Pinterest es una gran manera de compartir el contenido de su sitio web y atraer a más visitantes. Según nuestra experiencia, puedes desbloquear aún más beneficios verificando tu sitio web en Pinterest.
Cuando verificas tu sitio web, Pinterest sabe que realmente eres tú. Esto te da acceso a herramientas especiales como el análisis del sitio web para que puedas ver qué es popular. También podrás publicar anuncios y acceder a información detallada sobre cómo interactúa la gente con tu contenido.
Este artículo le mostrará cómo verificar fácilmente su sitio web WordPress en Pinterest.
¿Por qué deberías verificar tu sitio WordPress en Pinterest?
Pinterest es una de las plataformas de medios sociales más populares para compartir fotos, vídeos y otros contenidos visuales. Te permite crear una cuenta y gestionar tus imágenes como Instagram o Flickr.
También permite a otros usuarios enlazar sitios web y otros contenidos visuales creando tablones.
Si tienes un sitio web de fotografía o cualquier otro tipo de blog con imágenes y vídeos, Pinterest puede ser una importante fuente de tráfico.
Verificar tu sitio web en Pinterest te ayudará a saber más acerca de tus visitantes utilizando Pinterest Analytics. También podrás participar en su programa de anuncios y planificar una estrategia para aumentar tu tráfico en Pinterest.
Dicho esto, veamos cómo verificar fácilmente tu blog de WordPress en Pinterest.
Cómo verificar tu sitio WordPress en Pinterest
Antes de empezar, tendrás que actualizar tu perfil de Pinterest a una cuenta de empresa. Esto te permitirá utilizar todas sus herramientas Pro como analíticas, programa de anuncios y más. La cuenta de empresa de Pinterest es gratuita y fácil de establecer.
Entonces, vamos a los primeros pasos.
Tutorial en vídeo
Si prefiere instrucciones escritas, siga leyendo.
Paso 1: Actualiza tu cuenta de Pinterest a Business
En primer lugar, debes acceder a tu cuenta de Pinterest y hacer clic en la flecha hacia abajo situada en la esquina superior derecha de la pantalla. A continuación, haz clic en la opción “Desbloquear herramientas de negocio”.
En la siguiente pantalla, verá una lista de las características que ofrecerá la cuenta de empresa.
Para actualizar su cuenta personal y utilizar estas funciones, haga clic en el botón “Cambiar a empresa”.
A continuación, introduzca los datos de su cuenta de empresa, como el nombre del perfil, la URL del sitio web, el país y el idioma.
Una vez introducidos todos estos datos, haga clic en el botón “Siguiente”.
Pinterest te pedirá que describas tu negocio. Puedes seleccionar un sector en el menú desplegable y elegir 3 objetivos entre las opciones dadas.
A continuación, haga clic en el botón “Siguiente”.
En la pantalla siguiente, se le pedirá que seleccione una opción para obtener recomendaciones personalizadas.
Una vez hecho esto, asegúrese de hacer clic en el botón “Siguiente”.
Ahora, se le pedirá que seleccione una opción si está interesado en anunciarse en Pinterest y, a continuación, haga clic en el botón “Siguiente”.
Para este tutorial, puede seleccionar la opción “No, no tengo previsto hacer publicidad”.
A continuación, Pinterest te mostrará diferentes opciones para empezar con tu cuenta de empresa.
Puede hacer clic en la cruz de la esquina superior derecha para omitir esta parte.
Paso 2: Reclame su sitio web en Pinterest
El siguiente paso es reclamar tu sitio web en Pinterest.
Para ello, puedes hacer clic en el botón “Reclamar dominio” de tu página del centro de Pinterest Business, y te llevará directamente a la página de ajustes de reclamación.
Otra forma de reclamar su sitio web es haciendo clic en la flecha hacia abajo de la esquina superior derecha y seleccionando la opción “Ajustes”. A continuación, dirígete a la sección “Reclamar” en el menú de la izquierda.
