Cómo añadir píxeles de Facebook en WordPress (+ seguimiento de comercio electrónico)

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1. crystal

   Can you make an updated version of this? Now FB has a partners integration option. I have tried this version of doing (downloading a plugin) and I’ve tried their partners way of doing it and neither way is working for me.

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   • WPBeginner Support

     We will be sure to take a look

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     Administrador

2. Jeff Cope

   Thank you for the post and even though it does need updating since Facebook has changed the links and process, I finally added the pixel to my website. Note with the improvement in the WordPress Customizer, a plugin is no longer needed to add the pixel code above the /head.

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   • WPBeginner Support

     Thank you for your feedback and we still recommend the plugin to ensure it is included on every page on the site

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     Administrador

3. Joseph Abokhai

   I was using the Facebook for woocommerce plugin that automatically sets up a Facebook pixel on a particular website.

   I started a new hosting account and redirected my domain name servers to point to the new hosting account.

   My question is, since I changed my hosting account and started building the site from scratch, will the pixel still be attatched to my domain?

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   • WPBeginner Support

     Sadly, for that plugin, you would need to check with the plugin’s support for how they handle a change like that

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4. Andrew Wilkerson

   Well I think it’s done right, thanks WpBeginner! Still not sure what I should be doing with the second bit of code from Facebook in order to track people who have gone to one particular page. I clicked around for over 2 hours on FB then my wp site, then gave up as usual.

   I’m not even sure how this works, where does the headers and footers plugin put the code, in to every page? Do I just add the second bit of FB code beneath this? it needs to go after the . Does it go in the page template? Posts template? I’m lost as usual, until FB make this easier I’m not going to bother. Selecting your audiences, demographics, countries, Events? and all that, it’s just too overwhelming for most business owners. Those who have money will survive online, they can pay someone else to do it, one-man businesses like mine will eventually disappear. I can’t make any money wasting time on things like this so it just gets worse. Already slipped off the first page of Google after 14 years on there, all down hill from here I’m afraid, time to do something else.

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5. Angie Sherbondy

   Thank you! I followed the instructions. I already had headers and footers installed and there was already code in the header section so I put this above it. Is that OK?

   Thanks,

   Angie

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   • Shivam Bhateja

     Yes, it is okay. I used the analytics code and pixel code both in the headers section.

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     • Shodkk

       Ya, there is no Problem in doing So. It is Completely Fine this only a Code.
       This Code load each time when your site page run. there is no problem in that OK. Both Code run and send the Respected data back to FB and Google by their Respective code.

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6. Andre

   Hi there. There is one question that I have on the FB pixel I just can’t seem to find an answer for anywhere. Shopify has an app called Trackify that allows you to segment the events, per product for example, and in doing so allows you to super target people who have purchased a particular product without setting up custom events. Is there a similar plugin for Wordpress. Please if you could help that would be great! I am at my wits end with searching for a solution.

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7. Maryann

   I am so glad I came across your site. Very helpful and informative.

   Thank you

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8. vinton samms

   Thank you most kindly for this tutorial. I really did not how how to use the FB pixel. Thanks again.
   Vinton

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9. Nathan

   I’ve installed the pixel using the plugin.
   Will the pixel automatically be place on every page?
   Thanks

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10. Claudio

    It seems like Facebook has changed some of the details for doing this since this post was written. They now have a new pixel which also includes having to copy event code. How/where do we do this within the context of this article and plugin?

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11. Matthew

    How do you install the pixel to fire on page load given the plugin constraint?

    I’ll clarify- Facebook states that if you want an event to fire on page load the code for that specific event has to be pasted BELOW the head tag.

    The plugin in you recommend, as well as all the others I’ve seen available for WP, don’t address this issue.

    Recommendations?

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12. John Henry Gaspay

    Is it also possible to add the code on the footer instead in the header portion? usually if it’s for tracking purposes better implementation would be on the footer part, your know for SEO purposes.

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13. Pat

    I went ahead and installed the pixel because i wanted more visits to my music site. I started filling in the remarketing stuff in FB, then I came to the part about paying! I didn’t realise I had to pay so I’ve uninstalled the remarketing pixel in WP and delete everything in FB that I’d filled out. I hope I don’t start getting demands for money. Maybe you could add a note to your article that there will be payment involved in FB marketing. I guess I should have realised.

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    • Jim

      You didn’t think you had to pay for marketing or advertising? Where have you been for the past one thousand years?

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14. Michael

    Is there any way to use a Facebook pixel if I am at wordpress.com?

