How to Add Dynamic Content in WordPress (Beginner’s Guide)

Adding dynamic content to your WordPress site can significantly improve user engagement and improve overall site performance.

This is content that changes based on user interaction, behavior, or other real-time factors, offering a more personalized browsing experience for your visitors. Whether you are a blogger, business owner, or website manager, using dynamic content is a powerful way to make your site stand out.

At WPBeginner, we regularly use dynamic content to better engage our audience. For example, all of our email newsletters are addressed to the individual we are sending them to.

This is a simple yet effective use of dynamic content, where the core email remains the same, but the recipient’s name changes based on who is receiving it. We love to add this personal touch, and have seen firsthand how this type of dynamic content boosts engagement.

In this article, we will show you how to easily add dynamic content to your WordPress website.

Why Add Dynamic Content in WordPress?

Dynamic text refers to content that changes on a website depending on different factors, including user behavior, time, location, name, and more.

Setting up dynamic text enables users on your WordPress website to see different messages according to different factors.

For example, you can display the name of the user who is currently logged in to your website using dynamic text. 

Showing personalized content can keep visitors engaged on your site for longer periods, which can reduce the bounce rate and improve your site’s SEO rankings.

It can even help convert users into customers or subscribers by showing that your website cares about its visitors. This can create a positive impression and build trust.

Plus, dynamic content can increase sales and signups on your website. For example, you can show the current date dynamically for a countdown sale or discount offer, and it will automatically update each day. This can create a sense of urgency and lead to more conversions.

That being said, let’s take a look at how to add dynamic content in WordPress. You can use the quick links below to jump to the method you wish to use:

Method 1: Create a Dynamic Landing Page Using SeedProd

If you want to create a landing page with dynamic content, then this method is for you.

SeedProd is the best WordPress page builder on the market that helps you create attractive landing pages and themes without using any code.

Plus, we extensively tested its dynamic text feature, which allows you to add dynamic content to your headings and text with just a few clicks. To learn more, see our SeedProd review.

First, you need to install and activate the SeedProd plugin. For more details, see our beginner’s guide on how to install a WordPress plugin.

Upon activation, head over to the SeedProd » Settings page to enter the plugin license key.

You can find this information in your account on the SeedProd website.

Next, you have to visit SeedProd » Landing Pages from the WordPress admin sidebar.

Once you are there, click on the ‘Add New Landing Page’ button.

This will direct you to the ‘Choose a New Page Template’ screen, where you can select any of the pre-made templates for your landing page.

Upon template selection, you will be asked to enter a page name and choose a URL.

After entering this information, just click on the ‘Save and Start Editing the Page’ button to continue.

This will launch SeedProd’s drag-and-drop page builder, where you can now start editing your page. For more detailed instructions, see our guide on how to create a landing page in WordPress.

Next, simply drag and drop the Heading or Text block from the left sidebar onto the landing page. Then, click on the block to open up its settings in the left column.

Once you have done that, click the ‘Insert Dynamic Text’ button.

This will open up a ‘Dynamic Text Replacement’ prompt on the screen.

From here, you should select the ‘DateTime’ option if you want to set up a time or date dynamically. This can be helpful if you want to display the time limit for a sale or discount offer on your website.

After that, simply select a date format from the dropdown menu and click the ‘Insert’ button.

If you don’t see your preferred format in the dropdown menu, then you can click on the ‘Learn More’ link at the top to see other formats.

If you want to add a location, name, country, multiple language support, page title, email address, postal code, or other dynamic content, then you need to select the ‘Query Parameter’ option.

After that, add the dynamic text factor under the ‘Parameter Name’ option.

For instance, if you add dynamic text for names in the ‘Parameter Name’ option, then everyone who is logged into your site will see their name, such as ‘Hey John’, instead of ‘Hey There’ on the page.

Or if you add dynamic text for an email address, then users will be shown their email address on your landing page every time they log in.

Similarly, if you want to display every user’s location dynamically, you can enter ‘location’ as the parameter name.

Next, add the default value that the dynamic text will revert to if the location is not available in the URL parameter.

For example, if a visitor opens up your site and their location is not available in the URL, then the dynamic text might say ‘Stores Near You’ instead of ‘Stores Near Florida’.

After that, simply click the ‘Insert’ button to add the dynamic text.

