Pinterest es una gran manera de compartir el contenido de su sitio web y atraer a más visitantes. Según nuestra experiencia, puedes desbloquear aún más beneficios verificando tu sitio web en Pinterest.
Cuando verificas tu sitio web, Pinterest sabe que realmente eres tú. Esto te da acceso a herramientas especiales como el análisis del sitio web para que puedas ver qué es popular. También podrás publicar anuncios y acceder a información detallada sobre cómo interactúa la gente con tu contenido.
Este artículo le mostrará cómo verificar fácilmente su sitio web WordPress en Pinterest.
¿Por qué deberías verificar tu sitio WordPress en Pinterest?
Pinterest es una de las plataformas de medios sociales más populares para compartir fotos, vídeos y otros contenidos visuales. Te permite crear una cuenta y gestionar tus imágenes como Instagram o Flickr.
También permite a otros usuarios enlazar sitios web y otros contenidos visuales creando tablones.
Si tienes un sitio web de fotografía o cualquier otro tipo de blog con imágenes y vídeos, Pinterest puede ser una importante fuente de tráfico.
Verificar tu sitio web en Pinterest te ayudará a saber más acerca de tus visitantes utilizando Pinterest Analytics. También podrás participar en su programa de anuncios y planificar una estrategia para aumentar tu tráfico en Pinterest.
Dicho esto, veamos cómo verificar fácilmente tu blog de WordPress en Pinterest.
Cómo verificar tu sitio WordPress en Pinterest
Antes de empezar, tendrás que actualizar tu perfil de Pinterest a una cuenta de empresa. Esto te permitirá utilizar todas sus herramientas Pro como analíticas, programa de anuncios y más. La cuenta de empresa de Pinterest es gratuita y fácil de establecer.
Entonces, vamos a los primeros pasos.
Tutorial en vídeo
Si prefiere instrucciones escritas, siga leyendo.
Paso 1: Actualiza tu cuenta de Pinterest a Business
En primer lugar, debes acceder a tu cuenta de Pinterest y hacer clic en la flecha hacia abajo situada en la esquina superior derecha de la pantalla. A continuación, haz clic en la opción “Desbloquear herramientas de negocio”.
En la siguiente pantalla, verá una lista de las características que ofrecerá la cuenta de empresa.
Para actualizar su cuenta personal y utilizar estas funciones, haga clic en el botón “Cambiar a empresa”.
A continuación, introduzca los datos de su cuenta de empresa, como el nombre del perfil, la URL del sitio web, el país y el idioma.
Una vez introducidos todos estos datos, haga clic en el botón “Siguiente”.
Pinterest te pedirá que describas tu negocio. Puedes seleccionar un sector en el menú desplegable y elegir 3 objetivos entre las opciones dadas.
A continuación, haga clic en el botón “Siguiente”.
En la pantalla siguiente, se le pedirá que seleccione una opción para obtener recomendaciones personalizadas.
Una vez hecho esto, asegúrese de hacer clic en el botón “Siguiente”.
Ahora, se le pedirá que seleccione una opción si está interesado en anunciarse en Pinterest y, a continuación, haga clic en el botón “Siguiente”.
Para este tutorial, puede seleccionar la opción “No, no tengo previsto hacer publicidad”.
A continuación, Pinterest te mostrará diferentes opciones para empezar con tu cuenta de empresa.
Puede hacer clic en la cruz de la esquina superior derecha para omitir esta parte.
Paso 2: Reclame su sitio web en Pinterest
El siguiente paso es reclamar tu sitio web en Pinterest.
Para ello, puedes hacer clic en el botón “Reclamar dominio” de tu página del centro de Pinterest Business, y te llevará directamente a la página de ajustes de reclamación.
Otra forma de reclamar su sitio web es haciendo clic en la flecha hacia abajo de la esquina superior derecha y seleccionando la opción “Ajustes”. A continuación, dirígete a la sección “Reclamar” en el menú de la izquierda.
