WPBeginnerのメール購読者を600%増やした方法を知りたいですか?
長年にわたり、メール購読者を増やすために数多くのテクニックを試してきました。いくつかのWordPressリードジェネレータプラグインを試した後、当社の創設者であるSyed BalkhiはThomas Griffinと提携し、結果を出す完璧なソリューションを作ることにしました。
この投稿では、OptinMonsterを使ってメール購読者を600%増加させた方法をご紹介します。
600%の成長ということは、以前は購読者が少なかったのだろうと思う人もいるだろう。そんなことはない。
サイドバーフォーム、お問い合わせフォーム、その他サイト内のランディングページから、1日あたり約70~80人の新規購読者を獲得していました。サイトを個別変更しただけで、1日のメール購読者数は445~470人に増加しました。
以前と同じトラフィック量で600%の成長だ。
何が変わったのか?私たちはOptinMonsterを使い始めました。
OptinMonsterとは?
OptinMonsterは WordPressのための最高のリードジェネレータプラグインであり、120万以上のサイトがEメールリストを増やし、売り上げを増やし、より多くのリードを獲得するためにこのソフトウェアを使用しています。
また、中小企業だけに限ったことではありません。Patreon、McAfee、Pinterest、American Expressのような大企業やその他多くの企業がOptinMonsterをサイトで使用しています。
OptinMonsterを使用すると、簡単に作成し、あなたのサイトに非常に効果的なオプトインフォームを統合することができます。主要なメールサービスプロバイダとすべて統合でき、ドラッグアンドドロップキャンペーンビルダー、ページレベルターゲティング、A/Bスプリットテスト、エグジットインテントテクノロジーなどの強力な機能を備えています。
OptinMonsterを使用して、私たちは終了インテントを持つスマートなライトボックスポップアップを作成しました。
待って、ポップアップってすべてクソじゃないの?はい、ほとんどのポップアップは、正しく行われていないため、最悪です。
スマート・ライトボックス・ポップアップとは?
平均的なポップアップは、通常、サイトにアクセスしたり、画面をクリックしたりすると、区切りウィンドウで開かれる。これらはめちゃくちゃ迷惑だ。
それから、おそらく多くのブロガーが使っているライトボックスのポップアップもある。これらのボックスは同じウィンドウ内で開き、通常はサイトにアクセスした直後に開きます。それほど悪質ではありませんが、一部のユーザーを困らせることは間違いありません。
次に、スマートライトボックスポップアップがあります。退出意図のスマートライトボックスポップアップは、ユーザーが退出しようとするタイミングで特定のページで開くターゲットメッセージです。
迷惑じゃないのか?
WPBeginnerでスプリットテストを実施し、ライトボックスポップアップが直帰率にどのような影響を与えるか、またユーザーからの苦情があるかどうかを確認しました。
最初にわかったことは、退出意図のライトボックスがあるページの直帰率は、ライトボックスがないページとまったく同じだったということです。次に、ユーザーからの苦情が全くなかったことです。最後に、終了意図のライトボックスで獲得した新規メール購読者の数は、かなり多かったのです。
エグジット・インテント・マジック
この驚異的な結果の背景にある重要な理由は、出口志向である。
なぜか?サイトを去ろうとしていたユーザーが、いずれにせよ去ってしまうからです。エグジット・インテント・テクノロジーを使って、私たちは離脱した訪問者を購読者に変えました。
OptinMonsterのエグジット・インテント・テクノロジーは、ユーザーがサイトを閲覧する際のマウスジェスチャーと速度をトラッキングします。これにより、プラグインはユーザーが離脱しようとしている正確な瞬間を検出し、ターゲットキャンペーンでプロンプトを表示することができます。
他の迷惑な終了ポップアップとは異なり、ユーザーの退出を妨げることはありません。通常のようにウィンドウを閉じることができます。
しかし、これは、技術的には余分なページビュー、新しい不動産を提供し、その訪問者を保持し、潜在的にあなたのメールリストに購読してもらうことができます。
ほとんどの訪問者は、コンテンツが気に入ったとしても、購読せずにWordPressサイトから離脱してしまいます。それは、訪問者の注意力が短く、ほとんどのページに明確なコールトゥアクションがないからです。
購読者が簡単に購読できるようにし、やさしくリマインドしてあげれば、購読してくれる可能性は高くなる。無料のボーナスを提供すれば、さらに良い。
最大の利益を得るためのOptinMonsterの使い方
複雑なセットアップになると思っているだろう。でも、そんなことはありません。すべてセットアップするのに10分もかからなかった。
エグジット・インテント・テクノロジーは、OptinMonster Proプランで利用可能で、カウントダウンタイマー、モバイルキャンペーン、統合などの他の機能もあります。