Once you have done that, click the ‘Save’ button at the top to store your settings. Finally, click the ‘Publish’ button to make your landing page live.

Now, visit your website to check out the dynamic content in action.

This is what it looks like on our demo website.

Method 2: Add Dynamic Content Using OptinMonster

If you want to add dynamic content to your advertising campaigns, including popups or floating bars, then this method is for you.

OptinMonster is the best lead generation and conversion optimization tool on the market. It allows you to show personalized campaigns to users without using any code.

It also comes with a dynamic text replacement feature that enables you to add dynamic content to your campaigns using smart tags.

For more details, see our complete OptinMonster review

First, you will need to sign up for an OptinMonster account because the paid tool allows you to add dynamic content.

Simply visit the OptinMonster website and click the ‘Get OptinMonster Now’ button to set up an account.

Next, you have to install and activate the free OptinMonster plugin on your WordPress website. For detailed instructions, see our tutorial on how to install a WordPress plugin.

Upon activation, you will see the OptinMonster setup wizard in the WordPress dashboard.

This is what it looks like on our demo website.

From here, click the ‘Connect Your Existing Account’ button to connect your WordPress site to your OptinMonster account.

After that, a new window will open up on the screen.

Simply click the ‘Connect to WordPress’ button to move ahead.

Once you have connected your OptinMonster account with WordPress, head over to the OptinMonster » Campaigns page from the WordPress admin sidebar.

Next, click on the ‘Create Your First Campaign’ button to start a campaign.

This will take you to the ‘Templates’ page, where OptinMonster offers different campaign types that you can use to show your users various types of content or targeted messages.

These include popups, floating bars, gamified campaigns, inline campaigns, slide-in popups, and more.

For instance, if you want to show dynamic content inside a WordPress post or page, then you can choose the Inline campaign type.

After selecting a campaign type, you can choose any of the pre-made templates for that specific campaign.

You will then be asked to enter a name for it and click the ‘Start Building’ button.

This will take you to OptinMonster’s campaign builder interface. It is a drag-and-drop tool where you can design your campaign with a live preview.

From here, drag and drop the Text or Heading block from the sidebar on the left into the campaign. After that, just select some text in the block to open up the text editor at the top of it.

Next, you must click the ‘Smart Tags’ icon at the right corner of the text editor to open up a dropdown menu with a list of smart tags

From here, you can select any of the smart tags to add dynamic content to your campaign.

For instance, you can use the {{form_first_name}} smart tag to add the name of the user at the top to make the campaign feel more personalized.

Now, all the logged-in users on your site will see their names in the campaign.

Other smart tags show the campaign name, email address, postal code, country, province, year, month, date, coupon code, page URL, and more.

For example, using the smart tag for countries will display the country name of each user who has logged in and is currently viewing your campaign.

Similarly, using a date smart tag will help you display the time limit for a sale without manually updating it every time.

Once you have chosen your smart tag(s), just click the ‘Save’ button at the top to store your settings.

Finally, switch to the ‘Publish’ tab from the top and click on the ‘Publish’ button to make your campaign live.

Now, you can visit your website frontend to check out the campaign with dynamic content.

This is what it looks like on our demo website.

Bonus: Add Dynamic Field Population in WordPress Forms

Apart from adding dynamic content, you can also add dynamic field populations in your WordPress forms. This will allow you to automatically fill form fields based on user selection, form type, query strings, or conditional logic.

For example, if you have a WooCommerce store, then you can add a form where the product field is dynamically populated using existing products in the store.

This can reduce data entry errors, improve user experience, and streamline your form workflow.

You can easily add dynamic field populations in your forms using WPForms. It is the best WordPress contact form plugin on the market that comes with dynamic field population, conditional logic, and advanced form fields.

This allows you to create smarter and more interactive forms on your website.

All you have to do is toggle the ‘URL Parameters’ option. Once you do that, WPForms will start accepting dynamic form fields passed through URL parameters in a specific format.

For detailed instructions, see our tutorial on how to use dynamic field population in WordPress to autofill forms.

Additionally, WPForms also offers premade templates, drag and drop builder, and complete spam protection to make your WordPress forms secure.

For details, see our complete WPForms review.

We hope this article helped you learn how to add dynamic content in WordPress. You may also want to see our step-by-step tutorial on how to add a dynamic copyright date in the WordPress footer and our top picks for the best design elements for an effective WordPress website.

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