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Guida passo passo alla configurazione di FeedBurner per WordPress

Aggiornamento: non consigliamo più di utilizzare FeedBurner perché è un prodotto in via di estinzione e pieno di bug. NON SI TRADUCE questo articolo per capire perché non dovreste usare FeedBurner e per conoscere le alternative.

Tutti i blog più importanti usano FeedBurner per masterizzare i loro feed RSS perché è un sistema gratuito e ricco di caratteristiche che non si può mandare giù. FeedBurner fornisce statistiche, opzione di ottimizzazione dei feed, opzione di pubblicazione dei feed e molto altro ancora. L’integrazione di FeedBurner e Google Analytics è un must per ogni blog WordPress. In questo articolo vi mostreremo come configurare i feed del vostro blog WordPress con FeedBurner e come utilizzarlo per portare il vostro blog a un livello superiore.

Perché FeedBurner è importante per i blogger?

FeedBurner è un servizio gratuito ricco di opzioni che non si ottengono con il feed predefinito di WordPress. Alcune delle caratteristiche includono:

  • Statistiche su chi siamo, in modo da poter analizzare e ottimizzare gli articoli del blog.
  • Offrire agli utenti diverse opzioni per iscriversi, come email e altri lettori di feed (Netvibes, Google, ecc.).
  • Prova sociale (conteggio degli abbonati)
  • Opzione per personalizzare i feed, come modificare i titoli degli articoli, il branding e altro ancora.
  • Opzione per inviare ping a vari servizi di lettura dei feed una volta pubblicati gli articoli.
  • Integrazione di Google Adsense per monetizzare i feed RSS.
  • E altro ancora…

Basta questo breve elenco di caratteristiche per capire che si tratta di un must per tutti i blog. Ora possiamo passare all’impostazione dell’account FeedBurner.

Impostazione dei feed FeedBurner per WordPress

Per prima cosa è necessario disporre di un account Google (qualsiasi account gmail funziona). Visitate la pagina del servizio FeedBurner per iniziare questa procedura.

Nel primo passo, dovrete digitare il collega al feed del vostro blog WordPress. Se la struttura degli URL di WordPress è orientata alla SEO, il collega del feed dovrebbe essere yourdomain.com/feed/.

Step 1 - Claim Your Feeds on Feedburner

Nel secondo passo, sceglierete il titolo del vostro feed e il suo indirizzo. Si consiglia di mantenere il titolo del feed uguale a quello del blog. È meglio mantenere l’indirizzo del feed breve e memorabile.

Step 2 - Select Title and Feed Address

Tecnicamente i feed sono stati creati, quindi non è più necessario seguire i follower. Fate clic su Salta direttamente alla gestione dei feed.

Step 3 - Go to Feed Management

Verrà visualizzata una pagina con un collegamento a tonnellate di piattaforme di blog. Ignoratele perché le rivedremo più avanti in questo articolo. Cliccate semplicemente sulla scheda Ottimizza che vedete nell’immagine sottostante.

Step 4 - Click on Optimize

Nel passaggio 5, lavoreremo sull’ottimizzazione del feed del blog WordPress. Dovete assicurarvi di avere attivato l’opzione Browser Friendly, Smart Feed e FeedFlare. Se volete, potete attivare altri servizi, ma questi tre sono indispensabili. BrowserFriendly rende l’iscrizione molto più semplice. SmartFeed garantisce la massima compatibilità con tutte le applicazioni di lettura dei feed. FeedFlare rende interattivi gli articoli aggiungendo la possibilità di condividere le email e altre opzioni.

Step 5 - Optimize your Feeds

Nel passo 6, daremo un’occhiata a tutte le opzioni di pubblicizzazione del feed. È necessario consentire gli abbonamenti email sul sito perché ci sono utenti che preferiscono ricevere aggiornamenti via email piuttosto che usare Google reader. Pingshot deve essere attivato perché notifica i servizi quando si inviano articoli. Il widget Feedcount consente di mostrare il numero di abbonati. È uno dei migliori metodi di social proof. L’API di Awareness è utile se state cercando di inserirvi su siti come BuySellAds, perché possono estrarre facilmente il vostro numero di abbonati. Ci sono altre opzioni interessanti come Headline Animator, BuzzBoost che potete attivare se volete.

