Proteggere il vostro sito WordPress dalle frodi pubblicitarie è fondamentale, ma non deve essere complicato. Il file ads.txt è uno strumento semplice ma potente che può salvaguardare i vostri introiti pubblicitari e la vostra reputazione.
Siamo presenti nella Community di WordPress da oltre un decennio, aiutando i proprietari di siti come voi nella navigazione delle complessità della pubblicità online. Abbiamo visto più volte come l’implementazione di un file ads.txt possa fare la differenza.
In questa guida vi illustreremo due metodi semplici per creare e gestire un file ads.txt in WordPress.
Perché creare e gestire i file Ads.txt in WordPress?
Ads.txt è l’abbreviazione di “Authorized Digital Seller”. È un file che mostra quali aziende sono autorizzate a vendere annunci sul vostro sito WordPress e aiuta a impedire la comparsa di annunci falsi.
Se si guadagna con gli annunci (come con Google AdSense), è una buona idea aggiungere un file ads.txt al proprio sito web.
Il motivo è che alcune parti non autorizzate possono fingere di avere il vostro permesso per vendere annunci sul vostro blog WordPress. Questo potrebbe portare a mostrare annunci sbagliati o fuorvianti, il che può essere pericoloso per la vostra reputazione e per la sicurezza dei vostri utenti.
Il file ads.txt è come una guardia. Impedisce a chiunque non sia presente nel vostro elenco approvato di vendere annunci sul vostro blog WordPress. In questo modo, proteggerete il vostro sito web e vi assicurerete che vengano visualizzati solo gli annunci di partner fidati.
Tenendo presente questo, vediamo come creare e gestire un file ads.txt in WordPress. Vi illustreremo due metodi diversi. Potete utilizzare questi collegamenti rapidi per passare a uno specifico metodo:
Metodo 1: Creare un file Ads.txt in WordPress utilizzando WPCode (consigliato)
La creazione e la gestione di un file ads.txt richiede un po’ di codice. Se non vi sentite a vostro agio con l’aggiunta di codice personalizzato, questo processo può sembrare eccessivo.
Ecco perché vi consigliamo di utilizzare WPCode, il miglior plugin di snippet di codice sul mercato. In questo modo, non dovrete intervenire direttamente sul codice di WordPress e preoccuparvi di rompere il vostro sito web.
Questo plugin agisce come un’interfaccia di facile utilizzo in cui è possibile inserire in modo semplice e sicuro il codice personalizzato nel proprio sito web WordPress. È possibile visualizzare tutti i codici aggiunti in un unico posto, in modo da tenere traccia delle personalizzazioni.
Per questa guida, utilizzeremo la versione WPCode Pro. Sebbene esista un plugin WPCode gratuito, la funzione necessaria per gestire i file ads.txt è presente nella versione Pro.
Prima di tutto, procedete all’installazione di WPCode. Se avete bisogno di una guida, potete seguire la nostra guida passo-passo su come installare un plugin di WordPress.
Successivamente, assicurarsi di attivare la chiave di licenza di WPCode Pro. Basta andare su Code Snippets “ Impostazioni e inserire la chiave di licenza dove necessario. Quindi, selezionare il pulsante “Attiva chiave”.
L’attivazione è avvenuta con successo quando il testo del pulsante diventa “Disattiva chiave”.
Ora, andiamo su Code Snippets “ File Editor. Qui si vedrà che il plugin ha già una funzione di gestione degli ads.txt incorporata.
A questo punto è necessario scrivere le seguenti informazioni in questo formato: dominio, ID pubblicato, tipo di relazione e ID della piattaforma pubblicitaria (opzionale).
Ad esempio, stiamo aggiungendo Google AdSense come piattaforma pubblicitaria approvata:
google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0
Il primo campo è il dominio dell’azienda autorizzata a vendere o rivendere il vostro inventario di annunci. Nell’esempio precedente, si tratta di google.com.
Successivamente, si aggiungerà l’ID editore, che è unico per il proprio account. In questo caso, si tratta di pub-0000000000000000. Se non siete sicuri di dove trovare questo ID, potete consultare la documentazione online della rete o della piattaforma per maggiori informazioni.
Assicuratevi di aver inserito correttamente l’ID. In caso contrario, si potrebbe incorrere nell’errore “Guadagni a rischio”.
