GeoTargetingWP

Running a website is all about reaching the right people – but what if your audience is spread across the globe?

That’s where GeoTargetingWP comes in. In this GeoTargetingWP review, we’ll examine the plugin’s features, pricing, and support options to see if it can help you deliver a personalized experience to an international audience.

At WPBeginner we’ve been using WordPress for over a decade, and we’ve seen plenty of geolocation plugins come and go. So, is GeoTargetingWP the key to targeting people around the world? Let’s find out, in this detailed GeoTargetingWP review.

GeoTargetingWP Review: Why Use It in WordPress?

GeoTargetingWP can show different content, products, menus, and widgets to visitors based on their location. The plugin will auto-detect the user’s whereabouts and then show different content based on their country, city, state, zip code, or radius.

This kind of dynamic content can often get you more sales, signups, and conversions. For example, you might display different affiliate links based on the visitor’s location.

In this way, you can send traffic to the best-converting product or affiliate partner for that region. This may result in higher conversion rates and more commission for your online business.

Alternatively, GeoTargetingWP can completely remove content for certain users. For example, if you’re using an eCommerce plugin such as WooCommerce then you might hide products that are unavailable in the visitor’s location.

GeoTargetingWP Review: The Right Geolocation Plugin for Your WordPress Website?

By using geotargeting in WordPress, you can show more relevant, personalized content and products to your visitors. For example, if you run an online store then you might display different discounts and shipping offers to customers, depending on their location.

Similarly, if you have a food blog then you can might create a popup showing readers the best places to eat in their region.

With so many possibilities, let’s see if GeoTargetingWP is the right geolocation plugin for you.

1. Accurate IP and GPS Targeting

GeoTargetingWP can target countries, states, cities, and even zip codes using the user’s IP address. For visitors using mobile, GeoTargetingWP can detect their GPS location for even greater accuracy.

This allows you to optimize your site in all kinds of ways. For example, if you run a multilingual WordPress site, then you can automatically redirect visitors to your localized content.

Even better, GeoTargetingWP can detect the visitor’s real IP address and location, even if you’re using tools such as CloudFlare, Sucuri, or Akamai.

2. Protect Any Page or Post

With GeoTargetingWP, you can restrict access to entire pages, posts, or custom post types.

No matter what kind of content you’re working with, GeoTargetingWP adds a user-friendly meta box to the WordPress content editor. Here, you can create a rule for this entire piece of content.

You can either completely hide the content, or show a message explaining that this page or post isn’t available in the visitor’s location.

3. Partial Geotargeting

Sometimes, you may want to add geotargeted content inside a WordPress page or post. For example, you might create a landing page with multiple call to action (CTA) buttons that target different locations.

This can save you time and effort, since you don’t need to recreate the same page multiple times.

With GeoTargetingWP, you can add geotargeted content as either a block or a shortcode inside the WordPress block editor.

4. Inclusion and Exclusion Rules

When creating your GeoTargetingWP rules, you have the option to include or exclude content. This is particularly useful if you run an online marketplace and don’t ship to a specific location.

Instead of creating inclusion rules for every region where you offer shipping, you can create an exclusion rule for the regions where you don’t offer shipping. This can save you a ton of time and effort, and make it easier to manage your rules.

You can also mix-and-match rules to get exactly the results you need.

5. Show Different Menus and Menu Items

If you create different pages and posts for visitors, then you’ll want to help them access that location-specific content.

With that in mind, GeoTargetingWP can show unique menus items or even entirely different navigation menus based on the visitor’s location.

6. Save Time With Custom Regions

With GeoTargetingWP, you can save time by creating custom regions that include unlimited countries, cities, zip codes, or states. This allows you to target a section of your audience using the custom region name, rather than typing in the full list of location information.

Even better, when creating zip code regions you can use the * character as a placeholder for a series of numbers. In this way, you can create a region that targets an entire series of zip codes.

7. Geotarget Your WooCommerce Products

GeoTargetingWP integrates with WooCommerce, so you can show or hide products based on the visitor’s location. For example, you might hide items that aren’t available in the customer’s region. This can help you avoid confusing email back-and-forth, customer complaints, and refunds.

You can either completely hide the product or show a message explaining that the item isn’t available in the visitor’s location.

Going further, you can even suggest an alternative product the customer might want to buy instead. Another option is asking them to join your email list, so you can notify them if the item becomes available in their region.

8. Supports Easy Digital Downloads

In addition to WooCommerce, GeoTargetingWP supports Easy Digital Downloads, which is the best digital eCommerce plugin.

This integration allows you to geotarget your digital products, sales, discount codes, and other content. In this way, GeoTargetingWP can help you promote the right content to the right people, which should get you more conversions, sales, and downloads.

9. Geolocated Affiliate Marketing

With GeoTargetingWP, you can show country-specific affiliate marketing links to visitors.

This can help you get more clicks and commissions, especially if your affiliate partners have multiple domains. For example, if you’re an Amazon affiliate then you can forward your audience to Amazon.com, Amazon.co.uk, Amazon.de or some other domain, depending on their location.

