How to Start a Successful YouTube Channel for Your Business

YouTube is a great way to reach out to new customers and audiences. It helps you connect with customers and grow your business. We’ve seen it work firsthand.

We’ve had tremendous success with YouTube. For example, our WPBeginner channel alone has over a million subscribers. We’ve built viral channels before and continue to manage several for different businesses.

We totally understand that starting a YouTube channel can feel overwhelming at first. But with the right steps, it’s easier than you think.

In this guide, we will show you exactly how to create a successful YouTube channel for your business. Plus, we will share tips that have helped us build thriving YouTube channels for our own businesses.

Why Start a YouTube Channel for Your Business?

YouTube is one of the largest video-sharing platforms in the world, with over 2 billion active users. It’s also the second most popular search engine, right after Google.

We’ve experienced firsthand how YouTube can drive incredible growth for businesses. It’s a perfect platform to reach new customers, increase engagement, and promote your brand.

Here are some of the top reasons why you should start a YouTube channel for your business:

• Increased brand recognition: We’ve seen how a YouTube channel can help boost brand awareness. By consistently uploading valuable content, you can strengthen your brand’s identity.
• Increased sales: Video content is highly engaging. Based on our experience, engaged audiences are more likely to convert into paying customers, which means more sales.
• Increased website traffic: YouTube has been a great tool for driving traffic to our websites. By adding product and service links to video descriptions, you can direct viewers to your site for more information.
• Promote products/services: We’ve used YouTube to educate customers about our products. Embedding videos in support documentation helps reduce support tickets and enhances user satisfaction.
• Build a loyal following: A YouTube channel allows you to build a strong, loyal community around your brand.
• Add an extra source of revenue: YouTube Monetization opens new revenue streams. In additional to ads, you can unlock multiple partnership opportunities through video content.

Starting a YouTube channel requires dedication. From our own journey, we know that creating a consistent content strategy is key to building a successful YouTube channel.

Now, let’s walk you through the steps to create your own YouTube channel:

1. Creating a YouTube Channel for Your Business

The first thing you want to learn is how to properly create a YouTube channel.

You can make a channel by simply visiting the YouTube website and signing in with a Google Account.

Once signed in, you can click on your profile icon in the top-right corner of the screen and then select the ‘Create a channel’ option.

This will bring up a popup to fill out basic information for your channel.

You’ll need to choose a channel name and handle and upload a profile photo.

Now, we want you to take a few minutes before choosing a channel name and handle.

Tips on Choosing The Perfect YouTube Channel Name

Your channel name and handle may help it appear in YouTube and Google Search results.

That’s why you must use keywords in your channel name and handle. Keywords are the search terms that users would enter when looking for videos.

You may also want to consider what kind of videos you’ll be uploading when choosing a channel name.

For instance, will you be uploading tips & advice, general entertainment, infotainment, interviews, podcasts, documentary-style videos, and more?

Let’s say you want to create a YouTube channel for your gardening business. In that case, using gardening in the channel name and handle will increase the chances of the YouTube algorithm displaying your channel in search results.

You can also use the existing brand name on your business website. This helps strengthen your brand identity and keeps things consistent across different platforms (your website and social profiles).

For instance, we use our brand name for our YouTube channel with keywords that explain what our channel is all about (i.e. ‘WPBeginner – WordPress Tutorials‘).

Tips on Making a YouTube Profile Photo

Your YouTube profile photo appears across the YouTube platform next to your channel name. This includes your channel homepage, below each video, and in the search results.

Many small businesses use their logo as their YouTube channel profile picture.

If you don’t already have a business logo that you can use, then you can create a YouTube channel photo using Canva.

This free online image editor has ready-to-use templates for different social networks, including YouTube.

If you want to use any other image editing software or your logo, then make sure that your channel photo is a square image with at least 800×800 pixels in size.

Once you have entered the channel name, handle, and photo, click the Create Channel button to continue.

YouTube will now create the channel and redirect you to your new YouTube channel’s page.

2. Securing Your Brand Name

It is important to secure your brand name before you upload your first video and start promoting your YouTube channel.

This includes purchasing a domain name that matches your YouTube Channel name, making a WordPress website, and creating social media accounts for your channel.

