Molti blog e siti web che sono saliti sul carro di Google AMP lo stanno ora disabilitando per diversi motivi. Questo perché AMP elimina diversi elementi del sito web per migliorare la velocità di caricamento.
Nella nostra esperienza di test delle pagine AMP, abbiamo notato una riduzione delle conversioni, delle pagine viste e dell’engagement generale. Inoltre, l’ultima versione di Google Analytics non supporta Google AMP. Di conseguenza, non vedrete nessuna pagina AMP su WPBeginner.
In questo articolo vi mostreremo come disabilitare correttamente Google AMP in WordPress.
Perché si dovrebbe disabilitare Google AMP in WordPress
Accelerated Mobile Pages (AMP) è un’iniziativa open-source per rendere il web più veloce per gli utenti mobili e migliorare l’esperienza dell’utente.
Lo fa servendo pagine con HTML e JavaScript ridotti al minimo. Ciò consente al contenuto di essere ospitato nella cache di Google AMP. Google può quindi servire questa versione memorizzata nella cache agli utenti quando fanno clic sul vostro link nei risultati di ricerca.
Tuttavia, se avete scelto di impostare Google AMP in WordPress, potreste pensare di aver fatto la scelta sbagliata.
Non siete soli. Molti blogger, influencer e pubblicazioni online hanno smesso di usare AMP sui loro siti web WordPress.
In primo luogo, esamineremo i motivi per cui potreste prendere in considerazione la disattivazione di AMP sul vostro sito web WordPress e poi vi illustreremo la procedura da seguire.
Google Analytics 4 non supporta AMP
Google Analytics 4 o GA4 è l’ultima versione di Google Analytics che tiene traccia del vostro sito web e delle applicazioni mobili nello stesso account. Apporta numerosi cambiamenti, tra cui nuovi metodi di tracciamento, funzioni di reporting, metriche e rapporti.
Tra questi cambiamenti c’è il fatto che GA4 non supporta ufficialmente AMP al momento e non è confermato se funzionerà in futuro. Uno dei motivi è che tiene traccia dei visitatori del sito web e dell’app nella stessa proprietà.
Tuttavia, Google ha dichiarato che sarà possibile accedere ai vecchi dati nella proprietà Universal Analytics solo fino al 1° luglio 2024. Ciò significa che è ancora possibile accedere ai rapporti di Universal Analytics per visualizzare i dati passati, ma non sarà ancora possibile tracciarli nella versione più recente.
Drastico calo dei tassi di conversione
Google AMP impone molte restrizioni su HTML/JavaScript. Ciò significa che molti elementi interattivi del vostro sito web WordPress vengono a mancare con AMP, come i moduli optin e i popup di uscita.
Di conseguenza, i proprietari dei siti non possono incoraggiare gli utenti a iscriversi, a compilare i moduli di contatto o ad acquistare prodotti.
Minori visualizzazioni di pagine da parte degli utenti mobili
AMP non mostra le barre laterali del sito o altre funzioni di scoperta dei contenuti. Ciò provoca un calo significativo delle pagine viste dagli utenti mobili.
In effetti, alcuni esperti di esperienza utente suggeriscono che il pulsante di chiusura in alto incoraggia gli utenti a tornare alla ricerca di Google dopo aver letto il vostro articolo, invece di navigare nel vostro sito web.
Minore coinvolgimento degli utenti
Molti siti web si basano sulle interazioni con gli utenti, come i widget click-to-tweet, le valutazioni degli utenti, i commenti e così via. Google AMP rende piuttosto difficile per i proprietari di siti web mantenere gli utenti impegnati e interagire con i loro contenuti.
Dovreste disattivare Google AMP?
La risposta a questa domanda dipende dal vostro sito web. Se gli utenti mobili costituiscono la maggior parte del vostro pubblico, potreste comunque voler utilizzare AMP.
D’altra parte, se avete provato Google AMP e ha influito negativamente sui vostri tassi di conversione, probabilmente dovreste disabilitare Google AMP sul vostro sito web.
Contrariamente a quanto si crede, Google non penalizza i siti web che non utilizzano AMP. Potete comunque migliorare la velocità e le prestazioni del vostro sito web su mobile per competere con il pubblico della ricerca mobile.