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    • WPBeginner Support

      Please see our guide on the difference between self hosted WordPress.org vs free WordPress.com blog.

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      Administrador

15. Alex

    Great article! Thanks

    I use wordpress on mys ite – I’ve managed to install the facebook pixel using the “insert headers and footers app” and facebook says it is successfully installed

    in wordpress, what’s the best way to install a standard event code? I have a “thank you” page that I would like to use as my conversion referecence – the thank you page appears after the viewer has submitted a form

    Thanks!

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    • Karl

      I have also successfully installed the facebook pixel code through insert headers and footers by wpbeginner, now I want to know how to add standard event codes. Can anyone teach us how to? Big thanks to WPBeginner for this

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16. Terry Green

    I added the FB retargeting pixel about a month or so ago to my WP site, and the Facebook Pixel Helper showed it was installed and working. Now I “hear” there is a new Facebook Pixel, AND my Facebook Pixel Helper shows “there are no Facebook pixels” on my site.

    The article I read goes all over the world and back about everything I don’t want to know about. All I want to know is how to replace the pixel. You are a trusted source so I thought I would ask … is there a new pixel out? And can I add it (or replace the old one) as easily as it was to add it the first time (with a plugin), or will it require manually adding code to each page?

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17. Nina

    How do we add other rules, like these Search fbq(‘track’, ‘Search’);
    Add to cart fbq(‘track’, ‘AddToCart’);
    Add to wishlist fbq(‘track’, ‘AddToWishlist’);
    do we simply add it to the code?

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18. Yev

    I need to re-copy the Facebook pixel if I add standard/custom events for Conversion Tracking, to paste the new one into the website.

    Does that mean I only have PageView data up until I update the code on the website, or does any type of data backtrack and becomes available as long as I had the original/basic Pixel installed?

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19. Darren

    Hi,

    I have done this and the Facebook pixel is tracking. However I am using the sign up form as well with the mailchimp API and I added the Lead and Complete registration aspects to the pixel in the header. They are firing as the chrome addon shows that however the sign up form isnt triggering as a sign up or registration complete. I am not sure if I am explain my problem well. So in business manage and the pixel I can see people visiting my site. But when they sign up the value for lead or complete registration is still 0. Any ideas why this occurs? I used the old FB conversion pixel and that was fine just this new one is so annoying!

    Cheers

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20. Ron Hudson

    Wow! Thank you very much for writing this post and recording a video to help your audience implement this important tool.

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    • WPBeginner Support

      Glad you found it helpful.

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      Administrador

      • Prakash Thakur

        hi wp beginner
        Great job by making this article..
        one question only…

        can i uninstall that plugin after uploading script in the header section???

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21. Brendon Osborne

    Great video, super simple and helpful!!

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22. moon

    Hi,

    I need to add ” Facebook Pixel Code ” in my wordpress site.

    May I know if this plugin suitable for it.

    Thanks

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23. Elle Van Buren

    Dear author, I have a question on the “Add conversion tracking” feature. Like you instructed, if we place the Facebook pixel into the header section of the plugin, that piece of code will be on every page. But if I have a conversion page, how do I single out that particular page and add in a custom event such as fbq(‘track’, ‘Lead’); to the middle of the Facebook pixel?

    Usually with Wordpress or other CMS, once something is in the header, it is on every page. How do we then put up something different for a particular page?

    Thanks!

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    • I Have The Same Exact Question!

      I have the same question! How do you I single out a particular page (Thank You Page) and add in a custom event?

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    • Marvin

      I too have this question.

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      • Stephen

        Has anyone gotten a solution for this?

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        • Adrien

          Still have this question remaining… any solution ?
          Cheers

24. Luke

    THANK YOU!
    So much easier to understand than the official FB instructions.

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25. Hammad Afzal

    Great article, Can I use this feature right away or first I have to buy facebook ad campaign. I means paid Facebook advertising.

    Thanks alot syed balkhi for a cool post.

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    • WPBeginner Support

      You can see information about your visitors right away. You can run a paid campaign later on.

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      Administrador

      • Hammad Afzal

        Thank you so much

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26. fajar siagian

    hello
    i want to ask about this

    is this using facebook ads first. become subscriber user facebook ads

    thank you,

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27. Kingsley

    Great, thanks for this tutorial

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28. Angelica Costa

    This is perfect. I am starting to experiment on Facebook Ads.

    On other note, is there a way to tell where are facebook visitors coming from? Sometimes I get a load of new user and have no idea who shared a link to my website.

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