Doing this protects your business from copyright infringement and blocks scammers from impersonating your brand on social media platforms.

Let’s start with a domain name and a website.

1. Making a Website for YouTube Channel

You’ll need the following items to make a website for your YouTube channel.

• A domain name. This is what users will type in their browsers to visit your website (e.g. wpbeginner.com)
• Web hosting account. This is where all your website files will be stored.

Normally, a domain costs $14.99 per year, and web hosting plans start at $7.99 per month (usually paid for a full year).

This is a significant amount, and if you are just starting, this may look excessive.

Luckily, the folks at Bluehost have agreed to offer WPBeginner users a free domain name with a generous discount on hosting.

Basically, you can get started for $1.99 per month.

Simply visit the Bluehost website and click on the ‘Get Started Now’ button.

On the next screen, you’ll be asked to choose a plan.

The Basic and Choice Plus plans are popular among WPBeginner users.

Simply click to select a plan and continue.

Next, you’ll be asked to choose your domain name.

You can look up a domain name matching your YouTube channel name or handle.

If the exact name is not available, then Bluehost will recommend similar domain names.

Need more help choosing a domain name? See our expert tips on choosing the best domain name for your website.

Once you have chosen the domain name, click on the ‘Next’ button to continue and finalize your purchase.

From here, you’ll first provide your personal information. Then, you can choose a plan duration (the 12-month plan offers the best value).

Below that, remember to uncheck all the options under ‘Add additional Services’ to further reduce the costs. Don’t worry—you can always add them later when needed.

Finally, fill in your payment information to complete the purchase.

Bluehost will now register your domain name and set up your web hosting account. It will also automatically install WordPress, which is the best website builder on the market.

You’ll receive an email with instructions on how to log in to your hosting account.

For more details, see our step-by-step tutorial on how to make a website for beginners.

Remember, the goal here is to get started with a basic website. You can work on your website later, as needed.

2. Securing Your Social Media Profiles

If your business doesn’t already have social media profiles, then it is time to create those and protect your brand.

Depending on your target audience, you can choose which platforms would work best for your social media marketing strategy.

For instance, you would definitely want to create a profile on Facebook and Twitter. Optionally, you can choose to sign up for other platforms that may be useful for your businesses.

For instance, a business organization may want to sign up for LinkedIn, a lifestyle business may find Pinterest and Instagram more useful, and an educational website may want to build a Reddit community.

It is important to choose the same brand name that you use for your business and your YouTube channel.

3. Making Artwork for YouTube Channel

Now, let’s return to your newly created YouTube channel, which is empty at the moment.

You can start working on your YouTube channel by creating artwork like a channel banner or cover image. This image appears at the top of your YouTube channel and may sometimes be referred to as the channel header as well.

Once again, you can use Canva to create professional-looking channel art for your YouTube channel.

Canva comes with hundreds of built-in templates for YouTube channel covers to choose from.

Once you have found a template that matches your channel thumbnail and logo colors, you can edit it using Canva’s built-in editor.

More advanced users can create their cover images using image editing software like Photoshop, Illustrator, or Affinity.

Your YouTube banner image should be 2048 x 1152 pixels in size and no more than 6MB in file size.

Once your image is ready, you can go to your YouTube channel page and click on the Customize Channel button.

This will bring you to the Channel Customization page. From here, you need to switch to the Branding tab.

You’ll notice that the channel profile photo you created earlier is already there. Next, click on the ‘Upload’ button next to the banner image option.

Optionally, you can also add a watermark to your YouTube videos. It appears on your videos in the right-hand corner of the video player.

You can upload the watermark image from the Branding tab. Most channels typically use their channel profile photo or their business logo. Some also use watermarks as a reminder for viewers to subscribe.

You’ll need a square image with dimensions of at least 150×150 pixels. We recommend using a transparent image so that it doesn’t take up much on-screen space.

4. Creating a Featured Video and YouTube Channel Trailer

A YouTube channel trailer is an impactful way to introduce new users to your channel. A good channel trailer lets users glimpse what kind of content your channel offers.

When enabled, this trailer appears at the top of your channel page and automatically plays as the channel intro for new users.

