15 Best WordPress Plugins for Marketers in 2024

At WPBeginner, we’ve built and scaled multiple successful online businesses. WordPress has played a huge part in our journey, and we’ve relied on powerful marketing plugins to drive growth and engagement.

From boosting SEO and conversions to automating tasks and building relationships, the right plugins can be game-changers for your marketing strategy.

In this article, we have hand-picked some of the best WordPress plugins for marketers. We’ve used all of these plugins on our own sites, so we know first-hand how they can boost your marketing efforts.

Why Should Marketers Use WordPress Plugins?

WordPress is the most popular website builder in the world that powers over 43% of all websites on the internet.

A big reason for that is that marketers have access to over 60,000 WordPress plugins.

As a marketer, you can use these plugins to improve your workflow and grow your business.

For instance, some plugins help you optimize your website for search engines. Using them, you can improve your keyword rankings and attract more visitors from organic search.

Using the right WordPress plugins can also help improve your site’s conversions. You can create different campaigns to get people to buy your product or enter their emails.

WordPress plugins can also help you to automate different tasks. This helps save time so you can focus on other things to improve your business. For instance, you can automatically share WordPress blog posts on social media using the right plugin.

That said, let’s look at some of the best WordPress plugins for marketers.

1. OptinMonster

OptinMonster is the best WordPress popup plugin and the #1 lead generation tool available in the market. It helps you easily grow your email list, boost subscriptions, and get more conversions.

You can add beautiful signup forms without hiring developers, thanks to OptinMonster’s drag and drop builder and library of 400+ ready-made popup templates.

OptinMonster allows you to add signup forms in the sidebar or after content, make slide-in forms or lightbox popups, display a floating bar, add countdown timer widgets, create spin to win optins, and more.

Plus, it offers smart campaign triggers to show your offers to the right visitors at the right time. For example, its signature Exit-Intent technology helps you convert visitors just before they are about to leave your website.

It also comes with built-in analytics and A/B testing to optimize your lead generation efforts. OptinMonster seamlessly integrates with many popular email service providers and other marketing tools.

2. All in One SEO (AIOSEO)

All in One SEO (AIOSEO) is the best SEO plugin for WordPress. Over 3 million websites use this plugin to improve their SEO rankings.

The plugin lets you optimize your site for search engines without technical knowledge or hiring an expert. It allows you to add meta tags, open graph tags, XML sitemaps, breadcrumb navigation, and more.

It also has all the advanced features like smart schema markup (featured snippets), local SEO module, image SEO module, news & video sitemaps, IndexNow integration for faster content indexing, smart link assistant, ChatGPT AI tools, and more.

Plus, there’s Author SEO features that allow you to showcase your expertise, experience, and authority in author bios. This will help you meet Google’s E-E-A-T guidelines and make it easier for search engines to trust your content.

You can track the results of your SEO and content marketing strategy with AIOSEO’s built-in Search Statistics dashboard and powerful keyword rank tracker.

Besides that, AIOSEO provides a tool to conduct an SEO audit of your website, analyze your competitors, and boost your SEO. The plugin also offers a powerful redirection manager that helps you track 404 errors on your site and easily create 301 redirects.

You can check out our guide on how to properly set up AIOSEO on your WordPress website.

Bonus: AIOSEO also offers a Broken Link Checker plugin that will automatically scan your site for broken internal and external links. You can easily fix broken links with inline editing, instead of updating individual posts. It’s an essential tool for keeping your linking structure error free.

3. SeedProd

SeedProd is the best landing page builder for WordPress. It’s used by over 1 million professionals and makes it super easy to create all kinds of landing pages for WordPress.

You can build a landing page for your marketing campaign in just a few clicks using the drag-and-drop builder. SeedProd also offers prebuilt landing page templates to get started and multiple customization options. It lets you add an optin form, countdown timer, images, videos, and more to the landing page.

You can even use SeedProd’s smart AI assistant to instantly generate effective copy and original images for your landing pages. This will help you put an end to writer’s block and save you from having to search for stock photos.

SeedProd easily integrates with some of the best email marketing services. You can connect your favorite service to the landing page and grow your email list.

Besides, the plugin also lets you set up a coming soon page for a new website or a new product launch, a maintenance mode page, 404 pages, and more.

With their new theme builder feature, you can now use SeedProd to create completely custom WordPress themes without any code.

4. PushEngage

PushEngage is the best push notification software that helps you engage with your visitors and bring them back to your website.

You can send push notifications when a new blog post is published or a new product is launched. It also helps promote sales offers and get more conversions. If you have an eCommerce store, then PushEngage helps recover abandoned carts with personalized messages.

With PushEngage, it’s very easy to send targeted push notifications. You can create different audience segments and send marketing messages based on their action.

Other features offered by the software include A/B testing, automatic drip campaigns, custom campaigns, campaign tracking, and more.

5. ThirstyAffiliates

ThirstyAffiliates is the best affiliate link management tool for WordPress. It allows you to manage your affiliate links inside WordPress, cloak links, and easily add them to your posts.

It also allows you to see how each affiliate link performs on your site. You can even organize your links into categories, so they’re easier to find.

For more details, see our guide on how to add affiliate links in WordPress using ThirstyAffiliates.

6. WPForms

WPForms is the most beginner-friendly contact form plugin for WordPress. It allows you to quickly create beautiful forms and add them to your WordPress site.

WPForms comes with an easy drag-and-drop form builder and 2,000+ ready-to-use templates. You can create any type of form with just a few clicks and don’t have to touch a single line of code.

