WordPressで「トラックバック」と「ピンバック」を見て、混乱したことがありますか？ご心配なく。これらはWordPressのブログツールですが、経験豊富なユーザーでも理解しきれていない人もいます。
私たちは長い間WordPressに携わっており、トラックバックやピンバックについては熟知しています。トラックバックとピックバックは便利ですが、問題を引き起こすこともあります。トラックバックとピンバックは、ブログが互いに会話するのを助けるために作られましたが、現在ではスパマーがしばしば悪用しています。
このガイドでは、トラックバックとピンバックについて簡単に説明します。また、トラックバックとピンバックがどのように機能するのか、どのように使うのか（必要なければオフにすることもできます）についても説明します。
以下のクイックリンクを使って、この投稿のさまざまなトピックをナビゲートしてください：
トラックバックとは？
WordPressのトラックバックは、2つのサイト間の友好的なメッセージのようなものです。あるサイトが他のサイトの投稿に言及したりリンクを張ったりすると、トラックバックが送信され、他のサイトにその投稿が通知されます。仕組みは以下の通りです：
- WordPressで投稿するとします。投稿の中に、トラックバックURLと呼ばれる、別のWordPressサイトの別の投稿への特別なリンクが含まれています。これは、リンク先の投稿情報の中にある秘密のコードのようなものです。
- あなたが投稿を公開すると、あなたのサイトはあなたが貼ったリンクにトラックバックを送ります。このトラックバックには、タイトルや短いテキストなど、あなたの投稿に関する詳細が含まれています。
- 他のWordPressサイトはあなたのトラックバックを受信し、それが正しく関連性のあるリンクかどうかをチェックします。これは、あなたの投稿が相手の投稿に合っているかどうかをチェックする友好的なチェックのようなものです。
- 問題がなければ、リンク先の投稿のコメント欄にトラックバックが表示されます。通常のコメントとは少し異なり、投稿のタイトルとコンテンツの一部が表示されます。
ピンバックとは何か？
WordPress におけるピンバックとは、あるサイトが他のサイトのコンテンツにリンクを張った際に自動的に送信されるメッセージのことです。WordPressでのピンバックの仕組みは以下の通りです：
- あなたは、別のWordPressサイトの別の投稿へのリンクを持つ投稿を書く。
- 投稿を公開すると、WordPress サイトは自動的にリンク先のサイトにピンバックを送信します。このピンバックには、タイトルやちょっとしたテキストなど、投稿の詳細が含まれます。
- 他の WordPress サイトはあなたのピンバックを受け取り、リンクが適切かどうか、意味があるかどうかをチェックします。あなたの投稿が相手の投稿に合っているかどうかを確認するためのフレンドリーなチェックです。
- 問題がなければ、リンクされた投稿のコメント欄にあなたのサイトへのリンクとしてピンバックが表示されます。
ピンバックはサイト内でも機能します。つまり、同じサイトにある自分の投稿にリンクを張ると、WordPress は自動的にピンバックを送信します。
これはセルフピンバックと呼ばれるもので、ブログを定期的に書くようになると、ピンバックが煩わしいと感じるかもしれない。ご心配なく、この投稿の後半でご紹介するように、簡単にオフにすることができます。
トラックバックとピンバックの違いとは？
ピンバックとトラックバックに大きな違いはない。どちらもやることは同じだが、アプローチが少し違う。
最初の違いは、トラックバックが手動であるのに対し、ピンバックは異なる通信技術を使用しているため自動であることだ。
第二に、ピンバックは投稿の抜粋を送信しないが、トラックバックは送信する。
WordPressでトラックバックとピンバックを送信する方法
WordPress 5.0から、手動で他のブログにトラックバックを送る機能がブロックエディター画面から削除されました。この機能をあまり使うユーザーは多くなく、WordPressはすでに初期設定で自動ピンバックを有効化している。
しかし、クラシックエディターを使用している場合、その機能はまだ残っています。クラシックエディターで投稿を編集すると、編集エリアの下にトラックバックを送信するオプションが表示されます。
クラシックエディターでトラックバックのメタ情報が見つからない場合は、画面右上の「表示オプション」ボタンをクリックしてください。
トラックバックを送信する」オプションの隣にあるボックスにチェックを入れると、WordPressは編集エリアの下にトラックバックを送信するボックスを表示し始めます。
WordPressでピンバックとトラックバックを調整する方法
私たちの経験では、トラックバックやピンバックの99％はスパムです。これはスパマーがあなたのサイトからバックリンクを得る最も簡単な方法です。
私たちの場合、リンクをすべて含め、私たちの投稿を一字一句コピーするコンテンツ・スクレイパー（コンテンツ泥棒）からのピンバックがよく見られます。
そのリンクのおかげで、彼らのブログ・ソフトウェアは自動的に私たちの投稿にピンバックを送ってくれる。
トラックバックやピンバックが役に立ったのは、合法的なブロガーが私たちにリンクを張ってくれた時です。実際に、MashableやNYTimesで紹介されたことを知るのに役立った。
つまり、すべてのトラックバック/ピンバックの99％がスパムであることがわかりました。これが、私たちがトラックバック／ピンバックを完全に無効化した理由です。大量のスパムをモデレートする時間は割に合いません。
