¿Quieres saber cómo aumentamos en un 600% nuestros suscriptores de correo electrónico en WPBeginner?
A lo largo de los años, hemos probado numerosas técnicas para conseguir más suscriptores de correo electrónico. Tras probar varios plugins de generación de clientes potenciales para WordPress, nuestro fundador, Syed Balkhi, se asoció con Thomas Griffin y decidió crear una solución perfecta que ofreciera resultados.
En este artículo, le mostraremos cómo aumentamos nuestros suscriptores de correo electrónico en un 600% utilizando OptinMonster.
Algunos pensarán que un crecimiento del 600% significa que antes no teníamos muchos suscriptores. Eso no es cierto.
Cada día, conseguíamos entre 70 y 80 nuevos suscriptores a través del formulario de la barra lateral, los formularios de contacto y otras páginas de destino del sitio. Con un solo cambio en el sitio, aumentamos nuestra tasa diaria de suscriptores de correo electrónico a entre 445 y 470 nuevos suscriptores al día.
Es un crecimiento del 600% con la misma cantidad de tráfico que recibíamos antes.
¿Qué ha cambiado? Empezamos a utilizar OptinMonster.
¿Qué es OptinMonster?
OptinMonster es el mejor plugin de generación de clientes potenciales para WordPress, y más de 1,2 millones de sitios web utilizan el software para hacer crecer sus listas de correo electrónico, aumentar las ventas y conseguir más clientes potenciales.
Y tampoco se limita a las pequeñas empresas. Grandes empresas como Patreon, McAfee, Pinterest, American Express y muchas más utilizan OptinMonster en sus sitios web.
OptinMonster le permite crear e integrar fácilmente formularios de suscripción muy eficaces en su sitio web. Se integra con los principales proveedores de servicios de correo electrónico y viene con potentes características como maquetador de campañas arrastrar y soltar, segmentación a nivel de página, pruebas A/B, tecnología de intención de salida y mucho más.
Usando OptinMonster, creamos una caja de luz emergente inteligente con una intención de salida.
¿No son todos los mensajes / ventanas emergentes un asco? Sí, la mayoría de los mensajes / ventanas emergentes apestan porque no están bien hechos.
Relacionado: ¿Siguen siendo relevantes los mensajes / ventanas emergentes? El futuro del marketing de ventanas emergentes a examen
¿Qué es una caja de luz emergente inteligente?
Una ventana emergente suele abrirse en una ventana aparte, normalmente al visitar un sitio web o al hacer clic en la pantalla. Son jodidamente molestas.
Luego están las otras cajas de luz emergentes que probablemente veas utilizar a muchos blogueros. Estas cajas se abren dentro de la misma ventana, normalmente justo cuando visitas el sitio web. No son tan malos, pero sin duda pueden molestar a algunos usuarios.
Además, hay una caja de luz emergente inteligente. Una ventana emergente de caja de luz inteligente con intención de salida es un mensaje dirigido que se abre en una página específica justo cuando el usuario está a punto de salir.
¿Cómo puede no ser molesto?
Hicimos un split test en WPBeginner para ver cómo afecta la caja de luz emergente a nuestra tasa de rebote y si recibimos alguna queja de los usuarios.
Lo primero que descubrimos fue que la tasa de rebote de una página con una caja de luz de salida era exactamente la misma que la de una página sin caja de luz. En segundo lugar, no tuvimos absolutamente ninguna queja de los usuarios. Por último, pero no menos importante, el número de nuevos suscriptores de correo electrónico que conseguimos con una caja de luz de intención de salida fue significativamente mayor.
Magia Exit-Intent
La razón clave de estos resultados fenomenales es la intención de salida.
¿Por qué? Porque los usuarios que iban a abandonar su sitio web lo harán de todos modos. Utilizando la tecnología exit-intent, convertimos a los visitantes que abandonan en suscriptores.
