WPFunnels

Looking for a way to optimize your customer journey and boost sales?

Our team understands the importance of designing a smooth, high-converting sales funnel. If we didn’t, then we wouldn’t manage some of the biggest WordPress plugins on the market! Over the years, we’ve tried a ton of different conversion and optimization plugins, so we know exactly what to look for when choosing a funnel builder.

That said, in this WPFunnels review we’ll see how this popular funnel builder compares. We’ll be looking at its features, pricing, and support, to see if we can recommend it to our readers.

Is WPFunnels the right sales funnel plugin for your WordPress or WooCommerce website? Let’s find out, in this WPFunnels review.

WPFunnels Review: Why Use It in WordPress?

WPFunnels is a popular marketing plugin that allows you to create high-converting lead and sales funnels using a drag and drop builder.

With this plugin, you can guide leads through a sales funnel that’s optimized for conversions, and even encourages customers to spend more than they originally intended. For example, you can use landing pages, coupon codes, and upsell offers to increase the average order value.

WPFunnels integrates seamlessly with WooCommerce so you can design unique sales funnels for individual WooCommerce products, subscriptions, and more.

If you’re just getting started or have a limited budget then you can download the lite version of WPFunnels from WordPress.org.

This free plugin comes with 3 professionally-designed templates including a funnel that can help you sell ebooks. You can also create a maximum of 3 funnels featuring a single order bump, and collect leads using Mail Mint

However, if you want to create more than 3 funnels and access 10+ templates, then you’ll need to upgrade. After upgrading, you can also add multiple order bumps to a single funnel, set up A/B testing, view advanced analytics, and access other advanced features.

WPFunnels Review: Is It the Right Funnel Builder for You?

A well-designed sales funnel can get you more sales and conversions, and help grow your online business. While you can optimize the customer journey manually, a sales funnel builder can make this process much easier.

Some plugins even come with ready-made templates to help you get started quickly, and a drag and drop interface so you can map out the customer journey visually.

Is WPFunnels the right sales builder plugin for you? Let’s find out, in this WPFunnels review.

1. Easy to Use

WPFunnels is designed with ease of use in mind. To start, you can install and activate it just like any other WordPress plugin.

Upon activation, it’ll guide you through the setup process including whether you’re creating lead funnels or sales funnels, and the page builder you want to use.

With that done, it’s time to choose a pre-built funnel template from the WPFunnels library.

The free plugin comes with 3 templates, but you can access 10+ pre-designed funnels by upgrading to a premium plan.

No matter what template you choose, you can fine-tune it using the visual editor. You can add extra steps, custom thank you pages, product offers, and more without ever leaving the WPFunnels editor.

When you’re happy with how the funnel is set up, you can go ahead and publish it. As you can see, this process is very straightforward. In fact, according to the WPFunnels website you can get up and running with your first funnel within 15 minutes.

2. Over 10 Ready-Made Templates

WPFunnels comes with 10+ funnel templates that you can import with a single click. This allows you to quickly and easily add high-converting funnels to your WordPress website.

These templates cater to a wide range of industries and niches, from life coaches, to health care providers, yoga instructors, and online store owners.

These templates are also compatible with the WordPress block editor plus popular page builder plugins, so you can use your preferred editor.

No matter what template you choose, WPFunnels will import all the steps automatically and display it as a connected customer journey, ready for you to edit.

3. Drag and Drop Editor

WPFunnels has a user-friendly visual interface where you can plan, design, and build your funnels with ease. This means you don’t need to hire a WordPress developer or marketing professional, in order to create high-converting funnels.

Here, you can add steps, create conditional upsell offers, design Yes/No branching scenarios, and much more.

You can also view detailed analytics, use integrations, and set up webhooks directly in the editor.

4. Supports Major Page Builders

With WPFunnels, you can add as many steps as you want, and then design your content using the WordPress block editor. This includes sales and landing pages, but also transactional content such as the checkout page.

