burn another feed.
RedFox Magazine
How is your feedburner showing full summary, i tried everything but still not showing, only the title of the post is showing.. please help
wpbeginner
Settings > Reading (there is an option in there)If only your titles are showing, then it could be something wrong with one of the plugins or theme functions.
Silly Mummy
How come i didnt see all these steps when I created my feed?
ClickTom
Many thanks for the article. Now that WP has integrated subscriptions in Jetpack, is Feedburner still better due to its google integration (adwords)? Any advice as to how else they differ?
DiverseBeauty
Thanks a lot for the step by step guide, my feed wasn’t working and I followed your steps, it helped greatly. Thank you
KellyGallagher
Thanks for this tutorial! It definitely made the process easy to do. One quick question though…Everything seems to be working fine but the posts in my feed don’t have any titles at all. Did I miss something about how to title posts? I went back through and did everything again and its still the same. My feed is http://feeds.feedburner.com/familytreehelper Thanks in advance, Kelly