La terza sezione dichiara il tipo di relazione, che può essere DIRETTA o RESELLER. Diretto significa che l’editore lavora direttamente con il fornitore di AdTech.
Nel frattempo, per rivenditore si intende che l’editore ha autorizzato una terza parte a rivendere per suo conto, ad esempio una rete pubblicitaria o una soluzione di gestione degli annunci.
L’ultimo campo è l’ID della piattaforma pubblicitaria, facoltativo.
Ora è possibile aggiungere tutte le piattaforme e i rivenditori desiderati. Assicuratevi di aggiungere ogni organizzazione sulla propria riga.
Una volta terminato, è sufficiente scorrere verso il basso e fare clic su “Salva modifiche”.
Ora chiunque può leggere il file ads.txt del vostro sito.
Per vedere il file in azione, basta aggiungere ads.txt alla fine del nome del dominio, ad esempio www.example.com/ads.txt.
Metodo 2: Creare un file Ads.txt in WordPress utilizzando Ads.txt Manager (gratuito)
Un altro modo per creare un file ads.text è utilizzare Ads.txt Manager. Questo plugin gratuito aggiunge un semplice editor di codice in cui è possibile inserire tutte le piattaforme e le reti autorizzate.
La prima cosa da fare è installare e attivare il plugin Ads.txt Manager. Per maggiori dettagli, consultate la nostra guida passo-passo su come installare un plugin di WordPress.
Dopo l’attivazione, accedere alla pagina Impostazioni ” Ads.txt.
In questo modo si apre un semplice editor di codice in cui è possibile aggiungere i dettagli di ogni piattaforma o rivenditore sulla propria riga, proprio come in precedenza.
Quando si è soddisfatti delle informazioni inserite, fare clic sul pulsante “Salva modifiche”.
Come risolvere l’errore di guadagno a rischio in Google AdSense
Se si utilizza Google AdSense, è possibile che venga visualizzato il seguente errore nel proprio account AdSense:
Guadagni a rischio - Uno o più file ads.txt non contengono il vostro ID editore AdSense. Risolvete subito questo problema per evitare un grave impatto sulle vostre entrate.
Ciò significa che il file ads.txt non contiene l’ID editore corretto.
Per risolvere questo problema, accedere alla pagina AdSense utilizzando l’indirizzo e-mail e la password di Google. Troverete l’ID accanto al seguente campo: “Questa e-mail è associata all’account AdSense”.
A questo punto, basta andare nell’editor di file di WPCode o nel gestore di Ads.txt e trovare la riga che aggiunge Google AdSense come fornitore autorizzato. Quindi, modificate il testo in modo che utilizzi l’ID corretto.
Quindi, salvare le modifiche per memorizzare le impostazioni. Ora, se visitate nuovamente il vostro account Google AdSense, il messaggio di errore dovrebbe essere scomparso.
Massimizzate il potenziale pubblicitario di WordPress
Volete portare la vostra strategia pubblicitaria su WordPress al livello successivo? Verificate queste utili risorse:
- Come inserire gli annunci all’interno del contenuto dei vostri post in WordPress – Learn come inserire strategicamente gli annunci all’interno dei vostri contenuti per ottenere la massima visibilità ed engagement.
- Come creare un sito web di annunci con WordPress – Scoprite come creare una piattaforma di annunci fiorente utilizzando WordPress.
- Come visualizzare gli annunci solo per i visitatori dei motori di ricerca in WordPress – Mirate ai vostri annunci in modo più efficace mostrandoli esclusivamente ai visitatori dei motori di ricerca.
- Come aumentare le impressioni degli annunci in WordPress con l’Ad Refresh – Aumentate le entrate pubblicitarie implementando le tecniche di aggiornamento degli annunci in WordPress.
- Come visualizzare blocchi di annunci in post specifici in WordPress – Imparate a personalizzare i posizionamenti degli annunci visualizzando blocchi di annunci specifici su pubblicazioni selezionate.
Speriamo che questo tutorial vi abbia aiutato a imparare a creare e gestire i file ads.txt in WordPress. Potreste anche voler imparare come gestire gli annunci in WordPress con il plugin AdSanity e il nostro elenco delle dimensioni dei banner Google AdSense più performanti.