Tenendo presente tutto ciò, vediamo come disabilitare AMP sul vostro sito WordPress.
Disabilitare i plugin di Google AMP in WordPress
Non tutti utilizzano gli stessi plugin di WordPress per aggiungere il supporto AMP ai propri siti web. Tuttavia, le impostazioni di base rimangono le stesse indipendentemente dal plugin utilizzato.
La prima cosa da fare è disattivare il plugin AMP installato.
È sufficiente visitare la pagina Plugin ” Plugin installati dalla dashboard di WordPress e fare clic su “Disattiva” sotto il nome del plugin AMP.
La semplice disattivazione del plugin disabilita il supporto AMP sul vostro sito web. Tuttavia, ci sono altri passaggi da seguire per garantire che il vostro sito sia privo di AMP.
Impostazione dei reindirizzamenti per le pagine AMP
La disattivazione del plugin AMP rimuove la versione AMP degli articoli dal sito web. Tuttavia, questo da solo non è sufficiente, soprattutto se AMP è attivo da più di una settimana.
È molto probabile che Google abbia già indicizzato quelle pagine e continui a mostrarle nei risultati di ricerca. Se un utente fa clic su una di esse e voi l’avete rimossa dal vostro sito, troverà una pagina 404, poiché quel contenuto è ormai scomparso.
Per risolvere questo problema, è necessario reindirizzare gli utenti che arrivano alle pagine AMP alle normali pagine non AMP.
Vi mostreremo due metodi diversi per impostare i reindirizzamenti per Google AMP, prima usando un plugin e poi usando il codice. Potete scegliere quello più conveniente per voi.
Metodo 1: Utilizzo di un plugin di reindirizzamento
Il modo più semplice per impostare la reindirizzazione in WordPress è utilizzare il plugin All in One SEO (AIOSEO). È il miglior plugin SEO per WordPress che offre un potente gestore di reindirizzamenti.
È necessario disporre della licenza AIOSEO Pro, che include il gestore di reindirizzamento.
Innanzitutto, è necessario installare e attivare il plugin All in One SEO (AIOSEO). Per maggiori dettagli, consultate la nostra guida passo passo su come installare un plugin di WordPress.
Dopo l’attivazione, potete andare su All in One SEO ” Reindirizzamenti dalla dashboard di WordPress e fare clic sul pulsante “Attiva reindirizzamenti”.
Questo vi aiuterà a installare il componente aggiuntivo AIOSEO Redirection Manager che gestisce questa funzione. Dopo l’attivazione, si accede alla scheda “Reindirizzamenti”. Qui è possibile inserire gli URL di origine e di destinazione per impostare il reindirizzamento.
Per prima cosa, è necessario fare clic sull’icona “ingranaggio” nel campo URL sorgente e poi attivare la casella di controllo “Regex”.
Successivamente, è possibile aggiungere il seguente codice nel campo URL sorgente:
^/(.*)\/amp
Nel campo URL di destinazione, è necessario aggiungere l’URL del sito web nel formato seguente:
https://example.com/$1
Non dimenticate di sostituire “example.com” con il vostro nome di dominio.
Successivamente, è possibile mantenere il “Tipo di reindirizzamento” come 301 spostato in modo permanente. In questo modo, gli utenti saranno reindirizzati in modo permanente alle pagine nonAMP.
Infine, fare clic sul pulsante “Aggiungi reindirizzamento” per salvare le modifiche.
È ora possibile visitare l’URL di una precedente pagina AMP del proprio sito web per verificare se il reindirizzamento funziona correttamente.
AIOSEO vi aiuta anche a tenere traccia dei link interrotti sul vostro sito web. È possibile identificare rapidamente le pagine AMP che causano errori 404 e reindirizzarle. Per maggiori dettagli, consultate la nostra guida su come monitorare le pagine 404 e reindirizzarle in WordPress.
Metodo 2: Impostare manualmente i reindirizzamenti in .htaccess
Se non volete usare un plugin per impostare i reindirizzamenti, potete configurare il reindirizzamento usando il file .htaccess sul vostro account di hosting WordPress.
Per prima cosa, dovrete collegarvi al vostro sito web utilizzando un client FTP o il File Manager di cPanel. Per maggiori dettagli, consultate la nostra guida su come usare FTP per caricare file in WordPress.