Step 6 - Publicize your feed

La monetizzazione del feed è un’altra buona caratteristica di FeedBurner, ma permette di utilizzare solo Google Adsense. Quindi iscrivetevi a Google Adsense e seguite le sue indicazioni.

Step 7 - Monetize your feed

Una volta eseguiti tutti i passaggi sopra descritti, si può fare clic sulla scheda Analizza. Molto probabilmente vedrete uno schermo come quello qui sotto, perché le statistiche non sono state registrate. Lasciate passare fino a 24 ore e inizierete a vedere i numeri. Utilizzate il numero di iscritti, i click e altri dati utili per migliorare il vostro blog. Scoprite cosa piace e cosa non piace ai vostri utenti con queste statistiche e concentratevi sul tipo di articoli che piacciono ai vostri utenti.

Step 8 - Analyze your Feed and Improve

Integrare FeedBurner in WordPress

Anche se avete configurato il vostro feed con FeedBurner nei passaggi precedenti, non lo avete ancora integrato con WordPress. La prima cosa da fare è smettere di diluire il feed e renderlo unico. È necessario creare un reindirizzamento, in modo che quando gli utenti cercano di visitare yourdomain.com/feed/ vengano reindirizzati alla pagina del feed di FeedBurner. In questo modo potrete tenere traccia degli iscritti al vostro blog.

Esiste un plugin chiamato FD FeedBurner che permette di creare facilmente questa reindirizzazione. Potete anche reindirizzare i vostri feed utilizzando un file .htaccess, ma non condivideremo questo metodo perché non lo consigliamo ai principianti.

La maggior parte dei temi di WordPress sono ora dotati di integrazione con FeedBurner, come Headway Theme, Standard Theme e altri. Se il vostro tema non è compatibile, utilizzate il plugin di cui sopra.

Aggiungete il box per l’iscrizione alle email sul vostro sito

Per prima cosa visitate Publicize ” Email Subscriptions e poi copiate e incollate il codice che vi viene fornito nel template file che preferite (per lo più sidebar.php). Per personalizzare l’aspetto del modulo email, è necessario avere una conoscenza preliminare di HTML e CSS.

Se il vostro blog non ha i feed di FeedBurner, procurateveli subito.

Divulgazione: I nostri contenuti sono sostenuti dai lettori. Ciò significa che se cliccate su alcuni dei nostri link, potremmo guadagnare una commissione. Vedi come WPBeginner è finanziato , perché è importante e come puoi sostenerci. Ecco il nostro processo editoriale .

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Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

226 commentiLascia una risposta

  1. subbareddy

    Nice info almost spended 30 minutes here by configuring my feed Burner

    Thanks

  2. Aakash

    I tried to burn the feeds. However I am getting an error.
    When I burn the feed I get this error –

    The URL does not appear to reference a valid XML file. We encountered the following problem: Error on line 97: The markup in the document following the root element must be well-formed.

    What seems to be the problem ? I can’t figure it out.

  3. Roee

    Thank you very much.

    This was easy and quick to follow.
    No way I could make this by myself :)

    Have a good day.

  4. Farah

    Hi! So I’m a total newbie at this, and I’m being driven crazy! My website is a food blog composed of mainly two parts: restaurant reviews (written as posts) and recipe (Written as recipes in my premium food and cook theme). My posts have all of jetpack/feedburner options applied to them, as in the comment box under posts, and email notification when I update posts (Restaurant reviews). However, if I add a new recipe, no email notification goes out, and my rss feed doesn’t show recipes at all it only shows restaurant reviews. I tried to add a seperate rss feed for the recipe category and it didn’t work. I know this is confusing but I’d greatly appreciate any help!!
    website: http://www.everylittlecrumb.com
    rss feed: http://everylittlecrumb.com/feed/

  5. martin

    Hey:)

    First of all, no need to say but great tutorial like always:) It is all working just that I don’t have the monetize tab to integrate google adsense. Do I have to sign up with adsense first in order for it to appear or what should I do?
    Thanks in advance:)
    Martin

  6. shah

    Hi everybody please help me , i have WordPress site and i have used custom post ( plugin ) so when i create feeds it takes my posts from Word press default posts while i want to see my custom plugin posts in feeds , can you help me ?? please ???