Similarly, you can also create a separate featured video for users who have already subscribed to your channel.

The downside is that they will not see this video at the top of your channel if they have already watched it.

These videos can be uploaded by visiting the YouTube Studio page.

From here, you can switch to the Customization tab and then upload your trailer or a featured video.

Are you not ready to make a video yet? Don’t worry. We’ll discuss making videos later in this article.

5. What Do You Need to Make Great YouTube Videos

You may have noticed the high-quality videos uploaded by the most popular YouTube channels, such as Mr. Beast, Lemmino, Veritasium, and more.

Videos these successful YouTubers create use top-of-the-line cameras, professional lighting, custom-made graphics, and excellent editing.

However, most videos uploaded on YouTube are not as high-quality as you may think.

You can shoot a YouTube video using your phone camera. Most modern phones have capable cameras.

With a little effort and some inexpensive equipment, you can easily make polished YouTube videos all by yourself.

Here is a list of equipment that you can use to get started.

1. A Good Camera

Digital cameras are becoming quite inexpensive and can shoot high-resolution 4k videos. If you are looking to spend some money, then we recommend the GoPro Hero 11.

However, if you cannot afford a separate camera, then most modern phones come with competent built-in cameras.

Most modern phones, like the iPhone, Google Pixel, and Samsung, have quite capable cameras equipped with AI-powered video editing features. Even lesser-known and cheaper Android phones can shoot good-quality videos under proper lighting.

With an inexpensive tripod, some basic lighting, and an inexpensive microphone, you can easily use your phone to shoot high-quality YouTube videos.

This brings us to other equipment that you may want to look into.

2. An Affordable Tripod or Camera Stand

A tripod or camera stand allows you to firmly place your camera or phone in one place to shoot videos.

There are hundreds of tripods, gimbal stabilizers, and selfie sticks available on Amazon.

Ideally, you would want to buy one that works with your camera or mobile phone and offers different heights and adjustments to shoot a variety of video styles.

For mobile users, the Rode Vlogging Kit can be a good starting point. It comes with a 3.5mm audio jack to capture better sound quality and has a separate version for iOS devices.

3. A Basic Lighting Setup

If you are planning to shoot most of your videos indoors, then adding some extra lighting can make a huge difference in video quality.

However, professional-grade lighting equipment can be costly. Luckily, there are a ton of inexpensive options that can do the trick.

For beginners, we recommend starting out with ring lights. These portable LED lights come in different shapes and sizes and include adjustments like tripods and extendable heights.

4. A Video Editing Software

Once you have shot your video, you’ll need to edit it to add graphics, background music, credits, and more. You may also want to cut out some parts or merge multiple video files.

You may have heard popular YouTubers talk about Final Cut Pro or Adobe Premiere Pro. These powerful video editing software programs are also quite expensive and have a learning curve.

Luckily, your computer may already have pre-installed essential and easy-to-use video editing software.

Mac computers come with the iMovie app, which is great video editing software. A trimmed-down version is also available for iOS devices.

iMovie includes some basic transition effects, the ability to add sounds and music overlays, trim clips, adjust the screen size, and more.

Similarly, Windows users can use Clipchamp, which is a great free video editor that comes with dozens of ready-to-use templates for different video platforms, including YouTube.

Alternately, the popular design tool Canva also comes with a built-in video editor. It includes a huge library of images, videos, transitions, and other elements you can use in your videos.

Plus, it also works on Windows, Mac, iOS, and Android devices. It is effortless to use and a good option for absolute beginners.

All these video editing software options are beginner-friendly and will allow you to create professional-looking videos for your YouTube channel.

6. How to Edit YouTube Videos

As we mentioned earlier, most YouTube content doesn’t have the production levels of the most popular YouTubers.

As a YouTube beginner, you don’t need to be tech-savvy. You just need to learn some video editing basics to polish your YouTube videos before uploading.

Let’s start with the shooting first.

Shooting Videos with Editing in Mind

• When shooting your videos, always record them in the highest quality settings available on your camera.
• Use a tripod or gimbal to avoid shaky footage.
• Use manual focus whenever possible to ensure that your video’s subject is always in focus.
• Record in a quiet space or use a microphone to avoid background noise.