Se questo articolo vi è piaciuto, iscrivetevi al nostro canale YouTube per le esercitazioni video su WordPress. Potete trovarci anche su Twitter e Facebook.
Jiří Vaněk
I was also initially alerted that I didn’t have an ads.txt file. However, I eventually chose the path of manually creating and uploading it via FTP to save WordPress from additional plugins. Therefore, I recommend the same. Alternatively, if anyone has a file manager in WordPress in the form of a plugin, they can simply create a text file named ads.txt with the code and upload it to the root directory of WordPress via FTP.
Ahmed Omar
I just received this message few days ago “Earnings at risk – You need to fix some ads.txt file issues to avoid severe impact to your revenue.”
This post solved my issue
Thank you
WPBeginner Support
Glad our recommended solution helped
Admin
Amber
Hi,
I have followed the steps to add the ad.txt to the website. When I go to check it is says page not found. I have deleted cache. I’m not sure what else to do.
WPBeginner Support
If clearing your site’s cache is not working, reach out to your hosting provider for them to make sure it is not their caching or a security setting that may be preventing it from being crawled.
Admin
Poornapragna G A
Hi,
I have been a regular reader of your lovely blog. Thanks.
I entered the details of Ads.txt as given in Google Adsense in the Ads.Txt section “Settings” section in the WordPress dashboard and saved the changes as per your guidance above. Still, my Adsense account says “Ads. Txt not found”. What is the reason for this?
WPBeginner Support
If you have any caching on your site, ensure that you clear it as that is the most common reason why Google would not be able to find your new ads.txt.
Admin
Ismail
Will this ” f08c47fec0942fa0″ be unique to all advertisers in my website?
WPBeginner Support
Yes the ad code will be specific to the advertisers
Admin
Caydaruus
Hello i installed Manage Ads.txt and i have google adsense and taboole my question
can i use both in this plugin in one place
WPBeginner Support
Unless we hear otherwise, you should be able to add both using this plugin.
Admin
Rakesh
Very nice article but I want to know how I can add more than one ads.txt file in root folder of my domain , lets say one from google and other from infolink? Please help
WPBeginner Support
You should be able to add the information from one ads.txt file to the other and merge them for what you’re wanting to do
Admin
Poorna
You guys makes everything so simple! Thanks a million!! I just uploaded Ads.txt file into my site!!
Arif Wali
Hello,
I have installed more than 10 plugins I don’t want to install more than that. I there any alternate option?
WPBeginner Support
You would need to manually edit your ads.txt file using FTP or your host’s file manager but for your worry of how many plugins, we would recommend taking a look at our article below:
https://www.wpbeginner.com/opinion/how-many-wordpress-plugins-should-you-install-on-your-site
Admin
Jem
Followed everything but when time to check it appears cannot be found. what should I do?
WPBeginner Support
If you do not have an ads.txt file then you can create one, not all sites have one created for them by default.
Admin
Sasindu Jayasri
I worked with infolink before with this plugin. It worked properly. Now got adsense approval too. So need to add adsense ads.txt code to here. Without losing infolink can I add that file too?
WPBeginner Support
You would add the new information on a new line of your ads.txt file.
Admin
Emmanuel Acquah
I do want to insert ads text on my wordpress website and will this work or is there any other recommendation to carry out this action.
WPBeginner Support
You would want to check with who you are wanting to include ads from for how to add those to your site. This guide is to help limit what can include ads on your site rather than adding more to your site.
Admin
mohamed salah
i have added ads.txt from google adsense, and now i need to add ads.txt from another site and in file manager it refuses to create another ads.txt file, what can i do ?
WPBeginner Support
Rather than creating another, you would want to modify your ads.txt with the recommendations from the different platforms you want to include.
Admin
Bhuvana M J
Thanks, it is very helpful
WPBeginner Support
You’re welcome
Admin
Paula
Very helpful, the plug-in was very easy to install and use.
One question: now that my Ads.txt file is installed and running smooth on my site, is it okay to delete the plugin? Or would doing that also delete the Ads.txt file? I ask only because I try to minimize the number of plugins on my site, since each extra plugin makes the site that little bit heavier/slower etc.
Thanks again.