Over 6 million websites use WPForms because it contains advanced features that marketers love such as form abandonment detection, conversational forms, user journey reports, geolocation insights, smart data routing, user segmentation, conditional logic, and more.

As a marketer, you can use WPForms to stay in touch with your visitors. You can create forms to get their feedback, conduct surveys, and help them resolve their queries.

Another benefit of using WPForms is that it’s mobile-friendly and highly optimized for speed. For more details, see our article on how to create a contact form in WordPress.

7. Uncanny Automator

Uncanny Automator is the best automation plugin for WordPress that helps you automate different tasks without editing code. You can create powerful workflows to save time.

Uncanny Automator works seamlessly with over 185+ different WordPress plugins and third-party tools. This allows you to create automation recipes on your WordPress website.

For instance, you can automatically tweet new blog posts, send SMS notifications from your WooCommerce store, integrate zoom meetings in WordPress, and more.

8. MonsterInsights

MonsterInsights is the best analytics solution for WordPress, and it helps you track your site’s performance. As a marketer, you can see which campaigns are working the best by finding out where your visitors are coming from.

You no longer have to rely on your best guess to see what’s working and what’s not. With MonsterInsights, you can uncover insights to grow your business by connecting Google Analytics with WordPress.

For instance, it automatically tracks outbound links clicks, affiliate link clicks, and file downloads. This shows how people are interacting with your website. Plus, it will also help track form conversions, eCommerce performance, and more.

Using the plugin, you can also see stats inside your WordPress dashboard. It helps in quickly glancing at your site’s performance without having to leave your website.

MonsterInsights also offers a Popular Post feature, which lets you display your best content and top products within your content, in the sidebar, or at the end of an article.

Note: If you’re looking for a simpler alternative to MonsterInsights, OnePageGA provides an easy-to-use dashboard for understanding your website’s analytics.

9. ClickSocial

ClickSocial is the best social media scheduling tool for WordPress. Social media is an important source of traffic for any website. With this plugin, you can engage users on social media by sharing your old content on a regular basis.

ClickSocial automatically shares links to your old posts on your social profiles, including Instagram, Facebook, and Twitter/X. You can choose a time interval between posts, use hashtags, exclude specific posts by date or tag, and more.

For detailed instructions, see our guide on how to automatically share your old WordPress posts.

Aside from sharing old content, you can also share new posts right from the WordPress editor as soon as they go live.

Plus, it comes with helpful collaborative features for social media teams. There’s an option to assign team members to specific social media accounts, and you can review and approve posts before they’re published.

10. Subscribe To Comments Reloaded

Subscribe to Comments Reloaded allows your users to subscribe to comments on your posts. Comments are probably the most powerful user engagement tool on any WordPress site.

But by default, once a user has added their comment, there is no way to remind them to come back and check out any replies or future discussions.

Using the plugin, users will get notification emails whenever there is a new comment on the post. It not only helps you gain more page views, but it also helps users keep up with the conversation.

See our guide on how to allow users to subscribe to comments in WordPress for detailed instructions.

11. AdSanity

AdSanity is one of the best ad management plugins for WordPress, and it offers an easier way to manage ads on your WordPress site.

You can create as many ad units as you want and then rotate them, group them, or schedule them to maximize your earning potential. You can use it with advertising programs like Google AdSense or sell your own ads directly.

Check out our guide on how to manage ads in WordPress with Adsanity plugin for more details.

12. Smash Balloon

Smash Balloon is the best social media plugin for WordPress. You can use it to display content from your social media profiles on your WordPress website.

The plugin helps create Facebook, YouTube, TikTok, Twitter, and Instagram feeds in WordPress. This way, you get to showcase your social media posts on your website and boost your followers. The plugin also lets you create a social wall and display content from multiple social platforms in one place.

Smash Balloon offers multiple options for customizing the social feed to match your WordPress theme. Besides that, the plugin is SEO-friendly and ensures that your site’s speed isn’t compromised.

13. Envira Gallery

Envira Gallery is the best WordPress photo gallery plugin in the market. It allows you to create mobile responsive, SEO friendly, and faster loading image galleries in minutes. You can open up gallery images in beautiful lightbox popups with thumbnail navigations.

Images are the most engaging form of content on the web. You can easily add images to your WordPress posts without any plugin. However, if you are going to share a lot of photos, then you need Envira Gallery. Its drag and drop builder lets you create stunning photo galleries.

The plugin also lets you add watermark to your image galleries and helps prevent image theft. For details, check our article on how to create responsive WordPress image galleries with Envira.

Alternative: NextGEN Gallery is also an excellent WordPress photo gallery plugin.

14. WP Call Button

WP Call Button is a free WordPress plugin that lets you add a click to call button on your website without hiring a developer.

If your business requires customers to contact you for quotes, information, or support, then adding a click to call button is beneficial. With rising mobile traffic, users can simply click on the button and instantly reach out to your business phone number.

WP Call Button is a user-friendly plugin and all you have to do is enable the plugin, enter your phone number, and that’s it. The plugin also offers options to change the button text, color, call button position, and more.

15. TrustPulse

TrustPulse is the best social proof plugin for WordPress. It helps you boost your site’s conversions by leveraging social proof.

You can display the latest customer interactions on your website as social proof, like buying a product or subscribing to your newsletter. This helps you leverage FOMO (fear of missing out) and get more sales.

The plugin is super easy to use, and you can customize the notifications for your audience. It also comes with smart targeting, which allows you to control when and to whom the notifications will be shown.

We hope this article helped you find the best WordPress plugins for marketers. You may also want to see our guide on how to start a podcast and the best WooCommerce plugins.

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