How to Create a Viral TikTok Giveaway in WordPress

Creating a viral TikTok giveaway in WordPress is easier than you think. Giveaways can boost your TikTok channel and get more eyes on your content. They’re perfect for engaging your current followers and attracting new ones.

During our 16+ years of experience running WPBeginner, we’ve held lots of giveaways and have helped businesses launch successful campaigns on various platforms. So, we know what works and what doesn’t when it comes to creating an engaging giveaway.

In this guide, we’ll share how to create a viral TikTok giveaway in WordPress. We’ll guide you through the steps so you can start right away.

Why You Should Run TikTok Giveaways in WordPress?

Giveaways are one of the best ways to grow your following on TikTok.

They’re easy to set up, and their viral nature drives user engagement to your profile. You can use this to increase views on your posts and funnel that traffic to potential sales.

TikTok has over 3 million downloads and 50 million daily active users, making it the perfect platform to attract new buyers.

With features like in-app shopping and the potential to go viral at any moment, TikTok giveaways are perfect for online stores or any small business looking to gain brand awareness.

Best of all, the more you encourage people to like, comment, share, or save your posts, the better chance of it to go viral.

With that in mind, you can follow our step-by-step tutorial to help you easily set up your first TikTok giveaway in WordPress.

Let’s dive in and make your TikTok giveaway a hit!

Set Your Giveaway Goals

First, you need to decide what you want to achieve with your giveaway.

For TikTok, which has over 1 billion monthly active viewers, you’ll typically either want to gain more followers or get more views on a particular video.

After choosing a goal, you can plan how to get the best value from your giveaway.

If you want to get more views on a particular video, then it’s important to choose a popular video to help promote your brand.

For example, let’s say you’re selling a new product. In that case, you might ask visitors to watch a TikTok promoting that product.

If you’re planning to use ‘Follow us on TikTok’ as an entry method, then it’s smart to review your TikTok profile before launching the contest. New followers may watch your most recent TikToks, so you’ll want to make sure they’re interesting, entertaining, and recent.

You should also add any missing information to your TikTok bio so new followers can learn more about your company. It’s also a good idea to add a link to your website, or you might even make a special ‘link in bio’ page.

By fine-tuning your TikTok page now, your new followers will be more likely to stick around long after the contest is over.

Choose a Prize for Your TikTok Giveaway

The next step is to choose a prize that will entice your target audience to participate in your TikTok giveaway.

The prize doesn’t have to be expensive, but it should reflect your business niche and your target audience. This will attract relevant followers to your TikTok page, which means they’ll be more likely to engage with your company in the future.

For example, if you run a restaurant, then a discounted or free meal could be a great prize. If you run a skincare blog, then you might offer a bundle of your favorite products.

Once you’ve planned your giveaway, it’s time to set it all up in WordPress.

Install a WordPress Giveaway Plugin

The easiest way to create a viral TikTok is by using RafflePress. It’s the best WordPress giveaway plugin that lets you create all kinds of contests using a simple drag-and-drop editor.

There is a free version of RafflePress that allows you to run giveaways and competitions no matter your budget. However, in this guide, we’ll be using RafflePress Pro because it has a ready-made template for running a viral TikTok giveaway.

To learn more, you can see our detailed RafflePress review.

First, let’s install and activate the RafflePress plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you’ll see the RafflePress welcome screen in the WordPress dashboard. You can now go ahead and enter your license key.

You’ll find this information in your account on the RafflePress website. Once you’ve done that, go ahead and click the ‘Verify Key’ button.

Create a Viral TikTok Giveaway in WordPress

Now you’re ready to create a TikTok giveaway by going to RafflePress » Add New.

On the next screen, you’ll name your TikTok contest by typing into the ‘Giveaway Name’ field.

The name is just for your reference, so you can use anything you want. However, we recommend using a good name so you can easily find it.

Now, you’re ready to choose the template that you want to use.

RafflePress has templates for specific goals, such as creating a giveaway to grow your email list and adding a Facebook giveaway to boost engagement.

We’ll be using the ‘Grow Your TikTok’ template since it already comes with 2 TikTok entry methods. Simply hover your mouse over the template and then click on ‘Use This Template’ when it appears.

This opens the template in RafflePress’ drag-and-drop builder.

Since it’s so important, let’s start by adding some information about the prize. Just click to select the headline area, which shows ‘My Awesome Prize’ by default.

You can now go ahead and type a title into the ‘Name’ field.

To encourage visitors to enter, you may want to talk about how much the prize is worth, its benefits, and why people will want it.