Alternatively, WPFunnels integrates with Elementor, Bricks, Oxygen Page Builder, and Divi. It’s also compatible with Divi Extensions. To help you build effective funnels, fast, this plugin comes with 5 exclusive Gutenberg blocks, 5 Elementor widgets, 5 Divi modules and 5 Oxygen elements that you can use in your funnels.

In this way, you can design all kinds of funnels using your preferred editor or page builder plugin.

5. Create High-Converting Landing Pages

Sales funnels typically start with a landing page, so you’ll be happy to learn that all the WPFunnels templates come with pre-made landing pages. You can fine-tune these pages in the WordPress block editor, or any compatible drag and drop page builder.

WPFunnels also provides Optin Form and Next Step blocks that you can add to your WordPress landing pages.

The Next Step block moves visitors to the next step in the sales funnel, so you can use it for Add To Start, Signup Now, and similar call to action buttons.

Meanwhile, the Optin Form can collect the visitor’s contact information. This makes it a good fit for lead generation funnels, such as funnels that help to grow your email list.

6. Conditional Funnels and Redirects

Customers tend to respond more positively to content and experiences that are personalized to them. That said, WPFunnels supports conditional redirection so you can send the customer down different paths based on their actions.

You can also trigger different funnels based on conditions such as the cart total, product popularity, category, and product quantity.

In fact, WPFunnels can dynamically create order bumps and upsell offers based on the cart’s contents. For example, it can suggest a specific, random or highest sold product from the same category as a particular item in the customer’s shopping cart.

Are you using WPFunnels to generate leads? Then you can redirect or trigger a different sales funnel based on a visitor’s opt-in form submission.

Going further, you can combine conditions to create advanced logic chains. For example, WPFunnels can check the cart total and date, and then trigger a unique sales funnel based on both conditions.

No matter how you use WPFunnels’ conditional features, you can implement them using a simple ‘Yes / No’ branching structure.

7. Order Bumps

An order bump is a common eCommerce strategy where you offer the customer extra products or deals during checkout. This encourages them to spend more money than they originally intended, making it an easy way to boost your sales and revenue.

With WPFunnels, you can create an order bump offer and then place it anywhere on the checkout page.

Even better, shoppers can add this product or offer to their order with a single click.

You can create as many order bumps as you want, so you can potentially design a unique offer for every single sales funnel.

To help you get started, WPFunnels comes with order bump templates that you can customize with your own content, typography, images, and more.

8. Upsell Offers

Upselling is a sales technique that encourages shoppers to purchase a higher-priced product instead of the one currently in their shopping cart. With WPFunnels, you can suggest upsells during the checkout process, when the customer is already committed to making a purchase.

To really drive conversions, you can even create exclusive discounts and limited-time offers that aren’t available anywhere else in your online store, and then use them in your upsell offers.

This can make your upsells truly compelling, and massively impact your average order value.

In addition, WPFunnels lets you offer upsells no matter what payment gateway the customer chooses, unlike some other business tools.

9. Multiple Payment Methods

WPFunnels supports multiple payment methods including cash on delivery, direct bank transfer, WooCommerce payments, and check payments.

It also supports Stripe, PayPal, Mollie, Authorize.net, Square, Sumit, PayFast, and many more payment gateways.

10. Optimized Checkout Pages

WooCommerce comes with a built-in checkout page, but it isn’t optimized for conversions. To help you get more sales, WPFunnels comes with a checkout customizer.

You can use this tool to replace the default checkout page by adding your own layouts, steps, fields, and more.

You can also remove the built-in fields, and rearrange everything using drag and drop. For example, you might boost conversions by removing unnecessary fields, which makes the checkout process simpler. After all, if the shopper is buying a digital product then you typically won’t need their postal address.

Alternatively, you can remove all distractions with ease using WPFunnels’ ready-made Express Layout template.

Another option is to turn the single-page checkout into a multi-step experience.

This is particularly useful when you need to collect lots of information, without overwhelming the shopper with a single, lengthy form.

When you’re happy with the checkout form, you can change the page’s overall styling. For example, you might add a custom font, or change the heading and colors.