Para obtener los créditos por tu contenido en Pinterest, haz clic en el botón “Reclamar” para sitios web.
Al hacer clic en el botón, aparecerá una ventana emergente con tres opciones para reclamar su sitio web de WordPress.
Elegimos la opción “Añadir etiqueta HTML” porque es la más sencilla.
Sin embargo, si lo prefiere, puede elegir la otra opción en la que descarga el archivo HTML y lo sube al directorio raíz de su sitio web utilizando un cliente FTP o el gestor de archivos de su alojamiento WordPress.
También puede añadir un registro TXT de verificación a la configuración de su dominio utilizando su registrador de dominios.
Paso 3: Añadir etiqueta HTML a su sitio web WordPress
Hay muchas maneras de añadir una etiqueta HTML a la cabecera de su sitio web, pero solo vamos a tratar los dos métodos más sencillos.
Añadir etiqueta HTML Pinterest con un plugin SEO
En primer lugar, puede utilizar el plugin de WordPress All in One SEO (AIOSEO) e introducir la etiqueta HTML en su sitio web. Para más detalles, sigue nuestra guía sobre cómo instalar un plugin de WordPress.
AIOSEO es el mejor plugin SEO para WordPress y hace que sea muy fácil de optimizar su sitio para los motores de búsqueda sin necesidad de contratar a un experto.
Aunque recomendamos la versión Pro, también puedes utilizar la versión gratuita de AIOSEO para añadir la verificación de Pinterest.
Para añadir la etiqueta HTML, vaya a Todo en uno SEO ” Ajustes generales y, a continuación, haga clic en la pestaña “Herramientas para webmasters” del menú superior.
A continuación, haz clic en el bloque “Verificación del sitio de Pinterest”.
Ahora, introduce la etiqueta HTML que copiaste en el paso anterior en el campo de verificación del sitio de Pinterest.
A continuación, debes hacer clic en el botón “Guardar cambios”.
Añadir etiqueta HTML de Pinterest con un plugin de fragmentos de código
Aparte de utilizar AIOSEO, otra forma de añadir la etiqueta HTML es instalando y activando el plugin WPCode.
Tras la activación, debe visitar la página Fragmentos de código ” Encabezado y pie de página en el panel de control de WordPress. En la sección “Encabezado”, debe pegar la etiqueta HTML. A continuación, haga clic en el botón “Guardar cambios”.
Una vez añadido el código HTML a la sección de cabecera de tu sitio web, tienes que volver a la pantalla de Pinterest y hacer clic en el botón “Continuar” de la ventana emergente.
Ahora le pedirá que introduzca la URL de su sitio web y, a continuación, haga clic en el botón “Verificar”.
Una vez hecho esto, verá un mensaje que dice: “Verificación en curso”.
Normalmente, el proceso dura 24 horas y usted recibe un correo electrónico acerca de la verificación de su sitio web.
Ya está. Ya has verificado correctamente tu sitio web WordPress en Pinterest.
Consejo: Si Pinterest no se verifica después de añadir el código de verificación, significa que necesitas vaciar la caché de WordPress.
Guías de expertos sobre el uso de Pinterest en WordPress
Esperamos que este artículo te haya ayudado a aprender cómo verificar tu sitio WordPress en Pinterest. Puede que también quieras ver otras guías relacionadas con el uso de Pinterest en WordPress:
- Cómo mostrar tus últimos pines de Pinterest en los widgets de la barra lateral de WordPress
- Cómo ocultar imágenes de Pinterest en las entradas de tu blog de WordPress
- Cómo añadir el botón “Pin It” de Pinterest en tu blog de WordPress
- The Complete Social Media Cheat Sheet for WordPress (actualizado)
- Los mejores plugins de medios sociales para WordPress
- Cómo aumentar el tráfico de Pinterest a tu blog
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Michelle
Hi
I’ve done this, but after 22 hours or so Pinterest says it can’t find the meta data. Is it be because I have the coming soon page on? Or is security to high or something? If you can help. It happened with confirming gsuite email address aswel.