WPBeginnerの読者であれば、OptinMonsterクーポンを使って10%オフで購入できますのでご安心ください。
OptinMonsterプラグインは、あなたのサイトとOptinMonster間のコネクターとして機能します。詳しくは、WordPressプラグインのインストール方法をご覧ください。
有効化すると、OptinMonsterのセットアップウィザードが自動的に起動します。先に進み、’新規?無料アカウントを登録する」ボタンをクリックしてください。
その後、画面の指示に従って、サイトにOptinMonsterをセットアップし、無料アカウントを作成するだけです。
次に、WordPressダッシュボードからOptinMonster ” キャンペーンに移動し、「最初のキャンペーンを作成」ボタンをクリックします。
次に、選択できるさまざまなキャンペーンタイプが表示されます。退出意図のポップアップを追加するには、先に進み、「ポップアップ」キャンペーンタイプを選択します。
キャンペーンタイプごとに、複数のテンプレートが用意されています。あなたのサイトに合ったものを選び、カスタマイズするだけです。私たちはWPBeginnerのポップアップに「ケーススタディ」テンプレートを使用しました。
次の画面では、ドラッグ&ドロップのキャンペーンビルダーが表示されます。
左側のメニューから任意の要素を選択し、テンプレートに追加することができます。
また、「はい/いいえ」表示を有効化するオプションもあり、コンバージョンが18%増加することが証明されています。
2ステップを有効化するには、一番下のオプトインの横にある「はい/いいえ」オプションをクリックするだけです。その後、「このキャンペーンでYes/Noを有効化」ボタンをクリックしてください。
次に、「表示ルール」タブでキャンペーン条件を設定します。
ドロップダウンメニューから「Exit Intent」を選択し、ライトボックスポップアップを表示する端末を選択しましょう。複数のルールを追加して、選択したページや投稿日にポップアップを表示することもできます。
さらに、OptinMonsterでは、出口インテント技術の感度を選択することができます。初期設定では「中」に設定されていますが、「低」または「高」に変更することができます。
それに加えて、OptinMonsterはキャンペーンにアクションを提供します。例えば、エフェクトを追加したり、サウンドを再生したり、オプトインやサクセスに基づいてキャンペーン表示をすることができます。
その後、「統合」タブに移動します。左側のメニューから’+新規統合を追加’ボタンをクリックし、ドロップダウンメニューからメールマーケティングサービスを選択します。
完了したら、上部にある「公開する」タブを開きます。
ここで「公開する状態」を「下書き」から「公開する」に変更します。
保存』ボタンをクリックして設定を保存するのをお忘れなく。
WPBeginnerの最終的な終了意図ポップアップはこんな感じです。
結果
この10分間のセットアップにより、1週間で3200人近い新規購読者を獲得した。以下の統計をご覧ください:
注:オプティンはサイト全体で実行されていませんでした。個別投稿日のみです。
現在、特定のページ、カテゴリー、カスタム投稿タイプにターゲットを絞ったキャンペーンを作成し、超ターゲティングメールリストの構築に取り組んでいます。
最終的なフィードバック
そう、私たちは他の人たちと同じようにポップアップを嫌うが、これは違う。ターゲットを絞ったキャンペーンを行い、ユーザーが望むものを提供すれば、喜んで購読者は増える。上のデータがそれを証明している。
特別なトラフィックを獲得したわけでも、特別なキャンペーンを行ったわけでもありません。単にOptinMonsterを使用して、放棄した訪問者を購読者に変えただけです。
OptinMonsterは、ライトボックスポップアップを使いたくない人のために、他のオプティンタイプ(フッターバーとスライドイン)も用意しています。さらに多くのオプティンタイプも準備中で、今後数ヶ月のうちにリリースされる予定です。
WordPressでより多くのメール購読者を獲得し、リードジェネレーションの取り組みを改善したいのであれば、OptinMonsterを使い始めることを強くお勧めします。
この投稿が、メール購読者を600%増加させた方法を知っていただく一助となれば幸いです。また、オプトインにゲーミフィケーション的な要素を加える方法や、ポップアップの心理を利用してサインアップを250%アップさせる方法についてもご紹介しています。
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Tony
Hey, I love the look of some of the optinmonster exits I have seen, I was wondering is there and option to link directly to the pop up (eg from an image on wordpress), I have leadpages and I do not really like the look of the popup.
