How to Easily Add a Client Feedback Form in WordPress

Want to know what your clients really think about your WordPress site or services? Client feedback has been the secret sauce behind WPBeginner’s growth. We learned early on that the best way to improve is to simply ask.

Of course, getting honest feedback isn’t always easy — you need the right tools to make it happen.

That’s why we’ve put together this guide to show you exactly how to add a client feedback form to your WordPress site.

In this guide, you’ll learn how to use WPForms for in-depth surveys and UserFeedback for quick insights — the same tools that have helped us build a thriving community of millions of WordPress users. 🌟

Why Do You Need a Client Feedback Form?

A client or customer feedback form is a contact form that your customers can use to give direct feedback about your product or service.

Basically, it helps you gain insight into how your clients evaluate your processes, services, products, and brand. You can then use this feedback to make improvements to your business and win even more customers.

A client feedback form is different from Net Promoter Score® (NPS) surveys, which are popular for measuring customer loyalty.

That being said, let’s take a look at how to easily add a client feedback form in WordPress:

Method 1: Creating a WordPress Client Feedback Form with WPForms (Recommended)

The easiest way to add a client feedback form in WordPress is by using WPForms. It is the best WordPress contact form plugin on the market, and over 6 million professionals use it.

At WPBeginner, we use WPForms to run and manage our annual reader surveys. It’s helped us better understand what our readers truly want from our content and resources.

To learn more about the plugin, feel free to see our in-depth WPForms review.

WPForms drag & drop form builder makes it easy for anyone to create an online form. Plus, you get lots of pre-built templates and customization options.

We will use the WPForms Pro version for this tutorial because it includes a Suggestion Form template and different form fields. There is also a WPForms Lite version you can use for free.

First, you need to install and activate the WPForms plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you will need to go to WPForms » Settings from your WordPress dashboard and enter the license key.

You can easily find the license key in your WPForms account area.

Next, you can visit the WPForms » Add New page to create your feedback form.

After that, you will see the WPForms ‘Setup’ page.

Here, you can create your form from scratch using the ‘Blank Form’ option or the WPForms AI.

To use the AI tool, you just need to click ‘Generate Form,’ write a simple prompt, and wait for a few seconds for the tool to generate the form for you.

You can also use a ready-made form template. With over 2,000 templates, there’s a good chance one will fit your needs.

Start by adding a name for your feedback form and then select the ‘Suggestion Form’ template. You can search for the template in the search bar on the left and then click the ‘Use Template’ button.

WPForms will now load the form template with basic feedback form fields already added. You can click on any field to edit it or drag and drop it to change the order.

If you want to add a new field, then you can simply select it from the left side of the screen and drag it over onto the template.

You can also further customize existing form fields in the template.

Simply click on any element and view more options to change. For example, you can edit the field’s label, add a description, set up smart conditional logic, and more.

Once done, click the ‘Save’ button to store these settings.

Configuring Form Notifications and Confirmation

After creating the feedback form in WordPress, the next step is to configure the form notifications and confirmation.

While confirmation is for the user, form notifications will be for you. You will receive an email when a client submits the feedback form on your WordPress website.

WPForms allows you to manage both settings and customize them as you want from the ‘Settings’ tab within the WPForms builder.

First, you can edit the form confirmation settings. Simply go to the ‘Confirmation’ tab and select a confirmation type from the dropdown to change the settings.

If you choose to display a thank you message, then there is a pre-built message below the confirmation type section. You can change this message to add your own.

You can also redirect users to a separate thank you page or a different URL from the confirmation type dropdown.

Next, just go to the ‘Notifications’ tab. It has default settings that are ideal for a feedback form and may not need any changes.

By default, it will send all the feedback form notifications to the admin email of your WordPress website.

If you want to send the notifications to another email address, then you can simply add it to the notifications setting. You can also add comma-separated emails to send notifications to multiple email addresses.

Adding the Client Feedback Form to Your Website

Now, you’re ready to add the form to your WordPress site.

In the WPForms form builder, you can click the ‘Embed’ button at the top and then select an existing page or create a new page to add your feedback form.

Let’s choose the ‘Create New Page’ option for this tutorial.

Next, you will need to enter a name for your new page. This will also act as the page URL. After that, click the ‘Let’s Go’ button.

Alternatively, you can use the WPForms block to add your client feedback form.

Simply edit a WordPress post or page where you want to add the form. Next, click the ‘+’ button and add the WPForms block.

In the WPForms block, you can click the dropdown menu and select your form. You can go ahead and save or publish your post/page.

Next, you can visit your website to see the client feedback form in action. Here is a feedback form example:

WPForms comes with a widget that you can use to add your client feedback form in the sidebar or any other widget area in WordPress.