La tecnología exit-intent de OptinMonster realiza un seguimiento de los gestos del ratón y de la velocidad del usuario mientras navega por su sitio web. Esto permite al plugin detectar el momento preciso en que el usuario está a punto de salir y le indica con una campaña específica.
A diferencia de otras molestas ventanas emergentes de salida, no impide que el usuario salga. Pueden cerrar la ventana como lo harían normalmente.
Sin embargo, esto le da un nuevo terreno, técnicamente una página adicional, para retener a ese visitante y, potencialmente, conseguir que se suscriban a su lista de correo electrónico.
La mayoría de los visitantes abandonan su sitio web de WordPress sin suscribirse, aunque les guste el contenido. Esto se debe a que su capacidad de atención es escasa y a que en la mayoría de las páginas no hay una llamada a la acción clara.
Si se lo pones fácil para suscribirse y se lo recuerdas con delicadeza, es mucho más probable que se suscriban. Si les ofreces una bonificación gratuita, aún mejor.
Cómo utilizar OptinMonster para obtener las máximas ventajas
Probablemente estés pensando que será un montaje complejo. Bueno, en realidad no lo es. Tardamos menos de 10 minutos en establecerlo todo.
La tecnología de intención de salida está disponible en el plan OptinMonster Pro y otras características como temporizadores de cuenta atrás, campañas móviles e integraciones.
No se preocupe, como lectores de WPBeginner, puede utilizar nuestro cupón OptinMonster y obtener un 10% de descuento.
Ahora, lo primero que tienes que hacer es instalar y activar el plugin de OptinMonster en tu sitio web, ya que actúa como conector entre tu sitio y OptinMonster. Para más detalles, consulte nuestra guía sobre cómo instalar un plugin de WordPress.
Una vez activado, el asistente de configuración de OptinMonster se iniciará automáticamente. Siga adelante y haga clic en el botón ‘¿Nuevo? Reclame su cuenta gratuita’.
A continuación, sólo tiene que seguir las instrucciones que aparecen en pantalla para establecer OptinMonster en su sitio web y crear una cuenta gratuita.
A continuación, puede dirigirse a OptinMonster ” Campañas desde el escritorio de WordPress y hacer clic en el botón “Crear su primera campaña”.
A continuación, verá diferentes tipos de campaña para elegir. Para añadir una ventana emergente con intención de salida, seleccione el tipo de campaña “Ventana emergente”.
Para cada tipo de campaña, también obtendrá varias plantillas. Simplemente seleccione una para su sitio web y personalícela. Hemos utilizado la plantilla “Estudio de caso” para la ventana emergente de WPBeginner.
En la pantalla siguiente, verá el maquetador de arrastrar y soltar.
Puede seleccionar cualquier elemento del menú de la izquierda y añadirlo a la plantilla.
También existe la opción de activar la vista “Sí/No”, que ha demostrado aumentar las conversiones en un 18%.
Para activar los dos pasos, simplemente haga clic en la opción “Sí/No” situada al lado de Optin en la parte inferior. A continuación, haz clic en el botón “Activar Sí/No para esta campaña”.
A continuación, puede dirigirse a la pestaña “Reglas de visualización” y establecer las condiciones de la campaña.
Seleccionemos ‘Exit Intent’ en el menú desplegable y elijamos en qué dispositivos mostrar nuestra ventana emergente de caja de luz. Puedes añadir múltiples reglas y mostrar tus ventanas emergentes en páginas y entradas seleccionadas también.
Además, OptinMonster le permite elegir la sensibilidad de la tecnología de intención de salida. Por defecto se establecerá en ‘Media’, pero puedes cambiarla a ‘Baja’ o ‘Alta’.
Además, OptinMonster ofrece acciones para sus campañas. Por ejemplo, puede añadir efectos, reproducir sonido y mostrar la vista de la campaña en función de la suscripción o el éxito.