    Thanks

    • WPBeginner Support

      You can try this code in your theme’s functions.php file:

      function wpb_custom_rss_feed( $output, $feed ) {
          if ( strpos( $output, 'comments' ) )
              return $output;
      
          return esc_url( 'http://www.yoursite.com/feed/?post_type=your_custom_post_type' );
      }
      add_action( 'feed_link', 'wpb_custom_rss_feed', 10, 2 );
      

      Don’t forget to replace the URL with the URL of your custom post type feed URL.

      Admin

  7. Patrick M

    NoIndex or Index? Which is the best practice for Search engines when dealing with feedburner

  8. Anil

    I have been trying to burn my feed, but its not working… after providing my blog address its saying
    FeedBurner discovered more than one feed at that address. Please select one to use as your source:
    ***** » Feed: http://www.*****.com/feed/
    ***** » Comments Feed: http://www.*****.com/comments/feed/
    Looking forward for your help….

  9. Angie

    That was really useful, thanks a lot!

  10. Iana

    Thanks for this tutorial!! Really well done! I was just wondering if you could answer this. My post images aren’t showing up. Instead its a little grey box. Any idea’s on how to show the post image? Is it necessary to have it other then for aesthetics??

  11. Leo

    Thanks! Finally got feedburner up and running on my site! =)

  12. Rick

    How do you separate feeds by different category posts?

    For example, if I have 2 categories: one titled “dogs” and one titled “cats”.

    Currently, when a reader subscribes to my feed, it will email them whenever a story is written about a “dog” or a “cat” (the feed includes all category types and all posts on the entire site).

    I’d like for the subscribers to only receive (via email) the stories about “dogs” (or a specific category)….how do I set it up this way?

    Thanks for the advice, Rick

  13. Manas

    Hey thanks a lot… this was quite a lot informative. No wonder i had to scroll so much to post my comment. :D

  14. Paige

    I am switching from Blogger to Wordpress and I’m getting the message “URI is already taken” and it if from my Blogger page, which I didn’t know I had set up. Can you help?

    • WPBeginner Support

      We think you are talking about WordPress.com ? Well this is one of the limitations of a free WordPress.com account. See our guide on WordPress.com vs Self Hosted WordPress sites. As for your problem, you can contact WordPress.com support.

      Admin

  15. Daniel

    Hi, wpbeginner. I have a problem trying to sign up for feedburner using my url. I have tried many different url links to sign up but it still says that the url is wrong. I have installed wordpress and i am using Duena template. Can you please help me out to try to figure out what is the problem.

    • WPBeginner Support

      Try temporarily switching to a default theme like Twenty Twelve and then submit your feed. If it works, then there is something wrong with your theme and you should contact the Theme Author for support.

      Admin

  16. Kristin Gordley

    Thank you for this wonderful information. I successfully signed up with feedburner for my RSS feed and email signup link. Then it occurred to me…will I lose the email subscribers that I had on my old wordpress email sign up link?

  17. somesh

    thanks a million …i’ll recommend this post to everyone because it elaborate How to enable feeds for Wordpress website very easily . But, now there is no tab available for monetization

  18. Mike

    Appreciate the learning tools you offered. I am on a learning path with WordPress.

    Understanding how tools like Feedburner work elude me and hoping you can clarify one particular point.

    My beginner site (on a topic I know very little about – but one assigned to me) has several pages with ‘feeds’ related to the site. These change automatically on a regular basis. I believe I have ‘RSS’ feeds setup correctly. However, as those change I am left with ‘dead’ links on the site. The feeds also take a user to an external site without a return to my site.

    My thought is using a tool like Feedburner might allow for the updating and keeping visitors on my site.