Para obtener los créditos por tu contenido en Pinterest, haz clic en el botón “Reclamar” para sitios web.
Al hacer clic en el botón, aparecerá una ventana emergente con tres opciones para reclamar su sitio web de WordPress.
Elegimos la opción “Añadir etiqueta HTML” porque es la más sencilla.
Sin embargo, si lo prefiere, puede elegir la otra opción en la que descarga el archivo HTML y lo sube al directorio raíz de su sitio web utilizando un cliente FTP o el gestor de archivos de su alojamiento WordPress.
También puede añadir un registro TXT de verificación a la configuración de su dominio utilizando su registrador de dominios.
Paso 3: Añadir etiqueta HTML a su sitio web WordPress
Hay muchas maneras de añadir una etiqueta HTML a la cabecera de su sitio web, pero solo vamos a tratar los dos métodos más sencillos.
Añadir etiqueta HTML Pinterest con un plugin SEO
En primer lugar, puede utilizar el plugin de WordPress All in One SEO (AIOSEO) e introducir la etiqueta HTML en su sitio web. Para más detalles, sigue nuestra guía sobre cómo instalar un plugin de WordPress.
AIOSEO es el mejor plugin SEO para WordPress y hace que sea muy fácil de optimizar su sitio para los motores de búsqueda sin necesidad de contratar a un experto.
Aunque recomendamos la versión Pro, también puedes utilizar la versión gratuita de AIOSEO para añadir la verificación de Pinterest.
Para añadir la etiqueta HTML, vaya a Todo en uno SEO ” Ajustes generales y, a continuación, haga clic en la pestaña “Herramientas para webmasters” del menú superior.
A continuación, haz clic en el bloque “Verificación del sitio de Pinterest”.
Ahora, introduce la etiqueta HTML que copiaste en el paso anterior en el campo de verificación del sitio de Pinterest.
A continuación, debes hacer clic en el botón “Guardar cambios”.
Añadir etiqueta HTML de Pinterest con un plugin de fragmentos de código
Aparte de utilizar AIOSEO, otra forma de añadir la etiqueta HTML es instalando y activando el plugin WPCode.
Tras la activación, debe visitar la página Fragmentos de código ” Encabezado y pie de página en el panel de control de WordPress. En la sección “Encabezado”, debe pegar la etiqueta HTML. A continuación, haga clic en el botón “Guardar cambios”.
Una vez añadido el código HTML a la sección de cabecera de tu sitio web, tienes que volver a la pantalla de Pinterest y hacer clic en el botón “Continuar” de la ventana emergente.
Ahora le pedirá que introduzca la URL de su sitio web y, a continuación, haga clic en el botón “Verificar”.
Una vez hecho esto, verá un mensaje que dice: “Verificación en curso”.
Normalmente, el proceso dura 24 horas y usted recibe un correo electrónico acerca de la verificación de su sitio web.
Ya está. Ya has verificado correctamente tu sitio web WordPress en Pinterest.
Consejo: Si Pinterest no se verifica después de añadir el código de verificación, significa que necesitas vaciar la caché de WordPress.
Guías de expertos sobre el uso de Pinterest en WordPress
Esperamos que este artículo te haya ayudado a aprender cómo verificar tu sitio WordPress en Pinterest. Puede que también quieras ver otras guías relacionadas con el uso de Pinterest en WordPress:
- Cómo mostrar tus últimos pines de Pinterest en los widgets de la barra lateral de WordPress
- Cómo ocultar imágenes de Pinterest en las entradas de tu blog de WordPress
- Cómo añadir el botón “Pin It” de Pinterest en tu blog de WordPress
- The Complete Social Media Cheat Sheet for WordPress (actualizado)
- Los mejores plugins de medios sociales para WordPress
- Cómo aumentar el tráfico de Pinterest a tu blog
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Marian
I did as the article mentioned, and it has not worked. Not even after I cleared my cache.
WPBeginner Support
It would depend on the specific issue you are running into, is it not verifying or are you seeing a different error?