A continuación, dirígete a la pestaña “Integraciones”. A continuación, haz clic en el botón “+ Añadir nueva integración” del menú de la izquierda y selecciona tu servicio de marketing por correo electrónico en el menú desplegable.
Cuando hayas terminado, ve a la pestaña “Publicar” de la parte superior.
Ahora cambie el “Estado de publicación” de Borrador a Publicar.
No olvides hacer clic en el botón “Guardar” para establecer los ajustes.
Este es el aspecto de la ventana emergente de intención de salida final en WPBeginner.
Resultados
Esta configuración de 10 minutos resultó en cerca de 3200 nuevos suscriptores en una semana. Basta con ver las estadísticas a continuación:
Nota: Los Optins no funcionaban en todo el sitio. Solo en entradas individuales.
Ahora estamos trabajando en la creación de campañas dirigidas a páginas específicas, categorías y tipos de contenido personalizados para crear una lista de correo electrónico hiperdirigida.
Reflexiones finales
Sí, odiamos los mensajes / ventanas emergentes como todo el mundo, pero esto es diferente. Cuando se crea una campaña dirigida y se da a los usuarios lo que quieren, se suscriben encantados. Los datos anteriores son prueba de ello.
No obtuvimos ningún tráfico extra, ni hicimos ninguna campaña especial. Simplemente utilizamos OptinMonster para convertir a los visitantes que abandonaban en suscriptores.
OptinMonster también tiene otros tipos de optin (barra de pie de página y deslizar-ins) para aquellos que no quieren utilizar la caja de luz emergente. Más tipos optin también están en las obras y se dará a conocer en los próximos meses.
Si desea obtener más suscriptores de correo electrónico y mejorar sus esfuerzos de generación de clientes potenciales en WordPress, entonces le recomendamos encarecidamente que empiece a utilizar OptinMonster.
Esperamos que este artículo te haya ayudado a aprender cómo aumentamos nuestros suscriptores de correo electrónico en un 600%. Puede que también quieras ver nuestra guía sobre cómo añadir un toque de gamificación para ganar suscriptores y cómo utilizar la psicología de las ventanas emergentes para aumentar las suscripciones en un 250%.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Mai
Hi. I have OptinMonster and I have successfully set up an optin page. However, I could not integrate it with my MailChimp account. I retried and retried but it kept spinning for hours and hours. I’m using OptinMonster 2.1.7, is there an error with this version?
Thanks
WPBeginner Support
Hey Mai,
Please contact OptinMonster support team. They will be able to help you better.
Administrador
nigel
Can it be used with Get Response?
Thank you for an interesting post.
WPBeginner Support
Yes, it can be used with GetResponse.
Administrador
Gin
okay someone help me out here…i’m starting to get confused with all these opt in/subscription options.
So Mail Chimp is for if you want someone to opt in to your newsletter?
Jet Pack is to add an option so someone can subscribe to your blog that’s on your website?
and…
OptinMonster is for if you want someone to opt in to receiving emails from you?
Are all 3 really necessary to cover all 3 of those opt in options, or is there some easier way to accomplish all 3 things?
Also how does one get the newsletter or any other item to the subscriber once they opt in? Do you have to upload the form to Mail Chimp and then tell Mail Chimp which email addresses to send the information to?
Sooo confused…help me out please!
WPBeginner Support
MailChimp is an email service provider. If you are building an email list, then you will need an email service provider that specializes in sending mass email.
JetPack lets you add a signup form and it can also send your posts to readers. But it is not an email newsletter service, which makes it very limited.
OptinMonster connects your WordPress site to MailChimp or any other email service provider. It helps you create beautiful signup forms that appear in sidebar, popups, slideins, footer bar, etc. This helps you get more subscribers and signups for your mailing list.
hope this helps.
Administrador
Sarah
The idea of saving subscribers data on/with a third party is not something we like to do.
Much prefer to be able to save the data on our own server thus in ‘control.
Tom Brady
How much?