誰があなたの投稿にリンクしたかを調べる方法は他にもある。最も簡単なのは、Googleアナリティクスを使って誰があなたのサイトにリンクしているかを調べることだ。
とはいえ、もしトラックバックやピンバックを使いたいのであれば、スパム対策をしておくといいだろう。WordPressの管理エリアにある設定 “ ディスカッションにアクセスしてください。
次に、「コメントが表示される前に」のセクションで、「コメントは手動で承認する必要があります」というボックスにチェックを入れます。こうすることで、トラックバックやピンバックが自動的に表示されなくなり、スパムをチェックしなければならなくなります。
その後、WordPressのコメント編集エリアに行き、保留中のピンバックやトラックバックをチェックすることができます。
ここから、承認、削除、スパムとしてマークすることができます。
トラックバック、ピンバック、セルフピングを無効化する方法
スパムのようなトラックバックやピンバックにうんざりしているなら、それらを完全に無効化する方法がある。
設定 ” ディスカッションページで、’他のブログからのリンク通知を許可する（ピンバックとトラックバック）’オプションのチェックを外すだけです。
このボックスのチェックを外すと、将来の投稿のトラックバックとピンバックのみが無効化されます（既存の投稿は無効化されません）。
既存の投稿のトラックバックを無効化するには、WordPressの既存の投稿のトラックバックとピンバックを無効化する方法のチュートリアルに従う必要があります。
ブログが勝手にピンバックするのにうんざりしているなら、No Self Pingsプラグインをインストールして有効化するだけです。詳しくは、WordPressプラグインのインストール方法のステップバイステップガイドをご覧ください。
有効化した場合、プラグインはWordPressサイトのセルフピンバックを無効化します。
ボーナス：初心者のためのWordPress必須スキル
トラックバックとピンバックは特定の機能ですが、WordPressの基本について学ぶことはさらにたくさんあります。ここでは、WordPressの知識を深めるために役立つガイドをいくつかご紹介します：
- WordPressに難しさを感じているのはあなただけではありません。WordPressが難しい理由と、WordPressを簡単にするためのヒントをご覧ください。
- WordPressの使い方を見つけることは非常に重要です。WordPressで投稿、カテゴリー、タグ、コメント、ユーザーIDを見つける方法を学びましょう。
- コンテンツを効果的に管理することは重要です。WordPressで保存した下書きを見つける方法をご紹介します。
- サイトのパフォーマンスを理解することで、ブログをスムーズに運営することができます。WordPressでディスクスペースを解放し、inodeの使用量を減らす方法をご覧ください。
- サイトを常に最新の状態に保つことは重要です。WordPress テーマを最新の基準に照らしてテストする方法をご覧ください。
WordPressのトラックバックとピンバックについて、この投稿がお役に立てば幸いです。WordPressのブログ機能を無効化するための初心者向けガイドや、複数著者のWordPressブログを管理するのに最適なプラグインを専門家がピックアップした記事もご覧ください。
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Muhammad Atif
Hi, There is mistake under “what is pingback”, 4th point ” we “wikk”
WPBeginner Support
Thank you for catching that, we will get that typo fixed soon!
管理者
Iftekhar Bhuiyan
Helpful post indeed. Thank you.
On a personal level though, I stopped using it for quite some time now.
Marcia
I’m curious is it weird to approve self-pings? Internal linking is still a good thing but would there be any cons//would it just look weird? Thanks!
WPBeginner Support
It’s a bit of a personal preference question. It adds more admin tasks for you to do with the links to approve and you already have an internal link to cause the pingback so most do not find value in allowing self pings.
管理者
Christopher Wilson
I am so glad I discovered this website because it make everything so crystal clear especially if you are a beginner (I guess that’s why it’s named appropiately). I love it.