Editing Videos for Your YouTube Channel

Now that your video is ready, let’s bring it into your video editing software.

• First, you will want to cut and trim the portions you don’t want to include in the video.
• Add background music when you need it.
• Use transition effects to merge two video footage.
• Add text, images, and graphics to provide more context if needed.

Your video editing software will show you a live preview of your changes as you make them. Once you are satisfied with the changes you have made, it is time to export your video.

Finding Media to Use in Your YouTube Videos

YouTube takes copyright violations seriously and can take down your videos or entire channel for any violations.

Ensure that all the media (images, video clips, sounds, and music) you use in your video are royalty-free or that you have written permission to use them in your video.

Luckily, there are many open-source and royalty-free sources that you can use in your videos. Most video editing software choices we mentioned above include royalty-free media that you can add to your videos.

YouTube also has an audio library with thousands of music and audio files that you can use in your videos.

The audio library is under YouTube Studio. You can search or browse the audio files from here and download them to your computer.

After that, you can add them to your video using your video editing software.

Saving Video to Upload on YouTube

YouTube allows users to upload videos of 15 minutes duration by default. Verified users can upload longer videos.

The video file size limit for YouTube is 256 GB or 12 hours duration, whichever is less.

Ensure you export video from your video editor software using the highest quality settings. Compressing with H.264 (mp4 file format) produces higher-quality results with smaller files.

Depending on the duration and file size of your video, your video editing software may take a while to process it.

7. Video Editing Best Practices to Follow

As you edit more videos for your YouTube channel, you’ll learn new tips and tricks to produce better results.

Following are just some of the fundamental tips that you should keep in mind.

• Always save your videos in the highest quality. This allows YouTube to display your video in the best possible quality to your users.
• Longer videos take more time to process on your computer. To avoid interruption, ensure your computer is connected to a power source.
• Similarly, video files are massive and may take some time to upload. Ensure you have a faster and more stable internet connection before uploading the video to YouTube.

8. Making Thumbnails for YouTube Videos

A YouTube video thumbnail is the image used as a placeholder for your video across the YouTube platform.

They play the most significant role in boosting a video’s click-through rate.

Most experienced users spend a lot of time creating and experimenting with different YouTube video thumbnail styles. You can study their style and adapt it to your own YouTube channel.

YouTube allows you to pick a thumbnail from your video after you upload the video. However, using a video still as your thumbnail is not recommended.

You’ll need to use an image editing tool like Photoshop or Canva to create your YouTube thumbnail. It needs to be at least 1280×720 in dimensions.

Here are some tips for making a thumbnail for YouTube videos.

1. Use Hi-Res Images – It is important to use high-quality images in your video thumbnail to look good in all sizes on all devices.

2. Grab user attention – You’ll need to make your images eye-catching by using bold colors, strong contrast, or emotional reactions. That’s why so many popular YouTubers have images showing their surprised 😮, amazed 😲, disappointed 😥, and other reactions.

3. Showcase Key Event – Show the main subject or event of your video in the thumbnail to build anticipation and provide users with a preview of the video.

4. Use Text Cleverly – Use text whenever needed to provide more context or insert an engagement hook for your audiences.

5. Keep it Simple – Avoid adding too many elements to your thumbnail to keep it clean and easy on the eyes. Cluttered elements in thumbnails can make them look unpolished to your users.

Once you have created a thumbnail for your video, you can add it after completing your upload.

You can also change the thumbnail for a video by editing it in YouTube Studio.

9. Uploading Your First YouTube Video

You can upload your video by visiting the YouTube Studio page.

Then, you need to click on the Upload Videos button.

This will bring up a popup where you need to select the video file(s) you have saved on your computer.

Simply click on the Select Files button to continue. You can upload more than one video at a time if you want.

However, it is better to upload one video at a time to avoid any interruptions during the upload.

YouTube will now start uploading your video in the background. Meanwhile, you can fill in the video details, such as the video title, description, thumbnail, and tags.

Once you are satisfied with the settings, click on the ‘Next’ button to continue.

Now, you’ll be asked to provide additional information about your video. For instance, you can add subtitles, choose an end screen, and add video cards to promote other content during your video playback.