    If it helps, the site is

    Any help or suggestions are greatly appreciated.

    Thank you again for the link to the WP tools. Those are next on my list to check out.

    Best regards,

    Mike

  19. Explorista

    Hi! Thanks for all of your great content. I’ve found it very helpful so far. I do have a problem with setting up a feed in Feedburner. When in step 1 I type my URL into the box, it simply won’t accept it. I’ve tried all sorts of variations, with /feed/ behind it and so on. Could this be due to the fact that there are no blogposts on my site yet? I wanted to set everything up first, before I started posting blogs…

      • Explorista

        Thanks, I tried it with a test post, but still doesn’t work unfortunately :( it says: the URL does not seem to reference a valid XML file. Or it simple says it ‘not found’ ‘while fetching source feed.

  20. Didi

    Hi Syed,
    Please, I need your help because nobody know why not register correctly the count I installed on my culinary blog (http://dulceiutesarat.wordpress.com).
    The problem is it still register just one subscribe for a long time and I checked registering myself with 3 different gmail addreses but display just one and I think I get from a visitor this one. Don’t work properly.
    Have you a suggestion what I have to do?
    Maybe a alternative for free count, not from FeedBurner?

    Thank you so much for the answer.

      • didi

        Thank you for the answer! … I deleted FeedBurner because I find …finally …in widget count hits. Is my first blog, I didn’t know how is working, settings ….I learn step by step and every day I find something new :)

        Best regards!

  21. Beth

    I used feedburner to customize my Google Calendar feed. The only issue I can’t seem to get rid of is the line that says: ‘status event confirmed’. I was hoping you might have an answer that would help. Thanks!

    http://feeds.feedburner.com/davisms

  22. Stuart Mackey

    I didn’t understand why I needed feedburner instead of the plain wordpress rss until I read this. The clincher for me is “Statistics about your RSS Subscribers so you can analyze and optimize your blog posts.”

  23. Reyansh

    great article.thank u.

  24. Don Hutchinson

    Do I need feedburner on each page or post of my site or does cover all changes o in my entire site
    If so jow do I arrange it to cover all postings

  25. Muhammad saleem

    Hi
    A validate error is occuring for my blog. what to do?

  26. heather

    I’ve read that “feed burner is dying”. Does that imply that Google will no longer be supporting it? What is going on with feedburner and should I be concerned?

  27. Christian

    Just implemented this on my new wordpress blog. Thank you so much for the info.

  28. Rajdeep Mukherjee

    Thanks a ton…your article was extremely helpful for our blog…As a beginner we had no idea about this, but now we have managed it by the help of your article…..Thanks again..

  29. Tamara

    Thank you very much! I am hoping you can assist me with a problem I have run across with my moms blog. We set up her feed, her website is deliciouslyinspired.com, and it looks like it is working but we can never see her images on bloglovin. We have tried everything. Any ideas?
    Thank you.

  30. Vivian

    You always have very clear and easy to follow tutorials! I did able to set up a feedburner, but I would like to set up a second one w/ same google account but different feedburner url (for different website). How do I do this? I have looked everywhere, but can’t find a solution. Thank you.

    • Editorial Staff

      When you login to your Feedburner, there is a field that says Burn a feed right this instant. Enter your new feed there and follow the process.

      Admin

    • rolanstein

      Hi. I wonder if you would mind explaining something about Feedburner that has been puzzling me. I’ve spent hours googling for answers and found none.

      I used to have my WP blog hosted as a subdomain of one of my other websites, before migrating it to its own dedicated domain. When I log into Feedburner, it seems I still have feeds and subscribers connected to the old sub-domain URL. In fact, in all, I have 3 listed Feedburner feeds showing, all under the title of my blog, and each with different numbers of subscribers.

      For each of the 3 listings, the blog title is the same (ie: my blog title), but the ‘original feed’ and ‘feed address’ are different in each case.

      Should I should delete the two Feedburner feeds that relate to the old subdomain address, do you think? Would I lose subscribers if I did?