Steve Ceaton
I wonder if this still works, or whether it’s been so saturated it actually puts people off now? I know it puts me off.
WPBeginner Support
We still use it and works really well for us. OptinMonster comes with options that allow you to make it less off putting. For example, you can load it on exit-intent, increase cookie duration so that it is not bothering users on subsequent visits, you can launch it on second-page view, and many more.
Administrador
Gudtalent
This is really a helpful article
But I will love to know how to stop the pop up box is you are already a subscriber to avoid annoying your reader?
Alex Khan
Can you much such plugin for Google Blogger ? Or can you suggest a good alternative?
Jess Gaithers
Hmm, this makes sense in the short run. But in the long run won’t visitors get really annoyed by repeatedly getting the exit message even though they already signed up? Is there any way to set cookies or something so if someone subscribes this lightbox window won’t ever show up again? Thanks.
Editorial Staff
Yes you can set a cookie length of 365 days or as long or short as you want.
Administrador
Jason
You can just have what ever php action that is being used to record the emails set a cookie that never expires. Or use javascript to set a cookie that won’t expire on whatever thank you page the form redirects too after submit.
Navuth
OptinMonster is really interesting me. But how it look like? It pop up like this page, right?
WPBeginner Support
Yes, you may also visit optinmonster.com for more information.
Administrador
Bryan Cork
Definitely worth a try.
rich
Can it create optin like this website ? Pop up asks question then leads people to different paths? One of them is the optin.
Nabtron
why did you stop using it now?
WPBeginner Staff
Not right now, but may be in the future.
Fred
Would you ever consider offering this on the Shopify platform as a Shopify app? I would love to have this on my store’s site.
WPBeginner Staff
Here is how to get support for OptinMonster.
Institutomujeres
I was finally decided to buy the plugin and after I installed it and made my first lightbox, when Im integration it does not allow me to connect to mailchimp. After i insert the API number it gets stuck and keeps trying load. You have any idea what could be causing this?
Syed Balkhi
Yes, OptinMonster does have click to open functionality. We’re calling it MonsterLink, and it will be highlighted a bit better in the new redesign.
Here’s the tutorial on how to do it:
http://optinmonster.com/docs/how-to-manually-load-optinmonster-popup-with-click-of-a-button/
Tony
Hey, I love the look of some of the optinmonster exits I have seen, I was wondering is there and option to link directly to the pop up (eg from an image on wordpress), I have leadpages and I do not really like the look of the popup.
WPBeginner Staff
OM can accommodate additional fields only with custom HTML form option or Canvas. If you use the default integration, it will only work with 2 fields (Name / Email).
You can use Canvas and integrate with Gravity Forms and add as many fields as you like (note you will have to customize the design yourself).
Dance
Syed, my aweber form has an additional custom field. Can OM accommodate that field in the available forms within OM.
WPBeginner Staff
If they have HTML form then yes
anjanish kumar
Is it possible to integrate OptinMonster with Sendy ?
Jop
Well it works, I subscribed due to this! Brilliant.
WPBeginner Staff
Yes, OptinMonster now has an After Post Add-on which allows you to add an optin at the end of the article.
WPBeginner Staff
Actually the lighbox popup will not appear on mobile devices.
Alexa Bloom
So this plugin sounds really good. I’m keen to try it. But I’m wondering if there is a comparable plugin to encourage site visitors to follow a twitter account in a similar fashion?
Tammy Hawk-Bridges
You dont think that the optin box pushes away the mobile user?
WPBeginner Staff
No it does not work with Jetpack’s subscription service. OptinMonster uses cookies to detect returning users. You can choose to hide an optin from logged in users.
Dee @ The Kitchen Snob
2 questions – Does OptinMonster work with Jetpack subscription service? And once someone subscribes, is there a way to make it so it never pops up for that IP address again? I’d hate if my subscribers got the same popup 30-90 days later (or whatever I set it to) when they’ve already subscribed. Thanks for the info.