Once you’ve done that, you can type in a description, which will appear below the headline. Here, you may want to add some more information about the TikTok giveaway, such as why you’re running the contest and how people can enter.

It’s also a good idea to add a photo of the prize so visitors can see exactly what’s at stake. If the product is digital, then you can show the product’s logo instead or create a picture using web design software such as Canva.

You can create free lead magnets or digital products that are perceived as high-value, which is a great way to capture new leads.

To add a picture, simply click on ‘Select Image.’

Then, you can either choose an image from the media library or upload a new file from your computer.

When you’re happy with how the section looks, go ahead and click on ‘Done Editing.’

You can close your TikTok giveaway manually at any point or set a date and time when the contest will end automatically.

If you have lots of giveaways planned, then it’s smart to schedule them in advance so your contests always start on time, no matter how busy you get. Scheduling contests in advance also gives you plenty of time to promote and market them.

To schedule your TikTok competition, simply enter a date and time into the ‘Giveaway starts…’ and ‘Giveaway ends…’ sections.

By default, RafflePress uses the UTC timezone, but you can change this using the ‘Timezone’ dropdown menu.

Set up your TikTok Giveaway Entry Actions

Your next task is choosing how visitors will enter the giveaway.

The TikTok template already has the ‘Follow us on TikTok’ and ‘View TikTok Post/Video’ actions, so let’s start by configuring these entry methods.

First, you’ll need to click the ‘Follow us on TikTok’ action. In the left-hand menu, you’ll see all the settings for this action.

By default, the action uses a ‘Follow us on TikTok’ label, but you can change this to anything you want by typing into the ‘Title’ field.

Next, you’ll want to find the ‘TikTok URL’ field and add the link to your own TikTok profile.

Every time someone clicks on this action, they’ll see a ‘Follow us on TikTok’ button and a field where they can type in their TikTok username.

By default, every action is worth one entry. However, you can encourage visitors to choose one entry method over all the others by changing its value.

For example, if you want to get more followers, then you might make the ‘Follow us on TikTok’ action worth multiple entries.

To make this change, simply select a new number in the ‘Value’ section.

You can also make the ‘Follow us on TikTok’ action mandatory so visitors can only enter the contest if they follow you on TikTok.

When you’re happy with how the ‘Follow us on TikTok’ action is set up, you can click the ‘View TikTok Post / Video’ action in the builder.

You can now change the action’s title and value and then make it mandatory by following the same process described above.

To get as many views as possible, you may want to enable the ‘Allow Daily Entries’ toggle. This will allow users to earn extra entries by watching your TikTok video multiple times.

After that, it’s time to specify the TikTok video that you want visitors to watch.

RafflePress will embed this video inside the contest, as you can see in the following image.

In a new browser tab, simply visit the TikTok video that you want to add and then click on the ‘Embed’ button.

In the popup that appears, you can click on ‘Copy Code.’

After that, let’s switch back to your WordPress dashboard.

You can now paste the code into the ‘TikTok Post Embed Code’ field.

At this point, you’ve configured both of your TikTok entry methods. However, not everyone has a TikTok account or is familiar with the TikTok platform.

Currently, these people can’t enter your competition, so you may want to add some additional entry methods that aren’t related to TikTok.

For example, visitors might enter your competition by joining your email newsletter or following you on Instagram.

Giving visitors multiple choices for entries can get you more participants. Some people may also try to improve their chances of winning by completing several actions. This allows you to achieve multiple goals with a single competition.

To add more entry methods, simply click the ‘Add Actions’ tab. Then, just click on any action to add it to the competition.

Once you’ve done that, just click on the action in the giveaway editor and then use the settings in the left-hand menu to configure that entry method.

For example, if you add ‘Join an Email Newsletter’ as an entry method, then you’ll need to select an email marketing service.

You can add as many actions as you want. However, since our main aim is to create a viral TikTok giveaway, you’ll typically want to show your TikTok actions at the top of the entry method list.

To move an action, just hover over the action in the editor and then grab the dotted button when it appears.

You’re now ready to move the entry method using drag and drop.

How to Customize Your TikTok Giveaway

When you’re happy with how the giveaway is set up, it’s time to customize how it looks. To get started, you can go to the ‘Design’ tab.

Here, you can change the fonts, select a new button color, change the layout, add a background image, and more.

By changing these settings, you can create a beautiful TikTok giveaway that perfectly compliments your WordPress theme and the rest of your website.

If you’re confident, you can even change the TikTok template using custom CSS.

When you’re happy with how the competition looks, click on the ‘Settings’ tab.