Sometimes, an affiliate product may be unavailable in the visitor’s location. In that case, GeoTargetingWP can send them to a completely different affiliate partner so you don’t lose out on potential revenue.

10. Create Personalized and Dynamic Ads

Do you make money online blogging, by running online ads?

If you’re advertising on platforms like Google Ads or Facebook Ads, then geotargeting can help to optimize how you spend your advertising budget.

With GeoTargetingWP, you can show unique ads based on the visitor’s location. Often, this can help you get more clicks, which means more revenue from your advertising campaigns.

11. Location Switcher

Many business websites and stores have strict geotargeting rules. However, If you want to give your visitors more control, then GeoTargetingWP can add a location switcher to your website.

This allows visitors to choose their preferred location. For example, someone who is travelling may still want to access a specific localized version of your site.

You can add this location switcher as a sidebar widget so it appears across your entire WordPress website.

Alternatively, you can add the dropdown menu to specific pages or posts, using a shortcode.

No matter how you display the dropdown, you can choose whether to include country flags. You can also restrict the dropdown menu so it only shows specific regions.

12. Supports Multiple Page Builders

GeoTargetingWP is fully compatible with the WordPress content editor and the classic editor. You can also place it directly in your template files using PHP.

Beyond that, GeoTargetingWP has built-in integrations for some of the most popular page builders including Elementor, Divi Builder, and Beaver Builder.

13. Compatible with Page Caching

Using a WordPress caching plugin is one of the easiest ways to increase your website speed.

When installed, the caching plugin will store parts of your site on your server. With that done, visitors get the cached version of your site, so they don’t have to wait while your server loads the web pages. That said, you’ll be happy to learn that GeoTargetingWP works perfectly even if you’re using a page caching plugin.

Behind-the-senes, GeoTargetingWP runs an AJAX call once the page is loaded and updates the content with simple JavaScript. This means you can show geotargeted content, even when you’re delivering static HTML content from the page cache.

14. Support for Local Databases

If you don’t want to use the GeoTargetingWP API, then you can use the plugin with a database installed on your server.

According to the GeoTargetingWP website, a free database will geolocate 99% of countries based on IP address. With that said, local databases may be a good option if you don’t need to pinpoint the visitor’s exact location.

Since you’re using a local database you won’t be consuming requests, which may also save you money. Just be aware that your database allowance will vary depending on your GeoTargetingWP plan.

15. Create Geotargeted Popups

Do you want to create geotargeted popups? Then you’ll be happy to learn that GeoTargetingWP integrates with the WP Popups plugin. This allows you to create location-specific notification bars, slide-ins, full-screen filters, popups, and more.

16. Community and Professional Support

With GeoTargetingWP you can create advanced targeting rules without having to write a single line of code.

However, if you want to deliver a personalized experience to an international audience, then you may need some extra help. To start, there’s online documentation that you can access 24/7.

Here, you’ll find step-by-step guides, tutorials, and troubleshooting tips for common WordPress errors. This is a great place to get answers for common questions, and to learn about the plugin’s features in detail.

The GeoTargetingWP blog is another valuable resource where you’ll find helpful how-to guides and product updates.

The blog also shows how to use GeoTargetingWP with all the best page builders, translation plugins such as WPML, and more.

Finally, all the GeoTargetingWP plans include professional support. Simply submit a form and the GeoTargetingWP team will get back to you as soon as possible.

GeoTargetingWP Review: Pricing and Plans

No matter what plan you choose, you’ll get access to all the GeoTargetingWP features so you can show dynamic content to the people who visit your website.

However, each plan lets you make a different number of requests, and use a different number of local databases.

There are 5 plans to choose from:

• Baby. For $8 per month, you can make 120,000 requests per year and work with a single local database.
• Basic. Priced at $17, this GeoTargetingWP plan allows you to make 300,000 requests a year and use 3 local databases.
• Plus. For $34 per month, you can operate 10 local WordPress databases and make 720,000 requests annually.
• Pro. Need to make a large number of requests? For $89 per month, you can issue 4,800,000 requests annually.
• Enterprise. If you need to make more than 4,800,000 requests or create over 25 databases, then you can upgrade to Enterprise for $169.

GeoTargetingWP Review: The Right Geolocation Plugin for You?

After looking at the features, support options, and pricing, we’re confident that GeoTargetingWP is a great geolocation plugin. It can accurately target visitors using their IP address or GPS location and then show different content based on their country, state, city, or zip code.

With GeoTargetingWP, you can restrict access to entire pages and posts, or even partially restrict content. You can even control access to individual blocks inside a post, so visitors will see different text, images, videos, call to action buttons, and other content, based on their geographical location.

We hope this GeoTargetingWP review helped you decide whether it’s the right geolocation plugin for you. Next, you may want to see our guide on how to create an email newsletter, or see our expert pick of the best web push notification software.

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