First, you need to go to the Appearance » Widgets page in your WordPress admin area. On this page, you can add the WPForms widget in the sidebar widget area.

Next, select your form from the dropdown menu in the WPForms widget to show it in the sidebar.

When you are done, make sure to click on the ‘Update’ button.

You can now visit your website to see your client feedback form displayed in a sidebar widget.

Method 2: Creating a WordPress Client Feedback Form with UserFeedback

UserFeedback is one of the best user feedback plugins for WordPress. It lets you create instant, on-site survey forms to collect insightful feedback from your website visitors.

From our own experience using UserFeedback, we were able to create interactive surveys that helped us better understand the needs of our web design customers.

Plus, the plugin is super easy to use, and it comes with 20+ pre-made templates like website feedback, NPS survey, B2B satisfaction survey, post-purchase review, and more.

For more insights into the plugin’s features, check out our full UserFeedback review.

For this tutorial, we’ll use the UserFeedback Pro version because it offers more templates and advanced features. However, there is a free version of UserFeedback that you can use.

First, you need to install and activate the UserFeedback plugin. If you need help, see our guide on how to install a WordPress plugin.

Once the plugin is activated, the UserFeedback setup wizard will automatically launch. Simply click the ‘Start’ button to begin the setup process.

Next, you can choose what type of question you want to ask your clients or customers.

You can select a pre-written question from the list or create your own question.

Don’t worry, you’ll be able to change your question later.

After picking a question, click the ‘Next Step’ button to continue.

On the next page, you can enable specific UserFeedback features. Select the features that you want, or that your license level allows.

Then, click the ‘Next Step’ button at the bottom of the page.

Now, you can enter the email address to which you want the client feedback responses to be sent.

After entering your email address, click the ‘Next Step’ button to continue.

In the last step of the setup wizard, the features that you enabled will be installed.

You should see success messages like this:

You can now click on the ‘Exit to dashboard’ button at the bottom of the page.

With that done, you’re ready to customize your UserFeedback client feedback form.

Editing Your Client Feedback Form

From the UserFeedback dashboard, you can now edit your survey form and change the survey settings.

To do that, hover over your first survey and click the ‘Edit’ link.

Now, you can change the question type from the dropdown menu and edit your question title by typing in the field.

To add additional questions, just click on the ‘Add Question’ button.

You can also create a custom thank you message and redirect users to a specific page after they submit their feedback.

When you’re finished editing your questions, click the ‘Next Step’ button.

From the Settings page, you can enable or disable Google Analytics tracking with MonsterInsights.

Next, in the Targeting section, you can choose which device types and pages the survey will appear on.

Then, you can scroll down to the Behavior section to configure:

• Display timing – Choose how soon the survey appears after a visitor lands on your site.
• Display length – Set how long the survey stays visible on the screen.
• Survey run time – Decide how many days or weeks the survey should stay active on your site.

At the bottom of the page, you can enable or disable the ‘Start Survey Minimized’ option.

This will display a less visible version of your survey form to website visitors, instead of automatically opening the first question.

Click the ‘Next Step’ button to continue.

Then, on the ‘Notifications’ page, you can configure email notification settings. They include enabling conditional logic to only send email notifications when visitors respond in a certain way.

After that, click on the ‘Next Step’ button.

Publishing Your Client Feedback Form

Lastly, you have the option to schedule the client feedback form to appear at a later date and time.

If you’re ready to publish your form now, simply click the ‘Save and Publish’ button.

That’s it! You can now visit your website to see your client feedback form in action.

Here’s how it looked on our demo site:

Bonus Resources 🔗: More Ways to Improve UX with Feedback

Want to explore more ways to collect feedback and improve your WordPress site? Here are some helpful tutorials to keep the momentum going:

• How to Get Quick Feedback on Your Articles on WordPress – Learn how to add simple feedback options so readers can quickly share what they think about your content. Best for bloggers and content creators.
• How to Get Website Design Feedback in WordPress – Find out how to gather useful input on your site’s layout, colors, and overall design from real users. Ideal for web designers, freelancers, and agency websites.
• User Experience Feedback Questions to Ask Website Visitors – Get a list of smart, UX-focused questions you can use to learn what’s working on your site. Useful for business site owners, marketers, and anyone improving site usability.
• How to Add WordPress Reaction Buttons to Boost Engagement – Let visitors react to posts with emojis or buttons to increase interaction without needing long responses. Great for blogs, online magazines, and personal sites.

We hope this article helped you learn how to easily add a client feedback form in WordPress. You may also want to see our article on how to create an online order form for WordPress and our ultimate guide to using WordPress forms.

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