WPBeginner Support
You would want to check with the plugin’s support for how they handle that currently but for how plugins affect your site speed, we would recommend taking a look at our article below for a better understanding:
https://www.wpbeginner.com/opinion/how-many-wordpress-plugins-should-you-install-on-your-site
Admin
Carmen Applegate
Wow! I’ve been trying to figure this out for almost an hour now! This article totally saved me! Thanks!
WPBeginner Support
Glad our article was helpful
Admin
WILLIAM
This page has saved my bacon on more than one occasion, thank you.
WPBeginner Support
You’re welcome, glad our guide could assist you
Admin
Stephen Reeves
Hey there,
I am getting an error regarding there already being an ads.txt file on my wordpress, although there shouldn’t be? Strange.
WPBeginner Support
You may want to check with your hosting provider to ensure there was no hiccup from their end.
Admin
Rakib
Thanks For share with us it”s Very helpful for beginner.
Thank You a lot !!!
WPBeginner Support
Glad you found our content helpful
Admin
Ashish Gupta
Thank for sharing the article, i,m also facing the same issues.
I just want to know that, i have to update same code or need to do any change.
google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0
WPBeginner Support
You need to replace the pub-0000000000000000 with your own publisher ID
Admin
Vana
Always helpful, always to the point, thats why any time I need help I use wpbeginner.
Thank you so much!
Vana Verouti
WPBeginner Support
Thank you, glad our content can be helpful
Admin
Karnav
If i upload txt file in file manager on my control panel instead adding new plugin compare to add a plugin and put code in it, would it have same speed for loading my website or is it that plugin based set up affect the speed?
WPBeginner Support
The speed difference shouldn’t be noticeable between the two methods
Admin
Mae Orcales
Thanks, you’ve always been a great help!
WPBeginner Support
Glad our guides have been helpful
Admin
Samson
My team and I just got our AdSense approved. We installed the Ads.txt plugin but I noticed all our articles had a change in their URLs.
On tracing it, I saw that that ads.txt code of “google.com, pub-account, DIRECT, blah blah blah” is being added to every of our post URL making it look like “www.example.com/google.com, pub-account, DIRECT, blahblabhblah/post-name/
It really looks disturbing.
Please, how can I remove it without disturbing the ads.txt?
WPBeginner Support
The ads.txt shouldn’t modify your permalinks, you would want to start by checking your permalink settings under Settings>Permalinks to see what is set there as well as resaving your permalinks
Admin
Swarupa...
wpbeginner,
You are a savior. You have answers to all my questions.
Thanks a lot
WPBeginner Support
Glad we can help answer your questions
Admin
vuctor
i got approved, and i had the warning, i quickly installed and activated the plugin and the warnings disappeared. But days later, my ads stopped showing on my site (it wasn’t a ban or suspension). it just leaves blank ads spaces. The thing now is that the ads show sometimes, and most times it doesn’t which has made my earnings very poor.
WPBeginner Support
For what it sounds like, you would want to use Google’s ads not displaying troubleshooter to see if there are any issues, otherwise, it could be there are no recommended ads to match the content on your site.
Admin
Francisca
Is there any way this can be done without a plugin?
WPBeginner Support
Yes, you would manually upload the ads.txt file to your site using either your host’s file manager or FTP and you could create the file using notepad or a similar text editor.
Admin
Pardeep
Hey, I have added it like it states in this article, but when I go to google ad sense it says the same earnings at risk message. How do I resolve this?
WPBeginner Support
You may need to give some time for Google’s cache to clear so it recrawls your site
Admin
Nikhil Kumar
Thank you so much. I had no idea why my ads had gone blank. After adding ads.txt everything is working fine.
WPBeginner Support
Glad our guide could help solve the problem
Admin
Ajibade Victor
Nice article, really helpful but will the Ads.txt plugin be automatically added to my site’s root domain? i mean, it seems really simple. Are you saying all i need to do i download the plugin, copy the google code, replace the pub id with mine and save changes. What about adding the txt file to the root domain? Will the plugin do that automatically?
WPBeginner Support
Yes, the plugin should create that file and place it for you
Admin
Simon Pan
Thanks for your article
WPBeginner Support
You’re welcome, glad you like our article
Admin
Dina
Hello,
We have 2 google adsense accounts how to add both of them. I add two lines :
google.com, pub-first-account, DIRECT, f08c47fec0942fa0
google.com, pub-second-account, DIRECT, f08c47fec0942fa0
or how ?