WPBeginner Staff
OM can accommodate additional fields only with custom HTML form option or Canvas. If you use the default integration, it will only work with 2 fields (Name / Email).
You can use Canvas and integrate with Gravity Forms and add as many fields as you like (note you will have to customize the design yourself).
Dance
Syed, my aweber form has an additional custom field. Can OM accommodate that field in the available forms within OM.
WPBeginner Staff
If they have HTML form then yes
anjanish kumar
Is it possible to integrate OptinMonster with Sendy ?
Jop
Well it works, I subscribed due to this! Brilliant.
WPBeginner Staff
Yes, OptinMonster now has an After Post Add-on which allows you to add an optin at the end of the article.
WPBeginner Staff
Actually the lighbox popup will not appear on mobile devices.
Alexa Bloom
So this plugin sounds really good. I’m keen to try it. But I’m wondering if there is a comparable plugin to encourage site visitors to follow a twitter account in a similar fashion?
Tammy Hawk-Bridges
You dont think that the optin box pushes away the mobile user?
WPBeginner Staff
No it does not work with Jetpack’s subscription service. OptinMonster uses cookies to detect returning users. You can choose to hide an optin from logged in users.
Dee @ The Kitchen Snob
2 questions – Does OptinMonster work with Jetpack subscription service? And once someone subscribes, is there a way to make it so it never pops up for that IP address again? I’d hate if my subscribers got the same popup 30-90 days later (or whatever I set it to) when they’ve already subscribed. Thanks for the info.
Katie Harp
That’s incredible. As much as I used to be opposed to lightboxes/any form of popup, I may have to do some testing after reading this.
WPBeginner Staff
We tried multiple different ways of comment lead-gen, but none to very much success.
– We added a checkbox below the comment submit button that was automatically checked “Subscribe to WPBeginner Weekly Newsletter”. This worked to an extent, but it confused users. We put a cookie setting in place, but people clear cookies, use different browsers, etc. Regular users started complaining that they had to uncheck the box every time they leave a comment because they’re already subscribed. Essentially it created a bad UX, and we don’t want that.
– We changed the checkbox from auto-checked to giving users an option to check it. This had negligible optin rate compared to the amounts of comments we got.
The reasons for switching to Disqus has been outlined in our article (which far outweighs the lead-gen benefits)
https://www.wpbeginner.com/plugins/how-to-add-disqus-comment-system-in-wordpress/
P.S. I’m sure if you were to go 100% blackhat and optin everybody without their permissions, then comments would be huge lead-gen source… but we don’t believe in doing that.
-Syed
Nate Maingard
Thank you for taking the time to write this great response Syed. Consider me convinced :).
Warm regards
Nate
Nabtron
you could have added condition of subscribing if the user is already subscribed or not
Nate Maingard
Interesting that you’re using Disqus for commenting, but it doesn’t allow for lead generation? Any reason you feel that using Disqus outweighs that potential lead source? I know it’s slightly off topic, but this is a post about increased lead generation
Dhiraj
Totally agree.
Olly
Hi!
Plugin looks great, will it work with DotMailer?
Thanks
Oliver
WPBeginner Support
If the DotMailer provides an HTML email form embed code then it would work with DotMailer as well.
管理者
Dario
Is it possible to let the user to download a file after the subsciption?
abdullah
Hi
i need plugin which show popup up at the end of page saying (thanks you for reading the artical ) is there any pliugin which remove on scroll up with out disturbing the whole page .hlep me getting this.
thanks in advance.
Michael
Hi,
I was wondering how OptinMonster compares to PopUp Domination?
For instance, if I want to put an email collection form on my 1 site with the exit intent what benefit do I get paying $199 for the pro version of OptinMonster versus the $47 I’d pay for the standard version of PopUp Domination?