In this way, you can replace the one-size-fits-all WooCommerce checkout page with something that perfectly suits your WordPress theme or branding.

11. Create Multiple Checkout Pages

As already mentioned, WPFunnels can replace the default WooCommerce checkout page. However, you can go further and create a custom checkout page for each funnel. This allows you to optimize the design, fields, and layout for specific scenarios, which can often increase your conversion rates.

You can also enhance each checkout form with a unique order bump or upsell offer.

12. Create Opt-In Forms

As already mentioned, WPFunnels provides an Optin Form that you can add to your landing pages. After adding this block, you can choose between a General Opt-in and Click To Expand layout, plus multiple form styles.

You can also control exactly what information the form collects by enabling and disabling different fields.

After adding a field, you can choose whether to make it required or optional, and add placeholder text.

You can also configure the action that WPFunnel takes after a visitor completes the form. For example, it might redirect to a custom thank you page, register the user as a Subscriber, or display a custom message.

WPFunnels can also send a notification to your admin email address, so you can respond to the form submission straight away.

Pro Tip: You’ll want to make sure these notifications arrive safely in the admin’s inbox, and not in the spam folder. With that said, we recommend using an SMTP service provider and a plugin such as WP Mail SMTP.

13. Lead Generation Funnels

In addition to sales funnels, WPFunnels can create lead generation funnels. To get started quickly, you can import one of the ready-made lead collection templates.

You can then customize the form to collect the customer’s name, email address, business phone number, and any other information you need.

Going further, you can combine this opt-in form with landing pages, automated workflows, and emails to create everything from a single landing page that collects leads, right through to multi-page customer journeys that offer lead magnets, ebooks, and other exclusive perks. You can even create a qualifying journey into a sales funnel.

After opting in, WPFunnels can move the new subscriber to the next step, trigger a new funnel, or redirect them to an external URL.

14. Mail Mint Integration

Do you use Mail Mint? Then you’ll be happy to learn that WPFunnels integrates with Mail Mint Pro so you can combine lead generation and sales funnels with email automation.

In this way, you can create workflows for specific actions in your funnels, and nurture contacts over the long term. For example, WPFunnels can add new contacts to your Mail Mint lists automatically, add tags, and then send targeted promotional emails based on the subscriber’s actions within a specific funnel.

You can also use WPFunnels to create a segmented email series with strategic time delays.

15. Course Funnels with LearnDash

Do you sell courses online using LearnDash?

WPFunnels can boost your course enrolments by creating high-converting course funnels. For example, you might use a course in an order bump or upsell.

Even better, you can create these course funnels using the WPFunnels visual editor you’re already familiar with. In this way, you can create a compelling sales journey for your students.

In addition, you can create these funnels using WPFunnels and LearnDash only, so you don’t need to install WooCommerce.

16. Track Website Traffic

Do you want to track events based on buyer actions? Then you’ll be happy to learn that WPFunnels integrates with Facebook Pixel and Google Tag Manager.

It also supports UTM parameters so you can track your web traffic.

17. A/B Split Testing

Split testing helps you understand how small changes in content and design affect customer behavior. You can then use this insight to make data-driven decisions regarding your designs, flows, and campaigns.

To help you out, WPFunnels comes with a split testing tool that lets you try different designs, copy, and offers in your funnels. For example, you might try different powerful headlines, introduction text, layouts, or call to action buttons.

You can even use this tool to test different versions of your checkout page. For example, you might compare a multi-step format, a single page checkout, and an express checkout, to see which gets the lowest drop off rates.

No matter what you’re testing, you can create as many variations as you want. You can then specify the percentage of traffic that WPFunnels will send to each variation during the rest.

While the test is happening, you can see real-time traffic and conversion stats, so you can monitor how each variation is doing. You can then choose the version you want to use, and WPFunnels will forward all future traffic to that variant.

After that, it’ll mark the other versions as drafts, so you can always revisit them later.

18. Detailed Funnel Analytics

To get more sales and grow your business, you’ll need to know what’s working and what isn’t.