All these video elements help you promote your videos and grow your channel.

After that, you need to click on the ‘Next’ button to continue. YouTube will now check your video for common issues such as copyright infringements or inappropriate content.

If everything looks good, click on the ‘Next’ button to continue.

Now, you can choose how you want to publish your YouTube video. You can make a video private, unlisted, or public so that everyone on the internet can view it.

You can also schedule the video to become public at a specific time. This helps you schedule videos for the future and get ahead on your video calendar.

Finally, click the ‘Publish’ button to save your video. You can now preview it on YouTube.

10. Mastering YouTube SEO

As we mentioned earlier, YouTube is a video-sharing platform and the second most popular search engine.

It receives more searches than any other search engine on the market except for Google itself.

This is why you need to pay attention to YouTube SEO from day one.

This helps your videos and channel appear in YouTube searches more often.

YouTube SEO best practices will also help your channel appear in Google video results, and you may even appear in featured snippets.

The following are some of the basic YouTube SEO tips that will help you optimize your videos for higher search rankings:

• Use Keywords in Title & Description – Keywords are search terms that users type to search for something. Using them in your video’s title and description increases its potential to appear for those search terms. You can also use your keywords in channel description, about page, and other areas to improve your YouTube SEO.
• Add a Custom YouTube Video Thumbnail – A good custom video thumbnail can provide search engines with more context about your video. It boosts your click-through rate, which helps you rank even higher.
• Add Closed Captions and Subtitles – Subtitles and closed captions help you provide a written transcript for your video. This provides YouTube with plenty of context to match with the search terms.
• Add Tags to Your Videos – Tags help you organize your videos into topics. Using them strategically can potentially increase their visibility for relevant search terms.
• Use Given Character Limit – YouTube has character limits for titles, descriptions, tags, and other fields. Ensure you utilize these fields to provide more detailed information about your video. Here is a quick breakdown of character limits:
  • Video Title – 100 characters. Make sure that you use all of them and try to replicate the style of other popular YouTubers in your industry.
  • Description – 5000 characters. Use the description field to write a catchy but more detailed description of your video. You can also include links here to your website, relevant blog posts, products, affiliate links, and more.
  • Tags – 500 characters. Tags can help users find your content by categorizing it and letting YouTube know who to promote it to.

YouTube SEO is a highly sought-after skill, and as you work on growing your YouTube channel, you’ll pick up more tips and tricks along the way.

11. Growing Your YouTube Channel

Growing a successful YouTube channel takes time, some effort, and patience. In most cases, success will not come overnight, rather your channel will grow bit by bit slowly and steadily.

Following are some tips to help you keep up the momentum and grow your YouTube channel.

1. Create High-Quality Videos

From our experience, users quickly abandon YouTube videos that don’t offer something valuable, whether it’s information, education, or entertainment. We’ve seen this time and time again across our channels.

Producing high-quality content that answers your audience’s questions and keeps them engaged is key to gaining subscribers. We’ve found that helpful videos can really help build a loyal audience.

2. Upload Regularly

Consistency is essential. Almost every successful YouTube channel we’ve worked on or studied uploads videos regularly.

In our experience, beginners should aim for at least one video per week. This helps build momentum and makes it easier to produce content quickly over time. Once you’ve settled into a rhythm, your video quality will naturally improve.

Whatever frequency you choose, staying consistent is important. This keeps your audience engaged and leads to new subscribers and more views. We’ve noticed that consistent publishing keeps the audience coming back.

3. Engage with Your Audience

We know firsthand that YouTube is more than just a video platform—it’s also a social media platform. A large part of its power comes from engagement. Many users check YouTube several times a day.

One of the best ways to keep your audience engaged is through comments. We’ve asked questions in our videos and replied to users in the comments to build stronger connections. This approach keeps viewers coming back and watching more of your content.

4. Curate Your Content in Playlists

As your video library grows, organizing content becomes more important. We’ve learned that curating videos into playlists helps users find related content easily.

For instance, if you have multiple videos on a topic, such as budget landscaping, on a gardening channel, you can group them into a playlist. We’ve found that playlists make it easier for viewers to find related content and improve overall watch time.