WPBeginner Support
That would be due to your coming soon page likely not including the meta information
Administrador
Tracy Crites
Thank you so much for this!!! I was trying to figure out how to link Pinterest for the 4,000th time, and your tutorial is the first that made sense to me. You are a teacher at heart. It worked!
WPBeginner Support
You’re welcome, glad our guide could help make the process understandable
Administrador
Shannon
Thank you so much! I’ve been avoiding this for years because it seemed way too hard!!
WPBeginner Support
You’re welcome, glad our guide could make the process manageable
Administrador
Isaac Mutwiri
This made the whole process seem so simple. Thanks a lot.
WPBeginner Support
You’re welcome, glad we could simplify the process
Administrador
Jesse
Helpful indeed…..
WPBeginner Support
Glad you found our guide helpful
Administrador
Hannah
This was the most helpful walk through I found!
Thank you so MUCH!
WPBeginner Support
You’re welcome, glad our guide was helpful
Administrador
Kristen
Thank you for the super simple walk through!
WPBeginner Support
You’re welcome
Administrador
Mary
Do you need to have the premium/paid version of the Yoast plug-in? I don’t have the options you refer to in your step by step process. The only place I can input anything regarding social is through the wizard, and this only allows for your social site url.
WPBeginner Support
The method in this guide does not require the paid plugin, you may want to ensure your Yoast SEO is up to date and you should be able to see the options under SEO>Social in your wp-admin area
Administrador
Candace Colt
Thanks for this concise video! I went through all kinds of confusing posts and finally found this! This solution worked. Pinterest leaves you hanging!
WPBeginner Support
Glad our guide was able to help
Administrador
laura
Awesome, thank you so much for this! The instructions I found through WordPress did NOT work, so this was perfect.
WPBeginner Support
Glad our guide could be helpful
Administrador
Nikki
Thank you! The step by step was so easy to follow.
WPBeginner Support
You’re welcome, glad our guide was helpful
Administrador
Sharon
thank you so much, really appreciate. This was easy and simple
WPBeginner Support
You’re welcome, glad we could make the process easier for you
Administrador
Madelynn
This was helpful. Thank you!
WPBeginner Support
You’re welcome
Administrador
Saad Ali
Still having problems claiming my website, when I click save changes button after entering meta tag for pinterest, it directs me to 404 error page
WPBeginner Support
You would want to reach out to your hosting provider to ensure nothing on their end is causing this error.
Administrador
Vanessa
This was so helpful and easy!! Thank you so much
WPBeginner Support
You’re welcome, glad our guide was helpful
Administrador
Chrystal
Thank you for explaining this is clear, simple terms!
WPBeginner Support
You’re welcome
Administrador
Denaye
Hello, could you do the html tag with a personal plan? I don’t have a business plan yet. I do I need a business or a premium plan to install hmtl?
WPBeginner Support
You would need to check with WordPress.com’s support for their currently allowed methods. Our tutorials are for WordPress.org sites:
https://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-wordpress-com-infograph/
Administrador
Sushovita Nelson
I was really so lost and confused. I was going around in circles to get this done. I then found this page that is so beautifully explained, I am so thankful for the support you give others.
WPBeginner Support
Glad our content could be helpful
Administrador
Tara
Hi there. I have been trying to claim my website for 3 days with no luck. I have literally tried every single way possible, but I just get a message after many hours telling me that they couldn’t find the HTML meta tag or the verification file. I am waiting on a reply from Pinterest. I don’t know what esle to do.
WPBeginner Support
Have you cleared all caching and reached out to your hosting provider to ensure they don’t have caching that would be showing the old page without the HTML tag?
Administrador
Laura
Thank you so much! Very helpful!
WPBeginner Support
You’re welcome, glad our article was helpful
Administrador
Abraar
Thanks wpbegineer, you are really helping us beginners a lot. Never stop your work.