Una volta collegati, è necessario individuare il file .htaccess nella cartella principale del sito web.
Successivamente, è possibile modificare il file nella cartella principale.
Aggiungete quindi il seguente codice in fondo al vostro file .htaccess:
// Redirect AMP to non-AMP
RewriteEngine On
RewriteCond %{REQUEST_URI} (.+)/amp(.*)$
RewriteRule ^ %1/ [R=301,L]
Non dimenticate di salvare le modifiche e di caricare il file sul vostro server.
È ora possibile visitare l’URL della precedente versione AMP di qualsiasi post sul proprio sito web per verificare che il reindirizzamento funzioni come previsto.
Speriamo che questo articolo vi abbia aiutato a disabilitare correttamente Google AMP in WordPress. Potreste anche voler consultare la nostra guida definitiva alla SEO di WordPress passo dopo passo per i principianti e i migliori consigli per velocizzare WordPress.
Se questo articolo vi è piaciuto, iscrivetevi al nostro canale YouTube per le esercitazioni video su WordPress. Potete trovarci anche su Twitter e Facebook.
Adeel Qadir
Thanks for such a nice article and your way of explaining was very simple. With this helpful article, I have easily redirected my website and remove AMP successfully.
Lots of thanks
WPBeginner Support
You’re welcome, glad our guide was helpful
Admin
Parkashjit Singh
Hi Sir, i following all the steps but, i saw all the amp link on google which are ranked now how i can removed that amp ranked links on google. As well when i search on google about my site then i saw amp logo after my site tittle even now I’m not using apm. Now how i removed that icon.
WPBeginner Support
You would need to have Google recrawl your site to start removing the content from Google’s search results.
Admin
Parkashjit Singh
How, is there any tutorial or bog. Please send me
WPBeginner Support
You can find our article on how to do this below:
https://www.wpbeginner.com/wp-tutorials/how-to-ask-google-to-recrawl-urls-of-your-wordpress-site/
Raj Deep
My site uses ssl and is on https. Should I use https or http in the redirection ?
WPBeginner Support
Use HTTPS
Admin
Robin
Hey I have page which have /?amp AMP format. So what change I have to do for proper redirection,
As the code given above /(.*)\/amp is only redirection pages with /amp.
Please tell me what change required for this ? thing.
WPBeginner Support
You could create an additional redirect where you add * before amp if you customized your amp URLs to show like that.
Admin
Bob Morris
Thanks. I found this article after one too many posts with 17 indecipherable AMP errors
WPBeginner Support
Glad our guide could be helpful
Admin
Farblos Kay
This is the best website to learn and fix anything WordPress. You guys are geniuses!
WPBeginner Support
Thank you, glad you find our content helpful
Admin
Subodh Gupta
I have disabled AMP on my site using the mentioned codes. But the post/page previews are showing in AMP mode. What to do? Using TagDiv NewsPaper theme.
WPBeginner Support
You would want to ensure you’ve cleared all of your caching for the most common reason for that.
Admin
Adnan
Yours AMP pages are in Google cache, so when Google Bot re-index and check no rel=”amphtml” tag they index non-AMP page.
Julia
Hi, this article sounds very useful, thanks for sharing!
Before I will deactivate/uninstall AMP plugin as well, I have to ask a question.
I have, by mistake, redirected few of amp links (with amp plugin already installed) to my normal url link:
example.com/amp to example.com
The reason why I did that redirect with redirection plugin, is that I had no knowledge of what amp is, and so I thought it’s an error, when I was migrating my site.
Now my question is, should I rather disable all my redirects with amp and then disable/uninstall the AMP plugin and then do the bulk redirect ?
Thank you for your help!
WPBeginner Support
To be safe you may want to create an export of your current redirects, remove them, then do the method in this article to prevent the possibility of multiple redirects
Admin
Pratik Bhatt
Hi,
Can you tell me, when we can remove the redirection plugin. Does google remove the amp pages automatically after some time?
WPBeginner Support
Once the amp pages are no longer being indexed you can remove the redirection. It takes time and Google recrawling your site for the links to be removed.
Admin
Pratik Bhatt
Thanks for the quicky reply.
