18 Most Important Things You Need to Do After Installing WordPress

Once you have installed WordPress, there are still quite a few things you need to do to properly set up and launch your website.

Over the years, we’ve helped thousands of users get started with WordPress. We’ve learned that you’ll need to do a variety of important tasks after installation is complete, like setting up your site for search engines, creating a contact form so users can get in touch with you, adding analytics tools, securing your site, and much more.

In this article, we will share the most important things that you will immediately want to do after installing WordPress.

After setting up a WordPress site, there are essential WordPress settings you should ensure are enabled on your website.

We’ve put together a list of settings. You can click the links below to go to your preferred section:

1. Add a Contact Form

All websites on the internet need a contact form. It allows your website visitors to contact you quickly by simply filling out a form on your website.

You can get feedback from users and help resolve their queries. By default, WordPress does not come with a built-in contact form.

This is where WPForms comes in. It is the best WordPress contact form plugin that allows you to easily create beautiful contact forms for your website.

It also has a WPForms free version that you can download from the WordPress.org plugin repository.

See our step-by-step guide on how to create a contact form in WordPress.

2. Change Site Title, Tagline, and Timezone

Next, you need to change the site title, tagline, and timezone settings.

Simply head over to the Settings » General page and change these settings.

3. Set Up WordPress SEO

SEO, short for Search Engine Optimization, is used by website owners to get more traffic from Google and other search engines.

WordPress is pretty SEO-friendly out of the box. However, there is a lot more that you can do to optimize your SEO and get more traffic to your website.

The best time to set up your website’s SEO is right after installing WordPress.

We recommend using the All in One SEO plugin. It is the most comprehensive WordPress SEO plugin on the market, and it takes care of all the important SEO settings out of the box.

For complete step-by-step instructions, see our ultimate WordPress SEO guide for beginners.

Pro Tip: If you are new to the world of SEO and don’t know how to optimize your site, then you can hire a professional. With WPBeginner WordPress SEO services, our experts will lay the foundations to help you get more rankings, traffic, and long-term growth.

4. Install Google Analytics

As a website owner, you need to understand your audience, what they are looking for, and how you can help them find it. These insights help you make smarter decisions to grow your business.

This is where you need Google Analytics. It shows you how many people visit your website, where they came from, and what they did on your website.

The easiest way to install Google Analytics is by using MonsterInsights. It is the best Google Analytics plugin for WordPress and shows beautiful analytics reports right inside WordPress.

For the complete setup, see our beginner’s guide on how to easily install Google Analytics in WordPress.

5. Install a Caching Plugin

Studies show that 1 second delay in page load time can lead to a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction.

As a website owner, you need to make sure that your website is fast and performs well even under high traffic.

This is where caching comes in. It allows your website to quickly serve cached copies of your pages to users instead of generating them on the fly. This reduces server load on your website and improves your page load speed.

There are a lot of caching plugins available for WordPress, but we recommend using the WP Rocket plugin.

See our guide on how to install and set up the WP Rocket plugin for detailed instructions.

Caching alone can significantly improve your website’s speed. However, there are lots of other things you can do to make it faster. See our complete guide on how to improve WordPress speed & performance.

6. Setup Backups

Each year, millions of dollars worth of damages are caused by data loss. Creating backups is the only way to make sure that you can easily recover your website in case of a disaster.

Some WordPress hosting companies offer limited backup services with their hosting plans. However, these backups are not guaranteed, and it is your responsibility to back up your website on your own.

Luckily, there are several great WordPress backup plugins that you can use to create backups automatically.

We recommend using Duplicator Pro. It is the best WordPress backup plugin and allows you to set up automatic backup schedules. You can also store your backups securely on remote cloud storage services like Google Drive, Amazon S3, Dropbox, and more.

There’s also a free version of Duplicator that allows you to create manual backups.

For step-by-step instructions, see our tutorial on how to back up your WordPress site.

7. Setup WordPress Security

WordPress is quite secure out of the box. However, you still need to follow security best practices to keep your website secure.

Some of these best practices are quite easy to do on your own like using strong passwords, securing the WordPress admin area, and installing updates.

For other things, you will need a plugin. There are some great WordPress security plugins that you can use.

For smaller websites, we recommend using Sucuri. At this scale, they are the industry leader in website security, vulnerability scanning, and malware protection.

The best part about using Sucuri is that it offers the best WordPress firewall plugin. A website firewall blocks suspicious traffic from ever reaching your website.

If your website caters to a global audience or a large number of visitors, Cloudflare might be the better option due to its impressive content delivery network.

For complete instructions, follow the steps in our ultimate WordPress security guide for beginners.

8. Setup Spam Protection

Spam comments can be quite problematic. Most of them contain links to malicious websites known for distributing malware. Spam comments can affect your search rankings and your website’s reputation.

You can enable comment moderation in WordPress to prevent any comment from appearing without approval. However, as the quantity of spam grows, you will be spending considerable time moderating comments.

To fix this, you need to install and activate the Akismet plugin. It is a WordPress anti-spam plugin and one of the only two plugins that come pre-installed on every WordPress website.

To learn more, see our guide on how to set up the Akismet anti-spam plugin in WordPress.