Katie Harp
That’s incredible. As much as I used to be opposed to lightboxes/any form of popup, I may have to do some testing after reading this.
WPBeginner Staff
We tried multiple different ways of comment lead-gen, but none to very much success.
– We added a checkbox below the comment submit button that was automatically checked “Subscribe to WPBeginner Weekly Newsletter”. This worked to an extent, but it confused users. We put a cookie setting in place, but people clear cookies, use different browsers, etc. Regular users started complaining that they had to uncheck the box every time they leave a comment because they’re already subscribed. Essentially it created a bad UX, and we don’t want that.
– We changed the checkbox from auto-checked to giving users an option to check it. This had negligible optin rate compared to the amounts of comments we got.
The reasons for switching to Disqus has been outlined in our article (which far outweighs the lead-gen benefits)
https://www.wpbeginner.com/plugins/how-to-add-disqus-comment-system-in-wordpress/
P.S. I’m sure if you were to go 100% blackhat and optin everybody without their permissions, then comments would be huge lead-gen source… but we don’t believe in doing that.
-Syed
Nate Maingard
Thank you for taking the time to write this great response Syed. Consider me convinced :).
Warm regards
Nate
Nabtron
you could have added condition of subscribing if the user is already subscribed or not
Nate Maingard
Interesting that you’re using Disqus for commenting, but it doesn’t allow for lead generation? Any reason you feel that using Disqus outweighs that potential lead source? I know it’s slightly off topic, but this is a post about increased lead generation
Dhiraj
Totally agree.
Olly
Hi!
Plugin looks great, will it work with DotMailer?
Thanks
Oliver
WPBeginner Support
If the DotMailer provides an HTML email form embed code then it would work with DotMailer as well.
Administrador
Dario
Is it possible to let the user to download a file after the subsciption?
abdullah
Hi
i need plugin which show popup up at the end of page saying (thanks you for reading the artical ) is there any pliugin which remove on scroll up with out disturbing the whole page .hlep me getting this.
thanks in advance.
Michael
Hi,
I was wondering how OptinMonster compares to PopUp Domination?
For instance, if I want to put an email collection form on my 1 site with the exit intent what benefit do I get paying $199 for the pro version of OptinMonster versus the $47 I’d pay for the standard version of PopUp Domination?
I can’t see how a WYSIWYG customizer and some extra fonts is worth $152, so maybe there is something I’m missing?
Thanks,
Michael
WPBeginner Support
Speed // Code Quality is what makes us better. We also offer other add-on types such as Footer Bar, Slide-ins, Sidebar Optins, After Post Optins, and more to come. OptinMonster offers much better support as well.
Administrador
John Matras
When I saw the exit intent technology, I was really blown away. I can’t help thinking that you’d get a lot more buyers–more than enough to make up the reduced revenue per sale–with a lower price. Exit intent I’d buy, but I can’t afford that price.
WPBeginner Support
John, it’s our signature feature and we’d like to keep it at the Pro level or higher.
Administrador
Vitaly
Have you tested this plugin for speed, server requests? Does it affect page load times much?
WPBeginner Support
Page load times and site speed are very important for us at WPBeginner, and OptinMonster is highly optimized for page speed.
Administrador
Sarah
Does this work on mobile devices since there is no mouse movement to detect?
I usually browse the web from my iPad.
Thanks!
WPBeginner Support
No, currently it does not.
Administrador
Ankur
Syed,
Thanks for your wonderful blog.
I just wanted to know, how is your experience with normal popups (the ones that pop-up after ‘n’ seconds of page load) vs exit pop-ups? Which you found providing better conversions?
Editorial Staff
Hey Ankur,
The popups that are triggered after X seconds can work as long as you can nail down the perfect time setting. So it’s not as simple as plug and play. You really have to test out the settings to get the best results. Whereas exit-intent is plug and play. A friend of mine recently tried exit-intent vs timed popup. The time popup for him didn’t convert as well when compared to exit-intent. My reasoning there was because he didn’t experiment with the time setting. I think you can get it right if you try hard enough, however exit-intent is just so much easier.