Another advantage is that playlists can appear in search results, boosting YouTube SEO. In our experience, this has helped our videos reach a larger audience.

5. Dig Down into the Analytics

YouTube offers excellent analytics tools that we regularly use to refine our content strategy. It gives us insights into what’s working and what needs improvement.

We analyze key metrics like views, watch time, and audience demographics to adjust our content. This data has helped us create more targeted and engaging videos.

6. Promote Your Videos

We’ve learned that simply uploading videos isn’t enough. To grow your YouTube channel, you need to actively promote your videos across all marketing channels.

From our experience, promoting videos through email marketing and your website can drive significant traffic to your channel and build a stronger audience.

This brings us to our next section.

12. Using Your Website to Promote YouTube Videos

All successful YouTube channels we’ve worked with have a website. It has been an effective tool in helping us drive traffic from YouTube directly to business websites, leading to more sales and growth.

In our experience, having a website not only brings traffic from YouTube but also helps direct more users back to your YouTube channel, promoting videos and increasing discoverability.

Here’s a step-by-step playbook we’ve applied to grow YouTube channels through websites, and you can do the same.

1. Start a Blog To Promote Your YouTube Channel

We’ve seen firsthand how powerful starting a WordPress blog can be for businesses. A blog lets you cover topics your potential customers are already searching for, helping grow your organic traffic.

This approach has allowed us to attract free search traffic, which we then convert into subscribers and customers. Repurposing your video content into blog posts can increase your chances of ranking for relevant keywords, driving your blog’s and videos’ traffic.

If you’re unsure, check out our guide on why you should start a blog to see the benefits we’ve experienced firsthand.

2. Learn WordPress SEO to Promote Your Video Content

To promote your video content effectively, we’ve found that following basic WordPress SEO practices is essential. This is where we recommend using All in One SEO, the best WordPress SEO plugin we’ve used to optimize our websites like a pro.

Note: You’ll need at least the Pro plan to access the video sitemaps feature in All in One SEO.

We’ve made installing and setting up this plugin simple in our guide on installing a WordPress plugin.

Need more help? Our complete WordPress SEO guide will walk you through optimizing your site for SEO.

3. Embed Your Videos in Blog Posts to Get More Subscribers

In our experience, one of the easiest ways to increase views and subscribers is by embedding videos directly into blog posts. WordPress makes this effortless. Simply paste the URL where you want the video to appear.

We’ve used this approach across many of our websites, and WordPress automatically fetches the embed code and displays the video, making the process seamless.

4. Submit Video Sitemaps for Better Rankings

Video sitemaps help search engines find and display your videos. By submitting a video sitemap in Google Search Console, Google can enhance your search snippets with video previews.

We use All in One SEO to generate video sitemaps for our websites. It automatically detects posts with videos and includes them in the sitemap.

To enable this feature, head over to the All in One SEO » Sitemaps page and switch on the Video Sitemap option.

For more details, check out our guide on creating an XML sitemap and submitting it to search engines.

5. Create Video Galleries on Your Website

Embedding videos in blog posts is helpful, but we’ve found that creating a video gallery using a plugin like Smash Balloon can take it to the next level. Smash Balloon makes it easy to embed social media feeds on WordPress.

We recommend using Smash Balloon’s YouTube Feed Pro plugin to create beautiful YouTube galleries on your site.

For a complete tutorial, check out our guide on creating a video gallery in WordPress.

Once you’ve installed and activated the plugin, head to the YouTube Feed » Settings page to enter your plugin license key. You can find this information in your Smash Balloon account.

Next, click on the ‘Add Source’ button to connect your YouTube account. Follow the prompts to grant permission, and your channel will be added as the source.

For more details, check out our tutorial on how to show the latest videos from your YouTube channel in WordPress.

Once connected, visit the YouTube Feed » All Feeds page and click ‘Add New’ to create your YouTube feed.

Follow the on-screen instructions to choose a source, template, and style for your feed. Smash Balloon provides a live preview so you can make adjustments.

When satisfied, click the Embed button to generate a shortcode. You can paste this shortcode to display your YouTube feed on any post or page. Alternatively, add it directly to a widget or page block.

Here’s how it looked on one of our test sites.