WPBeginner Support
Glad you found our content helpful
管理者
Mithu A Quayium
What about the real blogger who don’t spam. Don’t you accept their trackback/pingback then , even though they are legit ?
LaShaun W
Are there any advantages to approving a trackback. I just got one and I don’t know if I should or shouldn’t approve it. If someone clicks it, I risk losing a visitor, don’t I?
WPBeginner Support
Hi,
Yes, you can delete it.
管理者
Philip
Thank you for explaining TrackBacks.
I got two but the commenters name etc looked false and immediately raized the alarm.
So, if they do copy your article word for word, no one should panick, because Google will not give that copied post good ranking and they will hurt their website rankings! Or, am I missing something more important here?
I will disable trackbacks.
Thanks.
WPBeginner Support
Hi Philip,
Yes, you got that right. However, if you notice that someone with stolen content is outranking your articles in Google, then you can file DMCA and Google will remove those results. For more information, please see our guide on how to prevent blog content scraping in WordPress.
管理者
Sherry
Thank you so much for Tweeting this article! I just last week received 6 Pingbacks and had no idea what to do about them.
I had just moved from Blogger to Wordpress.org earlier this year and I have been learning the platform and had never heard of Trackbacks and Pingbacks until last week.
I watched Your talk with Micheal Hyatt and learned so much too. I’m so glad I subscribed to Platform University and heard about your site it has been so helpful. I’m implementing a lot of the things you talked about with Micheal Hyatt.
Sherry
Editorial Staff
Thank you so much for the kind words Sherry. I’m happy to help
-Syed
管理者
Sinea
Thanks for the explanation. I would instantly stop all trackbacks and pingbacks if I were more experienced. I’ve been blogging for 7 years but only just moved from Blogger to WP. THANK GOODNESS FOR YOUR WEBSITE. Without it, I do not know what I would do!
I host two blog hops. I love meaningful comments from my guests at the parties as well as on other posts. Will disabling trackbacks or pingbacks interfere with my parties or real commentary? If it won’t, I’m disabling immediately. Another question… on existing spammy comments, is it better to mark them as spam or send them to the trash?
WPBeginner Support
Hi Sinea,
Thank you for kind words, we are glad that you find WPBeginner helpful. To answer your questions:
1. No, disabling pingbacks and trackbacks will not affect comments on your website.
2. It is better to mark spam comments as spam.
管理者
Sinea
Well, then, I will be disabling them! Thanks so much!
Sin Yee
Thanks for the explanation. Finally know what both of them are!
Janine
Thank you for addressing this! Honestly its a confusing topic. I recently had my post pinged back upon. (How on earth would one say that!?!)
I noticed that when she pinged me her post (in wordpress) automatically used my featured image for the post I had written.
I have pinged a different blogs post (not a wordpress blog) today and I don’t see if there is a way to include the image.
Is it still pinging if it is not a wordpress blog? Could that be what is different?
Thanks!
Tapiwa Zvakavapano
Greetings
I see there is an unanswered question in all this; If I do not approve a Pingback, will the link still work. I am afraid I am not as fawning as all the other people above. I run a recently launched blog; Network Bees and I have lots of links to your pages. All of them are genuine, ie, I read your articles and link to relevant, well written materials.
It worries me therefore, that all that effort is for nought because you are labeling all my links as spam. I may be confused about the whole thing, however. I think one of the comments above asked the same issue. Does disabling pingbacks and trackbacks mean that people cant link to a page? Or do the links still work nevertheless?
One of the things that I have discovered is that established bloggers tend to be a bit “detached” when it comes to interacting with new bloggers. There is this blog that allows guest posts but does not allow even a single link to the author’s blog! I mean, what would be the point? In any case, that’s a digression. My question is above….
WPBeginner Support
Hi Tapiwa,
When you link to another WordPress powered website, the link on your website will work just fine. If the site you are linking to has the pingbacks and trackbacks disabled, then they will not see the link in their moderation queue and will not be able to mark it as spam. You should keep working on your blog as you normally would.
管理者
Michelle Belanger
Thanks for this article and your site!
I got a rather generic comment with a link to a site in the UK that had content unrelated to my blog post (a garden photo post linked to a job seeking website). i approved the comment initially because I want people to read and respond to my posts. After reading this article, I went in and removed the links and left the comment by itself.
Is this method ever used as a way to break into someone’s site to hack it? Or is it just a way to get someone from another site to click their link and go to their site? Thanks again for your help with this subject.