Thank you
WPBeginner Support
You’re correct, that would be how to add a second accepted advertiser on your site
Admin
Nitesh
I am searching for this tactics long time. Thanks for sharing with us.
WPBeginner Support
You’re welcome, glad our article could be helpful
Admin
MicroDok
Thanks for your article. I was able to add Ads.txt on my website using the plugin recommended. But, Google Adsense is still not showing on my website; its still blank as before. What could be the problem?
WPBeginner Support
There are a few possible reasons for ads not showing, if Google hasn’t recrawled your site that could be the simplest. Otherwise, you would want to go through their troubleshooter for the cause and fixing the issue.
Admin
Emmanuel Peter
Thank you for your explanations. I was able to add Ads.txt on my website using the plugin recommended. But, Google Adsense is still not showing on my website. What could be the problem?
WPBeginner Support
The most common reason is either your site’s caching or if your robots.txt may be preventing the file from being crawled. Google does take time to recrawl your site as well.
Admin
pawan
i hv domain and subdomain too, how can i fix this, as u hv been told it would work on main domain only.
WPBeginner Support
For the subdomains, you would need to manually create an ads.txt file and in your primary domain, note the subdomain for your site.
Admin
Pawan
I hv 2 adsense, one for main domain and another for subdomain. Now I hv addeed txt file for main domain adsense only. Can i add both publishers id in one txt file.
WPBeginner Support
You could add both publisher ids to the ads.txt file but you would want to make sure the correct id is in the subdomain’s file.
Irfan Ahmed
Thanks. For a novice like me, you have been a great help in setting up my website.
The most important thing is that your information is always to the point, and trustworthy. Whenever I face any problem, I search on your website. And if I have found what I am searching for, I know that my problem will now be definitely resolved.
WPBeginner Support
Glad our guides could be helpful
Admin
Belmadeng
Thanks for sharing this guide. It was really helpful
WPBeginner Support
Glad our guide could help
Admin
Favour
The Plugin says; Untested with your version of WordPress, any other way?
WPBeginner Support
For that message, you would want to take a look at our article here for understanding it: https://www.wpbeginner.com/opinion/should-you-install-plugins-not-tested-with-your-wordpress-version/
Admin
Ajay
Hii, nice information. I had applied this procedure but it was still showing the same message. What was the issue.
WPBeginner Support
If you just added the ads.txt then you would need to wait for Google to recrawl your site for the error to disappear.
Admin
Philip
So done all of that and still showing in my adsense same warning. I am sure it will update soon and thank you for this simple to follow guide.
WPBeginner Support
Glad our guide could help
Admin
Edem Buameh
Im geting errors with my site
Im told html corrupt after visiting
Please help
Ads are still not showing after 48hours
WPBeginner Support
you may want to try disabling any caching plugin on your site, if that resolves the issue you would want to exclude your ads.txt from your caching plugin.
Admin
EDEM BUAMEH
Thanks for the advice
I’m no longer getting html corrupt after visiting the ads.txt
I went to exclude and entered the link above
I’m so grateful
I only hope my ads will start showing after 24hours
Thanks again
Cheers!
WPBeginner Support
Glad our recommendation could help
Jimy
Thank you very much. I thought I needed to ad another page to the site.
WPBeginner Support
Glad our article could help
Admin
barbara
This was super helpful! Thanks!
WPBeginner Support
Glad our article could be helpful
Admin
James Parry
Thank you, really helpful when I got a little lost in the process.
Amby
I did as instructed and two days later I’m getting the same warning from Adsense. :/
HENRY
Nice, i was looking for this plugin, so i do this..is easy. Thanks for the help.
Mani
I recently used ads.txt plugin to install ads.txt file to my website I made all the changes as instructed but still my ads.txt page is showing blank. Can you please check and revert ASAP or can I use another plugin to make things live?
Rajat Chakraborty
Is there a ‘No-Plugin’ way of doing this thing.
Everytime there is an update for something, a plug-in pops up out of nowhere as a solution.
George
Bizarre that one would need a plugin for something so stupidly simple trivial!