Here, we customized the video gallery using the carousel-style layout and a dark theme.

Smash Balloon works on mobile devices and will automatically adjust the gallery layout to fit smaller screens. You can fetch feeds from your channel, any public channel, or based on search terms.

13. Making a Consistent Video Calendar

You’ll need to consistently upload new videos to make a successful YouTube channel.

You can choose your frequency, which gives you plenty of time to make a video. Many beginners start with one or two videos each month and gradually increase to one video per week.

You can choose a day and time to publish your videos. This way, your users would know when to expect a new video from your channel.

Now, the real challenge for most beginners is coming up with new video ideas.

The following are a few easy tips for generating video ideas for your YouTube channel.

1. View YouTube Analytics – You can see what kind of content your users like by viewing your YouTube Channel Analytics. Then, branch out your most viewed videos into deeper and related topics.

2. Get Hints by YouTube Search – As you type a keyword in YouTube search, it starts suggesting popular search terms. These are the search terms that users are already looking for, and they can be immensely helpful in generating new video ideas.

3. YouTube Comments – Your users would often post questions in the comments section below your YouTube videos. You can convert the most common questions into separate videos.

4. Your WordPress Blog – You can repurpose your most popular blog content into YouTube videos.

5. Ask Your Users – You can ask your users on social media profiles about what topics they would like you to cover next. Similarly, you can run surveys and polls on your website to gather user feedback.

6. Online Communities – Forums such as Reddit, Facebook Groups, LinkedIn, and Twitter are the discussion hubs of the internet. You can join the communities covering similar topics as your YouTube channel and see which topics come up more frequently under discussion.

Advanced users can use third-party tools to perform deeper keyword research. Following are some of the most popular keyword research tools for YouTubers:

1. Semrush – It offers a keyword magic tool where you can sort ideas by SERP features and select Video to explore video ideas.
2. vidIQ – A keyword research and video ideas generator platform made specifically for video content creators.
3. TubeBuddy – Offers YouTube SEO, video optimization, and keyword research tools as a browser extension.

14. Experiment with Different Video Styles and Formats

A YouTube channel doesn’t become successful overnight. It will take some time and effort until you find out what kind of content strategy works for your audience.

Meanwhile, we recommend trying different video formats to see which one of them brings you more user engagement, views, or likes.

You can try YouTube shorts to experiment with shorter video formats.

You can also try how-tos, interviews, video podcasts, essays, commentaries, and more.

Switching styles will help you figure out what your audience finds more engaging, and then you can create more such videos.

Similarly, you can experiment by changing thumbnails for your older videos that are not getting any views.

You can also try different video titles and descriptions to see if they help you grab user attention.

15. Frequently Asked Questions About Creating a YouTube Channel

Now that your YouTube channel is up and running, the following are some of the most commonly asked questions asked by beginner YouTube creators.

1. How many views do I need to get paid on YouTube?

You’ll need at least 4,000 public watch hours or 1,000 subscribers in 12 months to be eligible for the YouTube partner program, which gives you access to YouTube monetization tools, including ad revenue sharing. You’ll need at least 10 million views in the last 90 days for Shorts.

2. Can I start a YouTube Channel with my phone?

Yes, you can start a YouTube channel using your mobile phone. YouTube app for smartphones makes it super easy to create a channel, record live videos, or upload videos from your phone.

3. How do you make money online using YouTube?

The easiest way to make money online using YouTube is by joining the YouTube partner program. Once you are approved, you become eligible to get paid for revenue sharing on ads displayed during your videos.

4. Can I start a YouTube channel without showing my face?

Yes, you can start a YouTube channel and upload videos without showing your face.

5. Do I need an LLC to start a YouTube channel for my business?

No, you don’t need an LLC to start a YouTube channel for your business. You’ll automatically be considered a sole proprietor of the YouTube channel, and all your earnings from YouTube will be subjected to local taxes, such as income tax.

However, some YouTube channels may register as a limited liability company (LLC) to protect their business from potential liabilities, insurance reasons, and other legal and financial reasons.

We hope this article helped you learn how to easily start a successful YouTube channel for your business. You may also want to see our list of other popular online business ideas or learn how to create and sell online courses to generate passive income.

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