WPBeginner Support
Hey Michelle,
Most links submitted in a comments are often spam. Some times these links can lead users to malicious websites. You need to carefully review comments before approving them. See our guide on how to deal with comment spam in WordPress for more information.
管理者
Arulmjoseph
Thanks for the information.
gumusdis
Perfect, Thanks for sharing these useful information with us.
Dattaraj
Very good article. Thanks for detailed explanation.
Liz Ziser
Great post! Thank you for sharing.
Personally, my confusion lies with moderation options. For example, if a legitimate blog links to my site, and I move it to “Trash”, is the link deactivated? i.e. It’s fine for them to link to me, but I don’t want the pingbacks displaying at the bottom of my post… so would this be the best selection?
I’d just like to better understand the consequence of each moderation selection: Approve, Unapprove, Trash, Spam, and Trash. What actually happens when each of these are selected.
Thanks a lot!!
ketul
hello i am confusion about pingback in my wordpress its affect on seo keywords?
Daren
Perfect! Been wondering about this for a while. Thanks for the focused “Don’t waster your time” advice.
Nebu John Thaliyath
Really Helpfull. Thank You
Sanjay Kumarr
Now I have good knowledge of Trackbacks and PingBacks, trackbacks are mannual with contents and pingbacks are automated / software based both will 99% spam.
Your article is very good and clearly belongs to questions that I was trying to find.
Good websites and information as well.
WPBeginner Support
Hey Sanjay, glad you found it helpful
Don’t forget to join us on Twitter for more useful WordPress tutorials.
管理者
Vasu
This was very useful. Just the information what I was looking for.
thanks
Vasu
Amit
This is very useful information for me too. Actually i was very confused before this. When i research on my website, that one trackback post show there.
After read this knowledgeable article about trackback and pingback . my problem has been solve.
Breanna
So, are pingbacks/trackbacks bad or good to get?
Chris Webb
Great Post, very thorough explanation on what these two types of linking mechanisms do.
Phil Owens
Hi,
Considering your title is what, how, why, you haven’t explained how to create a trackback. I am a complete noobie to blogging, so treat me like an idiot
Brendan Hall
I was going to use track backs on our site. We tried them for a while and we were just inundated with spamming comment (of which this comment is not lol). In the end I decided that is was not worth using track back at all.
Pushkar Kathayat
How to make a pingback for another blog?
Heather
Does disabling trackbacks and pingbacks affect my sites SEO?
WPBeginner Support
No it does not.
管理者
Luke Ward
Hi, If I disable pingbacks/trackbacks as you’ve suggested, will that also stop internal pinkbacks?
Thanks
Heike Martin
Internal pingbacks can be avoided by making sure that the url used only shows the extension of the full url. Look at the url for this post. To avoid self-pings you want the link to only read “/beginners-guide/what-why-and-how-tos-of-trackbacks-and-pingbacks-in-wordpress/”. This info is from the make.wordpress site. To do this add the link and check in text editor mode and delete the domain portion of the url
Robert
Thanks for this article on trackbacks and pingbacks. I had been thinking of the advantages of allowing trackbacks from genuine bloggers but if your experience is that 99% comes from spam then I don’t think the 1% is worth it.
I think I will place a prominent notice advising bloggers to use the Contact Me form to request a link up.
James
Have been reading the release notes on 4.0.1, specifically the XSS vulnerability in comments which launches upon moderating comments.
I don’t suppose any one would know if the trace ping backs could be exploited in the same way.
John Shea
Helpful article, been getting spam trackback notifications from someone who ran what almost appears to be a negative seo campaign
Jude Quin
I’ve been struggling with trying to understand this for years. I read the explanations over and over but it’s like a “Whos’ on first?” dialog!
So, if my post includes a link to another article on the web, that site gets the “pingback” notice? then, if they approve it, it appears as a comment under the article that I linked to? and that comment consists of a link to my article?
the track back is REALLY CONFUSING, the explanation appears to suggest that If I comment on an article on another blog, the track back links that post, with my comment, to one of my posts as a comment with title and excerpt from the other post..? whew! ..if this is correct, how is the track back sent? and how does it know which article I want my comment to link to?
Allen Underwood
It’s a little ironic – you must have gotten tired of the WordPress SPAM as well now that you’ve got Disqus!