WPBeginner Support
You’re welcome, we’ll certainly keep adding more content to our site
Administrador
Celina
Thanks so much! This was much easier than uploading the HTML. Your post was very helpful.
WPBeginner Support
Glad our recommendation could help
Administrador
Elizabeth
WP Beginner’s text version of how to claim your website helped me get further in the process than any of the similar how-to articles I’ve encountered on the internet. So, many thanks.
When I say I got further in the process, I mean that I nearly completed it but not quite. When I selected the Pinterest tab, entered the meta tag at the Pinterest confirmation window, and hit save changes, no box appeared, pop-up or otherwise. Any idea what I should do next?
WPBeginner Support
There shouldn’t be a popup from Yoast when you save normally but it should be added to your site. Once you clear your cache and give Pinterest 48 hours to recrawl your site it should be able to see the tag.
Administrador
Elizabeth
Hi there
I’m not on a wordpress business plan, I think my plan’s called premium or personal (one step before business). Can I still verify my Pinterest account another way? The ways shown here don’t work for me, I don’t have yoast / seo link on my dashboard, and I don’t want to upgrade to a business plan at this stage just to enable plugins for this site verification.
Thanks in advance for any help you can offer.
WPBeginner Support
If you check WordPress.com’s support documentation they should let you know what options they have available currently
Administrador
Keith
Hi I tried using both yoast and insert header footer widgets but both didn’t work. For yoast, there weren’t any options for SEO at all. For insert header footer widget, do I have to use it with elementor as I’m using that to build my website? Thanks.
WPBeginner Support
The insert headers and footers plugin is not a widget, it adds code to your header. You could check with Yoast if there is a conflict but the most common issue is if you have a caching plugin that is preventing the required code from being seen.
Administrador
Brooke
Thanks so much for this! I’ve been putting off doing this because every time I try and figure out how to, I’m left frustrated! This tutorial was exactly what I needed!
WPBeginner Support
Glad our guide could be helpful
Administrador
Corin
Hi, thanks for your post. Very informative! You wrote about claiming a website on Pinterest. Is there a way to unlink it? Thanks in advance.
WPBeginner Support
Unless I hear otherwise, there isn’t a method for unlinking at the moment other than closing the account.
Administrador
Joy Lumu-Schmid
I am having trouble accessing the wp-admin dashboard to select and customize a theme. Is it possible to upgrade the plan through Pinterest? If so, how much would it be? I do not need the expensive Word press business plan; I am not Tech savvy. I just need to launch a simple blog and promote educational, health, hair and beauty products without copyright violation. I would be grateful for your wise counsel.
Kind regards
Joy
WPBeginner Support
Our tutorials are for WordPress.org site, on WordPress.com you would want to reach out to them for what is available: https://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-wordpress-com-infograph/
For WordPress.com their tools for this are usually in your site’s settings.
Administrador
ania
thank you for that
WPBeginner Support
You’re welcome
Administrador
Maddy
Thank you so much, I’ve been trying to do this for a week and every other post I saw was not helpful! thanks!
WPBeginner Support
You’re welcome
Administrador
Sam Lodaria
That was really helpful after spending 30 mins going through online written material. Thanks so much!
WPBeginner Support
Glad our guide could help
Administrador
Waliul Ripon
Hi,
When I’m going to verify my website then it is showing this message
“Oops!
Domain failed to be verified. Try again!”
I’m using woocommerce, fastcomet for hosting and Yoast SEO seo plugin
Please help me. Thanks in advance.
Best regards,
ripon
WPBeginner Support
Hello,
The most common reason for this would be if the caching either from your site or hosting has not properly cleared. You may want to ensure both of those are cleared for Pinterest to verify correctly.
Administrador
Kelley
Ho do you clear your cach? I can’t get my pinterest to verify either.