I can’t see how a WYSIWYG customizer and some extra fonts is worth $152, so maybe there is something I’m missing?
Thanks,
Michael
WPBeginner Support
Speed // Code Quality is what makes us better. We also offer other add-on types such as Footer Bar, Slide-ins, Sidebar Optins, After Post Optins, and more to come. OptinMonster offers much better support as well.
管理者
John Matras
When I saw the exit intent technology, I was really blown away. I can’t help thinking that you’d get a lot more buyers–more than enough to make up the reduced revenue per sale–with a lower price. Exit intent I’d buy, but I can’t afford that price.
WPBeginner Support
John, it’s our signature feature and we’d like to keep it at the Pro level or higher.
管理者
Vitaly
Have you tested this plugin for speed, server requests? Does it affect page load times much?
WPBeginner Support
Page load times and site speed are very important for us at WPBeginner, and OptinMonster is highly optimized for page speed.
管理者
Sarah
Does this work on mobile devices since there is no mouse movement to detect?
I usually browse the web from my iPad.
Thanks!
WPBeginner Support
No, currently it does not.
管理者
Ankur
Syed,
Thanks for your wonderful blog.
I just wanted to know, how is your experience with normal popups (the ones that pop-up after ‘n’ seconds of page load) vs exit pop-ups? Which you found providing better conversions?
Editorial Staff
Hey Ankur,
The popups that are triggered after X seconds can work as long as you can nail down the perfect time setting. So it’s not as simple as plug and play. You really have to test out the settings to get the best results. Whereas exit-intent is plug and play. A friend of mine recently tried exit-intent vs timed popup. The time popup for him didn’t convert as well when compared to exit-intent. My reasoning there was because he didn’t experiment with the time setting. I think you can get it right if you try hard enough, however exit-intent is just so much easier.
-Syed
管理者
Ankur
For me, personally, the in-content targeted opt-in works best. Though I keep experimenting with the pop-ups, I don’t like their invasive nature.
Also, a humble suggestion, you may want to have a ‘Subscribe to comments’ feature enabled in your blog. It becomes easy for the commentor to track responses on the comments made.
Mayank
$49 look expensive. But what %age of the total number of visitors can we convert as subscribers
Brad
$49 for a 600% lift? You can’t beat that. It is the EXACT opposite of expensive.
Janine
Opt-in Cookie Duration for an email signup pop-up on a website home page… Does anyone know the recommended optimal cookie duration for an email signup pop-up? Is “30 days” the accepted time frame before an email signup pop-up is displayed again to a repeat visitor?
WPBeginner Support
Yes 30 – 90 days is a good time.
管理者
Sascha
Wow great. I first saw your video in the interview with Jame Tardy.
You really walk the talke. This optin form is a great idea. Actually I do not even get 1 subscriber from 200 visitors. I get only very few….
So, but I am using Wysija for my Email Newsletter and I do not want to change it, as I am not so keen to changing it….
Is it possible to use your Plugin with Wysija?
If not, kindly implement that :p
Sascha
WPBeginner Support
Sascha, Thanks for watching the interview. As for OptinMonster, yes you can use Wysija with OptinMonster.
管理者
Junior
Hi, I use a delayed buy button in my video sales page. To avoid losing returning customers that don’t want to wait for the button show up, I’ve placed a pop with exit intent bringing the visitor to the text version of the sales page, which shows the buy button right away. This way at least returning visitors know that they have this possibility to reach buy button instead of waiting for the button loads below video. Then I’d like to know if there is a way to disable cookies on exit intent feature only for visitors who have closed the pop, and not for those who have already subscribed to the mailing list (and consequently accessed the buy button into the text version of the sales. Thanks!
George
Although it seems that it will be annoying for some visitors, i really want to try it! I just need to know how the plugin will work without the exit intent. Can you describe it please?
WPBeginner Support
Please check out OptinMonster‘s website for demonstration video and details about each feature.
管理者
Rina
Hi guys,
So the pop up webform that I just got before leaving your site is Optinmonster? It must really work becaue I just signed up!
WPBeginner Support
Yes, it is OptinMonster. Thanks for joining us.
管理者
Zeeshan
It is a wonderful plugin and the first time i noticed a Exit Intent technology on the blog. I signed up right away because i knew this blog is something special and it really is.