9. Delete Unused WordPress Themes

Most WordPress users will install and test a few WordPress themes before deciding on one that’s a keeper. Instead of leaving those unused themes installed, be sure to delete them. The reason for that is that even inactive themes will need updates.

We do recommend keeping at least one default theme installed. This theme will act as a fallback in case you have to switch themes when troubleshooting errors.

Simply go to the Appearance » Themes page and click on an unused theme that you want to delete. This will bring up a popup showing theme details. In the bottom-right corner of the popup, you will see the link to delete the theme.

Repeat the process to delete all unused themes.

10. Setup WordPress Comments

Comments play an important role in most blogs. They are a good indicator of user engagement and allow you to build a community around your blog.

Simply go to Settings » Discussion page to set up comments. From here, you can enable or disable comments, configure comment notifications, and enable comment moderation.

See our post on the best plugins to improve WordPress comments for more tips.

11. Delete Default Content

WordPress comes with some default content to be used as placeholder items. This includes a blog post titled ‘Hello World,’ a sample comment, and a sample page.

Simply go to the Posts » All Posts page. Take your mouse to the ‘Hello World’ post and then click on the ‘Trash’ link.

Next, go to Pages » All Pages page and then delete Sample Page.

Lastly, visit the Comments page and then delete the default comment.

12. Set Up a Default Category

WordPress posts are required to be filed under at least one category. By default, WordPress uses the ‘Uncategorized’ category as the default category.

If you don’t change the category when writing a blog post, then it will automatically be filed under the default category.

To change the default category, first, you need to visit the Posts » Categories page to create a new category. This will be used as your new default category.

After that, go to Settings » Writing page.

Here, you will see the default category option. You can go ahead and select the new category you created earlier.

Finally, you can go to the Posts » Categories page and delete the ‘Uncategorized’ category.

To learn more, see our guide on how to change the default Uncategorized category in WordPress.

13. Setup Front and Blog Pages

By default, WordPress displays your blog posts on the homepage. However, if you are making a small business website, then you will want to use a static page as your homepage.

Even most blogs want to use a static front page as their homepage. This allows them to create custom layouts for their homepage.

To set up these pages, you can simply go to Settings » Reading from your WordPress dashboard and select the pages you want to use as your front page and blog page.

For more details, see our article on how to add a separate page for blog posts in WordPress.

14. Upload Your Gravatar

WordPress uses Gravatar to display user photos in author bios and in WordPress comments.

Gravatar is a profile image hosting service that allows users to use the same photo as their profile image across millions of websites.

Simply go to Gravatar’s website and create an account using the email address you have used in your WordPress account.

After that, you can use this email address to comment on millions of websites using Gravatar, including your own site.

For more details, see our article on how to use Gravatar in WordPress.

15. Complete Your User Profile

Next, you would want to complete your WordPress user profile.

Simply head over to Users » Your Profile from your WordPress admin panel to update your profile information.

By default, WordPress will use your username next to your blog posts and comments. You would want to replace it with your full name or nickname. See our article on how to add or change your full name in WordPress.

You would also want to provide your website link. Other WordPress plugins may also add their own custom fields to your user profile like social media links.

Lastly, enter a short bio of yourself. This would give your users a quick introduction and help them learn more about the author behind the articles.

16. Upload Favicon and Site Icon

A Favicon or Site Icon is the tiny image that appears next to your website title in the browser.

It helps your users identify your website and increases brand recognition among your most frequent visitors.

First, you will need to create an image of exactly 512×512 pixels in dimensions and save it in PNG, JPEG, or GIF format.

After that, you need to visit Appearance » Customize and click on the ‘Site Identity’ tab. Under the ‘Site Icon’ section click on the ‘Select File’ button to upload your favicon.

For more details, see our article on how to add a favicon and site icon in WordPress for step-by-step instructions.

17. Change the WordPress Email Address

Most users add their own email addresses when installing WordPress. This means their first user profile and their website’s email address are the same.

To change this, you can go to the Settings » General page and enter the new email address you would like to use for the website.

Make sure that the new email address is active, as WordPress will send a confirmation email to that address.

You can use any email address here. However, it would be best to use an email address that shows that this address is for automated emails sent from your website.

If you want to use email accounts using your own domain name, then please see our guide on how to create a free business email address for your WordPress website.

18. Set Up Your WordPress Theme

The next step is to set up your WordPress theme. Most WordPress themes come with different features and customization options.

However, there are some basic settings that are the same in all WordPress themes. In fact, they are common among most websites on the planet.

Let’s start with setting up navigation menus. It is the links menu that usually appears in the header section. It contains links to different areas of your website.

For detailed instructions, see our beginner’s guide on setting up navigation menus in WordPress.

Next, you would want to add widgets to your WordPress. Widgets allow you to add different blocks to your website’s sidebar or widget-ready areas.

By default, WordPress will display a few default widgets in your primary sidebar. You would want to rearrange them or add other widgets. Your theme may also come with its own custom widgets for social media and other features that you would want to use.

For detailed instructions, see our beginner’s guide on how to add and use widgets in WordPress.

Your theme may also include plenty of other options like color schemes, layout choices, header styles, and more. Explore these options and set them up to your own liking.

We hope this article helped you learn things you will immediately want to do after installing WordPress. You may also want to see our guide on how to find which WordPress theme a site is using and the most common WordPress mistakes to avoid.

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