WPBeginner Support
For the different caches you can clear, you would want to take a look at our guide here: https://www.wpbeginner.com/beginners-guide/how-to-clear-your-cache-in-wordpress/
Dawn
Thank you! Finally found the answer I had been searching for!
WPBeginner Support
Glad our article could help
Administrador
LaDonna
Thank you so much. Your videos help me a lot.
WPBeginner Support
You’re welcome, glad our videos could help
Administrador
Samantha
I do this, both methods, and it just links me to a page saying, oops! That page cannot be found. Why won’t it save my link?
WPBeginner Support
You may want to first resave your permalinks and if you continue to have that error you would likely need to reach out to your hosting provider to ensure there is not a setting on their end causing that error.
Administrador
Martin
I get the same error message.
Danica
Thank you so much! Your tutorials are so easy and simple!
WPBeginner Support
You’re welcome, glad our articles are helpful
Administrador
Suraj Gupta
THanks you So much
WPBeginner Support
You’re welcome
Administrador
Tinashe Jaricha
Thank you for the text and video tutorial. My challenge is l don’t even see the menu tab on Pinterest and the 3 dots take me to messages.l’ve been hovering over my profile picture and nothing.Please help.
Thank you in advance
WPBeginner Support
You may want to ensure you upgraded to a business account on Pinterest.
Administrador
Cristina
Thank you so much for this very easy tutorial! I already had Yoast so the process was done in 2 minutes!
WPBeginner Support
Glad our guide could help
Administrador
Kris
Hi,
Just to say big thanks:). I wasn’t aware that Yoast can connect with Pinterest and verify my site. A lot quicker and faster than looking in CP to add that tag manually.
WPBeginner Support
You’re welcome, glad our article could help
Administrador
Linda
This video was great and crystal clear. However, I am still having trouble with Pinterest not yet verifying my website. I have multiple claim tickets out there but largely non answers. Has anyone had this trouble? I have not yet launched the site…could that be the trouble? Appreciate anyone who can help with suggestions!
WPBeginner Support
If you have a coming soon page active, that is one of the more common reasons that your site is unable to verify as Pinterest cannot reach your verification tag.
Administrador
Here Wee Read
Thank you so much for this tutorial – you made the process super simple to follow and get this done quickly!
WPBeginner Support
Glad our guide could help
Administrador
Linda
Hi There,
Thank you for this great article, however, I have not yet been successful in having Pinterest verify my website. Could the issue be that I have not launched site yet? I have followed the very clear video and article and I am on 24 cycles with Pinterest. There is no chat or live person.
WPBeginner Support
If you have a coming soon page up, that is the most likely reason your site is not verifying on Pinterest.
Liz
This really helped me figure out what to do, thank you so much!
WPBeginner Support
Glad it could help
Administrador
yolinda
i love every article you write! so helpful especially for someone not so tech-savvy
WPBeginner Support
Glad our articles can help
Administrador
Mark
Great tutorial. I wasn’t sure how to verify my site on WP so this was just what I needed. Thanks for the great tutorial.
WPBeginner Support
Glad our guide could help
Administrador
Leigh
THANK YOU so much!! This was an outstanding tutorial! I look forward to learning more as I am for sure a beginner!
WPBeginner Support
Thank you for using our article, glad it was helpful
Administrador
Dani
Thanks! Esse tutorial foi realmente muito fácil.
WPBeginner Support
Glad our tutorial could help
Administrador
Dave
Can I remove the code after done verifying or should I keep it
WPBeginner Support
Hi Dave,
You need to keep it to verify your ownership of the domain.
Administrador
Cynthia Smith
Thank You this tutorial was so easy I was not sure how to do this I did tried to claim my website several time with no results, Pinterest email and said it wasn’t claimed.
Thanks again,
Cynthia
Linda
Cynthia,
I see you had a problem with Pinterest verifying your site…what finally happened? It’s nearly week of an effort and still no luck.
Eric Meyer
Thank you so much. This step by step was very helpful.