One more question, I’ve to ask, If I don’t do the redirection, then still google remove the amp pages after some time?
Thanks.
WPBeginner Support
Eventually yes
sam
Hi
I followed the steps above. However, when searching on my mobile device the amp pages are still popping up (It’s only been a few hours so this may be why). When I search on desktop device and type in domain.com/amp the redirect works perfectly. Do you know why this is happening?
WPBeginner Support
You would need to clear any caching as the most common reason it would still be showing up.
Admin
Kuldeep Singh
Worked like a charm.
Thanks!
WPBeginner Support
Glad our guide was helpful
Admin
Jason
Great Guide! Worked like a charm.
WPBeginner Support
Thank you, glad our guide was helpful
Admin
ahs shaikh
thank you very much for this blog post…
WPBeginner Support
You’re welcome
Admin
Rahul sarawagi
Hey,
I tried this way and now my website is not loading, it is giving an error message that
” redirected you too many times ”
Please help me out in getting it back.
WPBeginner Support
For the too many redirects error, you would want to take a look at our guide here: https://www.wpbeginner.com/wp-tutorials/how-to-fix-error-too-many-redirects-issue-in-wordpress/
Admin
Dietrich
I have done method 1 and cleared/deleted cache and it still shows the AMP version? Any tips how to fix?
WPBeginner Support
You would want to check that your host does not have caching enabled and your redirects do no have any typos
Admin
Rohit verma
i have done the first method but it still shows amp version what to do?
WPBeginner Support
You would want to clear any caching as the most likely cause
Admin
Subham
Hi,
You guys are doing great.
After creating AMP i have seen down in my traffic.
So i decided to remove that and i did.
I got many errors. So, i had to install amp again.
Now finally this article helped me a lot to completely remove amp.
Thank you very much WPbeginner.
You are a lifesaver!
WPBeginner Support
Glad our guide could be helpful
Admin
Catherine Thomas
THANK YOU!!!! Method #1 worked perfectly!!!
WPBeginner Support
Glad our recommendations could help
Admin
Akash Gogoi
Can I disable redirection plugin after AMP completely gone from Google search result? Please help.
WPBeginner Support
If you would like you can. Be warned that would remove the redirects so if the links start appearing as broken links in your search console you may need to readd the redirects.
Admin
Enes
Hey. Thank you very much for the info but i had a question. It does not work with me method 1. it suppose to be non amp as soon as i do redirect right ?
my website is https so i made it as https that what it should be ? Thanks in advance
WPBeginner Support
If you are using https then you would want the second field as https, as long as you don’t have caching then it should automatically update. If not, you would want to reach out to the plugin’s support for them to take a look.
Admin
Suanlian Tangpua
When should I remove the redirection?
WPBeginner Support
As it would depend on if Google still links to your AMP pages, we don’t have a set time to remove it we would recommend at the moment.
Admin
Hiral
Hi, thanks for helping. I used method 1. All the blog posts are being displayed in proper format but home page, about, contact such pages are still being displayed in AMP. How to fix it?
WPBeginner Support
You may want to check with the author of the redirection plugin to ensure there isn’t a hiccup with the created redirect.
Admin
Elsaid
Thanks a lot
Now I disable and delete AMP Plugin. and redirect lINKS by first method.
but I have a question , If I want reinstall AMP plugin again
what I should do about redirections????
WPBeginner Support
You would need to remove the redirections.
Admin
Kumarpal Shah
I’ve used Method 1 – Using Redirection Plugin. Now, my question is after adding the redirection is it necessary to keep plugin installed & activated?
OR I can remove the plugin after adding the redirection?
WPBeginner Support
Using the plugin, you would need to keep the plugin active for the redirects to continue.
Admin
Mario
It worked for me wpbeginner thanks a lot
Amp is not advisable use
WPBeginner Support
Glad our article could help
Admin
foodstyling
Hi,
I used the redirection method and the AMP pages are redirected to fine, but the address remain as /?amp.
Should I worry?
WPBeginner Support
If the redirection is working correctly, then you do not need to worry about the urls.
Admin
Mark Llego
I would like to know how can I 301 redirect if my amp url is structured like this
site.com/amp/your-article/
I am using better amp.
Thank you.