Administrador
aga
Thank you so much!! I’ve been trying to do it for weeks and you made it so simple!
WPBeginner Support
Glad our guide could help
Administrador
Iruoma
Hey,
Thanks for this info!
I used the AIOSEO and tried going back to my interest to confirm and it says no relevant meta tag was found. Do I have to wait some more to allow for verification?
Thank you.
WPBeginner Support
You would want to check that you’ve cleared any caching on your site as that is the most common reason for that message after adding the verification to your site.
Administrador
Kelly Grace
I have Wordfence on my WP.org website and it gives me a warning when I try to add the HTML tag I copied from Pinterest. Is it safe to ignore that and proceed?
Taufiq Azad Siam
Can you please tell me why should I verify my WordPress website on Pinterest?
Please don’t get me wrong. I am a huge fan of this website. I just want to know the benefits.
WPBeginner Support
We would recommend taking a look at the beginning of our article where we cover what is gained from verifying your site
Administrador
Eddie Morgan
Can I uninstall AIOSEO verifying pininterest
WPBeginner Support
Once the site is verified you can remove it from your site but AIOSEO is used for much more than only verifying your site on Pinterest.
Administrador
Eddie Morgan
Thank you so much, I followed the steps and got the notification verification in progress. How will I know when the website has been successfully claimed? Is it the email they will send? or what changes will I see on Pinterest to know its been successfully claimed.
WPBeginner Support
It is normally an email, as we say in the article above
Salma
Hello!
Thank you for such helpful guides. Your guides are very thorough and helped me through a lot of complications I didn’t think I’d run through while making a blog. So, I just thought I’d thank you for putting in so much work.
WPBeginner Support
Glad our guides have been helpful
Administrador
Laura
this was SO helpful. thank you for posting!!
WPBeginner Support
Glad our guide was helpful
Administrador
Nesha
This video was so helpful thank you. I have been trying to do this in multiple ways for a while now and never succeeding. Working with your video I managed it in less than 5 minutes. Thank you for sharing!!
WPBeginner Support
Glad our guide was helpful
Administrador
Chay
This was a lifesaver!!!! I’ve have been struggling with claiming my website foreverrr. Yoast really is the easiest way and I already had it. Thanks
WPBeginner Support
Glad our guide was helpful
Administrador
Miles
I’m great at adventures, not so great at websites… You rock thank you would have never gotten this alone
WPBeginner Support
Glad our guide was helpful
Administrador
Ashish Kumar Banchhor
Thankyou dear,
I was looking for this. thanks a lot
WPBeginner Support
Glad our guide was helpful
Administrador
John
I was going to add your plugin but it’s saying it’s untested with my version of Wordpress 5.5.1. (which is saying I’m running the latest version).
WPBeginner Support
For that warning, you would want to take a look at our article below:
https://www.wpbeginner.com/opinion/should-you-install-plugins-not-tested-with-your-wordpress-version/
The plugin should still be working and we’ll look into updating the tested number
Administrador
John
Great thanks so much, appreciate your response. Thanks for all your guidance and content, it’s been so helpful as I continue to learn Wordpress.
Bryce
Thanks !!
I have tried to do that many times but never succeeded.
WPBeginner Support
You’re welcome, glad our guide can help change that
Administrador
Tasia
Your site is super helpful. I’ve come across it many times for answers to questions I’ve googled. Great work!
WPBeginner Support
Thank you, glad our content is helpful
Administrador
Lydia
I have been trying to figure this out for a week! I should have come to WPBeginners in the first place, duh. The way you showed it in connection with Yoast was so easy, thanks.
WPBeginner Support
Glad our guide could make it easier for you
Administrador
ajumohit
tq for the guidance. my website claimed within 15 minutes
WPBeginner Support
Glad our guide was helpful
Administrador
Sanaz
I keep getting “Authorization Failed” after entering my website URL, does anyone know why this is happening?