The good news is that WPFunnels comes with detailed built-in reports, so you don’t necessarily have to install a separate analytics solution such as Google Analytics. To start, it displays the total visits, conversion rates, and buyer actions for every step in the sales funnel.

To help you understand this data, WPFunnels automatically generates performance reports, visualized graphs, and comparison pie charts.

It also displays a summary for how much you earned via offers and your overall revenue on a day-to-day basis.

Beyond that, you can visually compare your current performance to past results, and track your progress over time.

19. Integration with CRM Tools

Do you already use a customer relationship management (CRM) app? Then you’ll be happy to learn that WPFunnels integrates with many popular tools including Fluent CRM, HubSpot, Encharge, and ActiveCampaign.

20. Webhooks Support

WPFunnels supports webhooks, so you can easily send data to external software, including some of the most popular email marketing services and automation tools.

It also integrates with Zapier, so you can send data to even more tools and set up automated workflows based on the buyer’s actions.

21. WPFunnels Review: Community and Professional Support

If you’re looking for a user-friendly funnel builder that integrates seamlessly with WordPress, WooCommerce, and popular LMS plugins, then WPFunnels might be just what you need. However, before making this decision we always recommend looking at the support options, just in case you need a helping hand.

To start, there’s online documentation that you can access 24/7. Here, you’ll find essential guides such as how to use WPFunnels with popular payment gateways such as Square, Authorize.net, and WooCommerce payments.

There’s also troubleshooting guides to help resolve any common WordPress errors you may encounter when using WPFunnels.

Beyond that, there’s a blog containing advice on how to grow your online business. This includes posts on how to use coupons, sell recurring subscriptions, and recover abandoned cart sales.

If you upgrade to a premium plan, then you’ll get access to expert, one-on-one support.

Meanwhile, if you’re using the free plugin, then you can post to the WPFunnels forum on WordPress.org, and get answers to basic questions.

When posting to a support forum, it’s always a good idea to include as much information as possible, so the experts can understand your problem fully and post a helpful response. For more on this topic, please see our guide on how to properly ask for WordPress support.

WPFunnels Review: Pricing and Plans

If you’re just getting started or have a limited budget, then you can download the lite version of WPFunnels from WordPress.org. This free plugin lets you create 3 funnels and build an email list using opt-ins. You can also create funnels for your online course platform, and choose between 3 ready-made funnel templates.

Want to create more than 3 funnels or access more advanced features? Then you’ll need to upgrade to a premium plan.

There are 3 plans to choose from:

• Small Annual. Priced at $97 per year, this plan lets you customize the WooCommerce checkout page. You can also install WPFunnels on a single WordPress blog, website, or online marketplace.
• Medium Annual. For $147 annually, this plan integrates with LearnDash so it’s a good option if you sell courses online. You can also use the Medium Annual plan on up to 5 sites so we recommend this plan if you run multiple sites such as several related affiliate marketing blogs in a network.
• Large Annual. For $237 per year, you can use WPFunnels on up to 50 websites. With that said, Large Annual is a great plan for WordPress development agencies or freelance designers and developers. Simply purchase a Large Annual license and you can use WPFunnels across all your client sites.

WPFunnels Review: Is It the Right Funnel Builder for You?

To sum up this WPFunnels review, we’re confident that it’s a great funnel builder plugin. The free version has many essential features and lets you design 3 sales or lead generation funnels for your WordPress websites. It also has a small selection of templates, so you can get a head start on creating funnels and high-converting landing pages.

However, if you need to create more than 3 funnels then we recommend upgrading to the premium plan. With that done, you can create unlimited funnels featuring multiple order bumps and upsell offers.

You can also continuously improve your funnels using WPFunnels’ A/B testing and built-in analytics, and nurture your leads through email automation.

We hope this WPFunnels review helped you decide whether it’s the right funnel builder for you. Next, you may want to see our guide on how to create a WooCommerce popup, or check out our expert pick of the best live chat software for small businesses.

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