Configure the TikTok Contest Settings

RafflePress has lots of settings that you can use to fine-tune how the giveaway runs, including showing and hiding options, setting up tracking, and more.

Most of these settings are self-explanatory, but we’ll quickly cover each section.

In ‘General,’ you can set the basic options for the giveaway, including showing the contest’s winners, the total number of entries, limiting signups based on IP address, and more. You can also make money from your TikTok giveaway by joining the RafflePress affiliate marketing program.

Next up, let’s click the ‘Giveaway rules’ tab.

RafflePress comes with a Rules Generator that you can use to quickly and easily create giveaway rules for your TikTok campaign.

Clicking the ‘Generate Rules’ button will bring up a form where you can enter information about the giveaway.

In most cases, you or your company will be the contest’s sponsor. This means you’ll need to type in the company name, business email address, country, and eligible locations.

RafflePress will then use this information to create some basic rules for your giveaway.

Just be aware that this is a starting point. You’ll still need to make sure your giveaway follows all local laws and TikTok’s advertising guidelines. For example, you shouldn’t ask visitors to watch videos featuring products that TikTok doesn’t allow on its platform.

If you’re also using the TikTok contest to grow your mailing list or generate leads, then you may want to verify each participant’s email address by selecting the ‘Email Verification’ tab. It’s also a good idea to enable verification if you plan to email the giveaway winner.

To make this change, let’s click the ‘Contestant Must Confirm Their Email’ toggle to turn it from ‘No’ to ‘Yes.’

If you’re using Google Analytics to track user engagement, then you can select the ‘Success Tracking’ tab.

Here, you can add tracking scripts to record when the page loads or the visitor converts. In this example, conversion happens when the visitor successfully enters the TikTok giveaway.

After entering the contest, you may want to redirect visitors to a specific page, such as a custom thank you page or your top-performing TikTok.

To set up a redirect, go ahead and select the ‘Success Redirect’ tab. After that, simply click to activate the ‘Enable Success Redirect’ toggle. You can then add the page to the ‘Redirect URL’ field.

You may also want to allow visitors to sign into your giveaway using their Facebook accounts. This will make it easier for people to enter your giveaway, which can get you more participants.

To allow logging in with Facebook, you can select the ‘Social Logins’ tab and then click to activate the ‘Allow logging…’ toggle.

The General Data Protection Regulation (GDPR) is a European Union (EU) law that aims to give EU citizens more control over their personal information. If you break GDPR, then you could get a fine or even jail time, so you’ll want to make sure you’re GDPR compliant.

Thankfully, RafflePress has a checkbox that gets visitors to consent before entering your TikTok giveaway. To add the checkbox, simply select the ‘GDPR’ tab and then click to enable the ‘GDPR Consent’ toggle.

RafflePress has some default text that’ll show next to the checkbox, but you can change this if you want.

For a closer look at this important privacy law, please see our ultimate guide to WordPress and GDRP compliance.

Now, spam and fake entries can stop you from reaching your goals. With that in mind, you’ll want to protect the giveaway form using an invisible recaptcha.

Unlike standard captchas that ask visitors to complete a puzzle, invisible re-captchas run in the background. This allows them to block spam without hurting the user experience.

To add an invisible recaptcha to your TikTok contest, let’s go to the ‘Recaptcha’ tab. Then, you can click to activate the ‘Enable Invisible Recaptcha’ toggle.

For more on this topic, please see our guide on how to add recaptcha to WordPress.

When you’re happy with the way your TikTok competition is set up, go ahead and click the ‘Save’ button.

Publish and Add the Giveaway to Your WordPress Website

After you’ve done all that, it’s time to make your giveaway live by clicking on the ‘Publish’ tab.

You can add the contest to your site using a shortcode, the RafflePress WordPress block, or by creating a landing page.

We’ll cover each method, but if you want to get as many entities as possible, then we recommend choosing the ‘Giveaway Landing Page’ option. This creates a separate page that you can easily share on social media, which can help your TikTok giveaway go viral.

To get started, click on ‘Giveaway Landing Page’ and then select the ‘Click here’ link.

In ‘Page Permalink,’ you’ll need to type in the URL where you want to publish the giveaway landing page.

Then, go ahead and click on ‘View.’

RafflePress will now publish your giveaway as a landing page.

If you visit the URL, then you’ll see the giveaway live.

Another option is to add the giveaway to a post or page using the RafflePress block.

Simply open the post or page where you want to show your TikTok giveaway in the content editor. Then, just click on the ‘+’ button and type in ‘RafflePress.’

When it appears, you can select the ‘RafflePress’ block.