WPBeginner Support
It would depend on where you are getting the error but the most likely reason would be if you hadn’t cleared all your caching we would recommend doing that to ensure Pinterest can see the tag properly
Administrador
Marlene
I have claimed my website already and I accidentally deleted my header and footer plugin and now I’ve lost my meta tag for my claimed Pinterest account. I’m using SEO Yeost now. How do I find that meta tag again so I can input that into my SEO Pinterest section?
WPBeginner Support
Unless you edit the website claim on Pinterest, your site will remain claimed without you needing to include the tag
Administrador
Lynn
I have followed the instructions but it never claims my website and after a couple of days I try again! Could there be another reason?
WPBeginner Support
You would want to ensure you’ve cleared all of your caching and that you don’t have a coming soon page up preventing Pinterest from seeing your code.
Administrador
Emma
I came across this article when needing more information on getting my Pinterest business account up and running, this was really helpful and easy to follow, thank you very much.
I will be bookmarking your website to return to in the near future as I continue my learning
WPBeginner Support
Glad our article was helpful
Administrador
Lungi
Thanks you, this was super easy to follow!
WPBeginner Support
You’re welcome, glad our guide was helpful
Administrador
Michelle
Hi
I’ve done this, but after 22 hours or so Pinterest says it can’t find the meta data. Is it be because I have the coming soon page on? Or is security to high or something? If you can help. It happened with confirming gsuite email address aswel.
WPBeginner Support
That would be due to your coming soon page likely not including the meta information
Administrador
Tracy Crites
Thank you so much for this!!! I was trying to figure out how to link Pinterest for the 4,000th time, and your tutorial is the first that made sense to me. You are a teacher at heart. It worked!
WPBeginner Support
You’re welcome, glad our guide could help make the process understandable
Administrador
Shannon
Thank you so much! I’ve been avoiding this for years because it seemed way too hard!!
WPBeginner Support
You’re welcome, glad our guide could make the process manageable
Administrador
Isaac Mutwiri
This made the whole process seem so simple. Thanks a lot.
WPBeginner Support
You’re welcome, glad we could simplify the process
Administrador
Jesse
Helpful indeed…..
WPBeginner Support
Glad you found our guide helpful
Administrador
Hannah
This was the most helpful walk through I found!
Thank you so MUCH!
WPBeginner Support
You’re welcome, glad our guide was helpful
Administrador
Kristen
Thank you for the super simple walk through!
WPBeginner Support
You’re welcome
Administrador
Mary
Do you need to have the premium/paid version of the Yoast plug-in? I don’t have the options you refer to in your step by step process. The only place I can input anything regarding social is through the wizard, and this only allows for your social site url.
WPBeginner Support
The method in this guide does not require the paid plugin, you may want to ensure your Yoast SEO is up to date and you should be able to see the options under SEO>Social in your wp-admin area
Administrador
Candace Colt
Thanks for this concise video! I went through all kinds of confusing posts and finally found this! This solution worked. Pinterest leaves you hanging!
WPBeginner Support
Glad our guide was able to help
Administrador
laura
Awesome, thank you so much for this! The instructions I found through WordPress did NOT work, so this was perfect.
WPBeginner Support
Glad our guide could be helpful
Administrador
Nikki
Thank you! The step by step was so easy to follow.
WPBeginner Support
You’re welcome, glad our guide was helpful
Administrador
Sharon
thank you so much, really appreciate. This was easy and simple
WPBeginner Support
You’re welcome, glad we could make the process easier for you
Administrador
Madelynn
This was helpful. Thank you!
WPBeginner Support
You’re welcome
Administrador
Saad Ali
Still having problems claiming my website, when I click save changes button after entering meta tag for pinterest, it directs me to 404 error page
WPBeginner Support
You would want to reach out to your hosting provider to ensure nothing on their end is causing this error.
Administrador
Vanessa
This was so helpful and easy!! Thank you so much
WPBeginner Support
You’re welcome, glad our guide was helpful
Administrador
Chrystal
Thank you for explaining this is clear, simple terms!