      Feedburner is showing that there are still subscribers on those old feeds. Would this be because they are automatically re-directed to the new URL and therefore continue to be able to receive newly posted blog articles through their Feedburner subscriptions?

      I’d be most appreciative if you could help me understand what is going on with these 3 feeds, and what to do to reduce them to one, relating to my current blog address but without losing subscribers.

      Cheers!
      rolanstein

    • Editorial Staff

      Not sure what you are speculating there. Blogs like TechCrunch make their living by writing catchy headlines :) Yes sure FeedBurner might go away, but we will cross that bridge when we get to it.

      Admin

  31. Bryan Rainey

    Great tutorial. Just to keep things current, your reference to the plugin “FeedBurner FeedSmith” is no longer available.

    Keep up the good work.

    Bryan

  32. sam

    At last, I understand!! Thanks so much ….wish I’d found you sooner!

  33. roopa

    i have set up rss for my blog but can i’m not able how to give category so that user can tick mark like you have done for wpbeginner. i dont want every user will get all news.

  34. Monica Pruett

    I just moved from blogger to WP and am trying to transfer my feed burner subscribers from one blog to the other. I have tried every possible combination and still have not managed to move my subscribers. Please help. I’m at happy and blessed home dot com (no spaces). Thanks!

  35. Tom Kaczocha

    Fantastic post. Very informative.

    Some feedback: try to separate your text from text screenshots in some way. Bit hard to read.

  36. Heidi

    Thanks for this great tutorial. Is there a way to include the featured image from a post in the feed? I get my blog’s feed in my email box, but there is no picture included. I get emails from other sites that do include pictures. Are they using something else?

  37. Alyce

    Thank you so much for this article. This takes some of the mystery (and fear) out of setting up a feed. I just set up my first site so I can use all the help I can get!

  38. Alan Boyd

    Excellent Post. This made my feedburner sign up a breeze. I mostly use Genesis and most child themes have the feedburner subscribe widget built in. Thanks again.

  39. Bethany

    Wow, thanks so much for this. I’ve been struggling with RSS subscription management for weeks now. I’m so grateful I found your post–I’m all set now! You guys are awesome.

  40. John Lee Dumas

    Thank you! It is surprising how few step by step tutorials there are, but this is the only one you’ll need! Do you still recommend Feedburner Feedsmith as the best plugin to use, or has a better one come along recently? Thanks!

    • Editorial Staff

      Most theme frameworks now let you redirect your /feed/ URL. We don’t know if there is a new plugin that has come along.

      Admin

  41. Abbi

    Please help! if i put the Feedburner details it comes out in the widget perfectly but in the setting of the theme, no luck! :(
     

  42. TVDinner

    Thanks for the great article. Question – when does your Readers number adjust? Is it daily? For example I had 60 confirmed people sign up today for my feedburner feed and the reader number on the site has not gone up or changed. When does this typically happen? Thank you in advance.

  43. SBlasnik

    How do I add a second blog that I do not own but that I manage to my existing feedburner account.  This blog needs everything setup from scratch including a Subscriber Box Widget in the sidebar.  I need to manage 2 blogs independent of each other.
     
    Thanks
     

  44. RedFox Magazine

    How is your feedburner showing full summary, i tried everything but still not showing, only the title of the post is showing.. please help

    • wpbeginner

      Settings > Reading (there is an option in there)If only your titles are showing, then it could be something wrong with one of the plugins or theme functions. 

  45. ClickTom

    Many thanks for the article. Now that WP has integrated subscriptions in Jetpack, is Feedburner still better due to its google integration (adwords)? Any advice as to how else they differ?

  46. DiverseBeauty

    Thanks a lot for the step by step guide, my feed wasn’t working and I followed your steps, it helped greatly. Thank you

  47. KellyGallagher

    Thanks for this tutorial! It definitely made the process easy to do. One quick question though…Everything seems to be working fine but the posts in my feed don’t have any titles at all. Did I miss something about how to title posts? I went back through and did everything again and its still the same. My feed is http://feeds.feedburner.com/familytreehelper Thanks in advance, Kelly

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