WPBeginner Support
Hi Mark,
The htaccess method in this post should handle that redirect for you
Admin
Joanna
Thank you so much! I was struggling with accidentally adding AMP pages and then removing them to losing a lot of traffic. Then, I felt defeated, so I reinstalled AMP. Method 1 with the Redirection plug-in was so easy I wish I had seen this sooner. THANKS!!
WPBeginner Support
Glad our article could help
Admin
Rajesh Ranjan
hii, i followed each and every step but its not working on my Wordpress website.
WPBeginner Support
If you removed AMP completely and clearing your cache did not remove the AMP versions you may want to check with your hosting provider to ensure they don’t have caching or similar that would be affecting the AMP pages.
Admin
Margaret
I’m using the Yoast plugin for redirects – what do I input and where to redirect my amp urls to my non-amp ones?
Manh Nguyen
I do as instructed, how long does my site return to normal ?
Thanks!
katie larking
Hi I disabled the AMP plugin and set up a redirect as per the article. The redirect works, but the AMP pages are still in google index and working. How long until google replaces them with my non amp pages. Please let me know how long it takes organically vs anything I can do to speed this up that is proven to work. Thankyou!
Aaron Hunter
This helped so much thank you! I’ve asked WP support, and they had nothing to offer me for a solution. The new version of Wordpress.com doesn’t let you deactivate AMP so I used the Redirection plugin. Thank you again!!!
Keith Whitworth
You are an absolute lifesaver! After implementing AMP, my user engagement dropped significantly, my site links in Google totally disappeared, my ranking (for my niche) was at the bottom of the barrel.
AMP is not really designed for podcasts AT ALL.
Once I decided it wasn’t going to work out, I deleted the plugin only to generate thousands of 404 errors related to AMP. I found myself creating unnecessary laborious work creating redirects every day as they popped up.
Finally, I got frustrated and performed a search and replace in my database to remove amp/ which was a massive mistake. Suddenly my site was no longer available. I deleted the plugin and everything was restored but what to do about all the 404 errors related to AMP?
I ran across your website through a Google search and presto. In one fell swoop, all my headaches disappeared. My sitelinks have been restored and yesterday I received an email from Google stating that mobile-first indexing was enabled on my site.
I cannot thank you enough!
WPBeginner Support
Hi Keith,
We are glad you found the article helpful
You may want to join us on Twitter for more WordPress tips and tutorials. Next time you come across an issue, don’t forget to search WPBeginner first for a solution 
Admin
virginia
and a little question, after deactivating AMP, can I delete it? is it safe to do so?
WPBeginner Support
Hi Virginia,
Yes, it is safe to delete the AMP plugin.
Admin
virginia
hi, I`ve been using AMP but it generated a lot of errors in Google Search console. I´m an amateur blogger so I can´t identify properly the reasons when something isn´t working.
A thing I´ve noticed with AMP is that they cherrypick which image they show as your featured image in a blogpost, and it´s NEVER your actual featured image!! they choose to show an image uploaded inside the body of the post. And I run a travel blog, so I have a lot of unattractive -but useful- images like “this is the almost-hidden-kiosk where you can buy tickets to Eiffel Tower for less”. Well..they decided to show THOSE images instead of my well-curated eye-catching images featuring each post… It´s a NO- NO !!
By the way I was affected by the Yoast SEO bug early this year (which erased the no-index labels in media files, so if someone googled my blog, random images -like pie charts- showed in the results AS PAGES and posts in my blog without a single word explaining anything… a nightmare). I´ve installed a plugin called “404 redirect” to get rid of that mess, redirecting images to actual posts. It´s working fine as much as I know!
I´m trying to redirect all my /amp pages to the original URL, but a few days ago they changed the way the /amp pages show in browsers… is isn´t anymore /blogname.com/posttitle/amp Where can I find my amp pages to copypaste them and redirect all of them to my proper URLs?
Great article! Thank you for giving me more valid reasons to unistall AMP.