WPBeginner Support
You’re welcome
Administrador
Denaye
Hello, could you do the html tag with a personal plan? I don’t have a business plan yet. I do I need a business or a premium plan to install hmtl?
WPBeginner Support
You would need to check with WordPress.com’s support for their currently allowed methods. Our tutorials are for WordPress.org sites:
https://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-wordpress-com-infograph/
Administrador
Sushovita Nelson
I was really so lost and confused. I was going around in circles to get this done. I then found this page that is so beautifully explained, I am so thankful for the support you give others.
WPBeginner Support
Glad our content could be helpful
Administrador
Tara
Hi there. I have been trying to claim my website for 3 days with no luck. I have literally tried every single way possible, but I just get a message after many hours telling me that they couldn’t find the HTML meta tag or the verification file. I am waiting on a reply from Pinterest. I don’t know what esle to do.
WPBeginner Support
Have you cleared all caching and reached out to your hosting provider to ensure they don’t have caching that would be showing the old page without the HTML tag?
Administrador
Laura
Thank you so much! Very helpful!
WPBeginner Support
You’re welcome, glad our article was helpful
Administrador
Abraar
Thanks wpbegineer, you are really helping us beginners a lot. Never stop your work.
WPBeginner Support
You’re welcome, we’ll certainly keep adding more content to our site
Administrador
Celina
Thanks so much! This was much easier than uploading the HTML. Your post was very helpful.
WPBeginner Support
Glad our recommendation could help
Administrador
Elizabeth
WP Beginner’s text version of how to claim your website helped me get further in the process than any of the similar how-to articles I’ve encountered on the internet. So, many thanks.
When I say I got further in the process, I mean that I nearly completed it but not quite. When I selected the Pinterest tab, entered the meta tag at the Pinterest confirmation window, and hit save changes, no box appeared, pop-up or otherwise. Any idea what I should do next?
WPBeginner Support
There shouldn’t be a popup from Yoast when you save normally but it should be added to your site. Once you clear your cache and give Pinterest 48 hours to recrawl your site it should be able to see the tag.
Administrador
Elizabeth
Hi there
I’m not on a wordpress business plan, I think my plan’s called premium or personal (one step before business). Can I still verify my Pinterest account another way? The ways shown here don’t work for me, I don’t have yoast / seo link on my dashboard, and I don’t want to upgrade to a business plan at this stage just to enable plugins for this site verification.
Thanks in advance for any help you can offer.
WPBeginner Support
If you check WordPress.com’s support documentation they should let you know what options they have available currently
Administrador
Keith
Hi I tried using both yoast and insert header footer widgets but both didn’t work. For yoast, there weren’t any options for SEO at all. For insert header footer widget, do I have to use it with elementor as I’m using that to build my website? Thanks.
WPBeginner Support
The insert headers and footers plugin is not a widget, it adds code to your header. You could check with Yoast if there is a conflict but the most common issue is if you have a caching plugin that is preventing the required code from being seen.
Administrador
Brooke
Thanks so much for this! I’ve been putting off doing this because every time I try and figure out how to, I’m left frustrated! This tutorial was exactly what I needed!
WPBeginner Support
Glad our guide could be helpful
Administrador
Corin
Hi, thanks for your post. Very informative! You wrote about claiming a website on Pinterest. Is there a way to unlink it? Thanks in advance.
WPBeginner Support
Unless I hear otherwise, there isn’t a method for unlinking at the moment other than closing the account.
Administrador
Joy Lumu-Schmid
I am having trouble accessing the wp-admin dashboard to select and customize a theme. Is it possible to upgrade the plan through Pinterest? If so, how much would it be? I do not need the expensive Word press business plan; I am not Tech savvy. I just need to launch a simple blog and promote educational, health, hair and beauty products without copyright violation. I would be grateful for your wise counsel.
Kind regards
Joy
WPBeginner Support
Our tutorials are for WordPress.org site, on WordPress.com you would want to reach out to them for what is available: https://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-wordpress-com-infograph/
For WordPress.com their tools for this are usually in your site’s settings.
Administrador