Most people who read your blog won’t automatically come back to see if you’ve published new posts. It’s up to you to bring them back. So, you need to figure out how to share your blog posts with readers.
By actively sharing your new posts, you can get people to come back to your website, grow your website traffic, and potentially convert readers into customers.
In this article, we’ll show you how you can share new blog posts you’ve recently published with your readers. We’ve included proven strategies we use at WPBeginner, like push notifications and email marketing, that keep our users engaged and coming back for more.
Why Share Your Blog Posts with Readers?
Nearly 70% of visitors leaving your website will never come back to visit again. As a website owner, you need to give them a reason to come back.
One of the best ways to do this is by sharing your new blog posts with them. If your blog posts are packed with value, then you’re helping your readers succeed by encouraging them to read your new content.
If you run an online store, then sharing your posts will deepen the relationship and turn subscribers into customers. Those running affiliate or review websites will get more views on their content, which means more clicks and commissions.
With that said, let’s take a look at a few different ways you can share your blog posts with your readers. Simply use the quick links below to go straight to the method you want to use to share your blog posts.
Video Tutorial
If you’d prefer written instructions, just keep reading.
1. Share Your Blog Posts with Push Notification Subscribers
One of the easiest and most effective ways to share new blog posts with your readers is by using push notifications.
A push notification is a popup message that goes out to your subscribers across desktop and mobile devices.
These can be very effective because they show up instantly no matter where your visitors happen to be. You don’t have to wait until they check their email or social media accounts for them to see your notification.
Here’s an example of what a blog post notification can look like:
The easiest way to add push notifications to your WordPress blog is by using PushEngage. It’s the best push notification software in the market, used by over 25,000 businesses.
For more details on setting up and sending push notifications, see our guide on how to add web push notifications to your WordPress site.
After you activate and set up the plugin, push notifications for new blog posts will automatically be enabled on your site.
The moment you publish a new post, your notification will send out to all of your subscribers.
The push notification will include the title of your blog post and the featured image. Once they click the notification, they’ll be taken to the post on your website.
2. Share Your Blog Posts with Your Email List
Your email list is one of the most valuable assets in your business and one of the best ways to stay in touch with your readers.
Email subscribers who have joined your list have already verified their identity and are very interested in what you have to offer, which makes them more likely to open your emails and return to your website.
Haven’t started to build your email list yet? The first thing you need to do is get a high quality email marketing service provider.
We recommend using Constant Contact since it’s one of the best email marketing services for small businesses.
Constant Contact offers tools that make it easy to manage your email list, like simple tracking and reporting, unlimited emails, segmentation, an image library, and more.
For more details on setting up your email list and sending emails, see our guide on how to create an email newsletter the right way.
Once your email list is set up, you can start sharing your blog posts with your email list.
Constant Contact has all the tools you need to start sending your blog posts to readers, including an option to embed posts directly into your email.
If you’re looking for creative ways to get more email subscribers, then consider adding a yes/no optin, using content upgrades, or getting started with coupon code popups on your website.
Looking for a Constant Contact alternative?
There are dozens of other email marketing services that you can use as well, including HubSpot, Brevo (formerly Sendinblue), and ConvertKit.
3. Share Your Blog Posts with Your Social Media Followers
Social media platforms are a great place to tap into a network of billions of people, build a following, and send traffic back to your site.
To build a loyal following, you need to engage with your users by interacting with them, posting updates, and sharing your content.
We regularly share our latest blog posts with our audience on Twitter and Facebook.
However, the big issue with manually sharing your blog posts on social media is that posting can be very time-consuming.
Luckily, you can automate your WordPress website so that the moment you publish a new post, it’ll automatically share to social media.
The easiest way to do this is by using Uncanny Automator. It’s the best WordPress automation plugin that lets you create automated workflows without writing any code.
It connects with over 185 different WordPress plugins, tools, and applications, including popular social media networks like Facebook, Twitter, and Instagram.
If you want to share your blog posts to Facebook, then see our guide on how to automatically post to Facebook from WordPress. For Twitter, see our guide on how to automatically tweet when you publish a new post in WordPress.
With your automations all set up, the moment you publish a new blog post, it’ll automatically share your blog posts with your social media followers.
Alternative: You can also use a social media posting tool like ClickSocial to automatically share your WordPress posts on platforms like Facebook, Instagram, and Twitter.
4. Share Your Blog Posts with Your SMS Subscribers
Sending SMS messages can be a great way to share your new posts with your readers. Not only do text messages have a very high open rate, but people will check their text messages almost instantly.
The first thing you need to send SMS messages to your subscribers is an SMS marketing provider.
We recommend using Brevo (formerly Sendinblue) since it’s one of the best email marketing providers that also allows you to send SMS messages.
For more details, see our guide on how to send SMS messages to your WordPress users.
Once your account is set up, you can share your blog posts with your readers via SMS. You’ll have full control over the recipients, message, sending time, and more.
We hope this article helped you learn how to share your blog posts with readers. You may also want to see our guide on how to optimize your blog posts for SEO and our expert picks of the best WordPress plugins that will help you get more traffic to your website.
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David Lim
In this form, push notification is perhaps not so annoying when it comes to sharing blog posts. At least for me. Thanks for the information.
Jiří Vaněk
At first, I rejected push notifications because I felt that people are already overwhelmed with various messages, but lately I’ve been trying to increase traffic a little and I’m thinking about them more and more. Do you have any real numbers from your websites, whether notifications really helped to increase traffic on the website? I am afraid that I will rather discourage people with this step. Usually, I publish one article a day on the website, so there would not be so many notifications.
WPBeginner Support
We do not have a statistics article at the moment but maybe in the future.
Admin
Jiří Vaněk
No worries, but thank you for your response anyway. If you ever decide to write such an article, including some real data, that would be great. You could even involve your excellent external contributors. I’m quite interested in the real impact of this method, so maybe sometime in the future.