-Syed
Administrador
Ankur
For me, personally, the in-content targeted opt-in works best. Though I keep experimenting with the pop-ups, I don’t like their invasive nature.
Also, a humble suggestion, you may want to have a ‘Subscribe to comments’ feature enabled in your blog. It becomes easy for the commentor to track responses on the comments made.
Mayank
$49 look expensive. But what %age of the total number of visitors can we convert as subscribers
Brad
$49 for a 600% lift? You can’t beat that. It is the EXACT opposite of expensive.
Janine
Opt-in Cookie Duration for an email signup pop-up on a website home page… Does anyone know the recommended optimal cookie duration for an email signup pop-up? Is “30 days” the accepted time frame before an email signup pop-up is displayed again to a repeat visitor?
WPBeginner Support
Yes 30 – 90 days is a good time.
Administrador
Sascha
Wow great. I first saw your video in the interview with Jame Tardy.
You really walk the talke. This optin form is a great idea. Actually I do not even get 1 subscriber from 200 visitors. I get only very few….
So, but I am using Wysija for my Email Newsletter and I do not want to change it, as I am not so keen to changing it….
Is it possible to use your Plugin with Wysija?
If not, kindly implement that :p
Sascha
WPBeginner Support
Sascha, Thanks for watching the interview. As for OptinMonster, yes you can use Wysija with OptinMonster.
Administrador
Junior
Hi, I use a delayed buy button in my video sales page. To avoid losing returning customers that don’t want to wait for the button show up, I’ve placed a pop with exit intent bringing the visitor to the text version of the sales page, which shows the buy button right away. This way at least returning visitors know that they have this possibility to reach buy button instead of waiting for the button loads below video. Then I’d like to know if there is a way to disable cookies on exit intent feature only for visitors who have closed the pop, and not for those who have already subscribed to the mailing list (and consequently accessed the buy button into the text version of the sales. Thanks!
George
Although it seems that it will be annoying for some visitors, i really want to try it! I just need to know how the plugin will work without the exit intent. Can you describe it please?
WPBeginner Support
Please check out OptinMonster‘s website for demonstration video and details about each feature.
Administrador
Rina
Hi guys,
So the pop up webform that I just got before leaving your site is Optinmonster? It must really work becaue I just signed up!
WPBeginner Support
Yes, it is OptinMonster. Thanks for joining us.
Administrador
Zeeshan
It is a wonderful plugin and the first time i noticed a Exit Intent technology on the blog. I signed up right away because i knew this blog is something special and it really is.
I have a wordpress website with mailchimp mailing list, i will invest in this plugin very soon.
Thanks for the knowledge.
Igor
Hello, I would like to promote the Optin Monster, but Shareasale is probably one of the worst afiiliate tracking software I’ve ever worked with)
There is one called http://www.idevdirect.com/ and it is much more flexible in terms of affiliate management from one side, and affiliate link tracking from another, and it is standalone, so you don’t depend on any external website…
WPBeginner Support
We find shareasale to be very good for our needs.
Administrador
Michael
I have purchased the pro version of this plugin thinking I had full control over the pop-up. I want to include my own text, image and a link to another site in the exit intent pop-up.
I can’t for the life of me work out how to do this with Optin Monster.
Is it possible?
WPBeginner Support
You can definitely add your own text and image on the Design tab when creating or modifying an optin.
Administrador
Casey
Hey Guys~~ Loving this, I am seriously looking at adding this across my site portfolio. Quick question, does it allow people to sing up using either their facebook or twitter login??
Thanks so much!! Just found your site last night and am loving the content!!
Have an awesome day!
Casey
WPBeginner Support
No, currently it does not support signing up using Facebook or Twitter.
Administrador