I had installed Disqus on our site CodingBlocks.NET but we were still getting a TON of SPAM which I mistakenly thought was comment SPAM. Turns out it was trackbacks – I was grepping the log files on the server and saw a large number of these trackbacks which led me to your site (in search of an answer). It’s unfortunate that I have to disable this feature because of all the dishonest people out there – one of the fake trackback’s I received was from a DENTIST!! I mean seriously…anyways, thanks for the explanation of trackbacks, pingbacks and how to disable if necessary (which I believe is probably incredibly necessary nowadays).
kuldeep
how can we get pingback reference link for non wordpress sites and for facebook page etc
WPBeginner Staff
you need to ask the site owner to remove it.
WPBeginner Staff
you will need to ask them to remove it.
Allison
Is there a way to remove a trackback on another person’s site or do they have to do it? There is a link to my site on another site and I want it deleted.
Apologies if this posted twice. I refreshed and think it disappeared.
Allison
Is there a way to remove a trackback on a site you do not maintain? There is a link to my site on a third party site that I do not want there. Is there a way for me to make it go away or do I need to ask the site it’s on to remove it?
PixieHouse
I wonder – If I deactivate track/pingbacks at my site, yes even use a plugin to prevent such, do I still ping other blogs and eventually get a backlink every now and then?
Or does the deactivation goes both ways?
Allen Underwood
On that same settings page (Settings -> Discussion) where you can deactivate the trackbacks and pingbacks, there’s another option just above that (in WP 3.9.1) called “Attempt to notify any blogs linked to from this article”. If you leave that checked then your blog will still attempt to send out pingbacks.
Clive Maloney
That was really helpful. Thanks. I’ve had a lot of spammy trackbacks and pingbacks but a recent legitimate trackback got me wondering.
Joy
If i allow a pingback that is legitimate just to see how it will look on a site, can i change y mind and delete it later?
WPBeginner Support
Yes you can.
管理者
SPFischer
JIRCAS posted a good question but it was never answered. I’m finding that a number of bloggers will post huge lists of links to “other great posts on _____.” The blank, in my case, is to posts made in response to a weekly photo challenge. I will receive a pingback and while their post will be relevant to the challenge, I really see no value in allowing the pingback. Am I correct in this assumption? While I have a number of these being held for moderation, on the various posts in question, the link to my post still appears. If I don’t approve it, does this just mean that the link won’t work or that the link will work, but the pingback won’t appear as a comment on my post? So it turns into a one-way referrer to my post but I’m not reciprocating?
WPBeginner Support
SPFischer, Does the post linking to your post is really relevant to your blog? You see there are lots of people who run auto-blogging software and RSS aggregators. You don’t need to accept those trackbacks at all. However, blogging is very much like a discussion. You write something thought provoking on your blog and some other blogger builds their original content on your thoughts thats how the discussion moves forward in the blogsphere. So if you want, you can approve those trackbacks. However, we have noticed that the number of genuine trackbacks and pingbacks almost completely disappeared recently.
管理者
yvonnew
Loved the post. Found “How to Disable Trackbacks, Pingbacks, and Self Pings” very useful thank you.
Sam Hembury
Thanks for this, really helped.
Having already put a good captcha in place I wondered why I was still getting loads of spam on my sites. Will be disabling on all.
Quick question; what do you use to tackle comment spam? I’ve been using google captcha as seen on
Ron M.
Thank you for this. I’m a new blogger and was confused on what they really do. Thanks for the clarification. I kind of had an idea but didn’t know the difference between pingbacks and trackbacks.
May I ask, whether it is good to allow them or to block them?
WPBeginner Support
If you are getting too many spam in trackbacks and pingbacks then block them. If you are getting some legitimate trackbacks from blogs and other sites in your niche then you should keep it.
管理者
Peter
I have a question if someone can answer for me please…
I unchecked Allow Link notifications from other blogs, and I also disabled trackbacks and pingbacks on existing wordpress posts…
…but do I still need to use the plugin called “No Self Pings” if I want to stop self-pinging myself? Or will the 2 actions I performed above ensure that I won;t be self-pinged?
In Many Thanks,
Peter
WPBeginner Support
You can test this by creating a new post on your site and linking to another old post.
管理者
Sven
Simple beginner question.
And no, its not for any kind of spam reason. Is there any way to send trackbacks from wordpress “pages”? Posts have that feature but i need a soluton for pages.
Regards Sven
Billy P
Great article. I unchecked the allow link notification but still seem to be receiving a lot of spammy trackbacks. Are there any plugins you can recommend? We run a lacrosse pinnies site:
My other question is how do we go about gaining “legit” trackbacks/pingbacks for our site. Thanks for your time. BP
WPBeginner Support
Do you have Akismet enabled? You can approve legit trackbacks and pingbacks like you would moderate comments.
管理者