After adding the block, open the dropdown and choose your TikTok giveaway.

You can then either publish or update the page to make the contest live on your WordPress website or blog.

Another option is to add the contest to any page, post, or widget-ready area.

In the giveaway editor, click on ‘WordPress Shortcode,’ and RafflePress will show the shortcode that you can use.

Simply copy the shortcode and then add it to your WordPress blog or website.

For more information on how to place the shortcode, please see our guide on how to add a shortcode in WordPress.

How to Make Your TikTok Giveaway Go Viral

To help your TikTok giveaway go viral, it’s important to promote it so more people can enter.

Wherever possible, it’s a good idea to promote your giveaway before publishing it so you can create a sense of anticipation and excitement around your contest. Then, when your giveaway goes live, you should get a ton of entries straight away.

You’ll want to help visitors find your giveaway by promoting it on your site’s most important pages. To start, we recommend adding the giveaway to your navigation menu or sidebar.

You can also create a floating bar with a link to the giveaway landing page using a plugin such as OptinMonster.

To create a sense of urgency, we recommend adding a countdown timer to the floating bar. In this way, you can use FOMO on your WordPress site to get more entries and TikTok followers.

You can ask your push notification subscribers to follow you on TikTok if they haven’t already or to refer any friends or family members who might want to enter the competition. To learn more, please see our guide on how to add push notifications to your WordPress site.

Another option is to send an email newsletter with a link to your TikTok giveaway.

Promoting the giveaway on your social media profiles is also a great way to get more participants. Since these people already follow you on social media, they may be interested in watching your TikToks and following your account, so this is a great way to get more engagement and grow your channel.

It’s also important to promote the contest to your TikTok audience. They may already be following your TikTok, but contests are a great way to create content and engage with your existing audience. For example, you might create a video announcing the contest or showing off the prize.

RafflePress has a ‘View TikTok Post / Video’ action, perfect for re-engaging your TikTok followers. If you’re using this entry method, promoting the contest to your existing TikTok audience is even more important.

If you’ve enabled daily entries, then you might even create multiple TikTok videos encouraging your followers to enter every single day.

You can also embed the TikTok videos on your WordPress site to promote your channel and giveaways to website visitors who might not know about it.

With TikTok Feed Pro by Smash Balloon, you can set up a custom TikTok feed in less than 60 seconds. When you post on your TikTok channel, the feed will be automatically updated. There’s also a free version of the Feeds for TikTok plugin that you can try out.

In addition, you can reach out to TikTok influencers and ask them to mention your giveaway to their followers.

To help your giveaway go viral, think about the influencer’s fan base and whether they’ll be interested in the prize. For example, if you’re offering a skin care bundle, then you might partner with beauty influencers.

How to Choose a TikTok Giveaway Winner

Once your giveaway closes, it’s time to randomly choose a lucky winner.

To do this, just go to RafflePress » Giveaways in your WordPress dashboard.

If you didn’t schedule an end date for the contest, then you’ll need to close it manually.

Simply hover over the giveaway and click the ‘End Now’ link.

To choose a winner, you’ll need to click on ‘Needs Winners.’

On the following page, RafflePress will show all the people who entered your TikTok giveaway, along with how they entered, their total entries, and more.

Here, just type in the number of winners you want to pick and then click ‘Choose Winners Now.’

RafflePress will then show the winner, who is highlighted at the top of the list. Now, you simply need to contact the winner and tell them the good news.

You may also want to announce the winner in a TikTok video. If you’re shipping a physical prize, then you might ask the winner to create their own TikTok, showing them receiving or unboxing the prize. This is great content for your followers and proves your contests are genuine.

It’s also a good idea to create a TikTok video thanking everyone for participating and encouraging them to join your giveaways in the future.

Wherever possible, we recommend that you email all participants. This will help you build a relationship with these new leads and give you another chance to mention your brand.

Analyze Your TikTok Giveaway

Now that you know how to run a TikTok giveaway, there’s one last step to ensure its success.

Giveaways should inspire people to take action and want to participate. But you may not always get it right on the first try. That’s why you need to track the performance of your social media giveaways with a tool like MonsterInsights.

It is the best analytics solution for WordPress and makes it easy to track your website’s visitors so you can optimize for conversions and grow your business.

With the insights from MonsterInsights, you’ll know which promotions drove the most people to your TikTok giveaway and the traffic sources where you received the most entries. That way, you can use this data to improve upon your next contest.

We hope this article helped you learn how to create a viral giveaway in WordPress. You may also want to check out our guide on how to allow user registration on your WordPress site or see our list of best social media plugins for WordPress.

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