I have a wordpress website with mailchimp mailing list, i will invest in this plugin very soon.
Thanks for the knowledge.
Igor
Hello, I would like to promote the Optin Monster, but Shareasale is probably one of the worst afiiliate tracking software I’ve ever worked with)
There is one called http://www.idevdirect.com/ and it is much more flexible in terms of affiliate management from one side, and affiliate link tracking from another, and it is standalone, so you don’t depend on any external website…
WPBeginner Support
We find shareasale to be very good for our needs.
管理者
Michael
I have purchased the pro version of this plugin thinking I had full control over the pop-up. I want to include my own text, image and a link to another site in the exit intent pop-up.
I can’t for the life of me work out how to do this with Optin Monster.
Is it possible?
WPBeginner Support
You can definitely add your own text and image on the Design tab when creating or modifying an optin.
管理者
Casey
Hey Guys~~ Loving this, I am seriously looking at adding this across my site portfolio. Quick question, does it allow people to sing up using either their facebook or twitter login??
Thanks so much!! Just found your site last night and am loving the content!!
Have an awesome day!
Casey
WPBeginner Support
No, currently it does not support signing up using Facebook or Twitter.
管理者
Abhishek
So, I finally bought Optin Monster during the Cyber Monday sale. It cost me $130 for the Exit Intent version but it is totally worth it. In one month I got more than 650 email subscriber. Good work.
Mayank
Abhishek
As you said, you got 650 subscribers in a month, thats from how many visitors or pageviews
Rick
Congrats on the launch Syed! I’m not a user but hope to be in the near future. By the way, your floating social bar plugin rocks!
Charlotte
So is this OptinMonster a sign up service to allow visitors to directly subscribe to a blog, and will it automatically alert them once a new post is up?
Enstine Muki
Impressive plugin. I’m interested in that it’s well optimized for global site performance. I’m surely going to grab a copy
georgina lewis
I am wondering if I can use this product to popup a registrations / login screen to the wordpress site AND with the email registration into constant contact? or is it just an email subscription registration plugin
WPBeginner Support
Currently OptinMonster does not display a login or registration form for your WordPress site. However, it connects well with Constant Contact and can be used to boost your email subscriptions.
管理者
Carissa Carr
How does this work with the site on mobile devices. I currently have the issue that my popup continues to follow the user to every single page and I have therefore had to disable it completely. Does this program fix or help my problem?
WPBeginner Support
OptinMonster focuses on providing a better user experience for your users. This is why currently OptinMonster’s lightbox popup only appears on devices with screen sizes larger than 700px. We are currently in the process of creating new mobile specific optins.
OptinMonster offers you full control on how your lightbox popup appears. You can choose to display the popup only once, and set a cookie duration. The user will not see the lightbox popup until the cookie duration expires. You can also choose to display the lightbox popup on the second page.
管理者
Igor Pisov
First of all would like to mention that you’re tracking all the outgoing links to Optinmonster, so I guess there is a certain partnership/deal behind this article, which is a great one, and the case study is a useful one. However, I personally think that popups are annoying, and are not a good long term investment. WPbeginner increased their subscriber base, because they provide valuable content, engagement, usefulness and they implemented this plugin in a smart way. It’s not only about asking politely the users to join your newsletter and provide smth. for free, it’s about understanding your users and providing them the data/value they need or are searching for. Keep up the good work (your Newsletter subscriber, who closed the popup )
Editorial Staff
Thank you so much for the comment Igor.
We actually created OptinMonster as stated in the first paragraph.
I entirely agree with your point about adding value. Without building content that adds value, no plugin or tool can help you get the subscribers (at least real ones anyway).
However there are many business owners and bloggers who work tirelessly in creating quality content, but they don’t have the technical skills to add a clear call-to-action. For those folks, OptinMonster is perfect.
P.S. Thanks for being a subscriber and keep up the good work at Tesla Themes
-Syed
管理者
Greg
Does it have the ability to activate at the end of an article?
Editorial Staff
Greg,
Currently it does not have that ability, but it is one of the requested features by our users and we’re working on getting it added
-Syed
管理者
nathashaalvarez
Has this area been updated?
James Torvin
Is this a shameless piece of self-promotion? I just checked and saw that the same person who registered wpbeginner.com also registered optinmonster.com. Hhhmmmm….