Tom Darche
I used another regex based on this one:
/(.*)\/amp?\/
My regex match the same but also match “something-before/amp/ instead of only “something-before/amp”
Natalie
Hi, thanks for this. I have been following an alternative method which tries to remove all AMP URLS by labelling them as no index. This uses the real-time find and replace plugin… where you add this code to the find section of the plugin:
You then go to the AMP plugin, go to the SEO section and add the following code to the head section: The idea is, that this will then signal google to take your amp pages out of the search. It’s only been a couple of days, but google has only indexed more AMP pages so far, so I’m not sure if it’s going to work. You can then create a 404 redirect if you wish from AMP pages to non-amp urls. Only at this point do you disable the AMP plugin. Do you think this will work? I’m trying my best to do this without damaging my rankings. Also…. one more thing! Since installing AMP my traffic has dropped by around a third according to analytics. Is this just because google analytics is not registering visits to AMP pages? I did put my google analytics code in when I set up Google AMP, but that’s all I did, I didn’t add anything to analytics otherwise. Thank you!!
Sarah Carter
Thanks, very easy to follow. I’m adding in another reason to disable amp (I’ve been on the fence for a while), is that the Amazon affiliate link builder program does NOT support AMP, neither domany of the cookie plugins that folks have been using for GDPR compliance purposes.
Ross Graham
Exactly the same reason I dropped AMP. even when promoting my site and sharing direct page links many of my users still ended up on none AMP pages. I lost revenue and now My site is back to costing me money instead of earning me money. I could still see people are converting and clicking my links but yesterday when i had a huge boost in traffic, out of 500 link clicks, only 33 were captured by my affiliate programme.
Mirre
Thanks that was so easy!!
Simson
An hour ago I was on the page, how to install AMP. After setting up and going through some of the folks’ articles, I’m here.
Dan
I tried both methods and they don’t work
The .htaccess method causes a server error.
While the redirect method doesn’t work.
I use the plugin Yoast SEO, and they have Regex redirects but it won’t work for me.
Please help!
Aniket Bangar
Hi Dan,
Try
# Redirect AMP to non-AMP
RewriteEngine On
RewriteCond %{REQUEST_URI} (.+)/amp(.*)$
RewriteRule ^ %1/ [R=301,L]
I am sure you also copied the comment “/Redirect AMP to non-AMP ” which caused500 error
James Michael Sama
Hey there – I’m getting about 100k uniques per month from search traffic and turning off AMP because people aren’t subscribing – so thank you for this.
Quick question: Do I need to redirect every specific page URL from the AMP ones? There are about 800 articles on my site, and that would take forever.
I appreciate it!
– James
WPBeginner Support
Hi James,
Using the redirection plugin will automatically redirect all AMP URLs to regular ones.
Admin
Ashraf Jan
Thank you So Much dear…..!!! Will it affect Search traffic and AdSense?
Kane
Thanks a lot for this tutorial. another reason why it makes sense to disable google amp on your wordpress is the use of adsense. dynamic adsense ads will not roll out on amp pages.
Have you had any experiences on this?
Totally weird, as this is the way how google acutally earns money…
Manoj
Thanks for your detailed guidance. It’s really helpful. In the same way, how can I redirect users from my old permalink structure to the new structure? I was using http://www.example.com/month/sample-post permalink on the blog, later I changed it to http://www.example.com/post-name.
G. P. Gautam
Hi,
I have activated AMP for my website. And its been long time to set it up. Now I want to Disable AMP for my site. That is why I am following this guide. I do the same as you mention in method 2. When I save my .htaaccess file it shows me this message, “501 internal server error.”
What is this and how to solve this problem.
Please guite.
WPBeginner Support
Hi,
Please see our guide on how to fix internal server error in WordPress.
Admin
Emily Brown
Thanks for the great post. It is very helpful.
Kevin
I have done as you said above and added in the plugin, I have deactived the amp plugin but the redirect didn’t work. Google still sends me to the amp page.
My website is and I added /$1 after as above.
I put https instead of http as above. Have tried both ways.
Does it take time for google to get the redirects?
Any help would be great. My bouce rate is now at 70% and I think it is because of the Amp, it was about 20%
Thanks
WPBeginner Support
Hi Kevin,
Yes. Your site’s AMP pages are hosted and served from Google’s own cache. They will continue to appear in search results until Google crawl backs your site. This may take a few days, you can also initiate a crawl using Google Search Console (webmaster tools).
Admin
Ben
The best reason, your content should be your content you should not give Google the power to shut you off