If you own optinmonster why has the article been written as if you don’t? It looks good and will buy the enterprise package once this is cleared up. If it was self-promotion and you’re trying to hide it then I’m sure you readers wont be happy to know that your treating them as fools.
Can we really trust any of the reviews on wpbeginner.com anymore?
Editorial Staff
Hey James,
Thank you for leaving a comment. If you read the first paragraph, it clearly states, we created the perfect solution.
Also we’ve been very upfront about the product through our twitter, our email newsletter, and even our blog. See this article:
https://www.wpbeginner.com/news/our-new-product-optinmonster-is-coming-soon-get-early-access/
or this article:
https://www.wpbeginner.com/plugins/build-email-list-wordpress-optinmonster/
In all 3 articles that we have on the site about the product, we’ve stated that we created OptinMonster. Even if you scroll to the bottom and see the footer link that we have for OptinMonster… it has the title saying it is created by the same folks as WPBeginner.
At WPBeginner, we believe in being honest with our community. I appreciate you raising your concerns, and I hope I’ve clarified any and all doubts.
Syed Balkhi
Founder of WPBeginner
管理者
Dr. Erika
Are you using this instead of Pippity now?
Editorial Staff
Hi Erika,
Yes we’re using this instead of Pippity. We built this mainly because we found all other solutions to be buggy and not meeting the feature requirements.
管理者
Jackson
I just visited their site, and here’s what it said.
Will OptinMonster work with wordpress.com?
No. The WordPress.com hosted platform is closed and you’re not allowed to install additional plugins, so you would not be able to install OptinMonster.
See this chart: WordPress.com vs self-hosted WordPress.org
Liz
Why would you expect it to work with WordPress.com?
Kerwin
Syed,
This looks pretty cool. I will try it out and see what it does. I like your angle with the plugin.
Editorial Staff
Thanks Kerwin
管理者
Angel Costa
I hate these lightbox newsletter plugins. They ARE annoying. Most people don’t mind because they go away with a click.
Even HostGator is using this thing.
Editorial Staff
A lot of larger sites are using these things now mainly because they tend to work and most people don’t mind them.
管理者
Kerwin
It’s all about your users Angel. I use them and 63% of my subscribers come from it and there is no significant difference between the unsubscribe rates.
Jr R Nahan
This looks like a great plugin to have for any blogger.
Thanks Syed for sharing.
Dave Cearley
I actually don’t mind pop up boxes all that much, but it is irritating to get one when I’m already a subscriber. I don’t know if it’s possible, but it would be great if the pop up had a button that says I’m already a subscriber and could remember that fact. Some of my subscription deliver popups every time I visit, even whn I’m signed in!
Editorial Staff
Dave I see your point. Unfortunately the technology goes by cookies, so if an existing subscriber visits the site on a different browser or clears their cookies, then they will see the lightbox.
The only way around it would be user registration and check if the user is logged in.
-Syed
管理者
Krishna
Can I integrate with my feedburner email subscription?
Editorial Staff
No this does not work with FeedBurner. Quite honestly, you should switch away because feedburner is not a real newsletter. Also we’ve heard reports from users that the email version is very inconsistent.
管理者
Krish
Can you suggest me good newsletter for cheap price? I would like to start with low budget and will increase later if I can attract more sign ups.
Also, Can i convert the existing feedburner subscriber to newsletter?
Editorial Staff
Start with MailChimp and work your way up.
Ian Cleary
Hey Syed,
I’ve tested this and it’s a great plugin.
If you only want to use the exit intent option and you don’t want it to appear after 30 seconds, 60 seconds etc do you specify a really high value on ‘Optin loading delay’ option?
Ian
Editorial Staff
Thanks Ian. To answer your question:
When you have exit-intent checked, it automatically overrides whatever setting you have in the optin delay. So it doesn’t matter what you have in there.
-Syed
管理者
Abhishek
Too expensive! $49 for one site.
Editorial Staff
You can use it on as many sites as you like. The updates and support will only work for one site.
Also the value you will get with the amount of new subscribers, you should be able to make that $49 back in no time.
管理者
Dave Cearley
Great, but you don’t get the exit activation unless you pay for the pro account. (unless “exit intent” doesn’t mean what I think it does)
Editorial Staff
You’re correct. Exit-intent is a pro feature.